"Aren't your girlfriends always drinking and having fun? Why do you suddenly want to ski so much?"
Gu Yun stroked Wen Jue's group chat with one hand, and pinched the lower edge of the girl's delicate earlobe with the other hand.
"Because there are so many handsome guys at the ski resort! And skiing once is not cheap. Basically the boys you meet are of good quality."
Wen Jue tilted his neck back slightly, squinting his eyes in enjoyment, like a fox basking in the sun in the snow.
"Another possibility is that I told them a long time ago that I wanted to go, and everyone seemed very interested."
Why do the rich second generation want to enter the snow circle? This question sounds silly.
Why does a hobby have to be so stressful?
Entering the electronic music scene is nothing more than buying a ticket to an electronic music festival. If you want to go skiing, no one will stop you.
But when hobbies are given social attributes, everything changes.
The lower class always hopes to get to know the upper class through the same interests and hobbies.
Social patterns that were common in electronic music festivals and bars in the past are now also common in snow circles:
The eldest brother who used to be brothers with the top 100 DJs in the world at skybox is now skiing with skiers.
The rich second generation who used to drink and chat with label executives now skis with a ski influencer who has seven figures of followers on DouLe.
The middle class and students used to get cards with their friends and buy tickets to go to electronic music festivals, where they would meet DJs who were not that famous.
Now they ski in major ski resorts across the country, and the DJ is replaced by a ski kol who has tens of thousands of fans in Xiaojushu.
Everything looks different, but if you look closely nothing has changed.
For example, every time Wen Ju leaves school and returns to Hangzhou, there is always a large group of people around him.
Wen Jue grew up in a good family and had good grades. Since middle school, he has always been one of the core members of the small circle.
What is shocking is that after Wen Jue entered university, the golden phoenix of Hangzhou became nirvana again.
In just a few years, step by step, she relied on her family background, luck and her own ability to become the leader of coffee justice.
Among the young people in Jiangsu, Zhejiang and Shanghai who claim to be trendy, which one has never drank coffee?
When I was young, everyone had similar family backgrounds, gatherings were mainly driven by interests, and most of them had the same hobbies and entertainment methods.
As we grow up, some of our former friends drift away due to differences in education, environment and circumstances, while others become more aware of the importance of the circle.
These were most vividly reflected when Wen Jue returned to Hangzhou to drink and play with everyone.
Some people are familiar with well-known DJs, and can even call Baida to come for drinks; some are familiar with the organizers of electronic music festivals, and can arrange security and services.
There are also friends who are not that rich, but they often come out to dance and provide emotional value to this young female CEO.
These people all hope to please each other through the same hobbies as successful people, thereby entering a higher circle.
At this time, the hobby becomes an opportunity to gain higher social connections, but the prerequisite is that you must have sufficient resources in this field.
Take the snow circle as an example. If you want to entertain a brother who is interested in skiing, hotels, ski resorts, and ski equipment can all be provided if you have money.
But we need to prepare a beautiful girl who has been skiing recently for the dinner, and we also need to prepare a well-known ski instructor.
These cannot be obtained with money. Only if you are truly in the "snow circle" will you have these resources.
Another reason why the rich second generation wants to get into the snow circle is business.
Any hobby that becomes popular has huge profits behind it.
When they spend a lot of money on this hobby, they see the people around them also spending money, so they know the profits and naturally want to take a share of the pie.
This is indeed the case. In the past year, ski bloggers, ski brands, and ski clubs have all made a lot of money, and the entire market has been in a situation where supply exceeds demand.
But the snow circle is like other circles, its business is controlled by a small group of people.
Take electronic music festival decks as an example. The price of a deck ranges from tens of thousands to hundreds of thousands.
But this isn't something you can do by just making fun of yourself and saying, "Hello everyone, there will be an electronic music festival in a few days. You can contact me to book a booth."
The customer base for electronic music festival decks is dominated by a group of salespeople who have been deeply involved in this industry for many years in China.
If you want to hold an electronic music festival, if you don't cooperate with them, it will be difficult to sell the booths.
If you want to do the electronic music festival business, you must have someone or yourself in the electronic music industry.
In the same way, if you want to start a snow circle business, you must be in the snow circle.
Nowadays, no one who wants to do ski business is short of money. They all have money in their hands and lack connections and resources.
When an elder of Wen Jue's level proposed that he wanted to go skiing, the smart second-generation rich friends immediately realized that an opportunity might come.
"So you teach me first... I'll skate with my friends after a while."
Wen Jue turned his head and gave the man a gentle kiss on his cheek.
"Okay, let's go, I'll take you to see the Xishan Ski Resort."
...
Xishan Ski Resort is a cultural tourism business card laid out by Gu Yun in Liaocheng.
With multiple capital injections from the Paradise Group, excellent infrastructure construction, and the full cooperation of the city, it can be said to be the undisputed No. 1 ski resort in the north after completion.
Xishan's unique terrain determines that this is a long-term investment that will not lose money. Looking at it, Xishan Ski Resort has half of the forest-covered snow trails and half of the alpine snow valleys with wide views.
The ski slopes are evenly distributed, and experts, advanced, intermediate and beginners can all find a large number of high-quality ski slopes.
The primary trail is relatively weak, and there is only one straight green trail in the entire ski resort.
However, its length, slope, and excellent snowfall scenery allow beginners to greatly experience the fun of skiing. It is the longest greenway in the country.
Needless to say, the scale of other ski trails ranks first in the country.
There is no problem with the amount of snowfall in Liaocheng. Northern Xinjiang cities generally have 20% more snowfall than ordinary ski resorts.
But looking abroad, the snow quality is only a step away from the champagne powder snow in the Rocky Mountains, especially the lower 1/3, which is wet and heavy and easily turns into ice.
Since it is a newly built ski resort and funding is not an issue, Xishan’s ropeway system has been extensively updated compared to other ski resorts.
For example, multi-cars and the six seats connected to them can basically eliminate long queues except for a few bottlenecks during peak periods and holidays.
With moderate fees and convenient transportation compared to distant autonomous regions, Xishan Ski Resort is actually very cost-effective. It has become very popular on grass-growing software led by Xiaojushu, which has further strengthened its status as a city business card.
The scenery of Xishan Mountain is spectacular. From a distance, it looks like the Alps covered with vegetation. There are also many businesses in the small villages at the foot of the mountain, and the crowds are very lively.
"It's so big here..."
Wen Jue, who was neatly dressed, took Gu Yun's arm, and the two got off the car at the entrance of the ski resort.
In front of the huge ski resort plaque is a slogan: A holy land for ice and snow sports, a paradise for explorers.
