Yingshan County in 2013 was completely different from the past.
In the early years, there was almost no asphalt road in the entire county, and people lived in low mud houses.
Although it is called a county town, it is actually the same as the villages under it.
This New Year, what countless young people who have returned to their hometowns from work outside the city did not expect is that their hometown of Yingshan County has undergone tremendous changes at some point.
In almost every corner of the county, you can see the thriving hard work. Everyone in the county is full of smiles. The dilapidated adobe houses of the past have disappeared, and new buildings will be built in their place.
According to Yingshan County officials, at the end of 2012, the local government and Jiangcheng Enterprises jointly carried out shantytown renovation of thousands of local low-rise mud houses.
As of now, spacious and bright buildings are under construction, giving the entire county a completely new look.
The renovation of shantytowns is just the tip of the iceberg of the dramatic changes that have taken place in this once "deserted" county town in the past year.
Many people have discovered that their children, as left-behind children, not only went back to school, but the infrastructure of this new school called Paradise Middle School is even better than that of public high schools.
In Paradise Middle School, there are not only excellent teachers, but also various sports facilities, a gym and a theater open on weekends.
To a certain extent, the changes in this county are also the epitome of the country's transition into a moderately prosperous society.
The countryside outside the county seat has witnessed the transformation of Yingshan County.
In Paradise Village, the coffee purchase point of Coffee Justice Company, coffee farmers who came to hand over coffee came in droves carrying heavy loads of coffee beans.
Grains of "red pearls" are scattered on the ground. They are weighed, inspected, and registered. Each acquisition step is in order.
Tiantang Village is also the village with the largest coffee planting area in Yingshan County.
Farmer Wang Zhengyun cultivates more than 20 acres of coffee. Since her daughter Shi Xiaolan went to the county to study, the coffee industry has become an important source of income for her family.
"The government has given us farmers subsidies, and the coffee produced from the land is of better quality and the purchase price is affordable. It is expected that our coffee will have a double harvest this year, both in terms of yield and profit."
In front of her husband, who came home several years later, Wang Zhengyun straightened her back for the first time.
She is no longer a procrastinator and counts her income with confidence.
Hua Shiyuan, the first secretary of Paradise Village, introduced that in order to improve the quality and efficiency of coffee and help people increase their income and become rich, Coffee Justice Company has made every effort to build a full coffee industry chain integrating R&D, roasting, trading and warehousing since 2012 to create high-quality products.
Coffee, focusing on high-quality beans, promotes the industry to move towards high-end, enhances the added value of products, effectively promotes the efficiency of enterprises and increases the income of coffee farmers.
In 2013, the coffee purchase price of Coffee Justice Company increased to about 3 yuan per kilogram, and a total of more than 2 million yuan was paid to coffee farmers.
Tianhe Village on the other side is an important pillar of Yingshan County's economic development.
Pinleyuan's foundry in Tianhe Village has solved many local employment problems, and it has also allowed local companies and villagers to see a new way to rely on online e-commerce sales.
In Tianhe Village, fruit farmer Yang Junxiang was full of confidence when talking about this year's cherry harvest, "After launching Pinyuan Online, even if it cannot be sold offline, we will not lose money, and we can even increase our income."
"Currently, 90% of our large cherries are sold online to Beijing, Shanghai, Shenzhen and Guangdong and Guangxi. The fastest can be delivered to consumers in 24 hours or the slowest 48 hours."
Yang Junxiang said that after resisting the pressure from his family and making this bold attempt, he simply focused on the online market and supplied goods to Pinyuan merchants.
Due to strong demand in the online market, sales increased by nearly 200%.
Benefiting from this, their planting scale has expanded from the initial 5 acres to 100 acres today, and the team has expanded from a father and son to more than ten people.
According to Hua Shiyuan, the first secretary of Tianhe Village, in order to increase the added value and premium capabilities of agricultural products, promote the healthy development of the industry, promote stable income growth for farmers, and help revitalize the countryside, Pinleyuan launched the "Xianxian-Leuanyu Good Agricultural Products" project.
Taking the seasons as the axis, we search for the freshest seasonal ingredients across the country, use short videos for early adopters and other methods, combined with DouLe short videos, to introduce "good agricultural products" from various places to platform users, summarize and sort out the experience in brand building and protection of agricultural products, and
Choose opportunities to promote to more agricultural production areas.
During the event, Pinyuan will adhere to the zero-commission model of agricultural products and the model of "buying together and shipping directly from the place of origin", formulating standards for "good agricultural products" for different agricultural product categories, and providing resources to agricultural products that meet the standards.
When one village attains enlightenment, the whole county ascends to heaven.
At the Standing Committee of the County Party Committee, the top leader of Yingshan County, Xing Yongan, directly copied the development model of Tiantang Village and Tianhe Village, and extended the advanced experience to every township in the county.
First Secretary Hua Shiyuan is even more insatiable. At a young age, she is often invited to other villages and towns during working days to share development experience with other big brothers, how to introduce industries, how to revitalize the economy and improve employment.
In fact, there are many similar samples across the country for companies that have benefited from Pinleyuan's "direct delivery from origin" and "direct factory supply" models.
For example, He Xuan’s hometown.
In Baiguoshu Village, the newly appointed village chief He Kaishan guided the whole village to start the crayfish industry. At that time, about 70% of the lobsters were sold to the offline wholesale market, and the price was very low, with no profit at all.
As a result, with He Xuan's encouragement, He Kaishan took the lead in registering an online store in Pinyuan and tried to sell crayfish on the e-commerce platform.
Unexpectedly, the sales in the first half of the year were close to more than 1.5 million yuan, and they maintained a stable growth rate every month. At present, He Kaishan's online store has become a gold medal merchant in the fresh food category of Pinyuan.
Because of the blessing of e-commerce, villagers have followed suit. It is expected that the total sales of Baiguoshu Village will reach more than 60 million yuan throughout the year, and the online sales on the Pinyuan platform are expected to exceed 30 million yuan.
It is worth mentioning that, realizing the traction of the new e-commerce platform on the local crayfish industry, Qianjiang City organized seven local leading crayfish companies to collectively settle in Pinyuan this year to try to develop online sales channels.
At the end of the New Year, not only Yingshan County, but also well-informed people in other cities knew that there was a capable person in Yingshan County who was good at economics. In just one year, the two villages were prosperous.
fire.
Will such a person stay in the county for a long time?
Obviously, it won't.
On the first day of work, Xing Yongan, the top leader of Yingshan County, called Hua Shiyuan to the office and spoke earnestly and thoughtfully.
"Shiyuan, if nothing unexpected happens, you will be able to be transferred back after a while."
"Has Secretary Xing received the news?"
"Not yet, but reporters from the provincial capital went to the Propaganda Department yesterday and asked for a copy of your related deeds. There may be some next step."
It goes without saying that a person who can become a high-ranking official must have a basic sense of smell.
It is already obvious what this signal represents.
