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"First, recalling the past is to touch users' emotional memory points about the product and deepen the emotional bond between users and products."
Gu Yun's speaking speed is very slow, but the content he carries is very rich.
All the user's investment of emotion, time and energy needs to receive the same positive feedback at a specific moment, such as the tingling vibration every time they hear the voice of the soul, the delicate transition every time they click like, and every time they recharge.
Celebrate and sing.
The end of each year is the uncorking moment of the emotional fermentation between people and products.
Time is the best witness, and the annual report is the best expresser. As long as it is targeted, cold and rational data can also carry warm and sentimental feelings.
Product functions can only meet the input and output of user needs, while product operations can mobilize various emotions of users. When users decide to use a product, they are in love with each other. Not to mention love at first sight, love will last for a long time and will be imprinted on the memory.
It is also part of user operations.
Therefore, in order to increase people's stickiness and love for music software, it is necessary to skillfully use the power of emotion.
"The second is diversified design, which is to encourage users to share twice and increase the publicity and exposure of the product."
For personal annual report design, it is necessary to design a universal algorithm template and core data to cover most of the target user groups.
People always have a strong desire for expression. The reason why Little Orange Book can explode in a short period of time is that it satisfies the desire for expression of some people's glamorous life.
Desire can be sharing, talking, venting, showing off, etc., so the purpose of the design is not only to show off skills and look good, but also to increase the probability of users sharing it twice and to facilitate product publicity and exposure.
Every user has a different style, and the diversified design is precisely to highlight the user's personality, locking in different user groups in advance through various tags and data analysis, so that every annual report has the solemnity of personal customization.
The best way for Paradise Cloud Music to market this time is to make users feel that what they are sharing is no longer a product, but a social business card with a unique personal label.
"The third is the data summary, which is to help users review the personal value of Paradise Cloud Music and improve users' trust in the product."
Data must always have two properties: authenticity and comparison.
Stories can lie, but data can’t.
From the perspective of music, there can be many comparison dimensions, but data comparison of a single variable is more informative.
There is too much user data. Grasping which core data to display to users will test the product's grasp of the psychology of the user group. The value of the product to users also requires a series of appropriate data explanations.
Without real data, meaningless data is a sharp knife that cuts off the bridge of trust between people and products.
"Remember it for me. The appropriate recall path, excellent guidance design, and reasonable data display are the criteria for me to evaluate the annual report of Paradise Cloud Music Users from a product perspective."
"Originally, our plan was to accumulate silently, and we never expected to exert force so quickly, but with the help of our opponents, luck was on our side."
"This battle at the end of the year is when we harvest user reputation."
After a detailed teaching session, the senior executives received their respective tasks and, taking advantage of the traffic flow, quickly started planning new features for Paradise Cloud Music.
The annual user report is expected to be officially launched on Christmas Day 2012.
...
"Yes, yes, the movie is wrapping up on Christmas Day. As an investor, I must attend."
The plane flying to Chongqing had just landed. On the phone, Gu Yun explained to three confidantes.
On the other side of the microphone, everyone expressed their support in unison, telling Gu Yun to be busy with his career first and not to celebrate the holidays.
Accept the gift first, so you can make up for Christmas when you return to Jiangcheng.
The sensible reason is simple.
There are no secrets in the entertainment industry. It is understood that including production fees, publicity fees, and actors' remuneration, the total investment in "You Are Young" is about 120 million, which is only a small to medium-sized investment in domestic movies.
But for Gu Yun, who has entered a new industry, investors spent hundreds of millions of real money in one go, undoubtedly placing a heavy bet on his first film across industries.
Compared to a career worth hundreds of millions of dollars, spending Christmas with my girlfriend is a trivial matter.
But whether this delicate finalization time was due to filming needs or because someone wanted to avoid the Shura Field at Christmas, only the person involved knows.
After filming for nearly two months, the crew of "Young You" sent a message inviting investors to attend the finals dinner.
At the new movie finals meeting where big names gathered, Shen Qingcheng looked very special wearing a fluffy round hat.
Under the round hat, Shen Qingcheng's original three thousand black hair has disappeared, and has been replaced by very short and neat short hair.
She shaved her head some time ago, and now it has grown into a bald head, and her temperament has also changed a lot.
"Excuse me, Director Zeng, how did you convince Shen Qingcheng to shave her head?"
During the interview session after filming was finalized, Shen Qingcheng's cropped hairstyle was exposed for the first time.
A reporter squeezed through the dense crowd and took the lead to get the best seat to interview Zeng Guoxiang.
"Qingcheng didn't need a lot of persuasion. She knew that this link was needed in the story. She understood it very well after hearing it. The only condition was that everyone else in the crew accompanied her in shaving."
Zeng Guoxiang laughed and said that for the needs of the role, Shen Qingcheng cut off her hair without much hesitation, or even shaved it off.
Many female celebrities in the entertainment industry have had bald scenes, but there are still only a few who actually shave their heads without using wigs.
This move by Shen Qingcheng made many viewers admire her professionalism.
This is a truly dedicated actor!
Successful people are not because of outstanding talent, but because they have enough hard work behind them.
"Cheers! I wish you a great box office success!"
After Gu Yun arrived, he had a toast with all the crew.
This chapter is not over yet, please click on the next page to continue reading! Since the beginning of the film industry, actors have to celebrate their completion warmly. This is the end of a period of life.
At the final dinner, there were flowers and a huge cake in the center of the table.
Just like the entrance banquet at the end of the college entrance examination, the graduation ceremony of college graduation, the wedding ceremony... it is a lifelong farewell to the characters in the play, a farewell to the crew in front of and behind the scenes, and it is about saying goodbye. a ceremony.
Everyone needs a ceremony to say goodbye to this past.
With tears in her eyes, Shen Qingcheng bid farewell to her long hair. She has a combination of youthfulness and girlishness, which perfectly fits the character of the heroine in the film who is weak on the outside but fierce on the inside. All the crew members unanimously agreed that she has talent.
She can go further.
Normally speaking, the process of filming is a process in which a group of people come together for the same drama, arrive at the filming location, isolate themselves from the rest of the world, and start filming day and night as soon as they arrive.
During this period of time, everyone witnessed the changes of the heroine Shen Qingcheng in different stages.
As long as you enter the performance of the character, it is equivalent to living again. In order to make this character real, every actor has poured a lot of emotion into the creation.
"Cheers! Merry Christmas!"
Director Zeng Guoxiang and investor Gu Yun had one last glass of wine and jointly announced that the filming of "Young You" has officially ended, and they are waiting for the scheduled release.
Shen Qingcheng had tears in her eyes. Through her experiences in the past two months, she had also stepped out of her comfort zone and grown rapidly.
Finishing means that this character has nothing to do with your life anymore, and your life with the character is over.
It is almost impossible for future crews to meet the same team and the same people again.
