Looking at the history of mainland entertainment, there are always a few incidents that make people feel that the wheels of history are rolling.
For example, "Huan Zhuge Ge" ushered in the era of idol stars in mainland China; such as "Super Girl" created the most brilliant results of mainland talent shows.
"Super Girl" has been held for three times in total. This year's first one was not very popular and had a small spread, but it cannot be said to be a failure. The organizer made money.
The champion is An Youqi, the runner-up is Wang Ti, and the third runner-up is Zhang Hanyun. Zhang Hanyun is still very good now, but the top two are gone.
The second one next year will be the peak, with champion Li Yuchun, runner-up Zhou Bichang, and third runner-up Zhang Liangying. Except for Zhou Bichang, the other two have always maintained high popularity.
The third year after that, the momentum obviously declined. The champion was Shang Wenjie, who had done a lot of dirty things.
It was stopped after three sessions, on the grounds that it had an extremely negative impact on society, promoted entertainment trends, and distorted the values of young people.
That's quite right.
But there is another theory that CCTV is jealous of the huge success of Hunan Channel and went to the General Administration to do something about it.
Three years after "Super Girl" ceased production, that is, in 2009, Hunan TV produced another "Happy Girl", which changed the source without changing the medicine, which made the high-sounding reasons at the beginning look like a joke.
Yao Yuan doesn't want to contract for three years, two years is enough.
One is that after the popularity in 2005, advertising fees will definitely increase in 2006, and there will be trouble then.
The other is that he wanted to withdraw from the show before dirty water was spilled on it.
…………
Changsha, Mango Terrace Building.
Sun Jun, Mengniu Liquid Milk Marketing Director, is waiting anxiously in the conference room.
This year, Mengniu launched a new product "Sour Yoghurt", but its market share is not ideal and needs to be promoted.
Sun Juan saw the news about "Super Girl" and felt that the audience for this program was female viewers in their teens to early twenties, which coincided with the consumers of sour yogurt, so he thought about cooperation.
He first mentioned it to the boss of Mengniu and was scolded for two hours.
He repeatedly emphasized that in order for Sour Yogurt to succeed, he must join hands with "Super Girl", and it took a lot of effort to convince the other party. Then they came to negotiate, which was even more difficult.
It was the first time for Mango Channel to do this, and I didn’t know what to do. I didn’t even conduct an advertising tender, for fear that no one would come.
After finally taking the initiative to come to the door, he naturally wanted to get more sponsorship, but Sun Juan had to consider the interests of the company and was deadlocked on the price issue.
After waiting for a long time, the relevant leaders came in.
After another exchange of words, Sun Jun said: "For an unproven talent show, we are already very sincere in offering an exclusive naming fee of 5 million.
Don’t waste your time, everyone. I’m open today, and so are you. Will 5 million be enough?”
"..."
Five million was enough, but the leader just wanted to order more. When he saw the situation, he thought it was enough. He was about to let go when the door suddenly opened and a subordinate came in.
"director!"
The subordinate whispered a few words, and the leader remained calm and waved him off, saying: "We feel your sincerity and are very willing to cooperate with you, but I want to think more about the details. We will discuss it next time."
talk?"
"sure!"
Sun Juan secretly breathed a sigh of relief. After all, this is a small draft, and 5 million is definitely OK!
After he left, the leader moved to another reception room. Yu Jiajia came in person. She was responsible for a variety of things. In addition to 99 Entertainment, she also participated in many related negotiations.
Yu Jiajia is reading a piece of information for sponsors, including program introduction, process, etc.
She put down the information in her hand, said politely, and said with a smile: "It's really presumptuous. If my guess is correct, you should have drawn some inspiration from "American Idol", but the details are better.
For example, this PK competition system will definitely create a lot of suspense and make the audience want to stop. Congratulations in advance!"
oops!
This man could talk, and the leader felt comfortable, jokingly saying: "Ha, I'd like to lend you some good words! The community you built has my children living there every day, and sometimes they don't even eat. I don't have a good impression of you guys."
"That's really a sin. It's all because we have done a good job in the community and are too attractive to young people."
Yu Jiajia emphasized the word "young people" and said: "This is also the reason why I am here. We are very optimistic about the potential of "Super Girl" and believe that it coincides with the concept of the community, which is youthful and free."
There was a business exchange of blows for a long time.
Yu Jiajia made an offer: "We want to contract the exclusive naming rights for three years, 30 million!"
Oops!
Thirty million dollars is not a big deal for Mango Channel, but it can determine life or death for a program. The leader thought of sour yogurt, damn, those who work on the Internet are more generous than selling fake milk!
"Three years? You are joking. Let's not mention whether the show is successful or not. If you sell the exclusive title for three years in one go, your peers will laugh if word spreads about it."
"Hey, we are not just sponsoring, we have nearly 20 million members, making it the largest or second largest community in the country. You must have heard of the previous goddess competition, which is the best example to prove our promotion capabilities."
For 99% of employees, it has become a habit to go out and talk about things.
If you don’t brag about anything else, just brag about the big community. We have almost 20 million members. We can help you promote it and cooperate with me to create a million-dollar book.
Most of them really like this.
The three major portals have over 100 million visits every day, but when it comes to promoting one thing, they are really not as good as a large community with highly cohesive users.
Yu Jiajia added: "You want to make a fuss about the wireless business. We have in-depth cooperation with Kongzong.net. If you bring Kongzhong.com into the business, you don't have to worry about MMS, WAP, and JAVA."
We are also establishing a cooperative relationship with TOM, whose SMS service is one of the best and will greatly cover the voting public."
I wipe it!
Kong Kong.com, TOM, the two Tianlong people!
After hearing this, the leader made another move. Let's not mention it. He is indeed very good in the wireless business and the cooperation will not be a loss.
"Furthermore, you and we can also cooperate in depth.
For example, our topic group, our star diary, our mall, and the mall can even vote."
"How to vote in the mall? We vote by text message, and the vote costs one yuan. If you place an order in the mall for one yuan, you will vote? Then the operation will be troublesome, and there will be more people using it?"
The leader said strangely.
"Of course it's troublesome to place an order for one dollar, but this is too simple. You need to have a sense of design."
When Yu Jiajia said this, she remembered Yao Yuan's face-to-face meeting before leaving, secretly thinking about Zhente Niang's genius, and explained: "For example, we can produce T-shirts to support the players, we can produce picture albums, and we can record the songs we sang in the last performance.
Made into an electronic CD.
A T-shirt costs 30 yuan. If a netizen buys it, 10 votes will be automatically cast! It cannot be 30, otherwise the number of votes will be too high and it will appear false. Just think that 20 yuan is the cost of clothes and 10 yuan is the cost of tickets.
Or buy a supreme gift package, which costs 688 yuan. If you buy it, you will be automatically cast 188 votes, plus a free picture album, free audience tickets, and free handshake tickets... Oh, you can hold a handshake party for fans to participate and shake hands with the tickets.
"
Hiss!
The leader took a sip of fried pork with chili peppers. You guys are in vain. How could you come up with such a crazy idea? It's so exciting!
People in Taiwan thought that 1 yuan for a vote was enough to cut leeks, but who knew you were more ruthless... In fact, it's nothing, it's just a venue that has been banned and reappeared many times in later generations! Vote! outside!
I don’t know about off-site voting, but you’ve always heard of voting by pouring milk, right?
The leader wanted to agree immediately, but luckily he still had sense. Three years was too long and it would never work. Yu Jiajia tried to persuade her with emotion and reason, and pulled her back repeatedly.
In the end, adhering to the attitude of taking the overall situation into consideration, he reluctantly gave in and paid 20 million for the exclusive title for two years!