In China, there have been many initiatives and activities organized against online pirated music, and most of them have a common characteristic.
Musicians huddle together to keep warm.
However, facts have proven that such an approach has little effect in a chaotic market environment.
There are many piracy platforms, long litigation cycles, and low compensation amounts. When there is no stable and sustained internal relationship and long-term effective supervision methods to deal with piracy, such an alliance can only shout slogans.
"This time is different. Penguin is definitely serious when it comes to taking action. They want to unify the market and suppress small music platforms like us."
Cheng Yingying looked serious. Through the feedback from her peers, she realized the seriousness of the situation.
The alliance formed by digital music platforms and record companies is indeed much more professional in safeguarding rights.
First, it is a dialogue between platforms.
Musicians do not need to expend a lot of energy to participate in this cumbersome rights protection and anti-piracy process.
Secondly, it has a unified and professional team.
According to Penguin Music, the "Digital Music Rights Protection Alliance" has currently established a management rights protection team to conduct 7x24-hour network monitoring and professional rights protection and evidence collection.
At present, in several music platforms with a large number of users, there are many uncopyrighted music, and every report will be accurate.
Finally, it has huge stakes.
Exclusively representing copyrights on a platform is a considerable expense, which will make the agency platform pay attention to proactively cracking down on piracy platforms.
For platforms that publish pirated music, losing a lawsuit initiated by a copyright agency platform can easily result in tens of millions of dollars in compensation, and the cost of piracy will be greatly increased.
"Penguin Music has currently sued several piracy platforms, and there are also cases of successful rights protection and compensation."
Cheng Yingying frowned beautifully, with hidden worry in her eyes.
“We don’t have many pirated songs, right?”
Gu Yun asked.
"There are about five to six hundred songs. It's not actually a lot, but the compensation is enough for us to drink a pot."
"But they also have pirated songs, and many of our original musicians' works are also secretly put on the shelves."
When it comes to the business data she is responsible for, Cheng Yingying doesn't even need to take out her mobile phone to check the data. She lowers her head for a few seconds and opens her mouth.
"That's okay."
In later generations, there were many ways to compete with peers. Gu Yun, who was well-informed, immediately felt relieved when he heard this.
Copyright agency work is obviously not a matter within the scope of digital music platforms, and Penguin Music chose to include it within its scope of responsibilities, of course out of consideration of suppressing competitors.
Such an overriding approach will undoubtedly lead to the beginning of vicious competition.
At present, the establishment of the anti-piracy alliance has brought about the most significant effect of cracking down on piracy on digital music platforms.
"Let's take the pirated music off the shelves first. We don't have enough users. Don't confront Penguin at this time. The next step is to invest in copyright purchase. Listening to genuine music will definitely be a major trend in the future, and this will not change.
"
Gu Yun waved his hand and ordered Shen Qingcheng, who was fanning herself with her tongue out, for a brown sugar ice powder to relieve the spiciness.
"Okay, I'll make arrangements tomorrow."
Regardless of the purpose, judging from the legalization of the entire music market, it is actually a positive result.
Soon, the copyright war led by Penguin Music and Ocean Music will start completely despite the resistance of the competitors.
Under the purge of the digital music industry, it may not be a bad thing for Paradise Cloud Music, which focuses on supporting original musicians and building music communities.
It is entirely possible for users who have been calling from other companies to come here.
From a longer-term perspective, Penguin Music will make the alliance bigger and bigger, forming a so-called monopoly situation, and eventually different voices will emerge.
Digital music platforms' agency copyrights, especially exclusive copyrights, will inevitably involve more interests of their own platforms.
Judging from the singers involved in the alliance (Jay Chou, S.H.E, Mayday, etc.), Penguin Music is also grabbing the copyright shares of first-line stars in order to maximize its own benefits.
Anyone with a discerning eye can see this trend clearly. Penguin wants to expand into a dominant player in the future, and so many competitors will not just sit idly by.
"I will make an announcement tomorrow saying that our Paradise Cloud Music firmly resists piracy and is willing to join this digital music rights protection alliance."
Gu Yun thought again and again before speaking.
In fact, online pirated music, like novels, movies and other cultural carriers, is the "Achilles' heel" of cultural development.
The formalization of online copyright is a long-awaited issue for the industry and people in the industry.
But for some platforms that accumulate resources through piracy, experiencing pain is inevitable.
This is also true for Paradise Cloud Music, which has few pirated resources. Bearing expensive copyright fees will inevitably reduce funds and cause a loss of users and traffic, but this is a pain that the entire industry has to go through.
Adhere to the road of genuineness, continue to strengthen rights protection monitoring, collect evidence and prosecute malignant piracy, and at the same time continue to improve its own products and content construction to provide users with better music services.
This is the right path for Paradise Cloud Music to take.
"Add...Join?"
Cheng Yingying didn't understand at first. Some time ago, her own Cloud Music was arguing with Penguin about a lawsuit. Why did she suddenly join?
"Yes, if they allow our Paradise Cloud Music to join this alliance, they will definitely not take any action immediately."
"No action...and then what?"
"Then we will continue to collect evidence that Penguin Music pirates our original musicians' songs, and then find a law firm to sue them."
"..."
Cheng Yingying couldn't say a word for a long time. It turned out that the harmony the boss talked about was simply fake harmony.
He has no intention of making peace with Penguin Music!
After finishing the meal, Gu Yun took two beautiful girls with each hand and walked out of the private room of the hot pot restaurant and got into the commercial vehicle parked outside the door.
Eating hot pot in summer is an extremely challenging thing.
No, looking at Shen Qingcheng whose face was covered with fine sweat, it was difficult for Gu Yun to control his hands.
"Yeah, don't touch...I'm sweating~"
Shen Qingcheng lowered her voice, fearing that outsiders would discover the clues.
The female assistant in the front, Shang Yuanxiu, kept her expression unchanged and pretended not to notice the erotic scene in the back seat of the car.
Gu Yun's hand had disappeared under Shen Qingcheng's long skirt. The girl's cheeks were flushed and she fell into his arms, blocking the boss's movements with her body.
The other hand was not idle either. Gu Yun generously wrapped his arms around Cheng Yingying's slender waist, tracing the smooth lines of her back repeatedly.
Hug left and right, do whatever you want, this is life.
