Is the department’s annual network cleanup, Operation Qingming, useful? It is useful, but not significant.
This is called treating the symptoms rather than the root cause, because capital pursues profits, and platforms and traffic are symbiotic. The above has given instructions, and the platforms should be cleaned up. After the limelight has passed, they will come back again, and so on.
Unless the superiors are really ruthless to solve the problem of excessive traffic and crazy comments in the rice circle, it will be impossible to put an end to it.
Then we have to ask, why not be ruthless?
This issue is very sensitive, perhaps even more sensitive than men’s football, and the reasons are also very complex. Here are two simple questions:
One is that the entertainment industry is all fictitious, just embroidered pillows. It is widely spread, has great influence, and the masses love to hear about it, which invisibly gives everyone the illusion that this industry is very awesome.
But in fact, the size of the entertainment industry is just a bean sprout. The peak box office of mainland movies is only more than 60 billion. Is more than 60 billion considered small in the entire industry?
It’s really not that big of a deal for the country to rectify and control the general direction.
What is the general direction?
For example, in the first two years, the main theme of the new era and the Resist US Aggression and Aid Korea were all in the air. This is called the general direction. Those film and television companies, celebrities and fans are actually fighting with each other.
Secondly... ahem, Natura does have its effect after all.
anyway.
Director Zhang thought that this year's cleanup network would be the same as in previous years, and he would sweep through it with great enthusiasm and call it a day for next year.
He must have figured it out. The platform said it was cleaning up. Yes, it was cleaned up. But when did the platform take the initiative to clean up celebrities? It was all a tacit understanding.
But things are different now. Weibo has really banned celebrities, and even half of the entertainment industry.
"..."
At this moment, Liu Du's words, the video displayed, and the bloody duck head and internal organs in the cardboard box were like boomerangs hitting Director Zhang directly in the head.
He had a constipated face and didn't know what to say for a moment.
Is it wrong to say that you should stop chasing stars?
Are you saying you shouldn't be banned?
This goes against basic policies and values, and you definitely cannot say it out of your own mouth. More importantly, 99 is an extremely large group, very large in every aspect.
Don’t you see, Didi made such a serious mistake, and in the end it was just rectification and a fine.
Weibo was complained about blocking traffic, will the Cyberspace Administration of China impose penalties?
That would be a joke!
"..."
Director Zhang was silent for a long time, and then praised others, saying: "They have no bottom line, spread bad values, and influence young people... Yes, they should be banned!"
He paused and then said: "But after all, there are so many complaints, and we have to deal with them according to the process. Let's have a meeting to study it first, and then inform you."
"With your approval, our work will not be in vain. Thank you for your hard work."
Liu Du smiled and behaved well, sent the frustrated Director Zhang out, and came back and said: "What do you think he will do?"
"If he knew a way, he wouldn't have to go back to the meeting!"
Yu Jiajia muttered: "This matter is no longer within the Cyberspace Administration of China's control. Just wait, someone else will definitely show up."
"By the way, where is Commander Yao?" Xu Meng asked.
"They said they were in Hong Kong. Sister Yin and Xiaobao came back first."
"Why is he staying in Hong Kong?"
"Let's talk about something. It doesn't matter. We can't bear it here and we call him again."
Yu Jiajia knocked on the table and said: "Everyone, since we are blocking traffic, don't give up halfway and have a beginning and an end, otherwise we will make others laugh."
"Mai Li and Mi Dou are okay, and have little impact. The daily activity on Weibo is crazy. Fortunately, it is Commander Yao's private property that allows us to play like this."
Liu Du asked: "By the way, what do you think they should do if they take the opportunity to launch a competing product?"
"ha!"
Liu Weiwei was amused and said: "Have you forgotten that we fought out of a mountain of corpses and a sea of blood to get the unique title of [Weibo]? The worst we can do is kill them again!"
Several people communicated and unified their thoughts. Since we have started, we must continue.
…………
The outside world soon learned about the second interview with the Cyberspace Administration of China, and everyone was waiting and watching.
After waiting for several days, there was no change. Weibo was still blocking it. Now it was even more urgent. All parties were like flies in a cesspit, buzzing and squawking.
The reason why Weibo has become the home base of the entertainment industry is its convenient interactivity and information concentration.
Fans can see the idol's updates immediately, comment, share, and have intracranial orgasms in the super chat. They can also organize people to raise funds for idols and promote rankings. They can also mobilize firepower to criticize idols' opponents and peek at them.
Someone else's collapsed house...
This is something other platforms cannot do.
“Cow, cow, cow!”
"Commander Yao has never let us down. He is the first person in history to have anal sex."
"Stop bragging, none of the artists under 99 Entertainment have been banned. In the final analysis, it's still business competition."
"99 Entertainment doesn't have any popular celebrities, except for the 101 group. And the people in 101 don't blog anymore. Why should they be blocked if they don't blog?"
"Stop making noise, we will be banned if you make any more noise!"
Just when the situation was getting serious and was about to expand further, Gong Yu of iQiyi took the lead and invited major industry players such as Alibaba Pictures, Youku, Tencent Video, Huace, and Bona to have a meal in the capital.
"Yao Yuan has been abroad for almost a year, and the people he left behind don't know the importance of it, and they actually made such a mess. Several of my artists' endorsement deals were blown away!"
"Who isn't? Those who work for me will all be reduced to cheating. 99 is really too much this time. Even Qianqian Music's songs have been removed from the shelves."
"Hey, do you still keep it?"
"Let's take a look first. We won't talk until there is no change."
The big guys are just afraid of losses and don't care about the traffic themselves.
"Okay, let's get down to business..."
Gong Yu said: "I reviewed the whole story, and when the tax evasion was revealed, Weibo did nothing. It wasn't until Zhuo Wei was blocked that he suddenly went crazy.
Based on my understanding of Yao Yuan, this person cannot suffer the slightest loss, and he is probably the one behind the scenes."
"Agree! In the words of the Internet, he is a crazy critic who does things without considering the consequences!"
"I also agree that this nonsense is his style at first glance."
"How about we join forces to form a new platform and take advantage of this opportunity to win over a large number of idol artists and fans. What do you think?"
"..."
When everyone heard it, they were a little moved, but they couldn't think about it.
If we really create a new platform, it will only be a self-generated circle of traffic, and it will not be able to compete with Weibo. What’s more, if we join forces, who will have the final say?
A representative from Tencent Video said: "I think we need to understand the purpose of 99. Is it a momentary revenge to get angry, or does it really want to eliminate traffic?"
"I don't think it's necessary to understand. The guy named Yao has never peed in the same pot as us. Logically speaking, he should be from our side!"
"Hey, that's right, he should be from our side!"
Everyone agreed with this statement.
Yao Yuan has a platform, production, and stars, and he is also working on "Produce 101" in full swing. They should be in the same group, working together to fight against policies, etc.
As a result, he rebelled!
This made everyone even more confused and angry.
After some discussion, this group of people came up with a solution: all companies jointly sued 99, not just Weibo, but the entire entertainment media system including Maili, Midou, etc., suing him for monopoly!