In 1991, CCTV's "Economic Half Hour" suddenly broadcast a temporary program live: "Commemorating International Consumer Rights Day - Special Gala for Friends of Consumers".
Since there was no preview, more than 6,000 rights protection calls came in, and the program crew was in a panic. Even because the call could not be received, a retired cadre directly carried the washing machine to the door of CCTV.
Back then, fake and shoddy goods would be everywhere, and the people would be miserable. Unlike now, the fakes are more real than the real ones.
Faced with such an urgent demand for rights protection, CCTV struck harder the next year, exposing eight key cosmetics companies including Xiafei.
After being exposed, Xiafei's first reaction was not to apologize, but to file a complaint with the Ministry of Light Industry, saying that the program crew had destroyed famous brands and brought down national industries.
It even alarmed the central government.
Finally, Xiafei made corrections.
In 1993, in order to build momentum for the 315 Party Gala, the central government directly sent more than a dozen ministers to attend the event.
The conference was really powerful, petitioning for the people, promoting the construction of the legal system, and even investigative reporters reached their peak period. There was once a reporter who traveled to nine provinces and investigated for four years in order to uncover shady companies.
Once named, he will be punished at least by rectification, or at worst by being imprisoned.
But I don’t know since then, March 15 has gotten worse and worse, and it became a joke in 2013.
Peter Ho posted a Weibo post, originally intended to criticize Apple for its post-sales discrimination, which was followed by the sentence "distributed at about 8:20".
A famous joke of the year.
This shows that the entertainment aspect of the party has been enhanced, the commercial aspect has been enlarged, and the original intention has been lost.
To this day, companies don't care about exposure, they just apologize, and they still go their own way after apologizing.
Of course, in 2004, March 15 was still very influential. Guo Zhenxi called specifically to ask him to check out the party. Yao Yuan kept remembering to see which direction the trend was today.
Zhang Yin was also interested. Barbecue was a bit greasy, so she cooked a pot of hawthorn water and watched TV while cuddling.
The hosts are Li Yong, Wang Xiaoya and five others.
The names on the front are scary. CCTV jointly launched it with the National People's Congress Legal Affairs Committee, the Supreme Court, the Ministry of Public Security, the Ministry of Justice, the Food and Drug Administration and other authoritative departments.
The first revelation was the overuse of antibiotics.
First, I showed a newsreel, collecting real cases of deafness and amputation caused by the abuse of antibiotics. Even in a school for the deaf in Guangzhou, half of the 516 students were deafened by the abuse of antibiotics.
"Tsk!"
Zhang Yin, a girl, was quite sympathetic and said: "I have seen many people older than me, and they have those kind of tetracycline teeth. Do you know about tetracycline teeth?"
Tetracycline is an antibiotic commonly used in the 1960s and 1970s. One of its side effects is the graying and blackening of teeth. It is rare after the 1980s and almost non-existent after the 1990s.
"Sometimes antibiotics can't help. After all, medical conditions are backward. It depends on the specific situation. Of course, misuse is definitely not allowed."
Yao Yuan shrugged, not interested in this question.
After enduring it for a long time, the second phenomenon began.
"..."
Yao Yuan sat up, drank hawthorn water, and stared at the picture on the TV.
SMS scam!
Bulk text messages are flooding, spam, and pornographic text messages are annoying!
It is difficult to unsubscribe, fees are deducted inexplicably, and complaints about text messages account for more than 70% of the entire complaints volume of China Mobile!
Then it was extended to the Internet, and a newsreel was shown: a 17-year-old boy died suddenly after fighting fiercely all night in an Internet cafe; three minors robbed and killed just to play games online.
"Every time we grab money, we go online. At least 60 yuan out of 100 yuan is spent on the Internet. I feel like I have an addiction, just like taking opium. I really want to go online. When I have no money, I have to find some ways to find some money.
Go online.
“I feel so miserable every day if I don’t go online, and I want to touch the keyboard.”
"I started playing simple games in an Internet cafe, but later I found that shooting and killing games were more fun..."
The third one is about farmers’ rights protection, and the fourth one is about automobile consumption rights protection.
Yao Yuan stopped reading and sighed: "The superiors are going to crack down on text messages!"
"Didn't it get renovated last year?"
"Last year it was targeted at the SMS Alliance. This year it seems that the whole thing will be rectified. SMS will not be so easy to do in the future."
"Then why are you sighing? Didn't you change tracks long ago?"
"After all, this is what I started my business with, crocodile tears!"
Yao Yuan smiled and said: "I pay more attention to the Internet. Believe it or not, after reports like this on March 15, more and more parents will regard the Internet as a disease. In the future, if their children are addicted to the Internet, they will be sent away
To treat a disease.
If anyone questions it, they are right. On March 15, they said that surfing the Internet is an addiction. Is addiction not a disease?!"
"Um……"
Zhang Yin frowned and thought for a long time, then said: "I can't understand people who are addicted to the Internet, and I can't understand people who think their children are sick."
"It's normal. There are so many people in the world, so it's not strange to do anything."
Yao Yuan drank hawthorn water and found the time node again. Just like the colorful bell, reborn people rely on nodes to do things.
It was on March 15 this year that the horn sounded, triggering a series of chain reactions:
E-sports game programs "E-sports World", "Gamer Stuff", "Gamer", etc. have been suspended;
The department began to censor imported games. Yes, they were not censored before. As a result, games such as "Command & Conquer 3 - Generals", "Fantasy Mahjong Hall", and "Resident Evil" were banned;
In the online games we see now, blood is green and black, clothing should not be too revealing, fights should not be too violent, etc. These are all the roots planted by this storm.
Another thing is that due to too strict censorship, casual games such as "Crazy Tank" and "Bubble Hall" have become popular.
There is nothing forbidden about casual games, right?
"..."
Commander Yao rubbed his chin, waiting for the e-commerce to get on the right track and the community sprint to be completed, it would be time to open up a gaming track.
"Audition" is good, it's a healthy entertainment, there's nothing wrong with it except using the space bar, and it can also be linked with Shen Ke's non-mainstream, love-buried family.
………………
On March 15th, Commander Yao was eating melon and watching a show.
SP was trembling. Who among these people has never sent spam text messages? Who has never tricked users into subscribing? Sure enough, almost immediately following the pace of the party, standardized measures were immediately introduced:
The registered capital of an SP enterprise must be more than 10 million!
Those operating across provinces must apply for a separate license!
This threshold caused a large number of small and medium-sized SPs to die suddenly.
Although 99 does not engage in SMS, the ring tones are SP. Hurry up and increase the registered capital and apply for a license.
But at this time, the guys who mocked Yao Yuan last year for being a "cowardly kid with no guts" began to lie to him one after another. No one was sure whether he was fooled, whether he had predicted it in advance, or just got lucky.
Zhou Yunfan called specifically: "Haha, you are such a thief!"
"No, no, I'm sweating too. What do you think... Oh, I feel really bad. Is there nothing wrong with TOM?"
"TOM is fine. They are preparing to go public. It doesn't matter if you text or not. But my friend, Wang Leilei, the president of TOM, is very interested in you."
"Okay, I just want to get acquainted."
"Okay, let's have dinner another day."
(There is a one-click group addition at the end of the article, so feel free to join if you want. Since writing this book, I have joined at least 5 groups!)