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Chapter 248 To do high-quality promotion

 99 Company.

Yao Yuan looked at the computer and checked the news about the Beijing International TV Week.

Sponsored by the General Administration of Optoelectronics and the Municipal Government, and hosted by Beijing Television and the Municipal Radio, Film and Television Bureau, this exchange event has been held since 1989. Many guests from home and abroad will be invited, and many new and old TV series will appear and trade with each other.

He thought about it, he could spend money to sponsor it, hold an auction on the spot, see if there are any good dramas, and buy the copyright by the way.

Next year, video websites will be established together.

"Didi!"

While he was checking it, Yao Yuan's QQ rang, and it was from Liu Weiwei, saying: "The picture has been sent to your email."

"Well, let me see!"

He entered his mailbox and received a picture, which was a kind of P-picture that was very common in later generations. It contained nothing, just a dialog box with some exciting sentences, which were spread in various chat groups.

The masses don’t know whether it’s true or not, they just watch it for fun.

Liu Weiwei was just having fun. She knew how to do some art editing work, helped with photoshopping, and kept asking: "What do you want to do again?"

"What not to do."

"You and I have known each other since we were young. As soon as you stick your butt out, I will know what your shit is. Forget it, I will know sooner or later anyway!"

whispering sound!

We've known each other since we were young, why didn't you say that you've been missing for half your life?

Yao Yuan opened the community and logged into the "Madoujiang" account. Since this account always posted photos of big breasts, the number of fans on this account increased rapidly, almost reaching 10,000.

Then interact with that male account from time to time, creating the illusion of boyfriend and girlfriend.

He posted the picture. The picture was the background of the community chat box, with a few lines of dialogue written on it:

Exploring Li Xunhuan:

"Baby, how many ex-boyfriends do you have?"

"Oh, just tell me, I won't be angry. That's all in the past, we are the most important now."

Madoujiang:

"I don't have an ex-boyfriend!"

"They are all my love mentors."

"I've never been in a relationship. We were good friends in the past. We didn't play together anymore because we didn't have the same ideas."

"So you are my first love! [shy][shy]"

Then there was an aggrieved expression, and the text said: "I don't understand what he thinks, why doesn't he understand me, and even tells me to break up! Okay, I will definitely make you regret it!"

After I posted it, I continued to work on other things. I read it again after about an hour, and I was shocked. There were over a thousand comments!

“Since joining Wowo, my eyes have been opened every day and I have learned a lot!”

"Your logical thinking and extremely serious attitude actually made me think that I was abnormal!"

"+1 upstairs! I often think that I am a psychopath, but today I am wrong, I am a normal person!"

"I don't know what to say at the moment, so I wish this man a good year. I believe you have seen through the vicissitudes of life and that life is short."

Countless people also called friends to watch, and some even saved the pictures and spread them elsewhere.

"A bunch of ignorant guys are making such a fuss!"

Commander Yao despised it. This level would be at most the level of a kindergarten class more than ten years later.

Unless he has no other choice, he always thinks that hard advertising is silly. He thinks that the best way to promote is to promote the media itself and let the advertising flow.

If the cost is still small, so much the better.

Foreshadowing this plot now is also his attempt. After finishing this thing, he looked at the time, Yao Yuan got up and went to the small conference room.

He holds regular "directional" meetings to talk about what to do at the current stage, why he is doing it, what to do in the next stage, how everyone needs to cooperate, etc.

That's how it is today.

The heads of the affiliated companies are all here, Liu Qiangdong has returned to JD.com, and a deputy is here.

“I would like to emphasize the goal at this stage, which is to increase the number of mall users by increasing the number of community users and launching corresponding products.

Let’s each report first.”

Yu Jiajia first said: "Most of Huayi's stars have agreed to settle in the community, and 7 have already settled in, bringing the total to 18.

Han Han and Xu Jinglei will also move in next. Han Han is very simple. He is very interested in the community. He will come even if he is not invited. Writing a diary is a piece of cake. Don’t worry too much.

Xu Jinglei, I thought about it and started creating the character from the calligraphy..."

"Can she write calligraphy?" someone asked.

"I don't quite understand. I think she's pretty good among amateur players. The main reason is that she's a female star. Female stars automatically get a tenfold bonus when writing calligraphy."

Yu Jiajia flipped through her book and said: "In other respects, "A World Without Thieves" will be launched next month, and I will follow it and break the news regularly.

The charity night went smoothly, 80 celebrities were no problem."

After she finished speaking, someone from the mall said: "There are relatively few people buying second-hand goods from celebrities, and we found a few people who didn't pay after buying them. We need to improve the rules, but the popularity is really good, and the number of users in the mall has increased.

The electronics hypermarket is still in preparation, Mr. Liu has secured the basic supply and is currently looking for flagship products."

"leading product?"

"Yes, he thinks that the "Suicide Letter" and the film you got last year, and the universal charger you got this year are very good, and they have single-handedly driven the entire sales growth, so he also wants to look for such products."

“When will the hypermarket be online?”

"April or May."

"Where are the books and videos?"

Li Yan was present, coughed twice, and felt a little ashamed: "It's relatively stable, with no obvious rise or decline."

"It doesn't matter, just stay stable."

In Yao Yuan's mind, books and audiovisual products have never been the main force, at most they can be regarded as a supplement.

After a round of talking, Liu Weiwei finally said: "The Internet celebrity group has been training, and I am going to release a few of the good-looking group first. The one named Pan Pan is very interesting, he is very good at finding food, and he is also very good at talking about food.

, the key is that you can still write it yourself.

But I think pictures and text cannot fully reflect it, and video is better.”

"The internet speed of the video is not very good right now. It's quite laggy. It's okay to do a few occasionally, but it's not suitable for long-term production. Let's wait and see. How about Sister Furong?"

"Still very popular, the appearance fee is already 30,000!"

"Hahaha!"

Everyone laughed. Although Sister Furong was praised by herself, to be honest, many people did not think highly of her.

"Dong dong dong!"

Yao Yuan knocked on the table, his face expressionless, and everyone fell silent.

"Liu Weiwei, continue!"

"There is a talent show called "Super Girl" on Hunan TV, and they want Sister Furong to be a guest in the first episode. Well, it's not like an important guest. They want auditions from all over the place, and they are all amateurs. Sister Furong is the guest in the first audition.

A few comments from the sidelines.”

"..."

Yao Yuan expressed his understanding and concluded: "This year there will definitely be a battle between Dangdang, Joyo, eBay, and Taobao. We, in the eyes of outsiders, we are B2C, competing with Dangdang and Joyo.

But I want to say, fight with whoever you can, and grab whatever channels you can, without giving up an inch of ground!"

“The e-commerce war is nothing more than two things, promotion and products. We have electronic hypermarkets for our products, so we won’t compete with them for books.

In terms of publicity, bus stations, billboards, shopping malls... although they are effective, they are static. One city after another is the same as attacking a fortress. Our capital is small and we cannot spread it nationwide.

You need to find the most effective promotion that has the nature of communication itself."

"So it's a TV station? But you have never approved TV station advertisements."

"Because I couldn't find a suitable program, "Avenue of Stars" has high ratings and is watched by middle-aged and elderly people who don't use the Internet. Beijing and Taiwan are right in front of us, but Beijing and Taiwan are separated and cannot cover other places."

Yao Yuan was a fool, pretending to have great vision here, and said with a smile: "What Liu Weiwei just said, I think it has the potential to be popular."

"Supergirl?"

"Yes, it's contagious. Let's talk about it and get the exclusive title for two years while they are still at the beginning!"

(besides…)


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