In August, the first episode of "Produce 101" was launched.
After going online, Weibo directly listed 13 hot searches. Big Vs bombarded them in turn, Maili strongly recommended it, and MiDou manually pushed it... This is a sweeping traffic offensive that only allows users not to like it, but not to ignore it.
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Girl groups are a niche, and now they want to break out of it.
How to break the circle?
It is to attract as many fans as possible. The 99 ecosystem covers 700 million netizens across the country, which is a huge base. Even if one of them falls into the girl group trap, it will be a big increase.
Xu Meng is still staying in Shenzhen, but she is not staying in OCT, but in a hotel in the city.
The suite has long been turned into a workroom, with many people coming in and out. Meetings and analysis are held before each program is recorded and after it is broadcast. This is not the era of "Super Girl", it is all about big data.
"Cheng Xiao, Wu Xuanyi, Yang Yunqing, Meng Meiqi, and Cindy are among the top five in popularity. The popularity of Cheng Xiao and Wu Xuanyi continues to rise. The rest are consistent with the popularity fluctuations of the program. They reached a peak after the launch and then showed a downward trend."
"What is Cheng Xiao's key word?"
Xu Meng asked.
"Good-looking, pretty, C-position, domineering, great figure... Most of the negative comments are that her legs are thick and short, she is short, and she can't sing well."
"Where is Wu Xuanyi?"
"Sweet, beautiful, cute, long legs...the negative comments are that twice-cooked pork is too mushy. It's so bad in Korea that no one even cares about it. I'm here to fool the country bumpkins back home!"
"Jiao Manting also made a hot search, but it was not because of herself, but because her father Jiao Enjun could not contact his daughter who participated in the show. I am not very popular, and the popularity on Weibo has just exceeded 10,000."
This popularity is a comprehensive standard based on the number of fans, discussion topics and other data, and can basically reflect the popularity of the player.
Cheng Xiao and Wu Xuanyi both exceeded 50,000.
"How about Yang Chaoyue?"
"It's okay, around 20,000 yuan. People are more interested in her crying, paying 2,000 yuan to make an announcement, and singing and dancing."
"There is another weird one, the one named Wang Ju."
“Tune it up and take a look!”
When Xu Meng took a look, they were all scolding.
There are two weirdos in "Produce 101". One is Yang Chaoyue, who failed to sing and dance, but made his debut; the other is Wang Ju.
She is 25 years old and is from Shanghai. She used to be fair-skinned and beautiful. However, due to gas poisoning when she was in middle school, she took a lot of hormone treatments, which caused her figure to be out of shape.
Later, I simply gave up on the "white, thin" style of painting, and made myself very dark, with heavy makeup, and adopted a European and American style.
In the public opinion of later generations, they say that they want to criticize the "white, thin" aesthetic, but in fact, most people still like it, they like white, tender and thin.
When it comes to aesthetics, it doesn't matter what slogans you use. It all depends on how you actually do it.
In China, people are clamoring for aesthetic diversity, but Bai Youshou is still the heroine. Capital, producers, actors, and the market all dare not try it. If we really want to make a movie, those who shout slogans will not watch it at all, and that would be embarrassing.
The world is still tacky.
Wang Ju is not ugly, she is just fatter and darker. Even so, when she stands on the stage, she seems to have impacted the "traditional concept" of idols, and is incompatible with those fair-skinned and beautiful little sisters.
In the early days, the whole network was black:
"Black and strong, Iron Man King Jinxi!"
"Hell Messenger!"
"Hell is empty, Wang Ju is creating on earth!"
And Wang Ju's attitude was, you can be slanderous as long as you want, I don't care... So, the situation was reversed and she actually attracted a group of fans.
The behind-the-scenes marketing is also great.
"If you don't vote and I don't vote, when will Wang Ju come forward?"
Many people have read this sentence, right? Even if you don’t watch the show, you can still get a few insights online. Of course, Wang Ju still failed to form a group in the end, but she already has the basics. She makes movies by herself, participates in variety shows, and is developing well.
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"..."
At this moment, Xu Meng looked at the abuse of Wang Ju on the Internet and said: "Give her more shots in the next issue and try her reaction again."
"You want to push her?"
"It depends on her. If she has the ability, it's okay for me to push her. If she doesn't have the ability, it's useless for me to push her."
Xu Meng hosted a meeting and determined several levels.
Some are strongly praised, some are generally praised, some remain to be seen, and some are reverse-marketed - these are mainly Yang Chaoyue and Wang Ju. One is very useless, but really cute; the other is very "ugly", but also has a true temper.
She is an independent woman!
"You think we are doing programs? No, we are just customizing services."
Xu Meng, sitting in the middle, seemed to have the aura of Yu Jiajia, and said with a smile: "Female fans of "Produce 101" account for 74.27%. They are impulsive, emotional, passionate, and willing to spend money. They are the best customer group.
Whatever the customer wants to see, we will do it.
They want to see powerful men, sweet girls, the growth of girls, sisters supporting each other in difficult situations, the separation of the two who turn against each other, the rise of independent women... They have it all, I have it all, as long as
Just contribute your traffic to me!"
Hiss!
For a moment, the employees shuddered and felt that Mr. Xu was so cold and inhumane.
Xu Meng learned from Yu Jiajia, and Yu Jiajia was influenced by Yao Yuan, and Yao Yuan has always adhered to a principle: apart from some bottom-line principles, doing Internet services is actually selling high-end values and tacky content.
…………
"We lack domestic idol groups. Although a large number of groups are operating, their public popularity is almost zero. The hungry psychological needs of the audience are destined to be a hit for "Produce 101."
"All the popular contestants have distinctive characters. They speak out the voices of many women and reflect the diversity of young people's aesthetics."
"The last time that something had the same scale and attention as "Produce 101" was "Super Girl" in 2005. That year, the talent show entered the scene and moved from the edge to the center, revolutionizing the traditional entertainment industry.
From 2005 to 2017, the draft ebbs and flows. The reason for the success of "Produce 101" is not only material, but also emotional. It is even a cultural coercion, platform, girl group, company, capital, fans and public opinion.
, all picking and dissing each other!”
By the time the fifth episode aired, people were already in a frenzy.
The average number of views per issue has soared to 500 million, and the 99 ecosystem is like an exaggerated pump machine, pumping in all the traffic from the Internet.
In order to maintain the popularity, 99 Entertainment has gone all out.
During the program, popular contestants were constantly arranged to participate in various programs. For example, "Country Restaurant" moved to Guigang this year, and Wu Xuanyi and Cheng Xiao were sent there.
Even the magical song "Calories" in "The Tomato Man", which is scheduled to be released next year, has been prepared, "Burn my calories..."
In this wave, even Mai Li’s membership, which had been stagnant for a long time, began to grow.
There are 10 issues in total, one issue per week, which lasted for more than 2 months.
The finals episode was online for 24 hours and had 60.27 million viewers. Cheng Xiao took first place and received over 100 million votes!
In the final list of the group, Cheng Xiao and Zhou Jieqiong were added, and Yang Chaoyue and a certain unlucky contestant were missing. The rest was the same. But Yang Chaoyue found another way to become popular, and was sent directly to variety shows by Xu Meng.
101 Group, iQiyi, Tencent, Youku, and Mango are all ready to launch. It can be expected that there will definitely be a lot of programs coming out next year.
But Yao Yuan is already thinking about the all-Asian women's team battle. He and his peers are never on the same page.
(No more...
I bought an OPPO phone worth 1,000 yuan in May last year. It broke yesterday and I only used it for more than a year. I also bought a Redmi K60. Let’s try it out first, emmmm)