On the morning of the first day of the holiday, Gu Yun quietly spent it half asleep and half awake.
After waking up, most of the roommates packed their luggage and prepared to leave school.
Except for local Liu Yisheng, Zhang Gaoqiang and Zheng Bo planned to take the nearest bus home in the afternoon.
The beginning of school is the beginning of a serious and stressful junior year. This holiday is not only the last summer vacation where you can have fun, but also the first stop for many students to enter the society.
For example, legal beauty Zhong Leyi, like her two other roommates who intern together, has already made plans for her vacation in advance.
Without the shackles of studies and courses, devoting yourself wholeheartedly to legal work is an excellent opportunity to improve your professional skills.
Not to mention classmate Wen Ju who has never been very fond of home. She has a lot of things to do this month. Coffee Justice's sales have recently declined, and she has no intention of going back to spend time with her family for a while.
"Brother, aren't you going home this summer?"
An extremely eye-catching Maserati Quattroporte drove out of Jiangcheng Third Ring Road and headed for Tianhe Airport.
Wen Jue and Gu Yun were sitting in the driver's seat and passenger seat respectively, and in the back seat were two junior girls from the University of Finance and Economics.
"Not necessarily. I might go back. Let's see if we are busy with work."
Gu Yun glanced at the rearview mirror. Kong Yixuan in the mirror looked extremely well-behaved, lowering his head and playing with the new mobile phone in his hand.
Originally, Gu Yun had arranged for He Xuan to take his sister to the airport, but Wen Jue didn't know where she got the news, so she took the initiative to volunteer and came over to be the driver.
It was completely different from the last scene where Zhong Leyi was in the car and her sister and sister were enjoying themselves.
This time, Kong Yixuan seemed to have a seal button pressed. She was usually cheerful and lively, but she had no intention of actively opening up the topic.
Maserati's sound insulation is already outstanding. Wen Jue stepped on the accelerator slightly and was speeding on the expressway, and the car was exceptionally quiet.
"Brother, I heard that Apple will release the new iPhone 5s in September this year. I have been using this one for a long time, and the storage space is a bit..."
Gu Ying hugged Gu Yun's seat, with a "do you understand what I mean" expression on her face, and said to Gu Yun with a smile.
For girls who often shoot videos, take photos, and are on the forefront of trends, the time when an Apple mobile phone is updated is basically the same as the interval between new models.
Gu Yun in the previous life understood this. Naturally, he would not refuse his sister such a trivial request.
"Okay, okay, you need it for work, right? I'll give each of your short video studios a new one in September, and then we'll all choose the ones with the best configuration."
Gu Yun reached behind his hands, rubbed Gu Ying's head, and said lovingly.
"Well, I won't use it."
Kong Yixuan interrupted at the right time, then continued to lower her head and write something in the memo on her mobile phone.
A few seconds later, she raised her head to meet Gu Yun's puzzled gaze, shrugged and said softly: "Look, my current mobile phone was given to me by senior Wen Jue. It has only been replaced for a few days. It would be a waste to replace it with a new model."
Already."
The air inside the car became quiet again, but the driving speed seemed to be slightly faster.
Sent by Wen Jue?
Gu Yun was stunned for a long time. When did their relationship become so good?
Can we already send each other mobile phones?
"It's okay. It's definitely different when Boss Gu gives it to me than when I give it to him. Sister, he likes to buy it, so just keep it when the time comes."
Wen Jue's crisp voice sounded at the same time. Gu Yun turned her head and found that a meaningful smile had appeared on the corner of her mouth.
...
"You also gave Kong Yixuan a mobile phone? When did you give it to him?"
After sending the two to Tianhe Airport and watching Kong Yixuan and Gu Ying disappear into the terminal, Gu Yun found the opportunity to ask.
"Not long after, I grabbed a mobile phone from Pinyuan during the June 18th Shopping Festival and gave it to her."
The tail end of June is still hot. As the driver, Wen Ju wears big black sunglasses on her tall nose and looks very cool, just like her speech.
"What's wrong, do you have any objections?"
Returning to the parking space, Wen Jue waved his hand, opened the car door gracefully, leaned against the door and looked straight at Gu Yun.
"..."
Gu Yun stopped talking.
Wen Jue and Hua Shiyuan had been fighting for so long, and they both knew Gu Yun well and what kind of person he was, so they gradually acquiesced in each other's existence.
Knowing that you won't be able to kill your opponent for a while, the relationship between everyone must be gradually improved.
But for a young and tender fresh graduate like Kong Yixuan, even if Wen Jushi hits her for having an affair with Gu Yun, apart from being a little jealous or complaining about your big appetite, there is nothing else to worry about.
After all, no matter in terms of the intensity of the relationship between the two parties or her own position in his heart, Kong Yixuan poses no threat at all in Wen Jue's eyes.
Just a small vegetable.
Maybe there will be younger and more beautiful freshmen appearing in the future. I don’t know how many people will come up to fight with a top diamond king like Gu Yun. How can such jealousy be overtaken?
Giving away a mobile phone not only showed his magnanimity and tolerance as the official palace, but also made Kong Yixuan realize what kind of opponent he was facing.
This is why she stayed quiet in the car the whole time without saying a word.
Even if she found an opportunity to express her attitude quietly during the chat between the Gu Yun brothers and sisters, nothing actually changed.
Wen Jue's various actions were equivalent to telling her that her sister was still here, so don't jump.
Compared to Zhong Leyi, who is gentle and gentle and gets along well with her, Senior Sister Wen Ju is simply a mountain that she cannot climb.
"I've been really busy lately. Before I came here today, I held an internal meeting in the conference room."
Wen Jue started the car and put on his sunglasses again.
"The sales decline trend must be slowed down. We analyzed the reasons together all morning, and finally discovered that during this period, Starbucks' distribution in different shopping malls has increased significantly, and they also have specialized delivery services."
"Then what, how to solve it?"
Gu Yun didn't hear the point and asked immediately.
This chapter is not over yet, please click on the next page to continue reading! Starbucks has always given people a gentle and calm feeling. In fact, Starbucks corporate culture is extremely strong.
On the same track, there is no such thing as the boss and the second child getting along well.
Everyone knows that when the development reaches a certain level, there will be a battle between Coffee Justice and Starbucks.
"The reason why our sales are declining is that Starbucks has used a lot of tricks behind the scenes. Did you know? They have contacted many suppliers and asked them to make a quick choice now, or else they will replace them."
Wen Jue let out a long sigh, with some anxiety in his tone.
It’s not just the supplier’s fault. In addition to this, Starbucks simply talked about “exclusivity clauses” in the contract in order to suppress the booming coffee justice.
As the leader in the industry, before 2007, when there was not much brand competition, Starbucks would even require it to sign an exclusive agreement with the property owner, that is, there could only be one Starbucks coffee shop in the place, and other brands would not be allowed to enter.
As Coffee Justice developed, Starbucks did not take them seriously at first.
No one usually pays attention to these exclusivity clauses, but once Starbucks comes up with these things to talk about, then after Starbucks, which has the first-mover advantage, seizes a favorable position, the living space for coffee justice options will be very small.
Those who enjoy coffee consumption win the world. Starbucks' main brand concept is "Third Space", which aims to provide mid-to-high-end people with a place besides home and office.
Coffee Justice recently released its own brand strategy - "Infinite Scenes". Obviously, this "Infinite Scenes" includes the "third space".
Coffee Justice's stores are divided into four categories: flagship stores, leisure stores, quick-service stores, and takeaway kitchen stores. Among them, flagship stores and leisure stores highly overlap with the store positioning of Starbucks.
The positions they want to seize include core business districts, regional business centers, high-end office areas, high-end residential areas, special tourist attractions, transportation hubs, etc.
If Coffee Justice wants to be big and lasting, facing overlapping markets, Starbucks is a hurdle that must be overcome.
"I understand, their style of play is a bit difficult for suppliers and shopping malls, right?"
Gu Yun patted his head and immediately understood the routine.
Starbucks' operation is a bit like a certain ramen restaurant that has taken the country by storm. They have an unwritten rule that no other noodle restaurants are allowed to appear within a few hundred meters of the noodle restaurant.
Although everyone knows very well that this kind of behavior is not legal or reasonable at all, it has become an unspoken rule.
"Yes, many suppliers have quietly reduced their supply even though they have not expressed their stance, so no one is offended, do you understand?"
Wen Jue bit her lip and stretched out a hand to hold Gu Yun.
"During the meeting, everyone had different opinions, and I didn't know who was more appropriate to listen to."
"Some people say that we should charge high prices to suppliers and sacrifice some of our interests in order to survive. Some people say that Starbucks is the leader in the industry after all. We should have changed our minds if we knew we couldn't compete with them. Some people say that we should sue them because they are like this.
The behavior is suspected of being a monopoly..."
Gu Yun had an idea and interrupted Wen Jue's thoughts: "Sue a lawsuit. Why not sue?"
"The prosecution is too slow. I have checked many similar cases in the past two days, and it often takes a long time to conclude. Doesn't this solve the problem?"
Wen Jue shook her head, her distant eyebrows slightly furrowed in anxiety, like a girl holding her heart.
In fact, antitrust litigation is protracted and costly, and is not the best choice for brand public relations.
Since the implementation of the domestic Anti-Monopoly Law in 2008, although there have been hundreds of cases, most of them were initiated by administrative agencies (agencies under the National Development and Reform Commission), and there have been relatively few cases of litigation between enterprises.
The reason is that it is difficult to define "monopoly" and it is easy to get stuck in litigation and delay the decision for a long time.
For example, 360 sued Penguin Monopoly back then.
Yue Qihu sued Penguin for abusing its dominant market position. The case went all the way to the Supreme Court and was only concluded this month, which took two years.
This case involved a lot of energy from both parties, and public opinion has been swinging, causing some damage to the brands of both parties.
Therefore, if Coffee Justice simply wants to get Starbucks to stop through litigation this time, antitrust litigation is definitely not an "efficient and fast" way.
"No, you don't have to win the lawsuit. I think you should take this matter into consideration in the long run. If you expand your reputation through litigation, we won't lose."
Gu Yun began to explain that Coffee Justice, as a coffee brand that relies on capital, all its business operations are aimed at rapid expansion, whether in terms of sales or popularity.
Speed is the top priority, so it is in line with its strategy to directly gain popularity by suing Starbucks, the leader in the coffee industry.
"This time we accuse Starbucks of being a monopoly, and it's a shame to get through the difficulties in front of the media or the camera. It's also a way to promote ourselves."
In Gu Yun’s view, the evidence of Starbucks’ monopoly is solid.
The first is that the "store lease" signed with the landlord contains exclusivity clauses, which prevents competitors from entering the market; the second is to force suppliers of machinery and equipment, packaging materials, and food ingredients to "choose one" - serving Starbucks means that they cannot
Supply goods or provide services to other competitors in the same industry.
When the scale of Coffee Justice is large enough, its brand awareness no longer needs the support of other brands, nor does it need to accuse Starbucks of suppressing weak brands as a challenger.
If the court rules, this will be the first time Starbucks faces antitrust litigation in China.
"It seems to make sense."
Wen Jue's childishness gradually lit up, and she was convinced by Gu Yun.
"Then I will make arrangements when I get back, find a professional lawyer, and take the legal high ground to sue Starbucks."
...
"I'm going back to the company first, and I have to make arrangements for the lawsuit."
After bidding farewell to Gu Yun, Wen Ju drove the car to the software park. She, who was always resolute, walked into the company headquarters building and started to implement it.
"I have discussed it with Mr. Gu, and we have tentatively scheduled to hold a media communication meeting next week to announce that we will take legal action against Starbucks' alleged monopolistic behavior, including filing lawsuits with relevant courts and filing complaints with the national anti-monopoly administrative law enforcement agency.
.”
"Invite a few shopping malls that have good relations with us to hype up the exclusive agreement."
Wen Jue sat on a chair and said to Shi Xin, who was in charge of external operations.
"You arrange these things, and then go find out which law firm in Jiangcheng is more professional. Find a lawyer with rich civil experience to take charge of this case. You don't have to win. Try to get the best publicity effect."
"Okay, Mr. Wen, I'll make arrangements right away."
Shi Xin nodded and quickly jotted down the key points with the Parker pen in his hand.
"By the way, as for the law firm, can it be the one that filed the rights protection lawsuit against the Paradise Group some time ago? I heard that the director of the law firm is a senior judge of the former East Lake High-tech Zone Court and is very famous in the industry."
As a middle-level cadre, Shi Xin knows a lot about these gossips.
"Okay, I think it's okay, just choose them."
Wen Jue took a sip of tea and was very satisfied when she heard that it was a law firm that had filed a lawsuit against Paradise Group.
