Around eight o'clock in the evening, Gu Yun, his sister Gu Ying, and his young lover Kong Yixuan slowly drove out of the Second Phase of Hampton.
"Brother, the anchor keeps talking to the screen every day. It's really tiring to live like this."
Gu Ying stuck out her tongue. She hadn't seen her brother for a long time, and she kept making comments like a barrage of words.
From setting up accounts to testing live broadcasts, and then achieving some success in e-commerce sales, Gu Ying and Kong Yixuan's careers have been booming throughout the year they have taken root in DouLe.
The two little girls are still college students. Kong Yixuan likes to buy a new car, and Gu Ying has saved a lot of cash and has initially entered the ranks of young rich women.
When they returned to school, many classmates were still pointing fingers at the two of them, and classmates with whom they had a good relationship would even come together to ask for tips on how to make a fortune.
After all, he is a top student majoring in finance, and everyone is full of interest in how to make profits stably and quickly.
"It's not easy to make money through live streaming, but for you, this is just the beginning."
At this moment, Gu Yun didn't know that his Spring Festival vacation had been "arranged" by his parents, and he was still happily giving advice at the dinner table.
"Once the live broadcasting method is successful and you have a preliminary understanding of the traffic, you can try to build your own company and start the formal transformation, so that you can transform from a worker to a boss."
While Gu Yun taught his sister earnestly, he secretly took off his shoes and rubbed his toes against Kong Yixuan on the other side of the table.
Even though it was a cold winter, the girl still wore a short skirt that reached her knees. Her milky white stockings and delicate skin seemed to blend into one.
"What is it?"
Kong Yixuan picked up a piece of hairy belly with chopsticks. The steaming hot pot made her pretty face blush slightly, but her expression remained very stable.
"It's the acronym for multi-channel. You can understand it as the driving force behind Internet celebrities."
The movements of Gu Yun's feet were very smooth, and his aggressive intentions were clearly revealed.
"Most of the Internet celebrities and anchors on DouLe last year were grassroots who were exploring on their own. In the future, they will be full-time self-media, and more and more players will sign contracts. With the help of capital, they can unite PGC content to ensure continuous output of content.
Finally realize commercial realization.”
Gu Yun took the cooked tripe that Kong Yixuan had cooked and started to stir. The heat was just right.
At the beginning of the new year, under Gu Yun's arrangement, Doule made new moves.
On the one hand, it has signed a group of Internet celebrities to ensure the continuous output of high-quality content, and has established a brokerage team of service experts to provide incentives through advertising and other monetization methods.
On the other hand, it continues to use a relatively "decentralized" mechanism for content distribution, and continues to mine popular content from ordinary users through algorithms to maintain user activity and ensure the sustainability of user-original content.
With the opening of the search portal of Doule Mall, the popularization of Judao Luban and the test launch of Judao Qianchuan, it is not difficult to see Gu Yun's ambition through Doule's commercial focus on the overall strategic focus.
"Do you understand? This is the power of the first batch of people who are trying to get started. This industry has ended its initial stage of contention among a hundred schools of thought, and barriers will soon arise. If newcomers want to get started quickly, they can't do it without paying tuition."
Gu Yun, who was so annoyed, rubbed his eyes and continued to add: "And your future is to become tuition fee collectors."
Kong Yixuan and Gu Ying seemed to understand but nodded blankly.
For them, understanding or not understanding is actually not that important.
With a dedicated brother and boss like Gu Yun, the two girls do not need to consider the space for trial and error when starting a business, and the cost of trial and error is infinitely close to zero.
This is the cruel reality.
Standing on the shoulders of successful people, no matter what you do, there will be someone behind you. However, as soon as ordinary college students graduate, they are often faced with confusion about career and life choices.
Until I discovered that the only person carrying the expectations and future of the entire family was myself.
When faced with confusion and feeling uneasy, when I turned around, there was no one behind me.
"Brother, I probably understand what you mean. We earn income by cultivating our own anchors, right?"
Gu Ying interjected.
"Yes, in the future live broadcasting by experts will slowly decline, and live broadcasting by corporate brands will rise sooner or later."
In front of his sister and Kong Yixuan, there was no business secret at all. While Gu Yun was enjoying the meal, he pointed out the future development direction of Doule.
In the first half of the year, under the leadership of Vice President Su Hua, Doule will propose the "4321" plan for enterprises.
40% of the traffic is completed through corporate live broadcasts, 30% through bottom anchors; 20% through DouLe activities; 10% through top anchors.
It can be seen that enterprises are very important to their own construction.
Doule has been developing silently for such a long time, and the ecological closed loop of platform-content-social-e-commerce has been initially completed.
It has become normal for leading anchors to have sales exceeding 100 million yuan after a sale is completed and the price per customer is reasonable.
With the strong supply channels after connecting with Pinyuan, major brands began to pay attention to the conversion rate of live broadcasts.
Nowadays, regardless of the ability of the anchor, the mainstream public opinion orientation is to "select popular products and test popular products", and its core essence is high conversion rate.
"As long as you can sum up an effective methodology from scratch, and then teach this to the next anchor, you will basically have core competitiveness."
Gu Ying and Kong Yixuan both listened carefully, especially Kong Yixuan who took out her mobile phone, opened the memo and took notes.
Although behind her serious expression, there was a size 43 foot between her legs.
She gently exerted force to control the foreign object, fearing that the owner of the foot would have bad intentions again and reach a certain position where she would not be able to control her facial expression.
"I found that many new brands have already started special support. Can we start with the operation of new brands?"
Kong Yixuan pursed her lips, took a deep breath, and the hem of her short skirt undulated slightly.
Eventually it got out of control.
"I think it's okay!"
Gu Ying looked like she suddenly realized something.
2014 is recognized as the first year of the rise of the TikTok brand.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! After New Year’s Day, many new brands’ platforms have been moved to Doule. Internet celebrity snacks, Internet celebrity slippers, and Internet celebrity toothpaste emerge in endlessly.
In this regard, DouLe e-commerce announced the launch of the "Doule Brand Special Support Plan" with the goal of helping 100 new brands blossom and bear fruit in DouLe in the next year and achieve the goal of sales exceeding 100 million.
"It's up to you to decide how to do it. I'm just providing an idea. If you feed all the food into your mouth, it would be boring."
A smile appeared at the corner of Gu Yun's mouth at some point, as if he had achieved something, and he looked very satisfied.
Whether it’s his sister Gu Ying or his young lover Kong Yixuan, Gu Yun has never given them too much real money to squander in their daily lives, but has pointed out an effective path for them to find the joy of self-struggle.
.
As the saying goes, it is better to teach a man to fish than to teach him to fish. Gu Yun understands this very well. Whether it is explicit or implicit, the people around him are more or less on the right track. No one is free because of his wealth.
Heaven.
"Brother, if you say so, do we still need to continue using our own account?"
Gu Ying obviously learned a lot tonight, but some details were still hazy.
"Of course I'll do it."
"Even if you become the boss, you still need to create a boss IP."
Gu Yun said with a smile: "Boss IP is a type of personal IP, such as the Xiahu Family in Zhongshan. It refers to the boss, or partner, or executive of a company. They build themselves into IPs and sell their own products.
As you all know, the product master represents an individual and sells multiple products, while the boss IP represents a company and only sells his own products."
Compared with delivery experts, bosses or entrepreneurs have a very strong response speed.
Of course, nothing is perfect. The biggest cost of being a boss IP is to be rigid in delivering your own time.
Shooting videos, doing live broadcasts, and managing the team all take time. Dozens of hours of investment every week are normal.
"But like you said, what we do is mainly to cultivate Internet celebrities. How can we have our own products?"
Kong Yixuan blinked her big, watery eyes, and a stream of clear water flowed in her pupils with a bit of confusion.
"The layout is too small."
Gu Yun tapped her toes, and Kong Yixuan's cheeks immediately turned a layer of crimson, turning half the sky red.
"Careful friends will find that Doule's original location in the same city has an extra study in the click column."
"Do you know what this is for?"
After Gu Yun asked the question, he asked quite proudly.
"Popular science knowledge?"
Gu Ying replied.
"Yes, for example, if you have done something and shared it selflessly so that more people can get more knowledge, this is cool in itself."
Gu Yun nodded and gestured with something in his hand.
"Then you can think about it. Assuming that a platform becomes a national-level platform, how will the content of the platform evolve?"
"The first thing to be popularized must be entertainment content. Everyone thinks that DouLe is a pan-entertainment platform. Entertainment content has the widest audience, and almost everyone likes to watch it."
Kong Yixuan and Gu Ying were thoughtful.
"But you will get tired of watching entertainment content every day. We also need practical content, such as: Can you drink tea after exercise? How to make an impromptu speech? How can the stupidest person make a spoken video?"
Gu Yun continued to add: "This is the demand."
Under the strong demand, masters of knowledge sharing content emerged as the times require.
The DouLe platform has gone from being only broad to having the depth of professional content. In this process, fan stickiness will only be further enhanced.
Similarly, the platform is also willing to promote Internet celebrities who like to spread knowledge and spread positive energy, and will often provide traffic blessings.
"Is this okay?"
Gu Ying has been a clever little girl since she was a child, so she raised a question at that time.
"Brother, how do you tell whether someone really has something or is just bragging?"
The girl stretched out her hand to open a bottle of Coke and drank a gulp: "For example, when I first started making an account, I would encounter the threshold of 5,000 views."
"Then in DouLe, if there are such a group of masters who brag and are not afraid of big things, and some violent methods to increase traffic, and some instant followers will increase to 100,000, if someone believes it, wouldn't everyone become a clickbait?
"
The initial stage of knowledge sharing will inevitably experience chaos in the industry.
Gu Ying's worry is also the pain point of Doule's testing of new content.
Why do so many people believe the bragging content?
For DouLe operation novices, the business logic is very simple. Whoever has more fans will be right, regardless of whether you are a professional or not.
Therefore, as the number of fans increases, the influence of this IP will also become greater and greater.
After these teachers gain followers, some people always admire them and ask: Teacher, can you help me check my account?
The teachers may have been trembling and apprehensive at first, but as more people liked it, they began to believe it.
Losing yourself is even more fatal.
This is DouLe’s traffic explosion mechanism currently dominated by algorithms.
"No, if you don't have any real ability, if you have too many fans and can't handle the traffic, you won't be able to carry it, and you will also get backlash."
Gu Yun shook his head, curled his lips and said.
When a person's ability is not worthy of his external publicity, DouLe's huge traffic wave will wash away everyone like a tsunami.
People who are speculative, after learning the master's method, find that their videos are still not popular, they will definitely find channels to complain as soon as possible.
For the sake of user experience, it is only a matter of time before the platform rectifies and purifies the ecology.
The knowledge IP that remains in the end must not be a grandiose braggart, but a down-to-earth educator who can effectively solve users' pain points and gain vitality only by achieving achievements.
“In the future, there will be a Xuelang plan to support high-quality knowledge sharers through tilting platform resources, so you can rest assured.”
The plates in front of him were cleared away, and Gu Yun quietly put on his shoes.
When bad money exits the market, good money will usher in dividends, and decent knowledge IP in business, skills, health, and education will usher in spring.
"I'm going to the bathroom."
Gu Ying burped and got up. She was eating and studying tonight. She ate a lot of both spiritual food and physical food.
"Wait a minute.?"
His sister was not there, and seeing no one around, Gu Yun quickly raised his eyebrows at Kong Yixuan in front of him.
The meaning is very simple, can you not go home at night?
Since Kong Yixuan and Gu Ying moved to Gu Yun's second phase of Hampton, the frequency of their dates has dropped significantly.
On the one hand, the live broadcasting career is on the rise. As a mid-level anchor, Kong Yixuan herself is extremely busy every day.
On the other hand, unlike living in a dormitory with four people, when you spend time with Gu Ying day and night, you will inevitably not be questioned when you go out.
No matter what, it's still a date with Gu Yun. There will always be some clues revealed when we get home, right?
Should I change my lipstick to a more thoughtful color?
Should underwear be worn in matching styles?
It’s hard to hide these things that are on the surface, let alone the more detailed accessories, colors and makeup matching.
Although Gu Ying knew that the relationship between her best friend and her brother was somewhat complicated, they never flirted in front of her.
"Um."
Kong Yixuan didn't say any unnecessary nonsense. She just turned her head and looked at the bathroom and nodded lightly.
