Shen Qingcheng and Cheng Yingying usually live in a double hotel luxury suite prepared by the company near the crew.
After Gu Yun arrived, the attentive staff specially opened an extra room for the boss, right next door.
In front of each other, Shen Qingcheng and Cheng Yingying stood at the door of their rooms, sending Gu Yun back to the room first, with complicated eyes.
"Mr. Gu, have a good rest and see you tomorrow~"
Christmas Eve is still long, so I won’t be able to come back until later in the evening.
There is no need to rush.
After washing up, Shen Qingcheng leaned on the bedside and put on a pair of bright red lace pajamas. Next to her was the aromatherapy that the waiter had prepared. She drank a glass of warm water and turned on the Paradise Cloud Music.
Before going to bed every night, Shen Qingcheng would choose to spend this quiet and alone time with music.
The moment the application is opened, the interface changes completely.
"Do you still remember what you looked like when we first met?"
——The 2012 Paradise Cloud Music Annual Report makes its debut.
Shen Qingcheng tried hard to recall her own appearance and made a similar villain.
Until the annual report came out, she was still a student a year ago. Changes came to her mind one after another, and her memories began to blur...
"Dear user 001, we have been together for 122 days, and this is the first song you listened to at that time."
The first song Shen Qingcheng listened to at that time appeared on the page, "Lover", and all the memories came flooding back.
She had already become famous overnight and was almost the first user of Paradise Cloud Music from closed beta to public beta.
No. 001.
"I know everything about you. This is the length of time you listen to songs. This is the number of songs you listen to. This is your favorite song throughout the year."
Under the big data, everything about Shen Qingcheng's music was spread out and summarized under the bedside lamp in the warm room, and it filled her heart.
Unexpectedly, I have come so far on the road of music.
Shen Qingcheng continued to scroll down.
"I know your music taste best. Late at night, your favorite thing to listen to is sad songs. We have also been to many places together to experience the music culture of different regions."
Shen Qingcheng nodded. Every night full of longing, with only music and headphones silently accompanying her, she couldn't help but burst into tears.
"This is your annual playlist, this is your favorite singer of the year, these are the top ten singers and songs that have accompanied you since the open beta of Paradise Cloud Music."
"The above is your annual image."
Something touched Shen Qingcheng's heart.
In this age of carelessness, perhaps all it takes to impress users is a moment of resonance.
In an instant, memories were flying like heavy snow on Christmas, and the girl couldn't help but smile slightly.
"The annual summary of Paradise Cloud Music is really great. It touches my heart. What about you?"
She decisively followed the link and found a conspicuous forwarding button, and forwarded it to the three WeChat Moments, Weibo and Xiaojushu platforms.
...
Different products have different points of capturing users' hearts, and the starting points for recalling annual reports are also different, but the emotions they want to inspire are roughly the same, and they are all designed to make users feel the love between people and products recorded in time.
In 2012, the legendary year of the end of the world, ordinary people have no desire to explore the planet.
On the contrary, in this special year, everyone needs more understanding and companionship, and music is an indispensable part of it.
Lingdiankanshu.com
At this moment, Shen Qingcheng was just like thousands of ordinary users of Paradise Cloud Music.
She just wants to share her own personal image of music. She doesn't have any music planet, nor does she have you from the stars. She just wants to find herself in time, and she just wants to find the name of the singer who accompanies her through sleepless nights.
Within a minute, the number of likes in the circle of friends instantly exceeded 100, including many of Shen Qingcheng’s celebrity and singer friends.
Everyone is very interested in this new product function. After reading Shen Qingcheng's annual report, people's herd nature is fully exposed, and they can't help but try it themselves.
This time, I discovered the secret.
Paradise Cloud Music uses the currently popular face pinching game to allow users to invest time and energy first, thereby increasing users’ interest in exploration and sunk costs.
At the same time, it also allows users to form a unique self-awareness, and also lays the foundation for the final label that generates the annual image.
Moreover, the transition animations and icon special effects in this annual summary of Paradise Cloud Music are very natural.
Maybe Xiaojushu, a platform that emphasizes social networking, has done a lot, so it has done a thorough research on the sports aesthetics in object links, and the optimization is also excellent.
Does contrast produce beauty? No, beauty should be done with care.
Putting aside professional UI terms such as layout, color, and hierarchy, Paradise Cloud Music used an advanced full-screen immersive experience in its summary report.
Excellent UI and interactive design can better guide users to access the content. The fonts of Paradise Cloud Music are more exquisite, and the color matching and graphic layout can better set off the content.
It has to be said that the emergence of social platforms has largely satisfied people’s pretentiousness.
Design with aesthetic significance is also a category that people like to hear about and are willing to actively forward.
Paradise Cloud Music has a prominent forwarding position, and you can even quickly share pictures through personal image pictures. At the same time, you can also introduce your own music taste.
Users' willingness to share a second time is the ultimate goal of excellent design.
"I discovered a treasure music app and recommend it to everyone! This is my annual music report, come and take a look!"
"I always thought that I was a sad singer, but it turns out that I am a hip-hop lover at heart. I never expected that."
"I, sweet sister, listen to sweet songs!"
Shen Qingcheng is just a drop in the ocean among the countless users who spontaneously click and share at night.
“Is there anyone out there who hasn’t tried Paradise Cloud Music?”
Late at night, a senior music critic posted his annual music report on his Weibo.
I even published a long article comparing Paradise Cloud Music and Penguin Music for the first time.
“I’m not bragging, but as an industry insider, I have been using Paradise Cloud Music since its public beta. Personally, I feel that Paradise Cloud Music surpasses Penguin Music in terms of user experience.
Let’s analyze the personal homepage module here. I think Penguin Music wants to fill every corner with the words “redemption for membership”.
I have seen too many KPIs here, the desire for survival of internal staff, or the general money worship culture of Penguin products.
Paradise Cloud Music is different. They do not publish any advertisements (in fact, they are hidden in the sidebar) in the personal homepage module where the user's visual focus is concentrated and the number of visits is intensive.
The business needs of the product will not disappear, but can be transferred through product design. However, there are some business pressures that the product cannot shake.
Insistence on product experience is never one person’s responsibility.
An excellent music product can tolerate the most negative, decadent, and sad aspects of users because of their absolute emotional dependence and need for music.
Sometimes what makes me sad is not that you are sad, but that you don’t cry in my arms when you are sad.”
In this era, high-quality, thoughtful products are simply a dimensionality reduction compared to competing products. They have received rave reviews from the community and user stores, and the number of downloads of Paradise Cloud Music has directly reached the top of the daily list.
In the festive atmosphere of celebrating Christmas, young people’s circle of friends were flooded with the annual summary of this new app.
This night, the reputation that Paradise Cloud Music has accumulated for half a year gathered into a tower, reaching up to the sky.
