Chapter 136: Young Man (Hold down for more updates)
One of Commander Yao's strengths is that he is good at integrating resources and leveraging strengths.
He first found Chen Guosheng. Chen Guosheng asked him for help and happily helped him. He took him to meet the person in charge of this event-a manager of the mobile market operations department named Zhao Fang.
"Old Chen, there are few visitors, what brings you here?"
"Don't pretend to be confused, brother Yao, haven't you heard of it?"
"I've admired you for a long time, but you haven't interacted with me before..."
Zhao Fang was more tactful than Chen Guosheng, but a little less tacky. She invited the two of them to sit down, chatted for a few words, and asked: "I wonder what you want to do today?"
"That's it..."
Yao Yuan spoke his mind and took out his plan. Zhao Fang took it and wanted to take a look at it, but he picked it up and refused to put it down.
"juvenile"!
"The whole is divided into three parts. The first part is about middle-aged workers in various industries who were once teenagers and fighting on the front line. I look for typical people with stories behind them. I take some photos of my childhood and compare them. They are young and passionate. Now they are fighting.
, Baozhun burst into tears.
The second part is about the post-80s workers who are now teenagers and are fighting on the front line. They were once called the beat generation, but now they are shouldering social responsibilities and the rise of Chinese youth.
The third part is about young people taking over the baton in the future, taking pictures of primary school students, middle school students, and college students. If young people are strong, the country will be strong. The future will be bright and the motherland will be prosperous!
The key is the song. This song is good. Can I sing a few lines for you?"
"no, I'm fine!"
Zhao Fang quickly stopped, she was already a proficient person, and this one was even more awesome.
This is not over yet, Yao Yuan continued: "If, I mean if, we can also embed some soft advertising, design a plot, and embed the mobile SMS service into it, ensuring that it is not obtrusive and will fall into place naturally."
"Isn't that just like making a movie?"
"Isn't an MV just a short movie?"
Hiss!
Zhao Fang was actually moved, because China Mobile's sponsorship of these public welfare projects was essentially a political mission. To earn a reputation, it didn't really matter what they were photographed for.
But since I spent money, I still hope that the work will be good.
Yao Yuan came up with this plan... To be honest, Zhao Fang has also seen those plans on CCTV. Oh, it's really like shit.
There is no way, China has always been bad at publicity, internal publicity and external publicity are a mess, that is, in recent years, I have learned how to do official marketing.
Zhao Fang readily agreed to help talk about the item.
…………
A meeting is being held in a conference room in the CCTV building.
The speaker is Guo Zhenxi, director of the advertising department.
As for the three-party cooperation, CCTV is responsible for the organization and planning, which is actually the job of the advertising department, and Guo Zhenxi is the person in charge.
"In 1998, when we were filming charity MVs with the theme of laid-off and re-employment, including "Start Over" and "Footsteps", it took us two months to find stars because there was no pay..."
Guo Zhenxi smiled unconsciously. He had served for five years, and the "Start Over" filmed by Liu Huan was his most successful work.
"But this time is different. Well-known people participated enthusiastically. Firstly, they have a deeper understanding of public welfare. Secondly, everyone feels that this is doing a good thing for society."
"At present, there are more than a dozen large companies such as China Mobile, China Unicom, LG Electronics, and Mengniu actively sponsoring it. According to the preliminary plan, I will set the number of MVs for this public service announcement at 20."
"..."
The station leader sitting above nodded and motioned for him to continue speaking.
Guo Zhenxi said: "Currently, the songs that have been formed and can be filmed immediately include "Life Never Says Die" sung by Han Hong and "Until Forever" sung by Wang Feng.
There is also an advertisement with Zhang Ziyi as the protagonist, telling the audience some epidemic prevention knowledge.
There are too many people to choose from, including Zhao Wei, Jiang Kun, Ni Ping, Xie Xiaodong, Zhao Benshan, etc. Basically, they are all willing to participate as long as we invite them."
The leader also had a copy of the material in his hand. He looked at it and asked, "What is this "Mouse Loves Rice" about?"
"Oh, this is one of the most popular online songs recently. The singer is very mysterious and has never shown her face. We have contacted the relevant company and saw the photo. Her name is Jinsha. She has a very good image, so we want to invite her to participate in the commercial shooting.
.”
"..."
The leader still nodded, noncommittal. Just as Guo Zhenxi was about to continue, he was suddenly interrupted by a voice: "How come all the Internet singers were selected? I've heard this song, it's so vulgar!"
Guo Zhenxi knew without looking that he must be Zhou Chuanlin, the director of the Propaganda Preparatory Department.
The Propaganda Planning Department is subordinate to the Chief Editor's Office and does not belong to any channel. It is responsible for the overall publicity planning. Zhou Chuanlin has had issues with him in the past and has never dealt with it.
Everyone wants to come to CCTV, but CCTV is so easy to mess with. It can fight you to death if you fight within. Then you can't give in easily. Giving in is equivalent to telling the leader that you are not capable and have poor vision.
As soon as the two chatted, everyone present had the attitude of watching a good show.
Guo Zhenxi said: "I don't think there is any need to be biased against Internet singers. Isn't Xuecun also an Internet celebrity? Didn't we also invite him to the Spring Festival Gala?"
"The Spring Festival Gala is a Spring Festival Gala. It is a public welfare promotion for SARS. How can the nature be the same? And I can't think of a reason to invite her. There are obviously so many outstanding actors and singers." Zhou Chuanlin said.
Guo Zhenxi patiently explained to the leader: "The search volume of "Mouse Loves Rice" has more than 6 million, and it has a huge influence among young people. We asked Jinsha to film and let her promote epidemic prevention knowledge, which can
Attracting a lot of audiences of the same age group.”
"It is not necessary to find her to attract younger audiences. I think it would be better to find a few children's program hosts, which may have better results."
Zhou Chuanlin is aggressive, but his views are very certain:
"We were filming a promotional video, and in the front were Zhang Guoli, Tang Guoqiang, and Li Xuejian, but suddenly Jinsha appeared. The audience didn't know who it was, and they had to subtitle the singer of "Mouse Loves Rice"...
Everyone, please imagine this scene, CCTV will lose all its face!"
Although it's a bit exaggerated, people do have prejudices against online singers, and Yukimura doesn't mean anything.
The leader frowned, turned to Guo Zhenxi and said: "Lao Guo, it's a bit inappropriate to find an online singer to promote public welfare for epidemic prevention. Can you study it further?"
"..."
Guo Zhenxi sighed and scolded her inwardly, but on her face she had to listen attentively: "Maybe I didn't think carefully. I'll think about it again."
"Okay, let's break up the meeting!"
When he returned to his department, everyone saw that he looked unhappy, knowing that he was frustrated by the leader, so they didn't dare to talk to him for a while.
Only one subordinate, Qi Ai, came over and said: "Director, Zhao Fang is looking for you on mobile."
"What's up?"
"Uh, I said I have a new plan that I want you to take a look at."
"Which new plan?"
"Jinsha's."
It’s fine if you don’t mention it, but you get angry when you mention it. Guo Zhenxi doesn’t have to worry about it in his own department, he just opens his mouth and scolds:
"Do they all think they are experts? Do they all think they can point their fingers? Mobile sponsorships are just sponsorships honestly. Does the planning have anything to do with them?"
"..."
The subordinates did not dare to say a word and quietly retreated.
…………
Late at night, the advertising department works overtime.
Guo Zhenxi looked at a document. These 20 advertisements and mv plans were all broadcast in high-quality time periods. If advertising fees were collected normally during these periods, CCTV could earn at least 200 million!
But charity is free of charge.
"Trouble, I do this again and again. I still have experience in other things. Who knows how to prevent and fight the epidemic!"
Guo Zhenxi has a headache. These days, it's not like the overwhelming marketing of later generations. Every carrot is a pit, and it takes a lot of experience.
After being busy for a long time, he got up to go to the toilet to do some exercise. When he came back, he passed by a table and saw a manuscript on the table, so he picked it up casually.
""juvenile"?"
Even after seeing this, Guo Zhenxi didn't put it down. After the meeting, Guo Zhenxi first laughed, then coughed. He used the cough to cover up his laughter and slammed the table.
"Zhou Chuanlin, I leave you speechless this time!"