Xu Shijia, a native of Hangzhou, has become accustomed to the bad spring wind blowing through the capital, bringing up fine dust. She turned her head in time and covered her mouth and nose.
It's afternoon now. He has just had a meal at a KFC and is about to go to a film and television company called Huayi.
Xu Shijia is an employee of Taobao and is stationed in the capital to be responsible for marketing here.
Alibaba completed Series A financing in 1999, US$5 million; Series B financing in 2000, US$20 million; and in February this year, it completed Series C financing, US$102 million!
Although the money has not come in yet, my soul is already rich and powerful.
Its mortal enemy eBay has long since bought out e-commerce advertising from Sina, Sohu, NetEase and other portals and signed exclusive agreements. For seven months, Taobao was unable to promote on this very important channel.
Therefore, Taobao changed its strategy and switched to offline advertising, preparing to advertise in subways, bus bodies, street signs, light boxes and other places in major cities.
Everything went smoothly in the Yangtze River Delta region, and the Central Plains was also okay.
But after crossing the Central Plains, reaching Beijing-Tianjin-Hebei and the Northeast, especially the core city of Beijing, Taobao cannot enter at all, and offline promotion has long been preempted by Maiwo.
"..."
As Xu Shijia walked along, she could see subway stations, bus stops, and car bodies with advertisements for Maiwo.
He was very depressed when he saw it, and the work was not going smoothly. The only consolation was that this broken website also took advantage of eBay's loopholes and successfully allowed Maiwo Community to log in to the portal advertising.
eBay is so disgusting!
But there is no way, you signed an e-commerce agreement, and it did not say that the community cannot advertise.
"call!"
Another gust of wind and sand blew by. Xu Shijia covered her mouth and nose, jogged a few steps, and stepped onto the steps of a building, which was where Huayi was located.
He looked up at the building, feeling quite proud in his heart. No matter how much money you had, you would never think of finding a platform for a New Year's film even if you had the geographical advantage?!
It’s only March now, and news about Feng Xiaogang’s movie has just been released, and everyone is waiting to see it, but we at Taobao have the courage to come directly to cooperate!
Yes, the purpose of his trip was to place an advertisement in Feng Xiaogang's new film.
"Mr. Xu, please wait a moment, Mr. Wang will be here soon!"
"good!"
Xu Shijia found Huayi Company, sat in the reception room, and looked around briefly. It felt like it was no different from other companies. It was an office area with grid tables, and there were no celebrities coming and going as expected.
Look up Zhang Guoli, bow down Fan Xiaopang...
Not long after, Huayi's second-in-command Wang Zhonglei came in. He was fair and fair, a little short, with a bit of lust in his eyebrows. He stretched out his hand and said with a smile: "Mr. Xu, I'm sorry, I happen to have a meeting."
"It's okay, it's okay, I just arrived."
Wang Zhonglei didn’t know much about e-commerce, but he knew that the other party was in the Internet business.
In the eyes of people in the traditional industry, these guys who work on the Internet do not understand, and think that the other party is inscrutable, and the second one is jealous. The money blows in like a strong wind, and they raise tens of millions and hundreds of millions at every turn.
Very much like the nouveau riche of the 1980s.
That’s hundreds of millions!
How many years does Huayi have to work and how many movies does it take to earn hundreds of millions?
After chatting for a while, Xu Shijia explained the purpose of his visit. He wanted to place an advertisement in Feng Xiaogang's new film. He thought he would be successful. Unexpectedly, Wang Zhonglei looked strange at first, and then showed a hint of embarrassment.
"Does it have to be a film directed by Feng? We have many projects this year, including Stephen Chow's "Kung Fu", Tong Dawei, Li Bingbing's "SMS", Lu Chuan's "Kekexili".
Or you can also use a TV series, there is "The Jealousy", the original work is by Zhu Deyong.
Do you know Zhu Deyong? He is the one who painted "Pink Lady". "Pink Lady" is so popular, "Vinegar" must not be bad either. Moreover, this drama is modern and the Internet is just right!"
Um???
Xu Shijia felt bad and asked: "Mr. Wang, is it possible that Director Feng's advertising space has been sold?"
"Well, it's not a sale, but we signed a priority agreement."
"Can you please tell me?"
"No matter what price you offer, they can increase the price, and if the prices are equal, we will give priority to signing contracts with them. Unless..."
"Unless they voluntarily abstain?"
"right!"
"..."
Xu Shijia had a premonition in her heart, but she still wanted to ask: "Can you tell me which company it is?"
"It's 99!"
grass!
Xu Shijia scolded his father and mother and scolded Yao Yuan, why bother?
It’s not enough that you have dominated offline promotion, but you also want to compete with me for New Year’s movies? Hell, it’s only March, and Lunar New Year movies won’t be released until at least December!
Do you want to curl up like this???
But he can preside over a place, and he is not a kind person. He is just bidding. He said: "I understand the situation. We are very confident in Director Feng's film. Someone will communicate with you later."
"Okay, I'm so sorry!"
Wang Zhonglei sent the other party downstairs with false affection, with an expression on his face as if he was trying to divide the land among the rich. Who made these people who play on the Internet so rich?
…………
99 Entertainment.
Xu Meng wore blue stockings today and stood in front of his desk to report to General Manager Yu: "Huayi said there are bidders coming in, and the price is 2 million."
"Which bidder?"
"Taobao, shall we follow?"
"Follow me, we'll also offer you 2 million!"
"good!"
After a long time, Xu Meng reported again: "They have reached 3 million, can we follow them?"
"Damn it, I used to have to arrest and shoot them for raising prices."
Yu Jiajia didn't want to argue like this and let Huayi benefit in the end, saying: "Slow down for a while, let's discuss it."
As she said this, she stood up and walked into Yao Yuan's office. When she entered the door, she saw this guy standing in a squat position, holding a watermelon in his left hand and a watermelon in his right hand. His face was as pure and solemn as a Bodhisattva.
"What are you doing?"
"Do Tai Chi."
"ha???"
"This is called office exercise. It's windy and sandy outside, and I don't like going to the gym. I practice Tai Chi by myself."
"Blessed is Yin Yin!"
Yu Jiajia shook her head and explained the situation. Yao Yuan did not express his position after hearing this and asked: "What do you mean?"
“You can’t give it too high and replace resources from other aspects.
Taobao is a crappy shopping website. Our biggest advantage has never been e-commerce, but the community. We can use it to promote Huayi’s stars and movies.
Otherwise, just give us a package price and we will invest directly and it will be over!
8 million, investment + advertising, exclusive online copyright for 30 years, resource promotion, don’t you want to get second-hand celebrity goods? Just get all the props from "A World Without Thieves"."
"..."
Yao Yuan thought for a while, nodded and said: "Okay!"
"Then I'll send a message..."
Yu Jiajia walked out and suddenly stopped and said: "By the way, there is an International Radio and Television Week in May, hosted by the General Administration and the Municipal Government. The standards are very high. If we are doing celebrity second-hand goods, we can mix them together."
After she left, Commander Yao continued to hold a watermelon in his left hand and a watermelon in his right hand.
His face was not as solemn as that of a Bodhisattva. His ordinary mind was moved and he was thinking in his mind.
Yu Jiajia talks about investment, but actually he has little interest. This year is a year worth celebrating for the film market, with three Chinese-language films, "House of Flying Daggers", "Kung Fu" and "A World Without Thieves", exceeding 100 million yuan.
"A World Without Thieves" has a box office of 126 million.
The cost + publicity is 45 million, and most of it is recovered through advertising, even if it is a tie.
Calculating the box office alone of 126 million, the final amount was only 40 million. The investors were 6 companies, including 7 companies including Yao Yuan. After a lot of effort, I finally made a few million. What a fun!
But Yu Jiajia’s packaging plan is good and can kill those who want to advertise on the same channel.