Chapter 135 CCTV Invitation (Additional update by the cute protagonist Bai Dachun)
The closure of schools in Beijing means that the situation has escalated in an all-round way.
As a result of a series of official actions, the number of cases in Beijing that had previously been underreported suddenly surged to 339 from 37!
Rumors about smoking white vinegar and drinking isatis root quickly spread, and people rushed to buy it. A large pack of isatis root, which usually cost only a few yuan, soared to 40 yuan, and a bottle of white vinegar was sold for 20 yuan or even more.
Perhaps it was at this time that Isatis root was hailed as a miracle drug, and after the four great tolerances, three great tricks appeared:
"Drink more hot water."
"Restart it."
"Chongbao isatis root."
They even robbed these things, not to mention daily necessities. They bought everything, including salt in packages... Later, the nuclear power plant robbed salt again.
The depression in shopping malls, restaurants, Internet cafes and other service industries is visible to the naked eye.
The meal-sharing system suddenly gained recognition, and the per-person-one-pot hot pot, which was previously unpopular among Beijing residents, also became very popular, such as Xiabu Xiabu, which emerged at this time. Even the advertising slogan was:
“One person, one pot, can’t get infected by SARS!”
Everyone is terrified. Commander Yao's peaceful years are nothing compared to the epidemics of later generations.
"Mouse Loves Rice" is still being sung, and people are becoming more and more curious about Jin Sha's identity. This popularity has also reaped some fruits.
For example, Beijing TV Station invited her to record a charity gala, an advertising company also invited her to shoot commercials, and even CCTV offered her an olive branch.
…………
99 company.
Contrary to the panic in the outside world, there was a lively scene. Heads of various departments announced early:
"Work will not stop during the epidemic, but those who have computers at home can apply for working from home, and those who are far away can apply for temporary dormitories. For those with additional difficulties, the company will provide vehicles to pick up and drop off every day..."
What the hell are you talking about? Just do it!
There are many companies that do not stop work. How many of them are like Boss Yao?
Wu Jun Department.
He was shouting: "Not every day! It's real time! Do you understand real time? When the official sends a new message, we will send a new message!
Number of cases is first! Policies are second! Others are third!
These three points must be done well for me. We have 3 million paid text message users, and there are 1 million in Beijing. Doing a good job in real-time information is what I ask of you!"
Liu Weiwei Department.
The little girl is also mobilizing: "Internet cafes have suffered, and chat business has decreased again. Just like the last college entrance examination, we have assigned a group of volunteers. Don't worry, we won't go far. They are right on the street. I have already signed up."
The company has prepared a batch of donated materials, which need to be distributed by you at the stalls. If you apply for volunteers, the company will provide additional subsidies.
Those who are left behind, especially those on the news station, should do your best to warm the masses, pay attention to information related to the epidemic, and report it in time, which may save a life!"
Yao Yuan's office.
Jinsha stood like a primary school student, listening uneasily to the big boss getting angry with his employees:
"Do you have shit in your head? These photos are for follow-up promotions. They are all Japanese cute style. In this environment, you are so Japanese cute. Do you have shit in your head!!!"
He slapped the table hard, hating how iron can never become steel. Today's employees really can't keep up with flexible marketing ideas and are rather rigid.
"Immediately contact the photographer, find her a white shirt and jeans, and give her a pure make-up, like a girl next door. What I want is intimacy!"
Just as he was talking, Yu Jiajia hurried over and said: "There will be a donation ceremony on the 23rd. The main purpose is for the capital's literary and artistic circles to donate to the medical staff fighting on the front line. They have sent us a letter!"
“Did you invite Jinsha?”
"That's not true."
"You don't have to go to the site, just ask someone to donate."
"The Guangdong Province also asked me to record the party, but I have declined." "Okay, it's too far away and there's no need."
"Also, I have inquired about CCTV's invitation. It is to shoot a public service advertisement and music video, a three-way cooperation. CCTV is responsible for organizing and planning, the company is responsible for sponsoring, and the advertising company is responsible for production."
Yu Jiajia was also very busy, gulping down water, and exhaled: "Damn, they are all big companies, Haier, Lenovo, China Mobile, China Unicom, Huatai Insurance, etc., all of them are vying for sponsorship. Currently, Zhang Ziyi is invited,
There are several Wang Feng and Han Hong, and none of them refuses to agree."
"Normally, CCTV + public welfare is the king, and anyone who is not lacking in thoughtfulness will agree. What are they looking for Jinsha for?"
"It was said that I was shooting an advertisement, so I sent the photos and they thought the image was good."
"Advertising...advertising is meaningless."
Yao Yuan thought about it and asked: "Can the planning be changed? If I have such a good opportunity, I will make an MV."
"We can change it, but we don't have enough weight..."
Yu Jiajia also thought about it, and then said at the same time: "Look for mobile to talk about it!"
"ha!"
Yu Jiajia was happy and continued: "But you have to have a substantial plan, otherwise no one will care about you."
"Try it. If you have the chance to eat a big cake, why settle for a small cake?"
Yao Yuan shrugged and said, "I also know a little bit about mv."
…………
When a crisis occurs, we are accustomed to using an artistic method to praise, encourage, or promote.
CCTV, as the most authoritative public opinion mouthpiece, is even more proficient in this.
They sent an advertisement outline, which was more than one minute long. It was about Jinsha seeing various incorrect hygiene habits of children, correcting them one by one, and publicizing them.
"It's shit again!"
Yao Yuan just threw the fax away. How dare you call this crap a planner?!
It was late at night and Coal Ball had already fallen asleep.
When sleeping, the myna will grab the shelf with one leg and curl up the other leg in a weird posture. It is said that it allows the myna to escape as quickly as possible when danger comes.
There is a lamp in the bedroom, and Yao Yuan is working at his desk.
He was designing a set of shots for a music video. He had no art skills, so he imitated Jiang Wen and used stick figures instead. On another piece of manuscript paper, a song lyric was already written messily.
The essence of Yao Yuan's career is to repeat successful cases. In a sense, it is also called Wenzhaogong.
But he doesn't like rough copying, and prefers the pleasure of "I have the work, I choose the people, and I make you famous." For example, he gave "Mouse Loves Rice" to Jinsha.
This new song is also for Jinsha.
Whenever there is a major disaster, CCTV will always hold a lot of parties and public service announcements. Jinsha is famous and it is not surprising to be invited. The key is how to promote it.
It happened to be such a sensitive moment, but she didn't have a suitable song. She couldn't sing "Mouse Loves Rice" during SARS, right? She would be trolled to death.
So Yao Yuan chose this song, thought about the content of the music video, and once it was ready, it went straight to the mainstream media. Jinsha's status was different.
After all, he is a "usable" artist and cannot be abandoned so early.
And the continued popularity can also lay a good foundation for subsequent ring tones.
He liked this song very much in his previous life. He remembered the lyrics and the rough melody, so that was ok. He just asked Lu Zhongqiang to perfect it. More importantly, the content of the MV and the ideas it expressed had to be both mainstream and refreshing.
Play with concepts!
Just like the dynamic zone invited Jay Chou, he is also planning to play with concepts on Jin Sha and make her one of the representatives of young people.
"Tsk tsk!"
Yao Yuan has drawn a set of stick figures and he is very satisfied with it. Don’t think that I only do sloppy marketing and beat you even though I have the main theme!