We are all familiar with Cai Chongxin, so I won’t introduce them further.
The two of them had little friendship, but for their sake, it didn't matter whether they had friendship or not. Cai Chongxin was very surprised when he met Yao Yuan by chance and said, "Why is Mr. Yao interested in watching the All-Star Game?"
"By the way, I came to the United States to talk about something."
“Is it for TikTok?”
"certainly!"
TikTok is about to be launched, and the official is already preheating it. It is not a secret. Yao Yuan admitted generously and asked: "Boss Cai comes every year?"
"I will come and take a look whenever I have time. I came into contact with the NBA too early. I should be..."
He thought back for a moment and said, "It must have been the early 1990s. I was working as a lawyer in New York at that time and was already a basketball fan."
"Then I'm just a fake fan at best, and I can't compare to you."
The two of them were chatting, and the star game had already begun.
It’s really been a long time since I watched Yao Yuan. I frowned after watching it for a while. How come even the All-Star Game is so ugly? In the past, O’Neal could still play tricks...
Cai Chongxin watched it with great interest, telling Yao Yuan about which star from time to time, saying: "Who do you think can win the championship this year?"
"Be brave!"
"Which one is the warrior fighting against?"
"How do I know who can remember the runner-up? It's not AC Milan!"
"Ha ha!"
Cai Chongxin was happy and asked a question that he might have wanted to ask for a long time, saying: "Wang Jianlin used to play football, and Taobao also invested in the Evergrande team. The sports circle is a natural source of traffic, but Mr. Yao didn't seem interested and never thought of buying one."
Team play?”
"The main thing is that I don't understand much. I don't do things I don't understand. Boss Cai likes basketball so much, why don't he buy one?"
"I want to buy it, but no one is willing to sell it. If there is any news, I will definitely buy it... By the way, which star does Mr. Yao like that I will consider then?"
Yao Yuan casually pointed at Giannis Antetokounmpo and said: "He is long and strong, he can win the championship."
"Okay, I will definitely consider it."
Tsai Chongxin was joking and confirmed that Yao Yuan really doesn’t know much about football. Although Antetokounmpo is strong, who believes that the Bucks can win the championship?
In the midst of chatting, the All-Star Game ended. The Western team defeated the Eastern team 192-182, and the total score of 374 points hit a record high.
Anthony Davis scored 52 points and 10 rebounds and won the MVP.
Durant had a triple-double, 21 points, 10 rebounds and 10 assists. With such good data, I wonder if he can even get a basin of water to wash his feet.
Cai Chongxin also wanted to ask Yao Yuan to have dinner to promote their relationship, but he saw the other party patted his butt and stood up, saying: "I have something else to do, so I'll leave first."
Then, he watched helplessly as the guy who just said he didn't understand football went to meet NBA President Xiao Hua, and the two walked away talking and laughing.
Closer to the north!
Cai Chongxin wanted to curse Wanwan, but he realized that he had a hot face but a cold butt, and he had no intention of making friends with her.
…………
Half an hour later.
A group of seven or eight people appeared in a business club. Xiao Hua was leading someone, Yao Yuan was leading someone, but the person in the middle was a guy with a full beard.
His name is Gibson, a senior manager at a marketing company.
In the United States, the industry is so subdivided that even when you poop, someone will wipe your ass. No matter what your needs are, there are basically professional companies and personnel that correspond to them, and they are extremely expensive.
So when we watch American TV series and videos, we feel that Mrs. Mei can do everything, and she is very capable of doing things. She can tinker with things by herself, do this and that... That's because labor is expensive.
In order to promote TikTok, Yao Yuan prepared a large amount of money, which was enough for marketing companies across the United States to compete for the lead, and was eventually won by Gibson's company.
Gibson treats him like the God of Wealth, and is planning to discuss the matter of cooperating with the NBA for charity tonight.
When TikTok goes online, there will be a basketball mini-game where users can score shots and set up a ranking list. When the total score increases by 100,000, TikTok will donate US$100,000.
Users can draw prizes through the game, and the prizes are naturally NBA official souvenirs, signed posters of players, etc.
TikTok also invited 10 superstars to join in and promote the event. In the real game, for every 10 points these 10 people scored, they donated another US$10,000.
The five major sports leagues in the United States, ranked by commercial value, are football, basketball, baseball, ice hockey, and soccer.
So in addition to the NBA, Yao Yuan also played football and baseball, all with similar strategies.
Why must it be named charity?
This is the habit of Americans. They like to put various labels on themselves, such as gays, ethnic minorities, blacks, transgender groups, environmentalists, vegetarians, small animal protection organizations...
But this is not something they are born with, it is the result of many years of subtle influence in the United States.
For differentiation!
Otherwise, if they are all united, how can the old white man and the Jew still mix together?
Charity is actually a label, mainly used on celebrities in Hollywood, sports, business and other circles. Firstly, it can build an image, and secondly, it can avoid taxes.
Just listen and don't take it seriously.
The taps at Kardashian's house are open all day long and use 870 tons of water a month; Cameron Diaz calls for environmental protection while buying heavy-duty off-road vehicles; John Travolta calls for fighting climate warming, but he himself
There is a fleet of private jets, a fleet of jets...
but!
You must talk about charity.
The same goes for the NBA. Charity is the image of the entire league.
So the negotiation went very smoothly. Xiao Hua shook hands with Yao Yuan with a smile on his face and said: "You are a person with a kind heart and sincere enthusiasm. I wish us a happy cooperation!"
“A pleasure to work with!”
After talking, Xiao Hua and others left first.
Gibson couldn't wait to take credit and said: "Mr. Yao, you definitely made the right decision by choosing our company. The NBA has been finalized. My colleagues will win those two major leagues as soon as possible, and Hollywood will have no problem!"
"First of all, the idea for this event is mine, I just need you to promote it. Secondly, I have given you enough funds, so you should do it. Finally, don't mention Hollywood to me, my Rogge Films and Hugelive can do it
Binding a large number of stars, but I lack the manpower to execute it."
Yao Yuan was not polite.
Gibson was also shameless and said: "Promoting work in the United States is difficult. We really need a top company like ours. For speed and quality, we hit it off."
"The most important thing is that you report the good news to me as soon as possible. I will attend the Oscars in a few days. You send one...forget it, just you will accompany me."
Yao Yuan nodded at Gibson, not interested in staying any longer, so he stood up and walked away.
"Boss, you are too flattering to him, an Oriental businessman..."
After he left, the assistant couldn't help but complain.
"Idiot, do you know how much advertising money he spent? One billion US dollars!"
Gibson reprimanded his assistant and said: "Do you know how much the total annual advertising expenditure of global online products is? It's just over 30 billion US dollars! One of his products accounts for 3%!"
"One billion? Is the total cost 1 billion?" the assistant asked in surprise.
"It's the cost of this year. To be precise, he asked us to burn most of it in March and April."