It was not only Dou Le who made great efforts at the beginning of the year who sensed the opportunity.
Kuaishou, which has been deeply involved in videos and GIFs for a long time, and even announced its transformation into a short video community in November last year, is also eyeing it.
What is the Internet? It is a revolution.
The core manifestation of this information technology revolution that began in the 3G era is the cross-border breakup and reorganization of all boundaries.
The same is true for traditional media and new media, and the same is true for the operator industry chain. The traditional ones are no longer traditional.
With the advent of the 4G era, in addition to disruption, there is also anxiety.
Some people say that this is a feast worth hundreds of billions. From operators to equipment manufacturers, to terminal manufacturers, and even content providers, everyone is gearing up to try to get a piece of the pie.
This is no longer a speed competition, but a fight without smoke. It is really a battle where some people are happy and some are sad.
These industrial events caused by 4G are destined to cause an explosion in the mobile Internet world.
The issuance of 4G licenses is actually not a new thing. Operators, equipment manufacturers, terminal manufacturers and even content providers, companies in the industry chain have already seen through it.
New Year's Day has just passed, and the multi-trillion industry competition and integration drama has begun. The exploration, preparations and games of all parties have continued to reach new heights.
“Is decentralized development bad?”
In Beijing, after the first version of the product was trialled, Su Hua and Gu Yun had differences in concept for the first time.
The decentralized algorithm means that users are not labeled, celebrities are not deliberately given preferential treatment, and ordinary people are not ignored. The presentation of all videos is completed by machine algorithms.
Therefore, in Su Hua's mind, everyone has the same opportunity to be exposed.
As he often said: There is no high or low in life, and everyone deserves to be remembered.
“I’m not saying that the development direction of decentralization is not good, but if you look at competing products, Kuaishou obviously uses decentralized algorithms. If we do the same thing, we will fall into meaningless homogeneous competition.
"
Of course Gu Yun would not tell Su Hua that Kuaishou in his previous life was such a decentralized and freely developed community.
What does such a community look like? All aspects of China's society are condensed on one App. People from third-, fourth- and fifth-tier rural areas who have never had a chance to show up before can be seen everywhere on Kuaishou.
Therefore, while the number of users is increasing day by day, Kuaishou has been labeled as "vulgar" and "low".
Many urban and literate people, especially the emerging generation of young people who pay attention to fashion and trends, dismiss this software.
Kuaishou does not distinguish between top users and ordinary users. Before launching e-commerce, it was difficult for many video influencers with good fan followings to make money from Kuaishou.
"I think we should go in the opposite direction and approach segmentation to attract the attention of today's young people."
"Most of this group comes from first- and second-tier cities. They are young, follow fashion trends, love novelty, dare to try, and have high requirements for video quality. The traffic distribution form we adopt is to win with high-quality content."
Gu Yun patted Su Hua on the shoulder and quickly convinced him.
The current short video field is a complete blue ocean, with both demographic dividend and duration dividend. As long as the product is done well, there will be no shortage of traffic.
Su Hua thought about it and realized that what Gu Yun said made sense. There was really no need to get into homogeneous competition with competing products so early.
Let's each go our own way, don't rush for a while, let's take away our respective intended users, and finally meet at the top.
The content-centric positioning also determines that DouLe will not fully adopt a decentralized distribution mechanism like Kuaishou.
In Doule, videos that are well shot will have greater exposure.
In order for users to shoot high-quality videos, Doule must invest more energy in optimizing shooting functions.
"Okay, I'll let the brothers improve the algorithm later, and I'll do as you say."
"What's the next step?"
"We need to find an opportunity to publicize, increase the exposure of new products, and conduct a cold start."
...
After handling the rapidly developing company affairs, Gu Yun returned to Jiangcheng.
Since the Spring Festival is earlier in 2013, the winter vacation will also be earlier.
Nanhu University started its winter vacation on January 19th. College students not only have to prepare for exams, but most of them have to think about buying tickets to go home and packing their luggage after New Year's Day.
Whenever this time comes, the study room is packed with people, and the entire university is filled with the devilish atmosphere of crashing a professional course in three days.
Compared with Beijing and Chongqing, the cold air in Jiangcheng is less lethal. A simple coat is enough to survive the entire annoying winter.
Compared to Gu Yun, who was worried about his test scores when he was a freshman, now he is strolling around the campus.
As a well-known entrepreneur and future candidate for the province's outstanding students, the school once secretly hinted that as long as he didn't hand in blank papers, the exam would not be a big problem.
Downstairs in the study room of South College, Gu Yun looked from a distance and finally saw the most dazzling star among the crowd, it was Zhong Leyi who had finished studying for the whole day.
Winter dressing is inseparable from the balance between temperature and style.
Every girl carefully steps on the safety line of fashion and warmth, hoping to still have beauty in her bag in the cold weather.
Zhong Leyi is the leader among them.
The girl has a tall figure, so she wears a simple and neat H-shaped black long coat. The longer she is, the more chic she becomes, and the longer she looks, the taller she looks.
The majestic atmosphere brought by the calm black surpasses all colors. Wear it with a light and elegant beige-toned sweater to fully capture your temperament.
On her hand is a bag just big enough to carry professional course books, and on her feet is a pair of boots of the same color, which makes her look like a queen.
"Have you finished reviewing?"
Gu Yun held the prepared hot coffee in his hand and handed it to Zhong Leyi.
One of the cups is Zhong Leyi's favorite winter flavor, the half-sugar essence of Aorui White, also known as the milk coffee ceiling product of coffee justice.
This winter, a cup of hot drink brings warmth.
"That's almost it. Memorizing is so boring. I found that after practicing, I don't need to memorize those laws by rote. It seems so simple."
Zhong Leyi hugged Gu Yun with a smile and interned in the court for almost a whole semester. Through Gu Yun's relationship, she stayed in almost all the courtrooms of the High-tech Zone Court.
From filing to execution, from civil court to criminal court, whether it was marriage, family matters or violent injuries, her understanding of the law increased day by day in practice, and she gradually began to look like a legal beauty.
"When your internship ends this semester, would you like to come to our company's legal department and try it?"
"Hey, are you serious?"
Zhong Leyi looked at Gu Yun beside her, her eyes moving, as if she wanted to say something but hesitated.
"What's so serious about this?"
"Then can I go to Coffee Justice's legal department? I quite like drinking coffee."
