One is established three years ago, has considerable strength in domestic e-commerce, and has just successfully raised funds;
One is the Maiwo Shopping Mall that has transformed from a virtual community into a female Bodhisattva’s golden body protection that boosts sales.
No one expected that just one day later, it would be like this.
"Love Letter" was only launched online yesterday afternoon and has sold more than 10,000 copies. Today it will spread even more widely and break its own record.
The conference room was silent.
The path before Zhuo Qiang was clear. One was to continue with his own promotions, call it a day after seven days, and shamelessly pretend that nothing happened. The other was to increase the stakes and continue the fight. Lei Jun and Lin Shuixing pondered, and everyone looked at them eagerly. Looking at it, I always felt that the two of them were hesitant to speak. No one knew whether they were advancing or retreating, following or not, before they spoke, but they were still not afraid.
This situation is often called Schrödinger's Pelosi...
Being airborne and spending the night, the old witch is like a peripheral person.
There were several people nearby, facing the computer, constantly placing orders in Maiwo Mall, intending to study their opponents' new tricks, such as randomly packaging a book;
For example, the launch of a surprising product like film, which happened to be a hit, is partly due to "Collection 2003".
At this moment, a person suddenly said: "Their red envelope probability has been adjusted!"
"What's the probability?" Lei Jun asked.
"The probability of cashback and withdrawal. You will get a red envelope after placing an order yesterday. You will get a red envelope after logging in today. If you place an order, you will get a cashback and withdrawal if you win once in two times.
“Cashback and withdrawal?”
Lei Jun sat down, operated the computer, and verified it himself.
I casually placed a small order, and after it showed success, there was a huge "Draw a red envelope to get cash" below. Then click on it, and a rough little animation, the red envelope exploded: "94,610 people opened the red envelope with you!"
“Congratulations on being selected as the cash withdrawal king, open the red envelope and withdraw cash immediately!”
Lei Jun took a look, and another red envelope popped up, and he clicked on it.
"Congratulations on getting the qualification to withdraw 100 yuan, we will initiate a withdrawal for you soon!"
There is also a list of online names below:
"xxx, withdraw 100 yuan!"
"xxx, withdraw 200 yuan!"
I am!
The veins on Lei Jun's forehead were tight. Maiwo is so big, do you really want to spend money? I haven't heard that they are financing, so they are using their own money to spend? That kid named Yao is crazy!
He'll order more.
"Maiwo Mall will give you a direct train for cash withdrawal, and the amount will reach 99.9 yuan!"
"Congratulations on getting the good luck card!"
"I'll give you three lucky draw chances!"
Lei Jun clicked.
"Congratulations on winning the lucky bag and getting 0.04 yuan in cash. You already have 99.94 yuan, and you are only 0.06 yuan away from being able to withdraw cash!"
"Sending you a luck card!"
"You get 0.03 yuan! You can withdraw cash with only 0.03 yuan difference!"
"Send you gold coins to exchange!
"You get 0.02 yuan! You can withdraw cash with only 0.01 yuan difference!
Lei Jun is so excited!
Considering the current software and hardware facilities, in order to ensure that the page runs smoothly, only a small animation is used at the beginning, and the following is basically text.
But his blood was still boiling, and the inherent free-prostitution psychology in human nature rushed straight into his brain. The words 99.99 washed his body and mind. At this moment, he only had one thought: "We must get 100!"
But the lottery was gone, and Lei Jun clicked again.
"Maiwo Mall helps you succeed, you have entered the super easy cash withdrawal mode!"
"Invite your friends to place an order and you will get a lucky draw opportunity. Please confirm whether to fill in your bank account!"
This is not the Internet, this is psychology. A series of bombs that few people today can stand. Every sentence is like a devil, constantly tempting you into the abyss. Especially there is a time limit below:
"Cash expires after 23:59:55!"
Lei Jun was not exempt from this. He followed the guidance and sent the invitation link to a person's QQ account, saying: "Click on it!"
"Clicked in!"
“When you enter, you will find recommended products and various coupons.”
Please place an order and try it!”
"It's over!"
Lei Jun looked at his again, and sure enough, the red envelope exploded again.
"You successfully invited a friend and got a lucky draw chance!"
Congratulations on winning 0.003 yuan!"
Everyone in the conference room was silent, and their expressions were all very exciting. After a long time, Lei Jun sighed and uttered two words: "No injustice!"
"Yes, not unfair!"
Lin Shuixing also nodded.
Chen Nian continued: "Marketing and promotion is a masterpiece in the contemporary era. We all underestimated Mr. Yao."
"It's not just contempt, it's simply self-righteousness!"
Lei Jun stood up, quickly adjusted his emotions, and issued instructions one after another: "Find a group of people to focus on the order just now, and I will see if I can withdraw the money!"
"Immediately modify the homepage, omit all unnecessary content, and imitate their recommended products. They call it the best selection, and we call it the best selection."
"It's good to sell books in random packages, let's try it too." Bao Leijun is known as the Internet's most technologically savvy boss, but Xiaomi has also copied all kinds of things, and has itself been plagiarized by others. In entrepreneurship, business wars, if the moral threshold is too high, don't do it.
Doing business.
As long as you make a lot of money, no one will be dirty.
Lin Shuixing listened and added another one: "Recommendations on the home page are not enough. We launch one product every day for only 3 yuan, so we can still fight."
"Okay, make arrangements immediately!"
No one said to give in, even if it means burning more money. Once you give in, not only will you be laughed at in the industry, but investors will also lose confidence, and you can still have an attitude if you work hard. Lei Jun is experimenting with cashing out red envelopes.
There are also cashback bonuses.
The cash back red envelopes are different. They claim to get 100 back if you buy 100, but the special ones are all coupons and vouchers, and you still have to spend money.
They do give you money back. If you come here to sign in every day and do tasks every day, you can get a few cents. When you accumulate a certain amount, you will really be paid.
The cash-out scheme requires transaction volume, while the cash-back scheme requires not only transaction volume but also daily active users.
You come to sign in every day, and this is your daily activity! Commander Yao cannot refuse to give it at all, because that would be false advertising, and customers will hate it, so he has to give some to appease people.
When Lei Jun's subordinates spent more than 40 people and finally successfully cashed out 100, they didn't care anymore.
More than 40 people have placed orders, do they still care about the 100?
Dangdang.com.
Li Guoqing also tried some of the routines of Maiwo Mall, and couldn't help but feel sympathy for Mr. Yao. Of course, he thought it could be simpler. Business war is about having strong martial ethics! Taobao.com.
Lao Ma took the time to pay attention and also experienced the red envelope routine personally. He nodded frequently, awesome!
eBay.
Oh, eBay doesn't matter.
December 3rd.
Zhuo Zhuo once again took action. Not only did he imitate a cat or a tiger, he also imitated a wheat nest. He also created his own initiative and launched an activity of "Ten items a day, get every dollar you get".
In an instant, it attracted many users.
December 4. At this time, Zhang Si
Maiwo Mall has taken up the offer and finally offered super low prices, including 20% off selected books and DVDs!
There is no duplication of previously discounted items.
There will be no movement in Zhuoyue, I can't afford to keep up, and I can't bear to spend any more money.
Domestic e-commerce companies have been in business for four years, and they have never had a big fight, because the Internet went into recession soon after they were established, and they couldn’t afford to fight if they didn’t have money.
Now that the Internet is recovering, I never thought that a newly born guy would take the lead and demonstrate to everyone what fighting is.
Users from both companies were also busy, looking left and right, dizzying.
At first, Joyo was cheap, but once Maiwo came up with various discounts, Maiwo became cheaper again. After buying Joyo for 3 yuan, I bought it again, and finally Maiwo was directly discounted by 20%! Zhida Zhixiao
Everyone has to calculate, product price + shipping cost, which one is cheaper if one person buys it alone or if everyone buys it together?
It can be regarded as an early experience of the atmosphere of Double 11 in future generations.
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