There is a saying that Zuckerberg did not like TikTok at all, so he allowed it to develop.
Half right.
It’s true that Zuckerberg didn’t like TikTok, but it wasn’t that he didn’t like short videos. He was talking about acquiring a product at the time.
The headquarters is in Shanghai, and the founder is Chinese, named Zhu Jun, but he conducts business in North America—this Zhu Jun is not the Zhu Jun from The9.
The content is very simple, just shoot a 15-second short video based on lip-syncing to various music, and it quickly captured tens of millions of users.
Zuckerberg wanted to win it, and after talking for a long time, it was acquired by ByteDance for US$1 billion and later merged with TikTok.
TikTok gained tens of millions of users and rose to prominence in the United States almost overnight. Zuckerberg had no time to react. Later, he launched several short video products to compete. They all rushed to the market and had to give up the market.
But Xiao Zha was too scumbag and had a bad heart, so he began to resort to extravagant tactics and crazily smeared TikTok in public opinion - this was one of the initial reasons why TikTok fell into quagmire.
The situation is similar today.
Zuckerberg is still talking about acquisitions, and the head of TikTok has been replaced by Yao Yuan.
Yao Yuan's advertising list has reached 22% of users on the Apple version of Facebook, and 18% on the Android version.
Facebook's ads are all targeted. For example, if your product's audience is white-collar workers over 30 years old, Facebook will directly place ads in front of these groups, which is very targeted.
With such a big order and the boss being a friend, Zuckerberg naturally received the report.
As in history, he still didn't care: "The result of spending money on promotion is that once the promotion is stopped, the retention rate will decline.
We are fully pursuing it. It is a mature product with tens of millions of users, and winning it will be a great expansion for our market."
Zuckerberg fell into a misunderstanding.
In the early and middle stages of the Internet, the United States was indeed the leader in innovation, but at this stage, the innovation of Chinese online products is the number one - European and American apps are boring as hell, which many people are unwilling to admit.
The short videos on the European and American markets are all about music, dance, and lip-syncing.
He thinks TikTok is like this too.
…………
Night, hotel.
Yao Yuan stood in front of the large floor-to-ceiling window, looking at the sinful night scene of Los Angeles.
In a scene like this, there would usually be a young, beautiful and voluptuous woman between the man and the floor-to-ceiling window. Unfortunately, he didn't have one. All he had was the phone in his hand.
“One of them agreed and promised to take the time to bring the goods during the meeting.”
"What country?"
"Serbia!"
"Prime Minister Vucic?"
"What are you thinking about? It's so easy for someone to come here and we arrange for him to bring the goods? It's a minister from Serbia. Minister, just be satisfied. This was the decision of the superiors after deliberation for a long time."
"Has the product been ordered?"
"It's settled, I'll send it to you."
After hanging up the phone, Yao Yuan received a list from Brother Chang.
The most popular category was wine, with more than 30 categories. He looked at the introductions and recommendations and chose four types: a wine, a pear brandy, a raspberry wine, and a lady's wine.
There is also a juice, a natural white truffle balsamic vinegar/soy sauce, an instant coffee, a dried raspberry snack, a honey, a bell pepper sauce, and a set of ornaments for decoration.
12 types in total.
The most is only 500 bottles, and the least is only 100.
"Who are you looking down on?"
He immediately contacted Brother Chang and said: "Double it for me, double it for everything, up to 2,000 and at least 500!"
"Can you sell so much?"
"I'm already very conservative!"
"Okay, I'll communicate."
Yao Yuan sent the list to Liu Weiwei again and asked her to prepare it first.
Serbia agreed to bring goods, which was actually not surprising. It once had a more famous name, Yugoslavia. Its capital, Belgrade, was where the Chinese Embassy in Yugoslavia was bombed in 1999.
Vucic is now prime minister and will not become president until May.
Now that live streaming has just begun, it does not have as much influence as later generations. Serbia is willing to come, and it is probably more of a human factor. Later generations are more common. Ambassadors and consuls from many countries come to China to bring goods.
The highest ranking person is a deputy prime minister of Thailand.
The result is that after he brought the goods, 140,000 durians, 3.9 million mangosteens, and 320,000 green coconuts in Tmall's "Thailand Pavilion" were sold out within a week.
Speaking of which, Liu Qiangdong should also start a live broadcast to bring goods. It is more convenient for e-commerce companies to start a live broadcast.
"..."
Yao Yuan was thinking here, and Jiang Chao came to report: "The guests are here!"
"Um!"
He got up and changed his clothes and went to the reception room of the luxurious suite. Sitting there was a man who looked like a white elite at first glance. He was in his 30s and had a rough appearance.
"Yao!"
"Mr. Bernard!"
This person is from Definers and is pro-Republican. According to a shareholder of Hugelive, Yao Yuan initially met him when he was on vacation in New Zealand.
"We had a great chat last time we met. You have an American mindset. Business aside, I also want to be friends with you.
Of course, we are sitting here today just to discuss business, and we hope there will be a happy outcome."
"I agree with this tone..."
Yao Yuan smiled and said: "I have a short video product that is about to be launched, but I have a potential competitor who is acquiring a product that I also want to acquire. I want to sabotage this acquisition."
"Can you tell me your name?"
"Facebook!"
"Yao!"
Bernard showed an excited expression and said: "You have really found the right person. Silicon Valley stands with the Democratic Party, and Facebook is a leader. What do you want me to do, throw dirty water on Zuckerberg?"
?Or assassinate him?"
puff!
"No, no, it's not that exaggerated..."
Yao Yuan quickly shook his head. This is not a revolutionary article in the United States. He will do 404! But having said that, he still wants to cause trouble here.
He asked: "Is there any simple and effective way to hold Facebook back and make the acquired product lose confidence in it?"
Every industry in the United States has its supporting parties. Silicon Valley and Hollywood mostly support the Democratic Party, while traditional manufacturing industries and rednecks support the Republican Party.
What is the difference between the two? To put it simply, one is a liberal and the other is a conservative.
Silicon Valley is certainly liberal.
“Simple and effective…”
Bernard thought for a while and said: "If you just want to sabotage the acquisition, there are many ways. For example, after the election last year, some media broke the news that Facebook created fake news and manipulated the election.
The Democratic Party is following this matter, and there may be insider revelations that can drag Facebook into the quagmire and affect its trust. You can then take the opportunity to acquire it."
What does that mean?
Facebook should be on the side of the Democratic Party, but it creates fake news and deliberately puts Wang Qiao in power, and Wang Qiao is a Republican. This is tantamount to siding with the enemy.
So the Democratic Party will definitely investigate.
"That means we don't have to do anything and just wait?"