Below, we sort out the main development history of Pinyuan in the early days and the evolution of its consumer service model, and try to break down how Pinyuan created best-selling products through social networking at low prices in the early days.”
In Pinleyuan's induction training class, Shi Jiming, an executive from a front-line factory, was talking non-stop about the development history of Pinleyuan.
Most of the people in the audience were fresh-faced fresh graduates, one after another, young people from all over the world, their eyes full of vitality.
Pinleyuan's onboarding training is often unified in a large conference room. This kind of training will start with the corporate culture and corporate history, and slowly let the newcomers feel what the mission, vision and values of a large company should be.
Kind of.
Among the group of young people who were immersed in listening to the lecture, a few new faces and a middle-aged woman were unknowingly mixed into the last row.
"In the process of the early development and maturity of container-based e-commerce, Pinleyuan discovered the needs of users in the sinking market that were ignored by traditional platforms. The target market explored in the early stage was young people in small towns who are sensitive to price. Through cheap goods, discounts, social networking
The purpose of the gameplay is to meet the low-price needs of low-end consumers. After reaching a certain target completion level, we will continue to expand the target market through various activities such as tens of billions of subsidies, including consumers in big cities who pay attention to cost-effectiveness. "
Shi Jiming seemed to see a few familiar faces in the back row, and his lecture voice became much louder.
"From the homepage of our Pinyuan Paradise, you can see the entry links for users such as limited-time flash sales, code-breaking clearance, 9.9 special sales, free bargains, tens of billions of subsidies, etc. The marketing forms are very rich, and the characteristics of low prices and saving money are in-depth
"People's hearts."
Huo Yan originally just passed by this classroom, but after hearing someone giving a lecture, she simply found a seat and sat down by herself.
As a veteran cadre of the Education Bureau for more than 20 years, she has developed an occupational disease. When she sees a teacher giving a lecture, she wants to go in and listen to see what the other person's teaching level is.
Gu Yun and his party had no choice but to follow in and observe the comprehension of these newcomers while listening to the lecture.
"Having said this, everyone can probably understand that what we Pinyuan solved in the early stage was the placement of low-end supply chains and low-consuming groups. With the help of Taobao merchant spillover, demographic dividend and the relatively complete infrastructure of current Chinese society
, the group-building model can gather massive demand in a short period of time.”
Originally, Shi Jiming would only touch upon this point as usual, changing the topic casually and talking about some issues that the newcomers really care about, such as benefits, promotion channels, company systems, etc.
But when he saw his familiar boss, he immediately expanded on the topic, extending from needs to the company's mission.
A cadre who has worked at the grassroots level and is actually involved with the masses. He understands the importance of empathy and knows that the boss likes to hear this. This is resilience and emotional intelligence.
"Low prices and social networking are not the reasons for our success in Pinyuan, but they are important strategies and operational service models for Pinyuan to expand its user base in the early stages. The core of this is that Pinyuan's leadership, headed by Mr. Gu and Mr. Huang, has a deep understanding of user psychology.
, the insight and understanding of behavior and user needs have allowed Pinyuan to be second only to Taobao and JD.com in the e-commerce competition on June 18th this year, and have long-term competitiveness.”
"Come here first and rest for ten minutes."
Shi Jiming nodded towards the newcomers, and the audience burst into applause.
Not to mention Gu Yun's frequent nodding, even Huo Yan, who was confused about some key words, was infected by Shi Jiming's explanation in simple and easy-to-understand terms.
She may not understand other things well, but she still understands the last few sentences. To put it bluntly, Mr. Gu is awesome!
"Pinleyuan is really good. Many colleagues in our unit basically said goodbye to Taobao after using it."
After walking out of the conference room, Huang Zheng sent Huo Yan and her group out of the company gate, and she said to Gu Yun.
"Indeed, after we launched tens of billions of subsidies, we gained a large number of new users, and the effect was very good."
After the big sales in the middle of the year, Pinyuan has completely taken root in the e-commerce field.
Through activities such as tens of billions of subsidies, Pinyuan has achieved breakthroughs in three aspects.
The first is to expand users, originally high-end groups in third- and fourth-tier cities, such as young people in the system, Kuadaida, etc.
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This group of people has always been high-net-worth users. The tens of billions of subsidies have broken Pinyuan’s original reliance on WeChat social networking, a relatively single form of traffic acquisition, and successfully attracted high-net-worth users. While expanding the user boundaries, it has also achieved this through excellent products.
Meet user hierarchical needs.
The second is the establishment of the platform image, which has changed the minds of users of the Pinleyuan platform in the past for low-priced "lo" products, and established the image of a cost-effective platform for authentic brand products, especially Apple mobile phones. If a fake one is fake, you will lose ten, so that users can truly feel that Pinleyuan is in the market.
Do brand upgrade.
The third is to expand the sales and service model, which has played a leverage role in stimulating the new domestic demand market in urban and rural areas. After this battle, the internal product sales structure of Pinyuan has also undergone major changes.
"Yes, Auntie, if I want to say that the company that has changed the biggest life has to be Pinleyuan, my dad is now mainly engaged in agricultural products in his hometown, and Pinleyuan can sell a lot a year~"
Just a few steps out of Pinyuan Building, He Xuan, who had been accompanying him the whole time, took over the topic and took Huo Yan's arm with a smile.
They had met in Gu Yun's hometown of Liaocheng. Huo Yan had been traveling around with He Xuan these days, and she and Huo Yan had already become familiar with each other.
"Your dad still sells this?"
Huo Yan looked at He Xuan in surprise. If the little girl hadn't said it herself, Huo Yan would never have known that the pretty He Xuan was actually a girl from a small place.
The assistant who is always like a pistachio has her own unique understanding of dressing.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Today she is wearing a slim-fitting white shirt and a houndstooth skirt that just reaches the top of her knees. The refreshing color wraps her figure, and she has a pair of five
The six-centimeter wedges were on my feet, just the right height for walking quickly without getting sore.
In the entire Pinyuan Building, everyone who saw He Xuan was stunned for a few seconds and secretly praised his good looks.
"Yes, although my dad says he is a village party secretary, he is actually a crayfish seller. He used to sell to the county or city. Since the Pinyuan online store was established, they have started to sell large quantities and have no worries about selling.
La."
He Xuan explained with a smile that since He Kaishan started his own business, he is obviously close to financial freedom, but he can still receive living expenses from his father every now and then.
Resolutely promoting the upward trend of agricultural products and strengthening contract performance capabilities to build long-term barriers is also a task that Pinyuan has always insisted on doing.
Agricultural products, as high-frequency commodities that are in urgent demand for people's livelihood, have not received much attention in the past.
On this point, Gu Yun stood up to the public opinion and emphasized increasing investment in the field of agricultural fresh fruits and vegetables, in-depth innovation, and flaunting the positioning of the "agricultural product supply chain".
The reason why he did this was actually not just because he was a reborn prophet and wanted to take advantage of the tide of rural revitalization.
More importantly, as a lucky person who has started another life, he wants to do something for this group of people, even if this direction is not profitable at all, it doesn't matter.
For rural grassroots, infrastructure construction is extremely important. By cooperating with local governments in major agricultural provinces, Pinleyuan has helped many farmers in just over a year to build a system that controls agricultural products from the source of filing and card registration.
A new mechanism integrating upward and brand cultivation.
Only when growers truly understand the specific needs of consumers through the platform can they change the supply chain structure in a timely and accurate manner.
This is something that traditional sales methods that are limited to fixed local consumer groups cannot achieve.
"No wonder......"
Huo Yan smiled and nodded. While chatting with He Xuan, she could more or less feel how serious this young girl was about her career.
"Hey, little He Xuan, do you have a boyfriend?"
While walking, Huo Yan suddenly asked.
"Ah? No...not yet, Auntie."
He Xuan was stunned for a moment when she was asked a relationship question by Leng Buding.
"You are such a beautiful little girl, why don't you find a boyfriend? I see that among the young men who have just joined the job, there are quite handsome ones. Is your position too high to be suitable?"
Huo Yan combed He Xuan's long hair with her fingers and joked.
From the beginning of the year when He Xuan traveled thousands of miles to do errands for Gu Yun, Huo Yan discovered that the relationship between this girl and her son might not be just about work.
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Who is willing to come all the way to work for you if you are not one of our own people celebrating the New Year?
As for the standard of this own person, it can be seen from the fact that Gu Yun found an excuse to stay out all night that day.
Huo Yan complained to Gu Youwei at that time, saying that this college classmate was not an ordinary college classmate.
No matter how unconventional it is, the fact that Gu Yun was able to bring He Xuan to Zhong Leyi's home and have a grand dinner with a group of elders can actually explain some problems.
No matter how close this girl is to him, it won't affect Zhong Leyi's official girlfriend status.
After discovering the current situation of Gu Yun riding on countless boats, Huo Yan decided to persuade He Xuan and hinted to her that there was a bottomless fire pit ahead and she should not jump into it again.
"Auntie, those are children who have just gone to work. They are very childish and are not suitable for us."
He Xuan immediately stuck out her tongue and politely pushed the topic aside.
child?
They are all real senior graduates!
How old are you?
"Hahahaha...it seems that Xiaohe likes mature and older people."
Huo Yan laughed twice and didn't know how to answer it.
"No, I like boys who have the ability to solve problems. Someone like Minister Gu is good. I'm going to find a boyfriend according to his template. If I can't find one, it's fine to be alone."
He Xuan's big and lively eyes turned to Gu Yun, then moved aside with a smile, and took Huo Yan's arm again.
Yes, obviously I already have him by my side most of the time, so it’s quite nice to be alone.
"Let's change places quickly. Where will we go next?"
Huo Yan found that on the way out of the paradise building, Gu Yun kept nodding his head and didn't stop much the whole way.
In the past, he rarely walked around. He would either get off work early and drive away in the underground parking lot, or simply pick up and drop off people, because as the leader of the group, he didn't know so many of his employees at all.
But everyone was still polite, and they would say hello to Gu Yun when they passed by. He just nodded in response countless times.
Accompanying the Queen Mother on inspection tours is actually very tiring.
"Auntie, I suggest you go to Paradise Entertainment. Paradise Entertainment does not work in Optics Valley Software Park. It is considered an independent kingdom."
He Xuan said softly, the smile on her lips turned into a flower.
As Cheng Yingying's assistant guide, she had never had a good impression of this senior who stepped in halfway.
Furthermore, among all the industries under the Paradise Group, He Xuan has the least communication with the Paradise Entertainment sector.
This also makes Paradise Entertainment almost an independent kingdom. It takes care of its own financial revenue and expenditure, its own recruitment of personnel, and its own development plans. Except for the head actress Shen Qingcheng, even the boss Gu Yun doesn't worry about other things at all.
He handed it over to Cheng Yingying with confidence and boldness, giving him 100% trust and support.
If you want money, give money; if you want people, give others.
He Xuan's proposal this time was just to catch Cheng Yingying off guard.
"My mother is a little old lady in her forties or fifties. Why are you dragging her to an entertainment company? Does she understand?"
As soon as the group got into the business car, Gu Yun interrupted He Xuan's proposal.
"Why can't I understand? I watch variety shows every day at home! I can't understand these things you sell on the Internet. Why can't I understand singing and dancing?"
Huo Yan was not happy when others said she couldn't understand.
Who hasn’t clicked on the artistic cell yet?
"Okay, okay, you can go if you want."
Gu Yun couldn't resist Huo Yan, so he immediately shrugged, raised his wrist and looked at the time, and said helplessly.
It seems that I have been shopping all day, and the time has just reached two o'clock in the afternoon.
There is still a long way to go before the scheduled time to have dinner together in the evening.
Wen Jue didn’t reply for a long time, what on earth was she doing?
Gu Yun fell into deep thought for a long time. Can't you come out early and find a place with air conditioning to chat?
It's better than accompanying Huo Yan all over Jiangcheng to find his property and wandering around.
Gu Yun has no doubt that if he learns
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The school is not on summer vacation now, so she can even go to the school to visit his dormitory and roommates.
...
At the entrance of the entertainment park, Cheng Yingying had just received a call from Gu Yun and stood at the door to greet the visitors.
"Mr. Cheng, let me introduce to you. This is Minister Gu's mother, Aunt Huo."
He Xuan held Huo Yan's arm without letting go and said directly to Cheng Yingying.
"Hello, auntie, my name is Cheng Yingying. I used to be Mr. Gu's assistant, and now I'm in charge of the daily work of the park entertainment."
Cheng Yingying naturally recognized He Xuanruoyouruowu's suppressive aura and secretly responded with a soft nail.
You are an assistant, and I was once the same. Who are you trying to scare by coercing the Queen Mother to command the princes?
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Please remember the domain name of this book:.The Moral Record of the Mortician
