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624.Paradise Car

The patriotic pie painted by Gu Yun deeply moved the three senior Tesla fans present.

In fact, the three big bosses, Li Dabin, He Xiaopeng and Li Xiang, are also the central figures who will stir up the new energy vehicle situation in the future.

The founders of these three car companies were brothers in their early days, supporting each other in selling their products, cheering each other on and going through difficulties together during the most difficult financing years.

Perhaps they all came from science and engineering backgrounds, or had a poor entrepreneurial background. In the early stages of development, the founders of the three car companies in Wei Xiaoli cherished each other, spoke unanimously to the outside world, and encouraged each other to get through the difficult years.

Li Dabin, He Xiaopeng, and Li Xiang, who had survived the financing difficulties, posted a photo of the three of them on social platforms that is still considered a classic.

Among them, He Xiaopeng's accompanying text is, "Three hard-working men are remembering the hardships and thinking about changes."

After thinking about the changes, Wei Xiaoli, the domestic product, became stronger and stronger as the three expected.

Wei Xiaoli, who was once ridiculed as one of the "Three Idiots in Car Building", quickly became the leader of new car-building forces.

It provides learning and reference significance for the new energy automobile industry, and various industry conferences also treat the above three people as guests.

But now, with the intervention of Gu Yun, a reborn person, everything started to change from the butterfly effect of this meal.

Who is Gu Yun?

The founder of Paradise Group, one of the most talented Internet founders in the country.

Starting from scratch in the early education industry, it then transformed and took root in the Internet, spanning the fields of e-commerce and short videos, and all of its industries are industry hegemons.

The most exaggerated thing is that he is only in his early twenties...

The future is promising.

Not only do they not have the old-fashioned attitude of middle-aged entrepreneurs, but they also have a strong sense of innovation and a resolute attitude that they will continue to do so even if thousands of people are gone. Such entrepreneurs can always infect the people around them with every move they make.

In addition, Gu Yun almost had the same ideas as the three of them. In the following time, Gu Yun hardly spent much effort to convince the three future leaders of the new energy industry to join his team.

The new team name is the same as before, called Paradise Cars.

...

"Huh? Building a car?"

After the banquet, Gu Yun took his assistant back to Tomson Yipin's residence. The latter drank a lot of wine and went back to sleep on his side early.

Wen Jue nestled in Gu Yun's arms and listened to him tell the story of tonight.

"Well, today we have assembled the core team."

"The current stall is not big enough... Why did you suddenly think of this?"

"Besides, building a car costs a lot of money, right?"

Since reaching a higher platform, Wen Jue's understanding of the entire business society has become closer and closer to that of most senior executives.

Everyone on earth knows that building new energy vehicles is expensive.

How much money does it cost?

Later NIO Li Bin once said that it would take at least 20 billion yuan for an electric vehicle company to go from scratch to mass production.

With the demise of more and more giants, policy adjustments and changes in the market competition pattern, the demand for money in new energy vehicle manufacturing has obviously reached a higher level.

Not long ago, Chery Automobile launched the "Yaoguang" forward-looking technology strategy, planning to invest 100 billion in the next ten years, covering four major fields, creating 13 core technologies, and building a new automotive ecosystem.

In addition to Chery Automobile, many joint venture brands have released future strategies, and the scale of investment is also in the hundreds of billions.

The automobile industry itself is a capital-intensive industry, and new energy vehicle manufacturing is a capital game to some extent.

The ancients said that soldiers and horses should move forward before food and grass are used.

Therefore, money is very important for new energy vehicle manufacturing.

"It doesn't matter. This money must not be provided by other companies in the group. We can make a ppt and go public for financing."

Gu Yun said with a smile.

It was also in 2014 that Jobs publicly announced his entry into the car manufacturing industry. In the next ten years, he relied on top-notch ppt technology to raise US$5 billion in financing without even delivering a single car.

This is the power of selling dreams.

Not only is Jobs able to fool around, serious companies that can implement ppt and truly allow users to enjoy the convenience of new energy vehicles are also burning a lot of money.

Take NIO, Li Auto, and Xpeng Motors as examples.

According to public financing and financial report information, as the three companies with the earliest launch of new car-making forces, Wei Xiaoli has completed overseas listings in the next five years, has polished its product strategy, and has achieved considerable market sales. However, it is still at a huge level.

A state of loss.

It can be seen from this that building new energy vehicles is definitely not something that can be successful if you have money and willfulness.

This is probably the case for new car-making forces.

"I went home for dinner two days ago and heard my father say that although the state has introduced subsidy policies this year, although newly established companies can raise funds, they are actually losing money."

As a veteran in the investment field, Wen Qingshan's occasional bits of news can also become a benchmark for the industry.

Wen Jue didn't understand very well. After raising so much money, we would still lose money. Where did the money go?

Having money is only the first step in building new energy vehicles. The next step is how to spend money.

"There are so many technologies, batteries, supporting facilities, I can't stop talking about them..."

Gu Yun rubbed his lover's little head and patiently explained the knowledge in the new field.

Since it is a new energy vehicle, electrification, intelligence and service are the most important aspects.

The core of an electric vehicle is the battery, motor and electronic control, among which the battery has the highest cost.

Zeng Qinghong, chairman of GAC Group, revealed at the World Power Battery Conference that battery costs account for about 40% to 60% of the vehicle’s selling price, and there is a rising trend.

The sharp rise in upstream raw material prices has put tremendous pressure on automobile manufacturers.

As long as battery companies pass cost pressure on to OEMs, OEMs will definitely choose to manufacture their own batteries in the future.

For example, car manufacturers like BYD have been deeply involved in the battery field for many years, and blade batteries are already a star product that can compete with CATL.

Self-developed batteries will become the basic consensus of new energy vehicle companies in the future.

There are cost considerations as well as strategic considerations - not to be choked by suppliers.

Intelligence includes smart driving, smart cockpits and a series of related smart experiences, which requires car companies to invest more financial resources and energy in hardware and software.

In this regard, Tesla's FSD is currently at the highest level.

New energy vehicles are like a long-distance race, with only a beginning and no end unless you quit midway.

In this competition, the players are in different states. Some need to maintain their physical strength, while others need to sprint hard.

Whether it is Tesla or traditional car companies, the entry of new competitors will, to a considerable extent, put great pressure on the first-mover new forces.

But this is by no means a case of east wind overwhelming west wind, but a beneficial competition that promotes each other.

No matter what, Gu Yun is here.


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