When the live broadcast ended, Liu Weiwei stepped forward to greet her.
Zhong Xiaonan's eyes were still a little red, and she held a tissue in her hand and said, "How did I behave? Didn't I cause any trouble to you?"
"No, it's very natural, especially the true expression of love at the end, which sublimates the whole live broadcast. Go back and have a good rest, I'll have to rely on you tomorrow!"
"That's good. To be honest, I didn't sleep all night yesterday for fear of making a mistake. I have to review it when I get back and try to improve tomorrow."
Zhong Xiaonan has lost her previous business-like attitude and has become more active. She may have realized the beauty of selling goods through live streaming.
After she left, Liu Weiwei chatted with Li Lie.
"Eight items are too few. The introduction was a bit long and the pace felt slow."
"I feel the same way, but the overall duration cannot be too short. I can only control it myself and make the rhythm smoother."
"OK!"
After chatting with Li Lie, Liu Weiwei glanced sideways at Reba. Reba was slumped on the chair, and her assistant was feeding her stomach and digestive tablets.
She performed extremely well this time, and her image as a goofy foodie was established. Liu Weiwei knew that she was the new favorite of Boss Yu and the future traffic queen, but that was a bad thing in the entertainment industry.
After a few words with Reba, Liu Weiwei immediately got into her working state.
She will stay up all night today, mainly analyzing various data from the first live broadcast in order to improve, and then look at the sales changes of Weinan agricultural products on Pinduoduo and what the conversion rate is.
And stir-fry the heat.
For example, I made a highlight clip of the live broadcast and posted it to the official accounts of Yuetuan and Pinduoduo. I also cut a short video of Zhong Xiaonan moved to tears and pushed it to all platforms.
What about "Ten thousand persimmons were snatched up in seconds, and the beautiful director was moved to tears!"
Probably because of such a vulgar title, coupled with sensational music, the beauty filter is fully turned on, and then slow motion, the beauty is crying... netizens just eat this.
Yao Yuan is also busy, busy answering the phone.
People from all walks of life called to congratulate him, and he was very modest. It was just the first game, and there were two more to come. But everyone knew that the reason why a good start was called a good start was that there was no reason to open it halfway and then close it again.
This live broadcast will definitely be a success.
Liu Weiwei stayed up late to direct, summarizing waves of data and sending out videos one by one. Overnight, keywords such as live broadcast, Weinan, and beautiful director became popular all over the Internet.
Arrived the next day.
Taking advantage of the anti-Korean sentiment stemming from the Korean ban, she also hyped up the story behind Bupyeong persimmon cakes, how Korean businessmen harvested agricultural products through economic oppression, and so on...
"I'm in the seafood business with Bangzi. It's true. Every one of them boasted loudly and ate seafood as if they were risking their lives. I also specially ordered a dish of fried crab with egg yolk. I know everyone about this dish.
As a result, those grandsons even ate the shells!”
"I remembered that when I went to South Korea to study, my landlord brought me toothpaste and a toothbrush and taught me how to use them. He said that you came from a backward country and needed to get used to a civilized society."
"Where are our friends in Shandong? Cut off their pickles!"
“Where are our friends in Hubei? Cut off their eggs, duck eggs, and goose eggs!
"Speaking for my hometown, Weinan is really a natural treasure with rich agricultural products. Thank you for your support."
"I have eaten Fuping persimmons before, and they are indeed sweeter than ordinary persimmons. If you can't eat them, don't buy them."
Persimmons are not a popular fruit, only a few people like to eat them, and there are also some passers-by who don’t usually think of buying them, but may buy some to try after seeing them.
There are also some that I don’t like at all and never eat.
So Yao Yuan focuses on the first two groups. What is the difference between that and traditional agricultural product sales? Of course it is the powerful promotion function of the Internet.
99's ecosystem shows off its power and directly exposes the persimmons to the eyes of netizens, even if they don't want to see it. Coupled with the topic hype, those potential consumers can easily be converted into actual buyers.
Huang Bo's second game and Jia Nailiang's third game were both successful.
Huang Bo is down-to-earth, humorous, and popular with the audience; Jia Nailiang is very open-minded. In order to sell apples, he dances XJ dance in the live broadcast room with an apple on his head, and if it falls, he will stand on his head for 10 seconds...
Not every star can do this kind of openness, especially since he is quite famous, not the 18th-tier type.
But Datou is still fighting for Duoduo.
Pinduoduo announces the sales volume of persimmons every day, with a total of 2.6 million boxes. Today it says that 1 million boxes have been sold, and tomorrow it says that there are only 500,000 boxes left, which is a bit like marketing domestic products for future generations.
Let's all come together to help the farmers, spend 20 or 40 yuan, it's not much money, it's a good deed, not to mention there are persimmons to eat.
This kind of marketing psychology can be summarized as: buying something is an honor!
Just like Hongxing Erke after the heavy rain in Zhengzhou, netizens are sometimes very violent, and sometimes they are very innocent and cannot be explained.
…
Seeing this enthusiasm, Yao Yuan temporarily decided to hold an additional live broadcast, not to sell goods, but to express gratitude.
All three celebrities were present, including Li Lie, Zhong Xiaonan, Reba and Huang Bo danced, and Jia Nailiang skipped rope on the acupressure board. The live broadcast room was full of excitement, and it became more and more festive to have a good harvest.
All this is just to say one piece of data in the end:
"We launched the Weinan Harvest Praise Campaign on the 10th and started live streaming of goods. Today is the fourth day. I would like to give you a brief report.
The output of Baishui apples, Pucheng Su pears, and Dali winter jujubes are all hundreds of thousands of tons. Our capabilities are limited, so we can only say that we will do our best as much as we can.
But for Tongguan pickles, our live broadcast room sold a total of 15,000 orders, and Pinduoduo sold 100,000 orders in four days, totaling 35 tons of pickles, which exceeded expectations by 7 times!"
"Yes, we originally thought it would be great if we could sell 5 tons. We are really strong and grateful to you!" Zhong Xiaonan said.
"Next is the Fuping persimmon cake which is very popular these days, wow..."
Li Lie screamed in surprise and said loudly: "I won't tell you, everyone can see for themselves!"
She pointed back, and a set of data dropped from the large display screen:
"A total of 2.6 million boxes, about 10,000 tons, have been sold. All the persimmons produced in Fuping County this year have been sold out, with a value of about 200 million yuan!"
In fact, this is just data, just like the money in Alipay, it actually needs to be allocated in detail.
For example, Yao Yuan intercepted 100,000 boxes of special-grade fruits and wanted to distribute them as new year's goods. The output of special-grade fruits was small this year, so he grabbed these 100,000 boxes from units that wanted to order.
Of course outsiders didn't know that, they only saw that 10,000 tons of persimmons were produced in just four days.
Suddenly there was a loud sound of frogs.
Someone at the top is paying attention, the official media is also paying attention, not to mention the local people in Weinan, and colleagues are also watching closely.
…
Zhang Yiming watched the live broadcast for four days and never missed every scene.
At this moment, Mi Dou quit and sighed helplessly. He suddenly acknowledged what the shareholders said.
Short video + live broadcast + e-commerce, while others were still groping and struggling, Yao Yuan directly formulated the industry standard for short video. Challenge? What challenge?
He was not a tough person to begin with, so he instantly decided to give up imitating Mi Dou and concentrate on doing quick tricks.
…
Caocun Town.
Bai Yonghui also watched the live broadcast for four days, sat on the kang and smoked a cigarette, and said after a while: "Well, I decided to become a self-media!"
"What?"
His wife was stunned.
"The self-media, you don't understand even after I tell you that. You, an ignorant woman, will take pictures of that old tree with your mobile phone tomorrow..."
Mentioning the thousand-year-old tree, Bai Yonghui suddenly slapped his head and said, "Yes, yes, there are still a few fruits on that tree. Go tell the town and knock them off and give them to others to eat."