On New Year's Eve, two juniors, Gu Yun and Zhong Leyi, got up early and were very busy.
On this day when thousands of families are reunited and everyone is celebrating, everyone's face is filled with smiles across the country. This day has special feelings for every Chinese child.
Since it is New Year's Eve, most people have already had a holiday. People on the street are either busy buying new year's goods, shopping for the fun, or having family gatherings.
As a tourist city, Sanya has obviously fewer people on the road. The shops on both sides of the street have begun to sell foreign goods and have posted Spring Festival couplets on their doors. Only some hotels are prosperous and full of guests.
Many people gather in hotels for the New Year's Eve dinner. People who have been busy for a year no longer cook the New Year's Eve dinner on their own. Instead, they book a table in a hotel or restaurant to celebrate the New Year and enjoy life.
The sound of firecrackers outside the window rang out intensively, and the reunion dinner of the two families indoors officially began.
"It's really nice to spend the winter in Sanya. It's a good experience during this period. No wonder so many people go here."
The two families, who are not in-laws more than in-laws, were preparing a sumptuous reunion dinner together in the restaurant. Zhong Xingbang seemed to be in a good mood and said with a smile.
For most mainland tourists, in the cold winter, Sanya is as warm as spring, with picturesque scenery, coconut breeze, sea breeze, blue sea and blue sky. It is undoubtedly the first choice winter tourist resort for domestic people.
"It's just that the New Year is a bit dull. You may feel fresh when you come here once in a while, but you will still miss home after staying for a long time."
Ning Jiayu, wearing an apron, was washing vegetables and glanced at Zhong Leyi and Gu Yun who were cleaning together near the balcony.
"Brother-in-law, you should cherish these few years. After Lele and Xiao Guyi get married and have their own family, I'm afraid there will be less opportunities to celebrate the New Year together."
"Youwei and I live so close, even if we get married, we can continue to spend the Chinese New Year together!"
Zhong Xingbang stepped on a box of wine and responded to his sister-in-law with a smile.
"Let nature take its course. Today's children are independent and cannot interfere too much. Children and grandchildren will have their own blessings."
Gu Youwei immediately took over the conversation and found a way to skip the topic.
After all, only you know your own children. Whether they are married or not, it is definitely not the norm for two families to be together.
From now on... I won’t necessarily go to someone’s house to celebrate the New Year.
"This program is sponsored by DouLe, the exclusive red envelope interactive partner of CCTV Spring Festival Gala..."
While the two families were chatting, an advertisement suddenly came from the automatically playing TV, and the content sounded familiar.
"ah?"
"Did you hear it right just now?"
"Xiao Gu, did you sponsor the Spring Festival Gala?"
The elders who were chatting all turned to look at Gu Yun in front of the TV, and even Zhong Leyi cast curious eyes.
Although Gu Yun was on vacation in Sanya during this period, his career breakthroughs did not stop at all.
As early as when the main station was inviting bids, he arranged for Su Hua to spend a lot of money to win the exclusive sponsorship of this Spring Festival Gala in the name of Dou Le.
"Well, yes, it was finalized some time ago, so we haven't publicized it to the outside world."
Gu Yun looked calm, "Anyway, people all over the country will know it by then."
"This is too awesome..."
Xu Shibin, who has been in shopping malls for many years and has been involved in countless big scenes, can't stand it any longer.
Excluding the business on Xiasanlu, the ultimate goal of serious business is money and fame.
What is the end of fame?
For some entrepreneurs, attending the Spring Festival Gala is undoubtedly a way to be quickly remembered and understood by people across the country.
In 1984, the Spring Festival Gala introduced sponsors for the first time.
Over the past 30 years, the Spring Festival Gala has not only been a stage where actors from all walks of life take turns to appear, but also a stage where businessmen from different eras compete fiercely.
The advertisements displayed on the Spring Festival Gala stage from different periods have faithfully recorded the transformation of Chinese people's needs from means of production to means of living.
The changes in sponsors of the Spring Festival Gala reflect the changes in the domestic market economy and consumption over the past 30 years.
At the beginning, there were not many manufacturers with advertising awareness, and it was difficult to attract investment.
In the end, Combas Watches, which the main station had cooperated with, reached out and became the sole sponsor. The advertising fee was 3,000 watches.
Zweig wrote such a story in "When the Stars of Mankind Shine" that when Columbus returned home from his 240-day ocean voyage, Spain decided to hold a grand welcome ceremony in Barcelona.
People who went to see the heroic appearance of the hero discovered things they had never seen before, such as Indians, corn, tobacco, coconuts, etc. However, what the king and officials were most concerned about and interested in was the most common thing-gold.
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Similarly, during the Spring Festival Gala in 1984, people were immersed in the joy and excitement brought by the program, including Chen Peisi and Zhu Shimao's sketches, Ma Ji's "Universe Brand Cigarettes" cross talk, and Hong Kong and Taiwan singer Zhang Mingmin's song "My Chinese Heart".
"Unforgettable Tonight" so far.
Businessmen with a keen sense of smell are most concerned and interested in things other than programs - the huge wealth brought by advertising.
There is an example of Compass: the Compass watch factory rose rapidly after the Spring Festival Gala in 1984, and its output exceeded 2 million for three consecutive years starting in 1989.
Since then, the Spring Festival Gala has had as many as 30 or 40 sponsor brands every year, and the most important sponsor is undoubtedly the sponsor of the midnight time.
Kang Basi is one of the best. In the following nine years, she appeared on the Spring Festival Gala stage eight times in 1984 and "told you the time" on New Year's Eve.
Someone later concluded that the strength of a country can be seen through advertising, and the changes in the consumption opinions of Chinese residents are hidden in the Spring Festival Gala advertisements.
Gu Yun’s first real test of the Internet industry was at the 2009 Spring Festival Gala.
That year, Baidu CEO Robin Li appeared frequently in live broadcasts in the audience, including many close-ups.
In addition to "manufacturing" Robin Li's appearance, Baidu also spent huge sums of money to obtain advertisements before the Spring Festival Gala, and embedded "Baidu and you will know" in a cross talk.
Someone once said that if you stand on the wind, a pig can take off.
But for a thorough discussion, the elder said, "A person's success depends not only on personal struggle, but also on the historical process."
Starting from the first introduction of advertising in 1984, the Spring Festival Gala eventually formed four types of advertising.
Package advertising, title advertising, timely advertising and product placement advertising.
These advertisements not only bring huge exposure and huge returns to merchant brands, but also bring huge benefits to the Spring Festival Gala.
In 2010, the CCTV Spring Festival Gala set a record high in revenue with nearly 650 million in advertising fees, and product placement that year accounted for nearly 100 million.
Before Liu Qian performed his magic trick, he took a sip of Huiyuan juice.
In Guo Da and Cai Ming's sketches, some people mentioned Tudou and Yanghe as many as 20 times.
The Sharp mobile phone that appeared in Guo Donglin's sketch.
In the sketch "Fifty Yuan", not only was Luhua Peanut Oil displayed, the actor's apron also had an advertisement for Luhua.
And the canon in "Pai Pai Pai".
This year, the audience went through various product placements in the Spring Festival Gala, and finally came to Zhao Benshan's sketch "Donation", and then encountered four product placements amidst laughter and laughter.
Sohu Video, Sohu.com, Sogou Input Method and Guojiao 1573.
Over the past few years, people have gradually discovered that the Spring Festival Gala programs are not as good as before and are becoming more and more boring.
But for businesses, even if the program is boring, it never affects the fact that the Spring Festival Gala is the Everest of traffic.
Faced with such a huge traffic pool, Internet companies began to take action.
In 2014, a company called Doule came to the Spring Festival Gala.
The final winner in previous bidding wars among various Internet companies.
The Spring Festival Gala has officially begun. Although Dou Le is already well-known among young people, the huge amount of push notifications of the Spring Festival Gala regardless of gender or age has made Dou Le appear in a big way.
"Viewers in front of the TV, let us open the DouLe short video app together and draw tonight's big red envelope..."
Watching the Spring Festival Gala, playing TikTok, drawing red envelopes, and the host’s repeated words are destined to become one of the most impressive memories of this year’s Spring Festival Gala.
Let’s spread out the time longer and sort it out, from the first Spring Festival Gala advertisement in 1984 to 2014 this year.
Over the past 30 years, the Spring Festival Gala has been a recorder of the times, leaving the mark of changes. From the "three big items" such as watches and bicycles to new Internet platforms such as e-commerce and short videos, the virtual and real in ordinary people's lives have been condensed into one individual event.
programme.
At the same time, he is a witness to the development of China's business. Those advertisements that all appeared on the Spring Festival Gala stage saw him building tall buildings, seeing him entertaining guests, and seeing his buildings collapse.
Those companies that took turns on the stage rose and fell, either standing out and leading an era, or now simply disappearing and becoming the tears of the times.
