Qian Wensheng had just finished the mid-level meeting and returned to the office, with the key points of the meeting lingering in his mind.
Just last month, NetEase's stock price fell from 15 US dollars to 64 cents, almost delisting, and news that Ding Lei wanted to sell NetEase was rampant.
Qian Wensheng knew the inside story. The boss really wanted to sell the company. The buyer had already been negotiated at that time, but as a result, there were problems with the financial audit and it was ruined.
People inside the company were panicking, and Ding Lei came out to take charge of the overall situation. Instead of selling to NetEase, he was able to calm down and run the business well, so he made two plans.
One is the development of an online game, originally called "Journey to the West", but later changed to "Westward Journey", with Stephen Chow as the spokesperson.
The result failed.
Because Ding Lei wanted to embed the game client into the browser and turn it into a "web game". But with the technical level at the time, players would be stuck.
Fortunately, the mistake was quickly corrected and one of the most successful games in NetEase's history was launched the following year, namely "Westward Journey 2".
The other one is "Fantasy Westward Journey".
As for the second plan, it is Monternet's SMS service, including news, stock market, cars, dating, weather forecast, etc.
Qian Wensheng is in charge of one of the columns, called the "Extraordinary Men and Women" SMS Dating Club. You can become a member for 10 yuan.
"I have applied for promotion resources, please pay attention to follow up."
"OK!"
"Baidu has done a bidding ranking, let me ask what's going on."
"Baidu won't search for us anymore?"
"Yes, but I built a special search website myself."
There were several people under Qian Wensheng who worked on this "Extraordinary Men and Women" column. Through everyone's efforts, it was completed as quickly as possible.
It was the first time for him to be on his own, so he was excited and nervous, for fear of missing something.
At this time, an employee reported that Balabala talked about bidding rankings, and suddenly looked worried: "Boss, I just searched and found a dating club."
"What? Did you use Baidu to find it?"
"right!"
Qian Wensheng's heart skipped a beat, and he quickly opened the browser, entered baidu.com, and logged in to this search website that was officially launched not long ago.
Then enter "SMS Dating" and click.
brush!
The first one on the list is [Love Dating Club]!
Hiss!
What are you afraid of? This is an oversight!
What Qian Wensheng was most afraid of was that this thing was created by Sohu or Sina. It would be a bloody battle. But when he clicked in and took a look, he saw such a rough and crude page.
“Oh, little website!”
He breathed a sigh of relief, and when he looked again, he found a NetEase advertisement.
Oh, or your own SMS alliance?
Then there is no need to worry. Who doesn’t know that SP eats meat and SMS alliance eats soup? Compared with content, publicity, and traffic, it is 100% inferior!
"Now let's talk about the bidding ranking. Can we still buy it?"
"Yes, but if someone registers the keyword first, our price will have to be higher, and then we will be ranked first."
"Buy! We have a generous publicity budget."
The employees were busy. Qian Wensheng looked at the screen and couldn't help but investigate further. This looks good!
The popularity stars, photos, lottery draws, and the number of people online all show from head to toe that although this is a small website, it is an extraordinary website.
"You know how to do it, you're a little clever."
While watching, Qian Wensheng compared it with "Extraordinary Men and Women". The framework is basically the same, but this website is very good at playing tricks and attracting popularity through very small activities.
"It's a pity that you don't have much capital and you are naturally incompetent against the big ones. Make some money!"
He looked at the website with the eyes of a senior in the industry and made a few casual comments, but then his eyes narrowed and the mouse stopped at a certain position on the screen.
There are two words written there: close friend.
Qian Wensheng's expression became serious. He repeatedly looked at the rules and related members of close friends, and he couldn't ignore the crazy netizen messages below.
A layman watches the excitement, an expert watches the door.
Internet products ultimately have two goals: retaining users and making users spend money.
For more than 20 years, various companies have racked their brains for these two goals, and the routine has been played to the extreme. In a simple sentence: "I will never directly give you the core thing, and will always make it difficult for you to get it, but still leave hope."
"
The same goes for close friends.
It was commonplace in later generations, but now Qian Wensheng thought about it, and the more he tasted, the more delicious it became.
"First attract members, and then use close friends to further screen out core users, thereby enhancing the status of popular stars and maintaining a sense of interaction and mystery..."
Hiss!
The person who created this website is a talented person!
Qian Wensheng opened his own "Very Man and Woman" again. In comparison again, "Very Man and Woman"'s page design, supporting customer service, publicity resources, etc. were all inferior to the other's, but only, it was not as interesting as the other's.
Boring, too bad!
"..."
Qian Wensheng weighed the two websites, his expression changed, and he suddenly seemed to have made up his mind. He called a technician: "Wait a while before it goes online. There is a function that needs to be added."
"What function?"
"Don't let members see all the mobile phone numbers at once. We should reflect the special features of certain members...just call them [very good friends]!"
"Okay, let's finish it as soon as possible."
Qian Wensheng was completely relaxed this time. He knew this was called "learning from", but it didn't matter.
The Internet is originally about you copying me, and I copying you, and no one can blame anyone. You have to survive hard, and you will die if you can't. This is competition.
"Why……"
He once again looked at this small and broken website with the eyes of his seniors and superiors, and shook his head: "The Internet is not that easy to build."
…………
Newspaper agency, entertainment news department.
While a certain reporter was away, Yao Yuan was messing with the computer again.
Yu Jiajia in the back is holding an egg tart, which he bought on the way to work. Ever since he entered the department, he has been very attentive to Jiajia. If it weren't for the age difference, he would really think that he would pursue her.
"The effect is not as good as expected, but it's not bad. After all, Baidu just came up with this thing."
Yao Yuan looked at his club. Recently, the number of visits and member registrations had increased like a small wave, with the highest number reaching 210 people on one day.
I also looked at the China Performance Network, where there is a variety of performance information, mostly from Beijing, with only a few messages, but they are all praising the performances, and complaining that there is too little information from other places.
"Everything is going in a good direction, I am very happy."
Yao Yuan was in a happy mood, but as he was browsing, he suddenly saw a message from BBS:
"NetEase has made a very good guy and girl who are also dating. I went to take a look and saw that they copied it!"
"I also read it. Although the website is beautiful, it is not as good as here."
"Isn't that very good friend a close friend? I wouldn't recognize you if you changed your vest??"
"ha!"
Yao Yuan was happy. He didn't care about the gender difference, but he was amused by the vest.
This meme comes from the 2000 skit, "What are the steps to put an elephant in a refrigerator?"
"Hey, in this era, I don't know whether it's retro or innovative. I have good intentions towards the times, but the bright moon shines on the ditch, damn! I just remember the fun."