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Chapter 691 Marketing

 The plastic surgery master’s plan actually took eyelashes into consideration.

Even though he just said a few words, Yang Ping already knew that this Ivan was well-deserved to be the world's top plastic surgery master.

"Can I see this patient? I need to take off all his clothes and be naked, and I need to take pictures of him." Dr. Ivan requested.

Every plastic surgery patient must go through such a procedure before formulating a surgical plan. Ivan needs to observe the entire human body from different angles, because the plastic surgery of any one part must be in harmony with the entire human body.

It would definitely not be appropriate to call Teacher Sun to the doctor's office and face so many people naked.

Song Zimo immediately ordered Xiao Wu to communicate with Teacher Sun. Xiao Wu quietly left the meeting and came back about ten minutes later, giving Song Zimo an OK gesture.

Of course, this kind of physical examination cannot be surrounded by people on the inside and outside. Song Zimo selected a few core surgical staff and took Dr. Ivan with him for the physical examination.

The scars all over the body made the whole body look very dazzling and difficult to adapt to. Dr. Ivan rolled up his sleeves, walked to the bed, and took out a magnifying glass from his pocket.

Xiao Wu handed him gloves, but he refused to wear them because he needed to use his hands to feel the hardness of the scar and the degree of adhesion to the surrounding tissue.

Song Zimo has already briefly introduced to Ivan how Teacher Sun got burned, and he maintains sufficient respect for this heroic figure, Dr. Ivan.

Dr. Ivan took photos of Teacher Sun from different angles. He needed these photos and videos to formulate a detailed surgical plan.

Yang Ping observed carefully from the sidelines. This Russian master was indeed meticulous in his work, and he did not forget to leave a series of photos for every detail.

Dr. Ivan completed his characteristic physical examination and then apologized to Teacher Sun: "I'm sorry, I did this for the sake of the perfection of the surgery."

Teacher Sun didn't feel any embarrassment and came to the hospital for a doctor's examination. It was reasonable and reasonable.

Returning to the doctor's office, Dr. Ivan hesitated several times and asked Yang Ping: "Professor Yang, I request to perform the surgery on this hero because plastic surgery is my specialty and I can do my best."

In the field of plastic surgery, Dr. Ivan has absolute confidence, and no one can surpass him.

Yang Ping nodded: "Then thank you for the hard work!"

Yang Ping is very happy to leave professional matters to professionals. He believes that the biggest shortcoming of surgery is plastic surgery. He has never considered himself to be an artistic person.

Dr. Ivan liked this simplicity and straightforwardness very much, and said calmly. "The operation should be done in steps. The first step is to replace the scar with normal skin, the second step is to complete the plastic surgery of the facial features, and the third step is to fill in the contours of various parts of the body."

, this step is very difficult, I need to transplant some muscles

, I will come up with a very detailed plan."

Unlike other surgeries, plastic surgery is not urgent. You can use enough time to polish the surgical plan and make it more and more perfect.

Hearing the conversation between Yang Ping and Ivan, the doctors onlookers were extremely excited when they heard that Dr. Ivan was coming to perform the surgery. Those doctors who had not heard the legend of Dr. Ivan, encouraged by others, did not forget to pick up their mobile phones to make an emergency call.

Search to learn about this legendary figure.

It is difficult to tell whether these stories are true or false, and it is even difficult to say whether the Ivan in the online legend is the same Ivan. It is these legends that make Ivan even more mysterious.

Director Chi from the Burns Department and Director Lan from the Plastic Surgery Department were also crowded in the crowd, chatting in low voices.

"Is he really here to perform the surgery? Are you familiar with Dr. Ivan?" Director Chi asked. He also learned about Ivan from the Internet. The information on the Internet was very mixed, and Director Chi was also curious.

Director Lan nodded: "When I was studying at the Eighth Department of the Union Medical College, I heard the teacher talk about this person. Let's put it this way, when my teacher was studying in the United States, his instructor was the world's top plastic surgery expert, and this expert is said to be Yi

Wan's de facto apprentice, because of Ivan's alternative life, many of his students cannot disclose their relationship with him."

Director Lan's information came from legitimate channels and was very credible, so when he heard that Ivan had come to Sanbo, Director Lan was very excited. However, he was very puzzled as to why Ivan, who usually couldn't hire people from top hospitals in the United States, suddenly left.

When I came to China, it seemed that the young Professor Yang had extraordinary energy. Even such a person could be invited to Sanbo to give lectures and perform surgeries.

If Director Lan knew that Professor Yang did not invite this "legendary figure", but that the "legendary figure" came to his door on his own, Director Lan would probably be so surprised that he could not walk steadily for several days.

"You said there really is a person like Ivan. Why do I see so many stories on the Internet saying that his stories are fabricated by street literature?" Director Chi's curiosity is getting stronger and stronger.

"His story is as exciting as street stall literature. Some street stall literature may not dare to write his true story. I heard a teacher say that his plastic surgery skills came from an expert from the former Soviet Union. This expert is said to serve special departments.

Secretly research plastic surgery technology to achieve some special purposes." Director Lan said softly.

"For example, currently plastic surgery rarely involves bone plastic surgery technology. Even bone grinding technology is limited to the mandibular angle, chin and cheekbones. However, in the former Soviet Union, in order to achieve some special purposes, this technology has been able to be used.

Of course, this technology is now very common for changing facial contours, but at the time, it was a top-notch technology. Ivan’s teacher expanded this technology and combined it with the Ilizarov technique to make the adjustment of facial contours easy.

More mature, and Ivan has further developed the teacher's skills, allowing the adjustment of facial contours to be arbitrary, and also able to adjust the bones of the whole body to a certain extent. This is the world's top plastic surgery technology, and only the only people in the world who can complete these technologies

Of the four doctors, the other three studied under Ivan."

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Director Chi of the Burn Department was a little confused: "Isn't bone plastic surgery very common? Our scoliosis and limb plastic surgery are all orthopedic plastic surgery, but this is the job of orthopedic surgeons."

"This is different. The purpose of these orthopedic surgeries is function, and plastic surgery operations must change the appearance without affecting the function, such as facial contour shaping. Most doctors can only grind bones, but Ivan can do it.

Whatever you want can be done." As a plastic surgery expert, Director Lan obviously understands this circle better.

Director Lan is a shrewd person, the kind of person who can't afford to be early without benefit. At this time, he was thinking about whether he could say hello to Ivan through Yang Ping, ask him to help with medical visits, and then guide the operation, and finally let himself die.

By taking the title of Dr. Ivan’s personal disciple, his status in plastic surgery has skyrocketed.

Director Lan understands that it is one thing whether you can learn the technology, but the most important thing is to be able to build relationships. If you are in a circle or have a relationship, Director Lan still has a skill.

In plastic surgery, sometimes it’s not technology, but marketing.

In terms of technology, Xiehe Eight Departments is absolutely at the top level, but in terms of income, the serious Xiehe Eight Departments can't compete with any plastic surgery hospital that relies on renting floors to do business. The difference is marketing.

It’s inappropriate to talk about medical business and marketing together, but it is indeed the case.

In fact, Director Lan is really smart. After he returned from the Eighth College of the Union Medical College, he saw with his own eyes that the number of patients in such a high-end plastic surgery department could not keep up with the small hospitals that advertised everywhere. So he reflected on it and inspected several hospitals through his connections.

The "leading figure" in the industry who was making huge fortunes every day got a glimpse of the secret, and then spent three months writing a report on revitalizing Sanbo Hospital and giving it to Dean Xia.

After reading it, Dean Xia said: "You are such a talent!"

Director Lan was so happy that his heart skipped a beat. He thought Dean Xia was waving his hand and wanted to provide funds, policies, and talents. Unexpectedly, Dean Xia put a big cross on every page of the report and said: <

/p>

"It's a waste for a special talent like you to stay in Sanbo Hospital. Look, what are these things - expand external publicity, invest a lot of advertising fees, pay back in one year, make profit in two years, three years -

——The name of the surgery should be Western and attractive, preferably with a Korean style. The same medicine or surgery is packaged in both civilian and high-end packages. The high-end ones are introduced in English, and the price is dozens of times that of the civilian ones.

A hundred times--you think I stayed in this position too long, right?"

The report that was the result of three months of hard work was thrown away by Dean Xia, who was so frightened that Director Lan never dared to mention it again.

Now that Dr. Ivan has come to Sanbo, Director Lan's ambition is burning again. This time his thinking is different. He wants to take a truly international route.

Of course, we can no longer mention the word marketing, but in essence it is still marketing.

The word marketing has taken root in Director Lan's mind.

ps: Starting today, you can update normally! I said before that spring comes after a busy life, and now it has really come true. Thank you! Thank you very much to my friends who are still reading this book. Again, I am not a eunuch!

Absolutely not!!!

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