Xu Meng was wearing a short-sleeved shirt, denim shorts, and her legs were long and straight. Wensha was always fresh and fresh, wearing a skirt and white sandals, revealing her delicate toes.
The two of them helped Commander Yao make money in the early days, and they can be described as a pair of peerless prides.
But after having Maiwo, Yao Yuan's focus quickly shifted, and he only regarded the two as tool men. In fact, they still do now, but with a new mission.
"I've always thought this way..."
He sat behind the desk, looked at the two of them and said: "It doesn't matter to anyone else in the chat group, but if you two leave too, I will really lament that people are fickle and only pursue their future. So I'm glad that you chose to stay. I
There’s no need to find extra people, now let’s talk about the arrangements for you.”
Yao Yuan paused and said, "Xu Meng, I'm going to transfer you to 99 Entertainment to work as an assistant to Yu Jiajia."
"ah?"
The chat group has seen the world, met countless men, and often looked down upon women, but I was a little intimidated by Mr. Yu, who really touched me!
When Xu Meng heard this, he grimaced and said, "I'm going to do some entertainment, huh? I don't understand anything, and I'm uneducated."
"What kind of culture do you need to be in the entertainment industry? You won't even need it if you take the exam!"
Yao Yuandao: "Your personality is very suitable for working there. You can learn what you don't understand, and Yu will teach you. She doesn't have any capable subordinates, so she asked you to come over by name and seize the opportunity."
Xu Meng looked sad, but nodded and agreed.
Then, he said to Wensha: "I am going to set up an Internet culture subsidiary and lead it myself. I will send Liu Weiwei to take charge. She will be responsible for management. In terms of administration, part of the business will be handed over to you first."
New company?
Wensha's mind suddenly changed. She was now Liu Weiwei's little boss. The new company shouldn't be too big, but Liu Weiwei was the boss, so she would be promoted.
This is what I would rather make a chicken head than a phoenix tail.
"Then what do I do?"
"This company is different from the past. Your mission is to discover new Internet talents and cultivate them into stars... It's a bit exaggerated to call them celebrities. Let's call them Internet celebrities, or Internet celebrities for short."
"Internet celebrity?"
"Yes, this is your job, to discover and operate Internet celebrities. Wensha, you have never learned these things, but you have rich experience in chatting, you are good at supporting new girls, and you know what men like: you understand women
Also understand men, use your strengths..."
"No, I, I, I can do that too!"
Xu Meng became anxious and said: "I also understand that all men like to do it!"
"Go away, is there anyone other than you who lets clients call you big brother? You should also use your strengths and join the entertainment industry!"
Seeing Xu Meng's dissatisfaction, he simply said: "For example, if I want to take a photo, you two should give me a peaceful pose."
Without saying anything, Wensha immediately took off her sandals, curled up her legs, hugged her knees and sat on a chair. She also explained, "I'm listening to music with headphones on," then she shook her head slightly and closed her eyes slightly.
"Look, look!"
Yao Yuan stopped Xu Meng, who was about to take off his shoes, and said: "This is Wensha's advantage..."
"Don't underestimate Internet celebrities. Anyone who is popular on the Internet is called an Internet celebrity. Jinsha is also an Internet celebrity in essence. How about now? She is going to the Spring Festival Gala.
Don’t worry about finding people. I will create a few models in the early stage for you to practice and get familiar with them. And these things are actually for the purpose of serving Mai customers.”
Yao Yuan brought the topic back and said: "Next year I will focus on promoting the concept of Mai Ke. As I just told you, sharing beauty, fashion, photography, travel, food, movies, fun, etc.: I want to create a young people In this world, we have cultivated a group of fashionable, unique and flamboyant Mai Ke.”
Play with concepts, who doesn’t know how?
Jay Chou was able to turn the "M-Zone" phone package into a symbol of free individuality. Yao Yuan was even more able to turn Mai Ke into a cultural symbol for a generation of young people.
The so-called Maike can also be called a blogger, a big v, or an internet celebrity.
They are all similar in nature, passed down from generation to generation, from blogs to Weibo, and then to Xiaohongshu - who has played Xiaohongshu? Yao Yuan has created the concept of Maiwo and Maike. As long as young netizens recognize it, what will happen next? All convenient.
For example, it may be postponed to e-commerce, take the route of Fanke, and open a store with Internet celebrities; for example, it may be postponed to self-media, letting big V set the pace, and poisonous chicken soup... until the future live broadcast, short video track.
He talked a lot, and at the end he warned:
"Don't disclose today's conversation to anyone. It involves the company's strategic development. Whether we can go one step further and dominate the market in terms of traffic concepts and cultural concepts depends on Maike!"
After the two left, Commander Yao meditated alone.
When the Internet first appeared, surfing the Internet was called a fashion, but it is no longer fashionable.
When the mailbox first appeared, people who used it were also called it a fashion, and now they can be found all over the street.
Now, he wants netizens to form a concept that "going to Maiwo is fashionable", so he launched the Maike plan. But this thing cannot be monotonous, but must be rich and diverse.
At first glance, it’s all about the quiet time, all about coffee and white dresses, and all about travel photography, which is boring.
The Internet inherently requires grassroots and vulgarity, so it has to have someone to compare with, so that Maike can be promoted. And Yao Yuan has already chosen this person.
Peking University.
SARS is over, summer vacation is approaching, and everything is busy inside and outside the campus.
Shi Hengxia came out of a rental house near Peking University, carrying a stack of small advertisements, and walked into the campus gracefully. She is 26 years old, of medium height, average appearance, and slightly fat.
In 1996, she was admitted to the Shaanxi Institute of Technology majoring in mechanical design. She took a break the next year to resume her studies. Unexpectedly, she had a car accident before the college entrance examination, so she had no choice but to return to the Institute of Technology. After graduation, she was assigned to a provincial installation machinery factory.
But she soon resigned and continued to apply for graduate school in Qingbei as a self-study candidate.
Because her childhood dream was to go to the north of Qing Dynasty. Since she couldn't go to university, she could go to graduate school. This can be called not giving up until the goal is achieved, or it can be called paranoid personality, or it can be called unwillingness to be ordinary.
Anyway, she came all the way with her luggage and rented a house near Peking University to study.
Shi Hengxia often visits BBS in Qingbei. Her online name is "Huo Bing Keer" and she is famous because she posted an article on the Peking University forum "Peking University, you are the deepest and most beautiful pain in my previous life!" This article caused a stir.
Many postgraduate entrance examination parties resonated with her and responded to support her.
This year coincided with SARS, so she stayed in a rented house with nothing to do, so she made up a dance routine and founded the "Beijing Huo Bing Keer Body Shaping Dance Association".
In fact, it is a pheasant dance class. It posts small advertisements on the campus in Qingbei all day long, and it really attracts some students.
Today, Shi Hengxia finished posting the small advertisement as usual and led a few people to dance wildly outside the Peking University Library. There was no order and all she wanted was to be enchanting.
The few people I followed didn’t take it seriously, so I’m happy!
After dancing, Shi Hengxia did not study, but found a place to surf the Internet.
She rarely goes to other websites and spends all her time on Qingbei's BBS. As soon as she went on the website today, she received a message:
"I'm from Maiwo.com and would like to invite you to join us."
Um?
Shi Hengxia dismissed it and replied: "Sorry, I'm not interested."
"Can you tell me the reason?"
"I'm preparing to take the postgraduate entrance examination and don't have time to do anything else."
The person on the other side seemed to be silent for a while, then asked: "I'd like to ask, why did you post an advertisement for dance classes on the forum? Do you still have time to teach dance after taking the postgraduate entrance examination?"
Without waiting for her answer, she continued: "I read your article on "Beijing University". With all due respect, I feel that your mind is no longer on the postgraduate entrance examination. It is better to say that it has become a kind of life support. You rely on this
Live with support. As long as the support is there, you will feel that life still has meaning.
And I feel the unwillingness to be ordinary that you expressed between the lines, so you might as well meet and make friends."
Finally, he added: "The time to meet in person will not delay your review."