"Last year, only a dozen celebrities participated, and it was in a small bar. To be honest, it was quite shabby. This year, I have been contacting you since the beginning of the year, and I have lost my temper, but not many people are willing to come."
It was Su Mang who spoke.
She is in her early 30s. She studied music and somehow started a fashion magazine. This person has nothing to do with fashion. She still has the temperament of a salesperson after working in the industry for more than 20 years.
"Mr. Xiong said that this kind of charity dinner requires the cooperation of celebrities, brands, enterprises, and media. I can bring a few brands over, and I can also find a few entrepreneurs. I also know some celebrities, but there is nothing I can do about the media.
.”
Aunt Zhao continued to pick up food for Yao Yuan and said with a smile: "Mr. Yao takes the initiative to cooperate. I wonder if you have any suggestions?"
Okay, okay, stop pinching!
Yao Yuan was a little supportive and asked first: "How many celebrities are there that we are sure we can invite?"
"Thirty, maybe."
Su Mang was very proud, but the other party shook his head: "Too few! Only eighty can do it."
"Eighty?!"
Sister Su was shocked and thought the other party was bragging.
“We need to treat the charity night as a brand, and the venue must be luxurious. In addition to guests, we also sell tickets to allow the audience to enter. The auction alone is too monotonous, and we need to add some performances.
Charitable projects must be carefully selected and cannot be completed by auction. They must have follow-up follow-up and even create exclusive programs. This requires cooperation with TV stations.
Furthermore, you can also put celebrities' personal belongings for online bidding, so that netizens will have a sense of participation and will naturally pay more attention..."
There are countless ways.
Yao Yuan made a few casual remarks and said: "Celebrities don't want to come. First, they don't have any sense of charity, and second, they don't see the benefits. The benefits they want are nothing more than money and fame.
You don’t have money, but you can have fame.
Traditional media don't pay much attention to this kind of activity, and even if they report it, it will only be a small section. But it is different online. Let celebrities experience the benefits of online communication and give them some sweetness.
I’d like to take over the promotion activities of this charity night!”
"What kind of promotion method?"
Immediately, Commander Yao started talking like this, and their eyes became brighter and brighter, and at the same time they were very curious.
In this club, Aunt Zhao has met many traditional entrepreneurs. They are courageous and capable, but they are full of an old traditional attitude.
Yao Yuan, on the other hand, is young and active, and his thinking is at the forefront of the times, completely different from those old men.
Why are future stars so keen to participate in Harper's Bazaar Charity Night?
Because later generations of celebrities are closely integrated with fashion, luxury endorsement is a resource that every female celebrity dreams of. By participating, they can show their face in the fashion industry and get to know brand executives and entrepreneurs.
Not many of them really come here for charity.
However, in 2004, fashion had not penetrated so deeply into the entertainment industry. These people really had no reason to participate, so Yao Yuan helped them find a reason:
You can become famous if you join!
He wanted to cooperate, and Aunt Zhao and Su Mang welcomed it very much. Charity night was a new thing, and they didn't know how to do it - and they didn't know it later. It was as noisy as a vegetable market.
Today, Yao Yuan really couldn't eat the meal, so he simply praised Aunt Zhao. He made her flowers tremble, her eyebrows were coquettish, and she really showed some of her youthful charm.
It is necessary to communicate with each other, and the outer room is also divided into whose outer room.
She is called a lady!
………………
The next day, Yao Yuan called a meeting.
He first reiterated the development route and said: "At present and even for a long time, we have only two development entities, one is social networking and the other is e-commerce.
Everything we do now serves the two cores.
Whether we do this activity or that activity, the ultimate goal is to attract users, either on social media or on e-commerce.”
"I have a new task assigned to you recently.
I had a preliminary conversation with Harper's Bazaar, and Harper's Bazaar has a close relationship with luxury brands and will recommend several products."
"Are they sold in the mall?"
"No, no, these products are all looking for mainland spokespersons, or have just been finalized and not yet announced. We are going to hold an event..."
Yao Yuan wrote four big characters: "Goddess Maiwo!"
"Maiwo Goddess Selection!"
"Female celebrities from across the Taiwan Strait, three places and even abroad are all posted for netizens to vote for. The rules can refer to the World Cup, qualifying rounds, group matches, quarter-finals, quarter-finals, etc.
The top two are finally selected.
Then, two of these products will be announced, and I hope these two female celebrities will be their own image endorsements!"
"Oh, I understand!"
Liu Weiwei said: "The goddess was chosen by the product, but netizens didn't know it. They thought it was Maiwo's influence that allowed the goddess to get the resources. At the same time, we invisibly promoted the brand, killing two birds with one stone."
"It's Sande!"
Yu Jiajia said: "Let me give you a little sweetness first, so that everyone can see the influence of online communication on celebrities. Then it will be much more convenient for me to invite celebrities to join us. The same goes for charity nights."
"It's four points!"
Wu Jundao: "We can set rules so that only those with real names can vote. This can also promote classmate registration."
"anything else!"
Han Tao said: "If you take out some money and vote, you can share the cash. Then there will be various discounts in the mall. You can also sell more things. Personal belongings of celebrities can also be put up for bidding."
ha!
Yao Yuan is happy, you all learned to answer quickly.
The mall is embedded in the community and must be developed together. Interrelation is the last word. If this event is successful, it can promote the further development of many things.
This event is naturally the selection of the "Tiger Fighting Goddess" which is quite famous in later generations.
Hupu is the largest sports forum in China and also has daily life. In 2016, the first Hupu Goddess Selection was held.
The first champion was Alyssa Chia, the second champion was Qiu Shuzhen, the third was Tong Liya, the fourth was Liu Yifei, the fifth was Gao Yuanyuan, and the sixth was Li Qin.
Gao Yuanyuan is the most awesome. She has been the runner-up for four times and finally won the championship in the fifth. Hupu even specially sent her a banner.
The rule is that those who have won the championship cannot participate in the selection again, so she did not participate.
Hupu is not a top forum, it can only be said to have a certain influence, but the interesting thing about Hupu Goddess is that it fully demonstrates the straight male aesthetic!
"Okay, now that you understand everything, let's start quickly!"
"Remember, activities that only achieve one effect are the least cost-effective. You must..."
“Gather the wool in many ways!”
Everyone said in unison.
Commander Yao was very happy, he got my true biography!
He announced the adjournment of the meeting, dealt with matters for a while, and had lunch. At about two o'clock in the afternoon, his subordinate reported: "Mr. Yao, we are here!"
"good!"
Yao Yuan put on his glasses, his leather shoes were so polished that flies could slip off them, and strode into a small and exquisite reception room, which was specially used to receive distinguished guests.
There were several people sitting inside, who were the employer's negotiation team.