Xiaojushu blogger is the central hub of mission number one.
Filming is more than just taking photos, it's more like a mini product launch.
Depending on whether you want to bring goods or increase fans, the process is different.
When people who don't understand call bloggers "Internet celebrities", some bloggers will take the trouble to correct them.
Internet celebrities only need to have fans, but bloggers have become a profession that requires professional skills, high quality, and efficient full-time content output.
Kong Yixuan is a typical blogger.
She was once a campus internet celebrity at a 211 University of Finance and Economics in Jiangcheng, and also a DouLe short video and Xiaojushu blogger.
Since Wen Ju took over as CEO and took charge of Xiaojushu, she immediately co-founded a supplier organization with her roommate to provide high-quality blogger resources to fellow students.
In just one month, the average advertising price of the more than 200 bloggers she cooperated with increased from 6,000 to 7,000 yuan to 10,000 yuan per piece.
"Brother, you haven't come to see me after moving for so long!"
Near Optics Valley, Gu Ying and Kong Yixuan have moved into a brand new studio.
As soon as she saw Gu Yun, her sister immediately took his arm and complained.
"I'll clear your shopping cart later."
Gu Yun patted Gu Ying's round little head, saying that he was the best at making his sister happy.
After all, a sister is different from a girlfriend. There is no need to waste so much emotional value, and there is no need to talk nonsense, just buy it!
"That's pretty much it."
Gu Ying laughed happily, and her pouted mouth suddenly calmed down into a cute curve.
"We'll talk about the reimbursement later. We're going to go out for location shooting soon. Do you want to go take a look?"
Ever since she moved out of school to start a business with her best friend Kong Yixuan, Gu Ying is no longer the three-minute hit she once was. After more than a year of hard work in the market and driven by data, she quickly found the role she is most suitable for.
That is to allow Kong Yixuan to appear in more scenes, and she will be responsible for other work behind the scenes, so that she can get more traffic.
For example, on the day she met Gu Yun, one of Kong Yixuan's tasks was to change into suitable clothes within an hour, find a shooting location and take a set of photos of a certain product.
Another task is to test the rented cameras and lenses and decide whether to purchase additional equipment.
"Okay, I'll go take a look too."
Looking at Kong Yixuan, who was dressed up and walking down the stairs, Gu Yun could hardly take his eyes away.
Compared with the iconic twin tails when she entered school, Kong Yixuan, who is about to enter her third year of college, has changed to a neater mid-length hair, which is refreshing and capable.
The girl is wearing an oil painting style long skirt, the length is about the middle of the calf, with a white background, and the brand uses three contrasting colors to create an eye-catching effect.
She wore light makeup and light pink lipstick, curved her eyebrows and eyes, and turned her head without forgetting to show a slight smile to Gu Yun.
She is so bright.
There were not many people on Luoyu Road that day, but not only the colleagues in the studio, but also countless passers-by couldn't help but stop and watch the little beauty's grace.
"Let's go to that location to shoot."
Too many spectators will interfere with the shooting.
Kong Yixuan nodded towards Gu Yun and continued working. She looked around and quickly took the photographer to the overpass where there were fewer people to guide the shooting angle.
After that, she kept switching scenes, letting the photographer try different settings of the camera, and then took a set of live pictures as a supplement to the hard photos, which made it more casual and real.
Her state of being photographed can be called skillful, not because she is ready to be photographed at any time, but because she allows herself to be photographed almost every moment.
Perhaps because Gu Yun was around, the shooting task was completed within 30 minutes, and then it was time to change clothes and prepare for another event.
The entire afternoon after the photo was taken, Kong Yixuan stayed in the office, sorting out the content to be released in the next period with Gu Ying.
"It's becoming more and more professional."
Gu Yun, who was accompanying the whole process for the first time, brought three cups of coffee, gave a thumbs up and commented.
Wen Jue's kind of just playing tricks is not included. This is the first time for him to see what a real blogger is like at work.
"Hey, I'm far behind... It's a lot harder to attract followers when it comes to dressing up now. There's been a lot of new content coming in recently, and I have to learn the new trend of short video styles."
Kong Yixuan shook his head and sighed.
"You and Yingying are both bosses, why are you still so busy?"
Gu Yun specializes in the art industry and is used to making decisions. When faced with Kong Yixuan's work intensity, he couldn't help but ask.
"I still have at least 3 videos to post this month. I went to the Art Basel exhibition some time ago and took some very good videos but I didn't have time to edit them and post them. It doesn't make much sense to post them now that the heat is over..."
"Brother, you don't understand at all. Now that we have taken over the job of our senior sister, what can we do if we don't work hard?"
When talking about work, Gu Ying also turned her head and interrupted.
In fact, sharing your lifestyle requires taking a lot of photos of your life as material, and you can’t just take some time to shoot every day just to send notes or videos.
The correct approach is to do the opposite: shoot for a day and then take time to send notes.
Any successful blogger will continue to shoot this kind of visual version of daily life. Note: meetings, meals, and going out for walks all have to be turned into material.
In the first phase of Hampton, Kong Yixuan and Gu Ying’s home has four corners with different backgrounds.
Whether you want to take a photo to share books or skin care and makeup, it determines whether the person in the photo will choose a corner full of books or sit between the dressing table and the mirror.
Even though she has been a blogger for more than a year, Kong Yixuan is still a little nervous when facing the camera.
But once she faces her camera, a neat and confident look will naturally appear on her face.
"Just do whatever you want, why are you so tired... Orange won't set KPIs for you."
Gu Yun shrugged.
"no!"
The two said in unison.
"Senior's current style of play... fits perfectly with what we are doing. We can't miss this opportunity."
Kong Yixuan looked at Gu Yun, her lips pursed slightly, her expression serious.
The decentralized traffic distribution method makes Xiaojushu resemble an ideal spindle-shaped society - there is a lack of top-notch bloggers, but bloggers at the waist and tail dominate the mainstream, which in turn makes small bloggers important to the brand on the platform.
Choose a more cost-effective option.
The supplier organization that the two established recently is the channel that small bloggers in the waist and tail dream of.
"Xiaojushu is different from DouLe. In fact, the platform only needs to tell us clearly what we cannot do."
Kong Yixuan concluded.
After Wen Ju took the helm, Xiaoju Shu Platform began to contact Kong Yixuan to tell him how to set prices, what brands to contact, and what the rules of the platform were.
"If you have a platform to support you psychologically, you won't be so scared."
According to incomplete statistics from the park’s data department, as of the middle of the year, top bloggers like Wen Ju with more than 500,000 fans had at least 2,000 people on Xiaoju Book.
There are also a large number of waist bloggers with 200,000-300,000 fans on Xiaojushu. The average promotion price for a single promotion is around 20,000-30,000, which is 1/10 of the number of fans.
Some hard-working bloggers, especially bloggers in the field of beauty and skin care, can even receive more than a dozen promotions every month.
Smaller bloggers are also affected by the rain and dew, and a few thousand followers can receive hundreds of dollars of promotion per post.
Bloggers call it Xiaoguangzi, and some Xiaoguangzi are even just a few boxes of yogurt.
Advertising clients have learned the following: On Xiaojushu, you can invest in KOC (key opinion consumers), that is, KOLs who are smaller in size but also cost-effective.
Even for some brands, investing in KOC is equivalent to investing in Xiaojushu by default.
It is the role of Kong Yixuan and Gu Ying that act as a lubricant between big and small bloggers, brands and platforms.
