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Chapter 116 Manipulating Public Opinion

 "Life is short, don't stop until you get drunk, my beauty is in the east, the Yellow River is in the west..."

Late at night, Yao Yuan, who was buying late-night snacks, was humming a tune while walking home.

He was carrying a big plastic bag in his hand, which contained a serving of Malatang, two skewers of kidneys, chicken wings, ribs, leeks, and other things.

"Lian Tie" is pronounced as these two words. It is not clear which word it is, but it refers to the pig's spleen.

I was walking unsteadily and passing by Tuanjie Lake Park. Suddenly an older lady came out of nowhere and said, "Brother, why don't you play for a while? It's cheap, 50 yuan!"

"No, no, no!"

"Let's play, it's really cheap!"

When the eldest sister got entangled with her, Commander Yao managed to avoid losing his virginity by jogging.

There are female Bodhisattvas who give alms at Yansha Bridge and Tuanjie Lake Park. He has encountered them several times, more in summer and less in winter. They looked pitiful.

Last year it was 50, and this year it is still 50, but the price has not increased.

Unlike in later generations, those with good qualifications all went to live broadcasts, and those who stayed at their posts were outrageously expensive. Eason Chan even sang a song to remember the past:

"I love you walking alone in a dark alley, I love your cheap look..."

Returned to Jinhuyuan Apartment.

The heating was pretty good, just wear a shirt. He put the Malatang in a bag and a bowl, added a lot of barbecue, and sat in front of the computer to spin it.

"Hero", 57632 people, rating 2.5!

It rose again by 0.5.

The number of comments is 13486!

Commander Yao licked the skewers and ate the numbing, spicy and hot Malatang. He thought the heat was almost done, so he opened a document and coded with his own hands.

…………

Public opinion about a movie can easily follow the crowd.

Such is the case with "Hero".

Needless to say, print media reviews are a good opportunity to sell more newspapers; needless to say, portals, Sohu, Sina, and NetEase all have special topics to collect media and netizen comments and enjoy the benefits.

Not to mention the movie theater, it’s a grand event that hasn’t happened in several years, and it’s making money!

Needless to say, Kong Kong.com’s wireless peripheral products have a considerable number of users, so profits will definitely be no problem.

In this environment that looks like a hodgepodge but is actually a clear industry, [Maiwo Movies] suddenly overtook the industry and appeared in front of the public in a way that no one had thought of.

Specialized online rating and comments for works.

The most influential BBSs at present are Tianya and Xici, and naturally they also discuss "Heroes". However, the discussion suddenly found that it was not very satisfying, and someone directly posted this:

"Hero", 2 points!

More intuitive than anything else!

As a result, many netizens from other websites were attracted to come, join in, and participate together.

And just this morning, netizens who had gotten up early to surf the Internet or who had not slept all night found that the [Maiwo Movies] channel had updated a page and recommended an article:

“The new era of Chinese-language films begins with ‘Hero’!”

"After the founding of New China, film existed as an important political propaganda tool and ideological tool. The literary and art world was not called a literary and art circle, but a literary and art front.

After the reopening, a large number of thoughts poured in, and Chinese films began a new stage.

The dominance of the fourth generation and the rise of the fifth generation have led to the formation of a domestic film trend that emphasizes ideological connotation and artistry.

But in fact, in addition to completing the main theme and artistic tasks, various studios have been secretly filming some pornographic films, adding fists and pillows, just to allow China Film to charge the highest price when purchasing and selling.

Chinese films have always been distorted. On paper, they serve ideology. In their hearts, they want to make more money, but they lack experience and cannot make commercial films.

In the 1990s, when movies were at a trough and external blockbusters were introduced, this situation became even more obvious.

If Feng Pants had not single-handedly supported domestic commercial films, the annual box office rankings would have been dominated by Hong Kong films and Hollywood films.



The content of "Hero" will not be discussed here.

I just want to say that the past few years have been the worst time for domestic movie theaters. There is only one regular movie theater in my hometown that is barely able to support itself, and it has very few seats.

Nowadays, it is rarely lively. There are a lot of people queuing up at the door, and there are also ticket scalpers.

What is this indicating?

It shows that the audience is enthusiastic again and willing to go to the cinema.

You can take a look at this year's box office rankings. The first one is "Harry Potter", the second one is "The Lord of the Rings", the third one is "Star Wars Episode II", the fourth one is "Spider-Man"... there are others in the top ten.

"The Bourne Supremacy", "Elf Mouse" and "ET".

Hollywood films accounted for 7.

Some people say that watching movies is just for fun, and that’s okay, but if one day you go to the theater and can’t find a movie from your own country, will you feel sad?

Therefore, in today's environment, it is meaningless to discuss the content of "Heroes". Its value lies more in being a precedent, a form, and a demonstration.

1. Marketing publicity, bala bala.

2. Blockbuster production, blah blah.”

Then he added: "There are two more points that almost everyone ignores!"

"One is that this year we completed the theater reform. "Hero" is the first movie to be released simultaneously across the country. This can have extremely good effects in mobilizing audience enthusiasm, increasing box office, and preventing piracy.

The second is the box office split.

In the past, movie theaters could get up to 65% of the share. Filmmakers worked hard to make a movie, and the results were good, but they couldn't recoup the cost.

And "Hero" relied on its previous publicity momentum to boldly negotiate with theaters and raise the bill sharing ratio to 40%.

In fact, there are still very few.

But if there are more and more movies like this, the film studios will have enough confidence to ask for an increase in the share ratio, which will be a very good example for increasing the enthusiasm of the film studios.



As a movie, "Hero" may have many shortcomings, but as an attempt at a Chinese-language commercial blockbuster in today's era, "Hero" definitely deserves our praise!

It's just there for anyone to comment on its merits and demerits.

Perhaps 20 years from now, when people look back on this past event, they will truly rectify the film's reputation and feel ridiculous for the mere 2 points.

Finally, I hereby predict that the box office of "Hero" will exceed 100 million within a week, and the final box office will exceed 200 million, setting a new record!"

Along with this article, there is also a page design from Maiwo.

Put "Hero" on the homepage and add a box office progress bar, showing:

On the 20th, 13.5 million!

21st, 18.4 million!

22nd, 20.5 million!

On the 23rd, 11 million! 4 At the same time, there is a huge annual box office ranking, with the top four in red font: "Harry Potter", "Lord of the Rings", "Star Wars Episode II", "Spider-Man"...

People during this period were not very patriotic.

In other words, they are also in love, but they complain more and worship foreigners more. Stories about Japanese summer camps, German sewers, and American small passports are widely circulated and people believe them.

But when Yao Yuan posted this huge box office ranking directly on the homepage of Maiwo, the dazzling red font made netizens a little touched.

This article puts aside all movie content and evaluates "Hero" from a historical perspective, which is unique among the wave of public opinion.

The article was reprinted everywhere, and more people came.

Commander Yao's navy troops went out to instigate, criticize and praise. Several big Vs played an important role. They pretended to be right and wrong, and even quarreled with themselves, always setting the pace at the right time.

These entertainment reporters also had a great time, and there were so many restrictions on the print media!

No wonder Yu Jiajia ran away.

In the eyes of netizens, this is no less than a debate battle, with one party abruptly changing the wind and criticism, and there are more and more opinions that are objectively evaluated or praised.

Scores are slowly but steadily picking up.

The real-time updated box office is even more touching:

24th: 15.3 million!

25th: 12.8 million!

26th: 9.2 million!

In the first week, "Hero" exceeded 100 million!

In the annual rankings, "Hero" surpassed all opponents and ranked first!

No other media or website does this...

When "Wolf Warrior 2" became popular, how many people stared at the box office data every day, getting excited every time it increased a little, as if they were very proud of themselves.

Today's netizens cannot reach that state of mind, but they are somewhat similar, oh, it turns out that a movie is not just a movie, it turns out that it can also produce some kind of excitement.

…………

Zhang Yimou received the news that the box office exceeded 100 million during the promotion.

I couldn't help but breathe a sigh of relief.

The investment of more than 100 million won't be recouped, but it will give overseas distributors more confidence, and with the overseas box office, it may be able to make a profit.

At this moment, he was flipping through media reviews, and his assistant printed out that article.

"Pioneering! Worth praising! 200 million box office!"

"The box office split ratio, simultaneous release and so on..."

And the latest score that made him feel more comfortable, 6 points!

This is an expert!

For a moment, he really wanted to meet the author, so he told his assistant: "Go and contact this website and say thank you for their support and hope to have the opportunity to communicate."

"OK!"

Not a day later, the assistant responded and said: "They said that if you have time, you are welcome to be a guest in the voice chat room. You don't have to talk about "Heroes", you can just chat casually."

Zhang Yimou understood what a voice chat room was and said readily: "Okay, let's arrange a time."

…………

Skynet.

Zhou Yunfan was greatly surprised when he saw the popularity of the [Maiwo Movies] channel, with 100,000 ratings, more than 40,000 comments, and the growth in influence and membership.

The so-called cooperation between the two parties did not give Yao Yuan much room to develop.

Wireless value-added was originally a new track, but he opened another track next to the new track and used public opinion to bundle the movie to achieve the purpose of publicity and attracting fans.

This time was different from the last mouth escape, and it really demonstrated his ability.

In fact, it is not new at all in later generations. Netizens have seen so many examples of trolls, marketing, reversals, and overturns that they are even a little tired of them.

But I haven’t seen it these days!

In the print media era, the cost of manipulating public opinion was very high. In the Internet age, especially in the early stages, manipulating public opinion is effortless.

Zhou Yunfan finally agreed with Yao Yuan's strength. After thinking about it, he told his secretary: "Contact Mr. Yao and talk about his, oh, entertainment media platform when you have time."

(persist in……)

Please remember the first domain name of this book:. Mobile version reading URL:


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