Compared with Hua Shiyuan, who is always thinking and always maintaining an offensive mentality in balance, Wen Jue, who has a mentality of not attacking the well but not the river, inevitably gives people a Buddhist and non-controversial feeling.
Although Chi Jianglan didn't know what specific confusion her daughter had, when it came to who understood Wen Jue best in the world, she undoubtedly ranked first.
She told Wen Jue that since she has chosen this person, no matter how difficult the future is and how severe the problems are, she should not escape.
Later generations will often say that escaping is shameful but useful.
But in relationships, whoever escapes will be eliminated.
A person only has so much energy, so who would be willing to do only a fraction of it?
.......
At around eight o'clock the next morning, Gu Yun came to visit Wen Ju's family again.
The theme this time is very simple, take Wen Jue back to Jiangcheng.
Being the helmsman of a company basically has nothing to do with the long and carefree winter vacation when I was a student.
The holidays for adults are very short, and so are Wen Jue and Gu Yun.
It was already past three in the afternoon when the two landed at Jiangcheng Tianhe Airport.
Stepping on the land of Jiangcheng, smelling the cold air with a hint of familiarity, Gu Yun got into the special car that Cheng Yingying came to pick up.
"Didn't you go home during the New Year?"
Gu Yun had long heard that Cheng Yingying did not go home and was working hard at the Paradise Entertainment to promote the movie, and he felt a little moved.
"No."
Cheng Yingying shook her head.
"Thank you for your hard work. I'll give your crew a big red envelope later."
When it comes to the release of popular movies, Gu Yun thinks of his own tragic fate.
I wrote the script myself and read it three times with three different girlfriends. Now almost every detail and every scene can be restored in my mind.
"Yingying, are you asking Qingcheng to come out for a late-night snack tonight?"
Wen Jue and Gu Yun sat in the back of the business car together and took the initiative to organize the party.
When they were in Shanghai, Wen Jue met Shen Qingcheng, who was not very popular at the time, and the two maintained a fairly close relationship after that.
One is a first-generation Internet celebrity, and the other is a rising star. Shen Qingcheng and Wen Ju have endless topics in common in terms of beauty and clothing.
After the movie was released, Shen Qingcheng's evaluation and fame continued to rise.
Many people concluded in the film reviews: "Shen Qingcheng will definitely win the Best Newcomer Award. If no better works appear, she may even have a chance to become the best actress."
For a newcomer in the film industry, this is almost a stellar start.
As for Paradise Entertainment, which has made a lot of money by following the trend, the revenue of hundreds of millions is second, and the most important thing is the reputation and fame in the film and television industry.
An entertainment company that originally promoted singers was able to cross over into the entertainment industry and achieve great success. This is definitely something new in the industry.
So during the Spring Festival this year, Cheng Yingying, as the housekeeper, was busier than any other employee in the company.
The promotion of the movie, the schedule of major movie theaters, the next step of planning, the training and discovery of new talents, and the complicated daily affairs all have to be taken care of by Cheng Yingying alone.
She seemed to have lost a lot of weight obviously, and her already round figure became even more beautiful.
"Okay, Qingcheng doesn't have any plans tonight, I'll give her a call later."
Cheng Yingying took Wen Jue and Gu Yun to Century Jiangshang Community to put down their luggage, and then took them to Optics Valley Software Park.
Compared with the common 996 Internet companies in later generations, Gu Yun is a humane boss.
Not only will employees be given a ten-day long holiday during the Spring Festival holiday, some departments that need to be on duty also allow employees to rotate their duties. It is completely okay to take a break as long as the business is running smoothly.
Returning to the Paradise Technology Building, Gu Yun found that Huang Mingyuan was also there.
Wearing a slim-fitting shirt, he pointed at the ppt on his computer and held a meeting with his core employees.
"The monetization of C-end tool products has always been a difficult problem. The success of Xiaole Learning Xiaoyuan Souqi has not only opened up, but even promoted the commercial monetization model of tool courses. Have you ever thought about what the underlying logic behind us is?
?”
There was silence under the stage.
As the saying goes, if you are not in your position, you will not seek to achieve your goals. Huang Mingyuan has been practicing in the position of vice president for a long time, and naturally looks at problems from a higher and further perspective, and has even refined and formed a set of his own methodology.
Effective methodologies are passed on from generation to generation to the next level of employees. This is the inheritance of the Paradise Group.
Since Gu Yun took the helm, the inheritance has been continued alternately.
“Use high-frequency tools to drive low-frequency course purchases.”
When a leader of Huang Mingyuan's level holds a meeting, the people below are naturally not ordinary employees.
Everyone is a manager with a certain level. They can understand things without talking a little bit. At least they have different understandings of the business.
When a question was raised, the person in charge from the operations department immediately summarized the answer and stood up to respond.
Gu Yun opened the door, faced everyone's gaze, waved his hand to continue, and sat quietly aside.
"Yes."
Huang Mingyuan was very satisfied. He nodded and continued.
"What is our core value? High-frequency, close, and repeated contact with customers; thereby increasing the course repurchase rate of education and training institutions."
“Our Xiaoyuan Souti and Yuantiku are both benchmark-level tool apps in the industry in attracting users. Among them, Xiaoyuan Souti has been used by more than 50 million users in less than a year, with tool apps being the main ones.
Use the traffic lever to push course information to users on the App, thus driving the traffic of other products and allowing the traffic to form a closed loop within your own products."
Huang Mingyuan thought clearly and explained things in simple terms, and the employees in the conference room nodded frequently.
"I have been saying, including our President Gu, who set the tone at the beginning of our establishment. We are an Internet company, not a pure online education company. Why?"
"Because we are based on Internet marketing, its essence is to reach target customers through different paths."
Huang Mingyuan finally got to the point.
"To put it bluntly, it can be understood that it is to go to major platforms to buy customer traffic, and then turn this traffic into your own private domain traffic. However, traffic is very expensive, and it will definitely not work if you buy it without thinking. Only
Only through high-conversion new acquisition methods and private-domain gameplay retention operations can a company grow rapidly and healthily."
"So next, we need to set up a dedicated advertising team, which is user-centered. First, we will build the brand through large-scale advertising online and offline, and form a deep impression on customers. Then we will sell free and low-cost experience courses through precise online traffic. When these short-term trial classes are conducted, they are converted into regular-priced classes through sales or tutors.”
Education itself is an industry that relies particularly on brand and reputation.
Huang Mingyuan is worthy of being a top student from Jiangcheng University. In just a few words, he grasped the essence of the online education industry.
In the later stage of online education, it is about comparing who has a higher level of traffic delivery and stronger conversion ability.
Being able to summarize the methodology that will be followed by major giants in the future in this year shows Huang Mingyuan's ability.
After following Gu Yun for a long time, the people at the helm of each company are all talented people. From Gu Yun's investment layout, we can also find the key to the next fission of our own products.
Gu Yun said at a company gathering a year ago that seizing traffic and users is equivalent to seizing the future.
