"This is the first time we meet, please take a seat!"
Yao Yuan greeted him warmly, shook hands, and invited him to the table. Ge Yanxiang looked at the other person and expressed the same feeling as most people, she is so young!
Yao Yuan booked a private room, and there was no one else but the two of them. It was impossible for Guo Zhenxi to attend such a dinner, so it would be nice to help him.
Nowadays, when talking about high-end chain restaurants, people usually think of South Beauty or something like that. In fact, there is one that is earlier than South Beauty.
At this time, 17bx*wx* Zhang Si. Called Hunan and Hubei Qing, it focuses on official business and business reception. It was listed on the market in 2009 and became the first private catering company.
So what is official reception?
It’s just food and drink with public funds!
With the subsequent strict ban on consumption by the three publics, the love business in Hunan and Hubei plummeted and never recovered.
Ge Yansheng politely ordered two dishes, and Yao Yuan added four more, including six dishes: steamed fish head with pepper, Jingsha turtle and braised native chicken pearl meatballs, pot-braised sea cucumber fish maw, etc.
From the perspective of ordinary citizens, a meal of more than 1,000 yuan is too expensive, but for other groups, it may be too cheap, not high enough. The two chatted, Ge Yansheng kept guessing, and he was not an important person.
What should I do? But the other party didn’t care about the work, and talked about it for a long time. After all the dishes were served, Yao Yuan said: "Teacher Ge,
I heard that CCTV started reforming this year, but I don’t know what the reform method is?”
"Actually, there is nothing that these news have reported. Ge Yanzheng has nothing to hide," said. "In terms of large channels, except for 1 and 6 channels, they will all follow the commercial operation route in the future.
From the convenience of small columns, we are now launching 10 high-quality columns on a pilot basis and letting them be responsible for their own profits and losses; at the same time, we are implementing an elimination system and eliminating the bottom 10 columns as a warning to the next level.
Then from now on, won’t success or failure be determined solely by ratings?
"That's right. There are several cultural programs in Taiwan, such as foreign language teaching and reading digests. Basically no one has read them. They will definitely be eliminated in the first round.
"so……."
Yao Yuan nodded and asked: "Except for the 10 pilot columns, other columns want to be put into commercial operation. Is there any way?"
It should be possible, the direction of reform in Taichung is this... Ge Yanchong paused, this guy really wants to make some sacrifices,
I couldn't help but ask Mr. Yao about this. Is he interested in developing into the television industry? I can't talk about development, but I have some ideas in my mind. I watched your "Starlight" not long ago, and many places coincided with each other.
So please come out and have a chat."
Yao Yuan poured wine for him and said with a smile:
“‘Starlight Infinite’ invites lesser-known singers to compete, and the judges give scores. The idea is great, but I frankly say it’s not very targeted.”
"Speaking!"
"First of all, who is your program for? For professionals? There is already a Youth Singing Competition, and "Starlight Infinite" is not as good as the Youth Singing Competition.
For young people? Young people like big stars. You are not inviting big stars to watch for middle-aged and elderly audiences? They like popular tastes. Your strictness is also a little bit unpleasant. These three groups
, you have to catch something, right?”
Ge Yan weighed his appearance as embarrassing.
He knows that his qualifications are limited. He has a background in youth singing competition production and has been passionate about the "singing competition" model his whole life. He has no creativity and can only imitate cats and tigers.
Success in the future was just a matter of accident. There were many reasons for them when they first met, and the other party pointed them out. He looked a little embarrassed and defended:
"Our production costs are low and cannot compare with the Youth Singing Competition. Moreover, since we are a competition show, we have to find unknown singers and famous singers. Who would be willing to compete? It would be a loss of status."
Have you never seen "I am a Singer"?
Not to mention celebrities playing games, even the audience has professionals. The people on the stage are singing fast songs and slow love songs. The people in the audience close their eyes and are intoxicated. They cry sadly. Those who cry loudly are given an extra bag of fertilizer. This is the crux of the matter.
Now, it’s awkward to be stuck in the middle. You said that the production cost is low and you can’t go up. Why not go down? Why not move closer to the common people? To be precise, move closer to the middle-aged and elderly audiences in small and medium-sized cities and rural areas.
Don't pursue any celebrities, just dig into the grassroots, find farmers, workers, and small clerks. Let them stutter nervously on stage and make fools of themselves. Let them show their local characteristics, let them hide their secrets and become a blockbuster.
The time span should be long, so as to continuously stimulate the enthusiasm of the audience, and the rewards of the competition should be heavy. For example, we should hold a weekly competition, a monthly competition, and an annual competition. Next year, we will compete from beginning to end, and the winner of the annual competition will go directly to the Spring Festival Gala stage!
Ge Yanqing couldn't help but take a sip of wine. The pepper fish head in his mouth became more and more hot when mixed with white wine. A thin layer of sweat instantly appeared on his forehead. He asked: Mr. Yao, is this what you think?
"What do you think?"
"I dare not say that it will definitely work, but this idea is great! Ge Yanzheng became more proactive and introduced: "If you want to do a program, CCTV can outsource it.
The first one is that you are solely responsible. The station does not care about anything and only broadcasts it. It will not spend money to buy it. Instead, it will exchange advertisements for the program copyright and it will also belong to you.
Second, we ask you to help create some content in the form of entrustment, with cash compensation and the copyright belongs to us.
Yao Yuan didn't plan to invest too much energy. It would be too troublesome to handle it on his own and he didn't have enough manpower. A cooperative relationship would be enough.
"In this way, I don't like the commission relationship. I like that we are a cooperative relationship and the advertising revenue is divided."
"this"
Ge Yan thought for a moment and said:
"It's not without precedent, but the quality of the program must be good. If you are sincere, I will make a plan first. If the leader agrees, we can shoot one episode and make a sample. If the leader thinks the sample is good, then everything can be discussed easily."
"Then how is the production fee calculated?"
"Well, Taili will approve the budget according to the plan, but if you want to be the most sophisticated, you still have to pay."
"Can!"
Yao Yuan was very happy, raised his glass and said with a smile: "Then I wish us success!"
“Wish you success!”
Ge Yanzheng was super excited and was already imagining how he would turn over.
This program is of course "Avenue of Stars", which ranks among the top ratings all year round. It is based on the vast number of middle-aged and elderly viewers in the urban-rural fringe area. The advertisements either sell soy sauce or fertilizer...
The early host was Lao Bi.
After Lao Bi was deceived, he was replaced by Zhu Xun and Nigmat.
It is said to be about tapping the grassroots. In fact, from the first season, Abao, the winner of the first annual competition, was portrayed as a sheepherder, wearing a white sheep belly scarf and singing "Shandandan Blooms Redly"
But he was actually a professionally trained singer who had sung in a bar and was signed to a company. He was later found out.
It was banned. The second one was Phoenix Legend.
When they introduced themselves, Zeng Yi and Linghua both said that they were "working in Shenzhen Electronic Broadcasting Company"
What a nonsense, they had signed a contract with the company a long time ago, and everyone later knew the truth, but with such double standards, Phoenix Legend would be fine. Of course, "Avenue of Stars" has also tapped real grassroots, such as Brother Dayi.
Zhida, Zhixiao. Yao Yuan likes to eat dumplings, but he prefers to make a meal of dumplings just for this bit of vinegar.
(besides……)
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