The last thing Gu Yun did when he came to Beijing was to attend the government media Douyin conference held by DouLe Short Video in Beijing.
The meeting was unprecedentedly grand. DouLe had been planning for a long time and invited 11 governments and media organizations, including the National Health Commission and the State-owned Assets Supervision and Administration Commission, to officially release the government media DouLe account growth plan.
The reason is simple. In the past year, DouLe, which focuses on short, fast, convenient and novel forms of communication, has become a new front for government affairs communication.
Hundreds of accounts, nearly 10,000 videos posted, total views exceeding 50 million...
This is the data of government media DouLe accounts on the platform in the past six months.
Gu Yun personally stated at the conference that the growth plan will help the government and media connect with institutions with professional short video production capabilities, and improve the content production capabilities of government media on Douyin through training, teaching, and content production.
DouLe will promote the main theme and spread positive energy, creating a positive, healthy, nutritious and positive energy-rich online video space for the majority of netizens, especially teenagers.
Although it was born not long ago, the government media DouLe account has become popular frequently, and in the past six months, there have been many cases that have become hot spots on the entire network.
In the middle of this year, the Anti-Terrorism Corps of the Beijing Public Security Bureau officially settled in DouLe, opened the account "Jingcheng swat" and released its first video.
The video uses DouLe's popular music at the time as the soundtrack, and shows the daily training of SWAT team members in a tight rhythm.
Among them, sniper shooting, actual combat exercises and other scenes appeared in DouLe for the first time.
In less than 12 hours, the video has received more than 2.5 million likes and 70,000 comments.
In addition to popular videos, the creative use of Douyin by many government agencies has also attracted widespread attention from all walks of life.
The dx District Court made a video of the bounty information for 10 "old scoundrels" and released it on Douyue.
Due to Doule's unique push mechanism, one Sunday later, a person subject to execution finally could not withstand the pressure and took the initiative to go to the court and contact the execution judge to cooperate with the execution.
The effect of this incident was outstanding, and it even attracted the attention of the Supreme Court. It spoke out on the official platform, reposted and liked it.
A certain daily newspaper reported on the dx District Court's initiative to use the DouLe platform to arrest old criminals in an article titled "Cracking Enforcement Difficulties and Adding New Weapons."
With the advancement of technology bit by bit, more and more government departments are actively contacting DouLe, hoping to expand their voice channels on the Internet and demonstrate their exclusive influence.
The capital city is very big, and there are even more reputable listed companies. However, in less than two years, Doule has been able to establish intricate relationships in this huge city. It does not rely on other means, but on solid and excellent products.
quality.
At the conference, Shan Xuegang, deputy director of the National Public Opinion Data Center, released the "Research Report on the Propagation of "Positive Energy" in Short Videos - Taking the Short Video Platform Doule as an Example."
The report shows that Doule’s government affairs account organization levels are distributed in a pyramid structure at the national, provincial, city and county levels, which is generally similar to the level distribution structure of other government new media platforms.
What is different from other platforms is that among the 110 institutional types covered by Doule Government Account, the number of tourism organization accounts is 580, accounting for 25.9% of the total number of government accounts, which also makes the tourism government account a Doule
A unique landscape on the platform.
In addition to tourism government accounts, the number of public security, local release, and cultural accounts ranks in the top 2-4.
Among the top 50 popular government affairs videos, the public security system ranks first with 23 popular videos, accounting for 46% of the total number of popular videos.
For example, the official Douyin account of the Jiangcheng City Public Security Bureau, "Ping An Jiangcheng," once released six short videos of "police beauties" rapping to popularize the law, which became very popular on Douyin.
The one with the most likes has nearly a million likes and has been played more than 10 million times.
In order to help more government media organizations use Douyin to spread positive energy, Gu Yun, the relevant person in charge of Douyin, announced the growth plan of Douyin's government media account at the conference.
The plan consists of four parts, namely professional training, production upgrade, hundreds of millions of fans, and recruitment of positive energy partners.
Professional training means that Doule will unite experts and scholars from all walks of life, media practitioners, and high-quality short video creators to regularly provide online and offline training on various topics and forms for accounts.
The production upgrade means that DouLe will join hands with the platform's top professional video production organization to connect with the government media Douyin account, assist the government media Douyin account in shooting and editing high-quality original content, and introduce the platform's positive energy experts into the positive energy video
Shooting and production allow good ideas and creativity to be best presented through shooting techniques.
Gu Yun said that Douyin will also use a series of services such as positive energy exclusive resource tilting to help create another 100 government media Douyin accounts with one million fans on the platform within a year.
What do one hundred government media accounts with millions of fans represent?
Maybe for Doule, it is an insignificant account, and it can be copied by just pushing some traffic.
But for the government, this is a real achievement!
Through Gu Yun's skill in various departments, Dou Le, the dragon, has accumulated countless connections and connections in the capital.
In this regard, it would be impossible for Gu Yun not to go out in person.
Except for the fact that the identity of the top leader shows enough respect, the other senior executives of Doule are basically technical masters who are not good at dealing with the government. They are either used to being in private companies and cannot let go, or they have dull personalities and do not know how to behave in business situations.
How to liven up the atmosphere and feel like a fish in water.
Finally, Gu Yun had an idea on the spot, and on behalf of Doule, he also announced the recruitment order for positive energy activity partners.
In the future, DouLe will hold a positive energy-related activity on average every week, inviting government media organizations to jointly launch it with DouLe, attracting ordinary users to participate in the event, so that positive energy can be obtained more effectively and vividly through each ordinary user.
spread.
It is understood that in addition to heavyweight government agencies, there are also many big-name media organizations among the first batch of participants.
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Major official media accounts are also one of DouLe’s strongest partners.
In the past two years, traditional media have been pursuing video transformation. The popular short video platform has naturally become an important layout for traditional media to video.
From the institutional distribution of DouLe media accounts, we can see that print media and TV media account for almost 90% of the entire media account camp, especially print media, which accounts for 48% of the total media accounts, accounting for almost half of the total.
Looking at the DouLe media account, in the three dimensions of views, comments and likes, videos containing the positive energy of the city, especially those that help others in crisis, account for the vast majority of the proportion.
For example, "On June 23, when @Yangcheng fire fighters rescued a trapped couple, they shouted, "It's too dangerous, don't come." The soldiers still moved forward. They were rescued 4 hours later!"
"Like Auntie!"
A three-wheeled motorcycle caught fire in a gas station in Gancheng. Bystanders ran away in a hurry, and the female employee had 12 seconds to deal with the situation."
"At the scene of the traffic accident, the injured was pinned under the motorcycle and unable to move. A woman in white rushed over to help, called the police and contacted her family. Like it together!"
Such short videos have attracted the attention of a large number of netizens and aroused strong empathy among netizens.
Gu Yun mentioned at the conference that as a large number of media have settled in DouLe, they use it as an important position to expand their influence, promote positive energy, and create a clear cyberspace.
Many short videos that record the true feelings and detailed and touching events in life have not only gained recognition from netizens, but also increased the credibility of the media itself.
The relevant persons in charge of the above-mentioned institutions were present in person and jointly announced the launch of the plan.
After the conference, Doule’s growing influence was far from over.
According to relevant media reports, superior departments have recently organized multiple symposiums on the construction of positive online short videos.
The symposium also proposed to encourage traditional mainstream media as well as government agencies, enterprises and institutions, people's groups, social organizations, etc. to vigorously develop video resources, set up accounts on major online short video platforms such as Dole, or cooperate with the platforms to carry out visual publicity activities and policies
Interpret and expand the effect of network communication.
With the official endorsement, Dou Le is now completely "shaking up".
What does official endorsement mean?
Malicious reports on behalf of competitors, low ratings from unknown gangsters, and all kinds of plots, suppressions, and resentments from villains all hit Doule no longer painfully.
As long as you walk in an upright manner, don't let any young people get involved.
The official account of the superior department "Network China" published an article saying: "It is understood that DouLe currently has more than 150 million daily active users and more than 300 million monthly active users in China. It is one of the most important short video platforms. At present, DouLe
The government affairs accounts on the website cover major types of institutions including tourism, public security, Communist Youth League, courts, local publishing, culture, etc.
Currently, with the development of mobile smartphones, the Internet has entered an era of visualization and fragmented communication, and short videos have become one of the most important carriers for the general public, especially teenagers, to browse information online.
In the development process of online short videos, mainstream media cannot be absent, and mainstream public opinion cannot be absent.
The vast number of government agencies and authoritative media hope to work with the platform to continuously innovate in promoting the main theme and spreading positive energy, and vigorously promote the healthy and orderly development of the online short video industry."
Such official endorsement is equivalent to giving Doule, who is in a period of brutal growth, a layer of invincibility.
In addition, Doule's approach to some details shows that they are a very upright company with positive values.
In the eyes of government departments, while Doule is vigorously expanding, it occasionally stops to review its own shortcomings. With teenagers in mind, it takes the lead in launching a youth mode in the app. This is very worthy of learning from other companies.
If we don't support companies that are relaxed, meticulous in their work, and have the people in mind, which are strong and do not engage in crooked ways, how can we support those companies that make their fortunes through plagiarism and capital operations?
...
Gu Yun really didn't expect that he would stay in the capital for a full week.
His original plan was to host a conference, sign contracts with some government departments, take photos, and finalize cooperation plans, and then he could get on a plane to Southeast Asia.
But the development of events often backfires.
Doule has quite a few employees in the capital, but none of them can take on the important tasks of entertainment and public relations. When going out to socialize with leaders of some important departments, Gu Yun often has to do it in person.
After three consecutive days of drinking, although Gu Yun had no physical problems, he finally couldn't bear it mentally.
I've already got this fucking net worth. Although it's for Doule's future development, why do I still have to go out and socialize with the boss every day?
He called Cheng Yingying overnight and transferred this well-known public relations expert from the Paradise Group from Jiangcheng.
With Cheng Yingying by his side, he seemed much more relaxed when going to business occasions.
Cheng Yingying is beautiful, obedient and sensible. She never makes people feel disrespectful when she holds a drink. As the person in charge of entertainment in the park, it is just right for her to attend a relatively high-end dinner.
After a week like this, Gu Yun finally maintained all aspects of the relationship.
"You don't have anything planned tonight?"
In the Four Seasons Hotel, Gu Yun smelled a fragrance just after waking up. When he opened his eyes, he found that Cheng Yingying had already packed breakfast and brought it to the bedside.
“I’ve invited almost everyone on the list, that’s it.”
Although Cheng Yingying had just woken up from a hangover, her complexion was obviously much better than Gu Yun. She was only wearing pajamas, and her pink and tender lips were moist and smooth, like the jelly in a bag in her childhood.
"That's good. The brothers in the capital are so unsatisfied that they want me to accompany a bunch of old men to eat and drink."
While Gu Yun complained, he took the T-shirt from Cheng Yingying's hand and put it on in confusion.
"How about I arrange for a few sisters to come to the capital? Building a good relationship is just the beginning. I won't let you come forward to defend me again in the future."
Cheng Yingying took the breakfast out of the box and put forward her own suggestions.
Government-enterprise cooperation is often not just a dialogue between the person in charge and the leader, but also involves specific cooperation details and ways to promote the work. Each step actually requires a lot of effort before it can be implemented and bear fruit.
The operating logic of this world seems to have never changed. Even though Gu Yun has been a man for two generations and has incomparable foresight and vision, he still cannot escape from the three realms and five elements and live within the rules.
"Okay, you figure it out."
Gu Yun finished his breakfast like a storm, wiped his mouth, and answered casually.
"It's nothing, just book a flight for tomorrow."
"Where to go? Are we going back to Jiangcheng tomorrow?"
Cheng Yingying was temporarily dragged to the capital by Gu Yun and knew nothing about his plan.
"Go back to Jiangcheng and book two air tickets to Southeast Asia. The movie is about to be finished and it just so happens that the two of us go to see Qingcheng."
Gu Yun rubbed Cheng Yingying's hair, pointed to the Southeast Asia region of the globe on the table, and sighed.
Shen Qingcheng, this little fairy, I really miss her after not seeing her for so long.
