After communicating with the local people in Weinan, Yao Yuan and the others immediately set off for a personal inspection without any fanfare and in a very low-key manner.
Taking Boss Yao's plane, Liu Qiangdong couldn't put it down and said he wanted to buy one too. Lei Jun was not interested. He was an outlier among the rich. He did not have a private plane or a chauffeured car, and he traveled in economy class.
When I landed at Xianyang Airport, a Weinan government car came to pick me up.
The person I picked up was naturally very well-rounded and knowledgeable about everything along the way, and I also acted as a guest tour guide.
When you come to Shaanxi, you can really feel the richness of history and culture. Not to mention Weinan, even Weinan’s neighbor, Yuncheng in Shanxi across the Yellow River, is also a famous city with rich heritage such as Guan Yu, Wang Bo, Liu Zongyuan, and Sima Guang.
Yao Yuan thought about his hometown, who was there?
Huang Taiji? Na Ying?
Although Zhang Zuolin and Zhang Xueliang took root in Fengtian, one was born in Haicheng and the other in Anshan... However, there is a Marshal's Mansion in Fengtian, which was the former residence of the two men.
After driving more than 90 kilometers, we arrived at our destination and arranged our accommodation.
The next morning, the local first and second leaders arrived in person. Weinan is a prefecture-level city, and Brother Jiayin would definitely have to have an "interview" to enjoy it.
The leaders are very enthusiastic. It’s impossible not to be enthusiastic. Weinan’s GDP last year was only 136.44 billion, slightly lower than Boss Yao’s personal net worth.
Not to mention the size of the 99 series, adding one more would already exceed one trillion.
In fact, when they learned that the three big bosses were coming to visit together, they felt like it was pie in the sky. After communication, they found out that it was for poverty alleviation, oh... but it was a bit unspoken.
"Weinan has a population of more than 5 million and is rich in products, but the industry is generally backward, with agriculture accounting for a large proportion. The only external brand is Huashan."
“In our five key poverty alleviation counties, Pucheng, Heyang, Baishui, Chengcheng, and Fuping, there are six deeply impoverished villages, with a poor population of 248,600…”
The leaders personally explained that Yao Yuan and others roughly understood the situation in Weinan. It was nothing special and was similar to the plight of many cities.
Agriculture accounts for a large proportion in Weinan, and industry is relatively low-end. There used to be coal fields, but later the focus of coal shifted to northern Shaanxi. So why not develop high-end industries?
You don’t even look at who is next to you, it’s only 60 kilometers away from Xi’an!
Strengthen the provincial capital!
"Our agriculture is rich, but the agricultural products cannot be sold at high prices, and farmers don't understand. It's all merchants who come to receive the goods. Occasionally a few households make money, but they can only bring a small number of people, and there are still a large number of poor people.
Alas, actually our agricultural products are really good..."
The leader kept repeating it and said: "For example, Fuping persimmons, our annual output is 50,000 tons of fresh persimmons and 10,000 tons of persimmon cakes, with an annual output value of 200 million yuan! They are big, frosty white, bright in texture, and moist in texture. By the way, I
I brought a box with me!”
As he said this, he actually took out a box of persimmons and said, "It's a coincidence that you are here. This thing will be on the market in December and will be sold out in February. The worms will start to appear next month."
"Come on, come on, have a taste!"
Yao Yuan took it and gave one to each of them. He really liked eating persimmons, but he just couldn't remember to buy them, but he would definitely take a bite when he saw them.
"Well, not bad!"
"So sweet?"
“The extremely sweet taste is the specialty of our Buping persimmon cake, and many people love to eat it.”
Immediately afterwards, the leader introduced Pucheng County's pear industry, involving 100,000 fruit farmers, with an annual output of more than 400,000 tons and an output value of nearly 1 billion yuan - just look at the per capita income.
There are also apples in Baishui County, with an annual output of 585,900 tons.
There are also kiwi fruits from Linwei District.
The Qinling Mountains are the origin of kiwifruit, and 96% of peach species are concentrated in this area. Shaanxi is a major kiwifruit production province. It used to be mainly in Mei County in the west, but in recent years it has expanded eastward to Weinan.
The industry has just started and we won’t see any results this year, but we can look forward to the future.
Therefore, persimmons, pears, and apples are the ones with large output and scale, covering many fruit farmers.
"You can't sell it at a high price!"
The leader sighed again and said: "Businessmen come to collect the goods. Persimmons cost only 1 yuan per catty, and persimmons cost 5 yuan. Special-grade persimmons cost 8 yuan. Mainly Koreans come to collect, and they always give us this price, sometimes even lower."
You have no say in agricultural products. If you say your persimmons are good, there are more places producing persimmons. If you say your apples are good, apples are grown all over the world, why should people buy yours?
We know that we need to build a brand, improve quality, and expand channels in order to sell at a good price, but in actual operation, it is not that easy.
Just like traditional persimmon processing requires 12 processes and takes 45-50 days to make, the cycle is long and the output cannot increase.
Import equipment?
Okay, where do farmers get the money to buy equipment? How to introduce it? Is it suitable for our persimmons? What about cold storage preservation? Logistics and transportation? And where to find the most important sales channels?"
"..."
The leader spoke very truthfully, and Yao Yuan and others listened very seriously.
The two sides chatted all morning before the official left, and the remaining three people met.
"We can't get involved with money. If we take care of the farmers' start-up capital and the money to buy equipment, then it will really be all handled by one person. The local government may not be willing to do it. Let them solve this problem themselves."
Yao Yuan took the lead in setting the tone and said: "We are responsible for the follow-up work and focus on three products: persimmons/persimmon cakes, crisp pears, and apples. Brother Dong, how are you?"
"I don't have a warehouse in Weinan, but I do in Xi'an. Xi'an is one of my core warehouses, so there is no problem in refrigeration and preservation." Liu Qiangdong said.
"Okay, where is Mr. Lei?"
"I'll take care of the quality control and subsidies, how about 1 billion?"
"Conservative!"
"5 billion?"
“Stay conservative!”
"Then tens of billions of subsidies!"
Lei Jun is not a person who is afraid of trouble. He said: "As long as we select high-quality products, they will be included in the scope of subsidies. Whoever joins my platform will benefit from me!"
When Pinduoduo promotes its products, it relies on cash rebates and 99.99999% discounts to attract users.
Now Pinduoduo is listed on Yuetuan. Yuetuan has already monopolized the group buying market and has a huge number of users. Promotion does not need to be so shabby and subsidies can be provided directly.
"good!"
When Yao Yuan heard this, he became excited and slapped the table and said: "With our three swords combined, we dare to teach the sun and the moon to change the sky!"
"Why are they so perfect? What are you doing?"
“I promote it!”
He said: "Take persimmons as an example. Just making persimmon cakes is too monotonous, right? Can we make persimmon juice, persimmon vinegar, persimmon wine, persimmon jam or something like that?"
I found someone to post it on the Internet, and it became popular. I started a variety show again, and it became popular again. When the fruit harvest comes, let's hold an event, and I'll find someone to live-stream and bring the goods, just like that.
3,2,1!
Link up!
Brush, it’s empty for one second, isn’t it powerful?”
"..."
Liu Qiangdong and Lei Jun looked at him like a patient. Is it this idiot who took us into his account?
What's the mess?
"In short, we have a clear division of labor and no one should hold us back."
"That's what I mean too!"
"That said, if we are 1+1+1<3, then it is definitely not my problem."
"boss!"
At this time, Jiang Chao came in and said: "The local government wants us to have a night tour in Xi'an to entertain them. What do you mean?"
"How are you two doing?"
Yao Yuan asked.
"I have to go back, I have a lot of things to do." Liu Qiangdong said.
"I've also made an appointment with investors." Lei Jun said.
"Oh, that's okay."
Yao Yuan turned to Jiang Chao and said: "They don't like Xi'an and don't want to go. I agreed. I will go out at night to see the Big Wild Goose Pagoda."
"whispering sound!"
Liu Qiangdong and Lei Jun both despised him.
They really had something to do, and it was rare to be able to come and stay overnight. If not for Yao Yuan's strong request, they would at most send someone to handle it. Yao Yuan decided to stay for a few more days to take a closer look at the specialties and terrain here in order to show them in the variety show.
There are more than 200,000 poor people in Weinan. The three big bosses personally take care of them. If they can't take care of them, there is nothing to say.
(No more...
The holiday is coming to an end and you are stuck in traffic again!)