"In essence, online fraud is actually a new field of fraud. Internet fraud has emerged since the birth of online social networking, causing great harm to people's property security and personal information security."
On the news channel, a female reporter with outstanding temperament was talking into a microphone. A short video was played on the screen behind her. The female reporter was wearing a white T-shirt and holding a mobile phone with a smile on her face.
"Currently, short video platforms headed by DouLe have made a lot of efforts in the field of anti-fraud. While expanding the promotion of anti-fraud knowledge, they have also taken the initiative to create many short videos, allowing the broad masses of people to learn through content-rich and diverse forms.
Law popularization and anti-fraud awareness have been significantly improved.”
Zhong Leyi never expected that the short video she casually agreed to shoot with Gu Yun would be liked and supported by so many people after being carefully produced by a professional team.
Unintentionally, on the open banner of the social software Tanhua, people may not ask who the girl with a sweet smile is, but the large number of reposts on Doule made Zhong Leyi, a novice lawyer, a little surprised.
Circled it.
In just one week, the number of views exceeded 3 million, the number of retweets was 300,000, and the number of likes was 100,000.
For an amateur Douyue account, this is definitely a prelude to becoming popular.
"I gained a lot of fans~"
In Courtyard No. 1 of Jiangcheng, Zhong Leyi was nestled in Gu Yun's arms, swiping back and forth on the mobile phone screen in front of her with one hand.
Although Shen Qingcheng and Cheng Yingying have different views on Zhong Leyi's future, it is obvious that Zhong Leyi is more inclined to the latter.
Sometimes, people can choose to live happily, provided they have the choice.
Hua Shiyuan and Wen Jue both have their own careers, so naturally she doesn't want to succumb to others.
Female competition is not just about appearance. As long as you fall into the vicious cycle of female competition, the comparison will be all-round.
Social status, income, looks, figure, etc., etc., no one is willing to admit defeat as long as she is a determined girl.
Otherwise, look at classmate He Xuan who talks about being a good assistant every day. Why is she working so hard to become beautiful?
"Really, let me see?"
Gu Yun rubbed Zhong Leyi's head and looked at her homepage sideways.
Sure enough, Zhong Leyi, who already had a fan base, exceeded 100,000 fans in just a few days.
Zhong Leyi doesn't have many DouLe works, most of which are daily posts. Her first work was a skiing video shot by Gu Yun herself.
Such 100,000 fans were very valuable when DouLe was still in its infancy.
Compared with fans who pay attention to the appearance of the video host, fans who are more interested in hard-core legal propaganda are more sticky and stay longer.
"Okay, you can live stream the goods in a while."
Gu Yun scratched his nose. The two were too close, and the girl's long hair tickled him.
"What is carrying goods?"
Zhong Leyi narrowed her eyes, showing a puzzled expression.
"Look at this Doule store function, this is our latest launch."
Gu Yun explained with a smile.
After Gu Yun went to Beijing on a business trip, the Doule store function was officially launched.
Under Gu Yun's arrangement, Doule internally regarded e-commerce as a strategic business, formally established a first-level business department named "e-commerce", and officially launched the "Dule E-commerce" brand.
Soon after, Su Hua, Vice President of Doule, hosted the first Doule E-commerce Ecosystem Conference and proposed the concept of "interest e-commerce" for the first time.
This is the entire process of Paradise Group from the initial exploration of e-commerce by Xiaojushu and Pinleyuan to the birth of Doule Interest e-commerce.
Doule Store moved very quickly, and before long, it had already reached cooperation with external e-commerce platforms such as Taobao, JD.com, and Pinyuan.
Since then, DouLe e-commerce has officially entered its nascent stage, starting with short videos and gradually moving to live streaming.
Live streaming is still in the testing stage, and the threshold is very high. The number of fans must be more than 50,000 before you can try the live streaming function.
And Zhong Leyi, who has 100,000 fans, happened to have crossed this threshold.
"Forget it, forget it, I can't do it. People sell clothes, food, specialties and the like on live broadcasts. I don't have these things. I can't do anything."
In this version of DouLe's interface, the live broadcast section is hidden very deep and is not particularly obvious. Under Gu Yun's guidance, Zhong Leyi casually clicked on a live broadcast page, where the anchor was introducing his own products.
At this time, users rarely see live broadcast rooms selling goods on Dou Le, and have not yet established the habit of shopping in Dou Le live broadcast rooms. Instead, they mainly use short videos to bring goods. Jump to
Use third-party platforms such as Taobao, JD.com, etc. to place orders.
Gu Yun burst into laughter: "These are not difficult, and in fact, you can also exercise your professional abilities during the live broadcast."
Today he really wanted to brainwash Lawyer Xiao Zhong and teach him a lesson.
In the future, there will be many lawyers and live-streamers bringing goods.
During the live broadcast, lawyers combined life cases to popularize relevant provisions of the law, moved legal knowledge into the live broadcast room, and opened legal classes in front of residents, allowing them to learn legal knowledge at home through their mobile phones without leaving home.
This is the way lawyers bring goods in Zhong Leyi's eyes, but in fact, many lawyers will bring snacks, agricultural products, and various unrelated products just to eat.
The difference between the self-media era and the traditional media era is that everyone can do it, everyone is a media, has its own traffic, and can be monetized instantly.
Many lawyers have realized this early on.
The act of bringing goods, how should I put it, is currently not prohibited by law. It can be done if the law does not prohibit it.
Whether you are bringing something related to the law or you are bringing food that is completely unrelated to the law, as long as these products comply with our country's legal regulations, as long as they are sold with refunds, exchanges and compensation, and all processes are smooth, then you can bring them.
Doule e-commerce is still in its infancy. To give an example, Gu Yun took his mobile phone from the sofa and opened the app interface of his competitor Kuaishou.
"Look at this Kuaishou anchor. Do you know what she did before? She is the legal affairs of this brand."
"Ah? She has a professional qualification certificate, why doesn't she work on a case?"
Zhong Leyi blinked her eyes many times, and suddenly she felt that her thoughts had suddenly opened up.
"Thank you to our little sisters for their support. I broadcasted for 10 hours, and our little sisters supported Ye Xin for 10 hours. Ye Xin will always remember this kindness."
The girl on the screen is very close to the camera, smiling sweetly and sincerely.
"When you receive the goods, you will know that Ye Xin is worthy of your trust."
This Ye Xin is none other than Xiao Gu, Kuaishou’s senior vice president and head of Kuaishou’s e-commerce business. He is the signature anchor of the “Kuaishou Brand” merchant mentioned at the Kuaishou Gravity Conference on May 13.
According to the competitive product data obtained by the business department, half a year after launching the fast brand "YeXin", the user growth rate of Ye Xin's live broadcast room reached 400%, and the unit price per customer reached 700 yuan.
In the recent Super Anchor Day event, the fan purchase rate was as high as 76.71%.
The "trust" mentioned by Ye Xin is exactly the "label" that Kuaishou e-commerce strives to create.
This time, Kuaishou’s e-commerce strategy has been upgraded and the concept of “new marketplace” has been mentioned again.
Among them, "Building trust in e-commerce" is the underlying logic of Kuaishou e-commerce, "Building fast brands" and "Building brands" are the specific business directions, and "Building service providers" serves all merchants.
In the marketplace, there are fireworks in the world.
While DouLe is developing rapidly, Kuaishou is not to be outdone. While learning a lot from the strongest short video king, it has become the first platform to test the waters of short video e-commerce.
"From the content of people, the diversity of goods, and the warmth of the scene."
Wu Sheng, the founder of Scenario Lab, explained the "people and goods market" of market e-commerce in this way.
The rise of these fast brands is driven by trust.
And trust comes from Kuaishou’s unique “old iron culture”.
Taking Lairun as an example, the founder Xiaochong brought a better experience to consumers by sharing practical knowledge on skin care and other aspects in the live broadcast room, established a trusting emotional relationship, and achieved a 30-day repurchase rate of 40%, 90%
The daily repurchase rate is as high as 76%.
With the market structure composed of markets, shopping streets, and communities, and then injecting soul-social relationships based on trust, it becomes a new market.
Kuaishou took the initiative and laid out e-commerce.
Against this background, DouLe continues its strategy of “creating festivals and benchmarking” and plans to invite Internet celebrities from all over the world to participate in the live broadcast to bring goods.
At the same time, the traffic ecology is opened up, starting from the place of origin and local brands, and leveraging the supply chain.
After all, for Doule, if you want to do well in e-commerce, a closed-loop "supply chain" is essential.
And all of this is just to attract more experts and merchants to join in the future, and to prepare for jointly building a closed loop of DouLe live e-commerce ecology.
"It's not shabby to make money. Training a lawyer's professional abilities doesn't just rely on traditional business."
Gu Yun replied.
"Then what can be gained from live streaming?"
Zhong Leyi raised her delicate chin and shook her head slightly from side to side.
“Discussing discounts with merchants can help you practice negotiation skills, signing cooperation agreements can help you understand the industry and improve your ability to review contracts, and due diligence on product selection can help you practice the practical application of law. This can even become a new non-litigation business.”
Gu Yun spoke eloquently, and the girl listened attentively.
"Any more?"
The light in Zhong Leyi's starry eyes became brighter and brighter, and her mind was completely opened.
"If you have a dispute with a merchant, defending your rights can help you practice your PR handling skills. If you really can't sue him, you can still go back to your old job."
Gu Yun concluded with a smile.
"Lawyers, you should not be too old-fashioned. Everyone has been talking about product innovation. Product innovation should actually abandon some inherent thinking."
In fact, the traditional form of lawyer service is to use one's own expertise to solve problems for clients, which is equivalent to being a product.
In fact, bringing goods can also be understood as another legal service model, that is, using one's own knowledge to build a bridge between merchants and consumers and escort the sales of goods.
This can even become a brand new model, and well-known big names in later generations call it "legal business self-operated" business.
"According to what you said, do lawyers no longer resolve disputes at all? We directly participate in the dispute to decide the outcome and end the dispute?"
The ice-smart Zhong Leyi completely figured out the logic behind it.
This can even be the third major service model after litigation and non-litigation. It can be called "clientless business". You become your own client lawyer to solve legal problems for yourself.
"Yes, for example, the great anchor Ye Xin suffered a lot of criticism as a legal practitioner in the early days."
Gu Yun nodded, "I don't think it's a problem at all. If there are more people doing it, it will become a traditional business. And those who can bring goods are big Vs. In fact, it is also a disguised problem of fighting for the right to speak. If you have the ability to become a big V and lead a
What’s wrong with the goods? Big V lawyers have already brought the goods. If there are more goods, people will naturally change their views.”
"No, why do you know this?"
Zhong Leyi hugged Gu Yun's neck and exhaled like a orchid.
As a real professional, Zhong Leyi has always been particularly curious about why Gu Yun is so familiar with some terms in the legal industry?
She was very sure that Gu Yun had never studied law at all, and rarely attended classes in his professional class.
It doesn’t matter that my boyfriend knows how to do business. It’s probably due to his extraordinary talent and luck. When did he secretly learn the legal knowledge?
"Those who run businesses must understand some laws, otherwise they will be eaten up sooner or later."
Gu Yun smiled and did not explain the mystery in depth.
He couldn't explain why he understood the legal industry so well. He couldn't say he was reborn, could he?
“Can big V lawyers bring products that can really change everyone’s views?”
Zhong Leyi continued to ask.
"Yes, for example, if you go shopping, no one may buy your stuff, but you can provide supporting services to teach people how to take this path."
"Then you compile the process of bringing goods into an article, right? How do you choose a merchant? How do you negotiate a discount with the merchant? How do you back-check the product to ensure safety? How do you review the cooperation agreement with the merchant, verbally?
How does the agreement avoid guarantee legal risks? If a product problem arises, how can it be solved through its own PR? If it is not solved, how can it be solved through litigation? All of these can be developed. It depends on whether you have the heart to do it."
Zhong Leyi was stunned when she heard this.
Isn’t this too professional?
My boyfriend or myself, who is the lawyer? Who is the entrepreneur?
“Some lawyers often boast about how awesome they are and what legal problems they have solved for their clients, whether it is to recover losses or reduce sentencing, but when it comes to dealing with their own legal problems, they often focus on one thing and not the other.”
"This is true, like Sister Meng in our office, she and her boyfriend almost went to court over the issue of bride price."
Zhong Leyi nodded, extremely sure from the examples of the people around her.
"Lawyers' live streaming is a good testing ground. If you can't even solve your own legal problems, how can I, as a client, trust you to solve the third party's problems?"
Gu Yun gave a long argument and finally convinced Zhong Leyi logically and conceptually.
"You are right. It seems that not only that, elites in any field can transform into live streaming to bring goods."
Zhong Leyi stood up from Gu Yun's arms and raised her arms to tie up her long messy hair.
"Yes, DouLe will go all out to enter the e-commerce field in the next step. This is the future."
