At the gate of Sanbo Hotel, banners and huge posters were displayed - Asian Traumatology and Orthopedics Summit Forum.
The background photo of the poster is a photo of Yang Ping doing five-stage replantation: under a microscope, a pair of hands are anastomosing blood vessels.
The electronic version of the invitation also used the surgery photo as the background; the surgery was also played on the huge electronic screen in the hotel lobby.
Other surgeries introduced include rescuing patients with tree penetration injuries in Shipo, Tan Boyun's robotic surgery, and Tianyuan's 3D printing surgical application.
The waiters who greet guests at the hotel entrance are all carefully selected. These waiters are not hotel employees, but selected from graduate students, trainees and interns in the hospital.
Not only are they in good appearance, but they can also converse fluently in English. Before the meeting, an etiquette teacher was specially invited to provide them with etiquette training.
"Welcome!"
A pair of doormen at the hotel gate have also been replaced by people from the hospital. When they see Chinese doctors, they use Chinese; when they see foreign doctors, they use English. Switch to e.g.
Starting at nine o'clock in the morning, one after another doctors checked into the hotel with their suitcases.
From Hong Kong, Macau and Taiwan, Queen Mary Hospital in Hong Kong, Prince of Wales Hospital, Jinghu Hospital in Macau, and National Taiwan University Hospital in Taiwan are all invited.
Representatives from foreign countries, including Japan, South Korea, Israel, and India, will arrive one after another in the afternoon and evening.
The first foreign guest to check into the hotel, Dr. Lin Mingyuan from the National General Hospital of Singapore, has been taken to the hotel by the first commercial vehicle to pick him up from the airport.
Dr. Lin and Director Han have a good personal relationship. Director Tian picked him up from the airport, and Director Han waited for him at the door of the hotel. The two shook hands cordially.
"Professor Han, I haven't seen you for many years, but you are still so young!" Dr. Lin's Chinese is very fluent.
"Where, where! Professor Lin is the one. There is no change from many years ago. Let's settle down and have some rest, and we can get together in the evening." Director Han sent him to the elevator.
In recent years, international exchanges in medical academics have become more frequent, and some large hospitals in my country have held international academic conferences with ease.
In the past, in G City, the only hospitals that could hold such a lively conference were the Affiliates 1 and 2. Other hospitals lacked the appeal. Even if they could invite some international friends, they would not come in such a large number.
But Sanbo has done it now, which shows that Director Han still has certain personal relationships with some foreign colleagues, and Sanbo can also come up with something valuable at this meeting.
In the hotel lobby, there is a long rectangular table, covered with a red carpet hanging from the floor, and staff responsible for signing in are lined up, the main force being graduate students.
This is the case in large hospitals. The front-line staff of academic associations are basically graduate students. Of course, the medical association will also send a few representatives, but they mainly do some high-end work, such as collecting membership fees.
When hosting academic conferences, the hospital is just the organizer, and the organizers are various medical associations. The organizers are the ones doing the work, and the organizers are the ones in charge. This understanding is clear.
There are more and more people. Except for the foreign guests attending the conference, all others are from our country. These doctors often attend academic conferences and are familiar with the process. They sign in, pay money, get room cards, gifts and materials, and are very familiar with the process. Materials generally include representative certificates, meal coupons, conference agendas, collections of papers, pens, textbooks, etc. Breakfast and lunch are buffets, and dinners are dinners, which also include performances.
Starting from the lobby, almost every place you can see has become an advertising location for medical equipment manufacturers. Not to mention the hotel lobby, even the elevator entrance, restaurants, and corridors have become advertising locations.
For some poorer exhibitors, it would be a good idea to buy an advertising space in the restroom, but it seems that there is no advertising space in the restroom at Sanbo.
There is no way, how can the hospital have the money to do this, and the superior department does not allocate funds, so what should I do? The conference costs real money, and the academic conference can only be held by attracting sponsors through advertising space.
The three exhibitions are quite good. Some conferences have fully exploited the advertising space, and some "warm tips" have also been fully utilized. The conference coffee breaks are also titled with advertising spaces, such as badges, notebooks, pens, document bags, mineral water, etc.
Advertising can be placed on the shuttle bus that picks up people, and even better, there are advertising spaces in the restrooms of the conference room.
In order to promote Sanbo, President Xia and Director Han reserved all these positions in their own hospitals, with introductions to their own hospitals and orthopedics printed on them.
This is a mutually beneficial thing. The hospital doctors get the opportunity to communicate, and the sponsors also promote their new products and technologies to the doctors in a timely manner.
The corridor around the conference room is filled with booths, and even the space at the elevator entrance is used. There are company labels on them. At a glance, Johnson & Johnson, Zimmer Biomet, Stryker, Weigao --- p>
The satellite conference room next to the large conference room also has exhibition booths. The corridors connecting these conference rooms are also exhibition booths. The winding roads are all exhibition booths.
In the corner on one side of the corridor, there is a female manager in her thirties. Her figure is wrapped in a women's suit. Especially on her chest, the touch of snow-white makes men involuntarily look at her twice.
Looking at this posture, you can tell that it is from a well-known international company. She is holding a mobile phone and making a call: "Please help me check and see if there is a location for the booth. We need to add a booth."
The other party's answer was very straightforward: "If you ask about the booth at this time, it is already gone. Even the elevator entrance is gone."
The capable female manager hung up the phone and reprimanded a few of her subordinates: "What happened? Didn't I say that we should take down all the positions facing the main entrance of the conference room? Why was one missing? Which company does the one next to it belong to?" p>
"Rui Xing!" the subordinate replied aggrievedly.
The female manager thought for a while: "Rui Xing? Impossible. How can they have the money to buy such a good location? We are platinum partners. Who are they? There must be something wrong. You go and occupy the space first and take off their labels.
If they don’t let them set up the stage, I’ll find someone to take this position.”
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The female manager is bound to win, and there is no room for negotiation.
"Is this appropriate? Manager!" the subordinate asked cautiously.
The female manager was very domineering: "What's inappropriate? Can Rui Xing sit in that position? You go and occupy it, and I'll take care of it."
That's the best position. It's opposite the main exit of the conference room. Originally, all four positions were to be taken, but now only three are taken. The meeting will be held tomorrow. What can I do if there is still one position that I haven't taken yet?
,How to arrange so many instruments?
This domineering female manager is the vice president of sales for the famous Johnson & Johnson South China Region. Johnson & Johnson is the largest international giant in orthopedic implants. Its product lines cover all categories of spine, joints, trauma and sports medicine.
After Johnson & Johnson acquired the powerful AO Sindis for US$21.3 billion, it controlled most of the world's trauma orthopedic device market, and the spinal device market doubled, making it the well-deserved leader.
"You go and guard that position while I look for someone. This booth must be taken down."
What a joke, if you want to win all these positions, how can someone else take away one of them? Moreover, it is still a small Ruixing, and the market for sports medical equipment is insignificant.
I am ranked No. 1 in the world, and sitting next to me is Rui Xing who appears out of nowhere. Isn’t it funny?
The female manager stepped on high heels and walked like a gust of wind, with ease and ease, and the mobile phone in her hand never stopped.
The female manager speaks at a medium speed, articulates clearly, has strict logic, and her key voice is very sexy, just like the female anchor on the radio.
"Director Yan, this is Xiao Gan, I'm sorry to bother you! I have to trouble you again. Next to my booth, a Rui Xing suddenly appeared. My booth space is not enough. Can you give me the one next to it? Okay.
Okay, sorry for the trouble."
"Mr. Gan, what's going on?" the assistant followed behind and asked nervously. The assistant was obviously not good at stepping on high heels and almost twisted his foot.
"Director Yan said there is no Ruixing next to us, and he wants to verify it. Next on the left is Zimmer, and on the right is Stryker. This is strange. There must be something famous here, and the four booths directly opposite are missing.
One, that one is Ruixing."
Manager Gan's phone rang again: "Don't you have any Ruixing next to you?"
"Okay! I understand, Director Yan, thank you."
"What's going on?"
Manager Gan thought about what was going on and whether it was related to the hospital. It was impossible.
Is it possible to exploit every opportunity, fish in troubled waters, and squeeze to the edge?
A subordinate ran over panting: "Mr. Gan, Rui Xing has started to set up the stage."
"It's so early, there will be a meeting tomorrow, what will we do today?" the female manager muttered.
"A young girl is posing!" the subordinate reported.
"Why did you let her take the position? Didn't I let you occupy the position?" Manager Gan was dissatisfied.
