1999 is considered the first year of e-commerce in China.
The first one to appear was 8848 - quoted from the height of Mount Everest. At that time, a 72-hour online survival test was conducted, which became a sensation. 12 contestants racked their brains and bought Yonghe soy milk only through the Internet...
8848 was a pioneer, and it died out the fastest. It failed to land on the Nasdaq before the capital market closed and declined. eBay followed.
What eBay does is C2c. When you mention e-commerce, you will always see these words. Let’s talk about it briefly:
B refers to a company, C refers to an individual, B2C means Wang Zhihe sells stinky tofu online, and C2C means an individual opens an online store to sell stinky tofu.…
Taobao is not a big deal now. eBay accounts for 80% of the C2C market, and Taobao's annual transaction volume is less than a fraction of others.
However, eBay likes to commit suicide.
First of all, eBay adheres to the charging policy. If you want to sell things here, you can pay the stall fee. When you list an item, you have to pay me first. When you sell an item, you still have to pay me. Taobao is very
Got it, it’s free for three years.
Secondly, eBay in the United States acquired eBay this year. All the Chinese founders left, and foreigners controlled it remotely and refused to delegate power. Any decision-making process took several months. What’s even more embarrassing is that foreigners don’t understand Chinese culture and are thinking about giving
The Chinese team brought some gifts, and one person was given a cuckold... L then didn't understand the Chinese market even more, and was eventually killed by Taobao.
Then there are Dangdang, owned by Li Guoqing and his wife, and Joyo.com invested by Lei Jun, which can be regarded as the four kings of current e-commerce. Dangdang, Joyo is B2C, eBay, and Taobao. Don’t judge today with the eyes of future generations.
This means that the e-commerce infrastructure is extremely weak, requiring payment but not payment, and logistics but not logistics, and basically only serves Beijing, Shanghai and Guangzhou.
So let’s not talk about the technical content. Joyo.com’s homepage still lists the method of ordering by phone. Yes, it is an e-commerce company and orders by phone. This is the current situation.
As for the current e-commerce transactions, the first category is books, the second is electronic products, and the third is audio-visual products. It cannot be said that there are no clothes and department stores, but they are very few.
Yao Yuan is now engaged in e-commerce, and the cost is relatively low. It is not even B2c or C2c, and there is no problem in doing a mix of them.
What he really wants to figure out is how to convert Maiwo's millions of users into consumers - books are a very convenient product, especially when you have huge traffic Muzimei.
Yao Yuan's attitude towards e-commerce is to attract financing. If you can do it, do it. If you don't want to do it, just wait to collect money and sell it, then wait a few years before doing it again.
When Taobao defeated eBay and gradually became the leader, many people thought it was over. However, Fanke, JD.com, and Meituan emerged. When Taobao, JD.com, Meituan, etc. crowded the market, many people thought it was over.
Hey, Pinduoduo is up again.
Pinduoduo is from 2015!
Zhou Qian is the vice president of Little Red Riding Hood Company.
At this moment, he was sitting in a teahouse, waiting for a former colleague to make an appointment.
My former colleague's name is Yu Jiajia, who joined the company at the same time. They used to sell newspapers together on the street. We haven't contacted each other for a while, and I heard that I have become the boss.
In the past, newspapers were distributed through the post office.
In 1995, "Beiqing Daily" became a morning newspaper. At that time, the post office worked at 8 a.m. every morning, which meant that after the newspaper was printed in the early morning, it had to sleep for several hours at the post office before it could be distributed to newspaper vendors.
When it was put up on the newsstand again, it was already after 10 o'clock.
Therefore, Beiqing Daily decided to build its own distribution team, which was the Little Red Riding Hood Company. The employees wore little red hats and got the name.
After eight years of development, Little Red Riding Hood has more than 2,800 people and 100 service points, covering all districts and counties in Beijing. They not only deliver newspapers, but also deliver milk, bottled water, and receive express delivery services... So Zhou Qian thought about it, It must have something to do with this.
After waiting for a while, Yu Jiajia arrived, accompanied by a young man. Yu Jiajia waved her hand from afar and said, "Old Zhou, long time no see!" "Yes, long time no see, please call me." I thought you were going to get married and join the family!"
"Ha, I will never get married in this life..." Yu Jiajia introduced: "This is Yao Yuan, my current partner. "Hello, hello, I've heard of you for a long time!"
The headquarters of Little Red Riding Hood is not in the newspaper building, but Zhou Qian also heard that there was a tenant who earned 300 million, and it turned out to be this guy.
The two sides chatted and drank tea. Yao Yuan silently expressed his sympathy for Beiqing. I have been working in the newspaper office since I was an intern. I didn’t expect that I could still see it now...
He wants to get off to a successful start in e-commerce, and logistics selection is very important. As a native of the capital, Little Red Riding Hood is a perfect fit.
"That's right, I'm going to do an e-commerce promotion during the winter book market..." I'm sorry, what do you mean by e-commerce?"
"Well……
Yao Yuan choked and opened his mouth to explain, but then forgot.
Most people don't know about e-commerce these days. One of Lao Ma's most important jobs after establishing Taobao was to give speeches everywhere and explain to others what e-commerce is.
chat."
He said directly: "In short, it is a promotion, including books, audio-visual products, and small electronic products. The main customer group is Beijing users, so I want to talk to you about "delivery within the same city, right?"
Zhou Qian also grasped the core and said: "We usually charge 10 yuan in the same city. If you are a big customer, there are discounts. How many pieces do you expect?" Where the hell am I going to estimate it?
But Commander Yao opened his mouth and said: "Definitely 10,000++10,000+"
Zhou Qian was noncommittal and asked, "Do you have any other requests?"
"Quite a few of us are cash on delivery, and we need your help to charge for it. This requires you to sign an agreement, and you also need to pay a certain deposit to avoid undercharges and mistaken receipts. Then we must communicate and share logistics information in a timely manner. We are developing a platform."
"..."
Zhou Qian nodded to express his understanding and said: "I don't dare to lie to the friend introduced by Yu Jiajia. She knows better than me. I can give you the lowest price, 8 yuan."
"No, no, no, most of our customers are students. Your delivery must be done piece by piece, not too scattered. It doesn't cost much. How about 5 yuan? "5 yuan? There is no such price in the country!"
"We are willing to cooperate for a long time..."
"The minimum is 7 yuan, no more!"
Slapping someone to piss is more than 5 yuan. Yu Jiajia knocked on the table and said: "Say, Lao Zhou, you are still spouting shit while I am here. The cost of each piece of Little Red Riding Hood is only 6 yuan. We have a lot of goods, so the cost can be kept." Come on, your car costs 200 yuan, labor is cheaper, and you don’t even pay insurance, so why are you trying to tell me the lowest price?"
Tsk!
Zhou Gan slapped his tongue and said, "I don't like talking about business with you people. I don't know what there is to talk about."
"Stop talking nonsense, it's only 5 yuan, do you want to do it?"
"Come on, you are a big customer. Good guy, you just opened your mouth and asked for 10,000+. What is it about e-commerce that is so awesome?" After being teased, Zhou Qian stopped pretending and expressed his amazement. Little Red Riding Hood's pure love for a month The volume of express delivery may not be 10,000, not counting milk and bottled water, which are all ordered by the newspaper. It was so simple in the barbaric era. Yao Yuan found the source of goods, found the logistics, and had his own platform. The rest The next thing is about technological upgrading. The main battlefield is in the capital. There are nearly 10,000 students in one university. It cannot be said that all of them are members, but I don’t know that there are very few in Maiwo. This thing is being promoted, as long as it is cheap enough , you don’t need to buy it if you want.
night.
Liu Qiangdong had just finished working overtime and went downstairs alone.
They say he is a self-made man and a grassroots role model, but in fact he has a college classmate and first girlfriend named Gong Xiaojing. Three generations of his family have been in politics and are quite powerful.
No one knows whether I had the help of someone else’s help when I started my business, so I can’t say for sure.
There are different opinions on when the two broke up, but it is basically believed to be 2003.
After Dong Ge broke up, he found another woman who is still mysterious and gave birth to a son. Later, he also found a woman named Zhuang Jia. After Zhuang Jia, he became the milk tea girl.
So before Milk Tea Girl, Brother Dong was already a third-hand product.
At this moment, he left Yinfeng Building and was looking for a place to eat. Suddenly he heard his cell phone ringing and saw it was Yao Yuan. He was a little surprised. The two reached an agreement a few months ago and did not contact each other often. Sometimes they would send text messages. such as.
"Hello, Mr. Dong?"
"Mr. Yao, why did you remember to call me today? "Are you free tomorrow to have a casual meal?"
When Liu Qiangdong heard this, he must have something to do, so he said: "Okay, you pick the place."