The seventh day of the Lunar New Year, Green Garden Community.
On the seventh day of the Lunar New Year, Green Garden Community.
"Mom, I went to play with Hanhan!"
"Come back soon!"
"Um!"
Zhang Yin was wearing cotton clothes and a scarf, and she ran downstairs to the gate of the community with her long legs.
A black Accord car was wandering at the door. When she saw her coming out, it changed direction and drove towards an intersection.
Zhang Yin was stunned for a moment, but she followed along. The car drove slowly along the side of the road. She didn't stop until she turned the intersection, and she quickly got in. 4 "Why are you stopping here?"
"Let me tell you, there are dangerous areas around the entrance of the community. Even if your mother doesn't see her, she will suffer if she is spotted by those talkative people. It's better to stay away."
"oh……"
Zhang Yin nodded and asked again: "Why are you so skilled?"
"..."
"Have you done this many times?"
"..."
"You are very experienced~"
No matter what type of girl you are, falling in love will stimulate your talents and skills: How many girlfriends have you had? Who is more beautiful, your ex-girlfriend or me? Who would you save if your mother and I fell into the water?
But Yao Yuan did not gain fame in vain, saying: "How do I have any experience? It's just that I haven't met the right person. The one I'm dating is not you, and the one I'm dating is not you. How can you be so lucky, and the one I'm dating is me."
!!!
Zhang Yin opened her eyes wide, seeing such a shameless guy for the first time.
Yao Yuan changed the topic and said: "Okay, let me take a good look."
"What are you looking at?"
"You haven't seen me since you were on winter vacation!"
He really looked at it carefully. Going to college is one of the fastest-changing stages in life. First of all, her hair was longer, and her facial features seemed to be longer, not as stiff as before, and a little more soft.
Yao Yuan looked at it and stuck it over, like a relative with a small mouth.
After the last experience, Zhang Yin had no intention of hiding, but she was still shy, her buds were beginning to bloom, and she felt the intertwining lips and tongues of the other party from scratch.
The car stopped for a long time before starting.
I ran out secretly today and couldn't do anything else. I just went shopping, had a meal, and watched a movie.
She forgot what she was watching, but Zhang Yin remembered that in the dark screening room, the two people were close to each other, and the man was getting more and more unrestrained, and he kept pulling and pulling, as if he wanted to swallow him up...
………………
Just when Commander Yao was getting married, a viral marketing campaign quietly started.
"Mouse Loves Rice" became popular in 2004. At that time, the network environment was more mature and there were more platforms, so it could become popular spontaneously. Now if you want to make this song work, you need some means.
The one-click sharing function is very popular. With one click, you can post it in the QQ chat box.
With Jinsha’s 60,000 real fans as a guarantee, and this song is not limited to members, all of a sudden QQ was dripping and dripping, and countless shares were transferred to all over the world along this largest instant messaging tool in the country.
The number of downloads of Qianqianjingting is increasing every day. It has built-in songs and strong recommendations, which is unique these days. It is not like the next reading software in later generations, which will give you a few books first.
The disco version has also become increasingly popular during the Spring Festival and winter vacation stalls, in addition to the operation of various platforms.
…
Qian Chunhua is a loyal fan of Flash Empire.
Flash Empire was established in 1999 and is the first and largest professional flash website in China.
The history of the Internet is not long, but it has been turbulent. Countless products have gone from glory to desolation, and countless products have gone from being ignored to becoming household names.
Flash is a very representative example.
In an era when entertainment methods were once barren, MVs and original animated short films produced with Flash have become the greatest joy for netizens.
"Rock and Roll on the New Long March"
"Northeasterners are all living ***"
"Q version of the Three Kingdoms"
There is also Yao Yuan's favorite, the famous "Study Room for College Students"!
"I climbed mountains and waded through rivers, climbed over mountains and ridges, and finally came to the depths of a peach orchard... I feel sorry for you, brother, I have practiced before, otherwise I wouldn't have been treated with anal fissure by you...
"
This is actually an online song, but it is presented in the form of flash.
Qian Chunhua will now be on the Flash Empire. He first looks at the rankings, and then finds that the number one spot has been changed, with a new name: "Mouse Loves Rice".
"What? A song?"
He clicked it casually, and with the expectation and enthusiasm of the first generation of netizens for good works, he waited for the buffering to finish and started playing.
Huh?
The beginning is a very fresh picture, the sun is shining brightly, the trees are shady, and a young man is walking on the street.
Qian Chunhua is a flash expert and uploads his own works. You can tell at a glance that this "Mouse Loves Rice" is not an ordinary one. It has the kind of delicacy and sophistication that dwarfs most of the creators on the site.
It opens with a piece of brisk music, no lines, and uses pictures to advance the plot. It is actually a small story.
It roughly tells the story of an urban youth who has a successful career and encounters a homeless girl in an underground passage. When they first met, the girl was playing guitar and singing.
"When I hear your voice, there is a special feeling that makes me keep thinking..."
With the sweet singing, the two young people fell in love, experienced happy times, and encountered various difficulties. The differences in all aspects made the relationship about to end.
"I love you, I love you, just like a mouse loves rice. No matter how many winds and rains there are, I will still be with you..."
But the male protagonist encountered a setback in his career and everyone left him. On the contrary, the girl always stayed by his side.
"No matter how painful it is, as long as it can make you happy, I will do anything. I love you like this!"
In the end, the two of them overcame the difficulties together, and as the last lyrics were sung, a big wedding photo with pink bubbles floating around appeared.
oops!
For people of this era, Qian Chunhua is no less than those guys who have been brainwashed and marketed by WeChat Moments, Weibo, Douyin, etc., and are quickly addicted. After watching it once, you will get hooked. Don’t underestimate flash, Xuecun’s "Northeast
How did "We Are All Living**" become so popular? It was Flash that became popular, and it became popular until the Spring Festival Gala. 8 Qian Chunhua just nodded and couldn't help but play it again. The song is sweet, catchy, the pictures are beautiful, and the story is touching.
, is a work of excellent quality.
No wonder it’s ranked first!
…
Sohu, music channel.
This music channel is not for listening to songs online, but more for entertainment information, community forums and other functions. The forum has been very lively recently, and people recommend songs from time to time:
"I just listened to a good song, "Mouse Loves Rice."
"What a lousy name, it looks like shit at first glance."
"It's really good. You can search it on Baidu and you can listen to it."
“I’m back, I like it very much, thank you for the recommendation!”
…
NetEase, chat room.
NetEase's chat room is super popular, with an average of 300,000 people online every day. When Ding Lei was working on "Westward Journey 1", he wanted to divert users from the chat room into the game, but he failed.
[The Sound of Music] In the chat room, a young lady who often sings said: "I'm going to sing a new song for you today. I heard it accidentally and thought it was very cute. It's called "Mouse Loves Rice."
"I love you, I love you, just like a mouse loves rice..."
…
Baidu.
Baidu launched a free mp3 download service last year, and Maiwo is the only two platform that specifically provides platforms for downloading music.
Of course, Baidu has a lot of traffic, and it also has a ranking list of popular hits.
This morning, the editor had just gone to work and was checking yesterday's data in the background. This ranking is based on search volume and is updated every day.
When the editor saw it, his expression suddenly changed and he quickly went to find his boss.
My boss also took a look and found that "Mouse Loves Rice" was searched for 82,700 times yesterday!
Currently ranked number one!
"Where did this song come from?"
"I got it from Maiwo. I uploaded it before the Spring Festival. I didn't expect it."
The editor was quite worried and asked: "We don't have the copyright, will we get into trouble?"
"It's okay, even if they have the copyright, it's okay, because they need us to divert traffic." The boss was very confident.
He was indeed right, Yao Yuan would indeed not sue Baidu.
Because the industry has not yet grown big, the most important thing is to accumulate users and build the cake. Once the cake is built, it is time to fight.
Just like LeTV, it was buying film and television copyrights in 2004. At that time, piracy was everywhere, but LeTV ignored it. Later, when the industry grew bigger and the law became standardized, LeTV held a large amount of copyrights and became a leading website.
Another example is the Internet article, cough cough...
…
Another search website, "Yisou.com".
This is a search website launched by Yahoo, specifically targeting the Chinese market. In an era when Baidu was not yet the dominant one, the traffic was also very considerable.
Editors were also screaming: "Where did this song come from?!!!"
They do not provide music downloads, but the background data clearly shows: "Mouse Loves Rice", there were 79,300 searches for it yesterday!
………………
Song Xiaobai is a college student and part-time online writer.
Unlike many people who are addicted to games when they first glimpse the Internet, his first love on the Internet is relatively niche, and it is Internet literature. "Story of Grace", "Tan of the Demon God", "I am the Archmage", "Legend of Xiaobing", etc., etc., etc.
Drunk and crazy.
I couldn't help but write it myself, but I still couldn't get the point. It was evaluated as "soft writing style and good emotional drama".
Is the emotional drama good?
Damn!
Song Xiaobai felt it was an insult.
As soon as it was uploaded, QQ suddenly rang. A stranger added a friend and passed it. The other party immediately sent a message: "Are you Zhongyuan Wubai?"
"Uh, it's my pen name."
"That's right. I read your novel online and found it to be very delicate and very good at handling the male and female protagonists. I would like to make an appointment with you for a draft."
"What draft?"
"A love novel, the initial plan is about 50,000 to 80,000 words. For the outline, you can read "Rat Loves Rice" by Flash Empire, and just perfect it based on that plot..."
The other party, Balabala, talked a lot, and then asked: "For the convenience of me, what is your current standard for royalties?"
"I don't have royalties now, everything is free."
Song Xiaobai was very embarrassed.
"Then we can buy it out directly for 3,000 yuan."
3000?!
Song Xiaobai was so excited, too much!
"You can write 10,000 words first, and then we will take a look at it and study it together. Don't worry, we have a formal contract."
"Okay, okay, no problem!"
After the preliminary discussion, Song Xiaobai couldn't help but wave his fist, "I can actually earn royalties!"
…
The reason why "Mouse Loves Rice" is a popular song on the Internet is because it eventually became a brand.
In addition to songs, there are also records, karaoke, ring tones, novels, mobile games, TV series, etc., and it is not too much to earn 200 million.
Yao Yuan's multi-pronged approach is not obvious on the surface, but in fact it is overwhelming secretly and spreads unknowingly.