Xia Qing is a seemingly kind-hearted middle-aged woman, but she is fiercely competitive in terms of interests. She said: "You are just creating a platform, and we are responsible for the offline organization. It is more difficult for us to deal with emotions and reasons. How can we get 70% of it?"
It’s not an exaggeration.”
"It's not a platform, it's creativity + platform!"
Yu Jiajia refused to give in, saying: "Without our creative + platform, you can't do online voting, you can only share the pitiful SMS money, and you have to share it with mobile phones.
One ticket costs 1 yuan, how much can it sell for?
But our plan directly creates a revenue model. To put it bluntly, can you guarantee that Hunan TV will not use it in other programs? Then do you want to pay us copyright fees?
With this model, you can make a huge profit, so everyone just keep it simple and it will be done by 50% or 50%!”
"..."
Xia Qing didn't look good, and the other party's words were direct and sharp, pointing to the vital point. Why does the station pay so much attention to 99? It's just because it pays attention to this model, and everything else is secondary.
After debating for a while, I actually agreed, but on the surface I was still debating, planning to decide tomorrow.
After sending each other off, there were only two people left in the conference room. Yao Yuan listened to the whole process. Now he finally yawned rudely and asked: "What do you think?"
"It's normal. It's no different from previous negotiations."
Yu Jiajia shrugged and said: "The one named Long Danni must be her subordinate. He made a few remarks and was quite talented."
"Well, I think the one named Wu Mengru is fine. If you have a chance, you can recruit him and be your helper."
Yao Yuan stood up and said: "Okay, my work as a mascot is done. Don't ask me to show up next time. Sitting here is quite boring."
He returned to the office and did some Tai Chi to think about cooperation.
The biggest innovation is nothing more than handshake coupons and voting for buying support items. This operation originated from Japan's famous AKB48 and will be established next year.
Later, a man named Wang Zijie obtained the authorization of AKB48 and made a Chinese version in Shanghai: SNH48.
After the cooperation period came to an end, they became independent again and became known as the largest girl group in the country. Their characteristic is that they have a nurturing system, many girls, and they are always selected every year.
A group of 100-300 members performs in a small theater. Every summer there is a general election, fans vote, and the whole group is ranked. The first place is like the queen ascending the throne.
The environment is closed and people don't get out of the circle. The fans are extremely loyal and can invest 100 million yuan every year.
The most famous member is called Ju Jingyi, who has grown into a model and changed her hair directly.
Handshake coupons are just as the name suggests. If you buy one coupon for 30 yuan, you can shake hands with members for ten seconds. If you buy two coupons, you can shake hands with members for twenty seconds...
Fans are willing to do so.
Can you pay 30 yuan to shake hands with Di Lieba for 10 seconds?
cannot!
But for 30 yuan, you can shake hands with a beautiful little idol for 10 seconds, and you can also chat, make eye contact, scratch your palms, and hook your legs under the table. How many people can only dream of it!
Yao Yuan put this set of things into "Super Girl", which is perfect.
That’s all for this year. Think about next year. Li Yuchun, Zhou Bichang, and Zhang Liangying are so popular that they can shake hands for 30 yuan. Fans will go crazy and buy a hundred of them!
"To be fair, I'm not a troublemaker in the industry. I just think they are too leisurely and accelerate their involution..."
Commander Yao leaned back in a tactical move, lying on the chair and sighing hypocritically.
Involution is fun, it is a blessing, it means that I cannot make you feel better even if I am not happy; it is a coinage, a play with concepts, a lie for young people, and it means that you are malicious and do not want to buy a house.
How wonderful!
He not only wants to involve the Internet, but also the entertainment industry.
"Dong dong dong!"
At this time, someone knocked on the door again and said, "Mr. Yao, the people from Mengniu want to see you?"
"Um??"
"I want to talk to you about "Super Girl"."
"..."
Yao Yuan rubbed his chin and said, "Let him in!"
After a while, a chubby guy with a round face like Boston came in and introduced himself: "Mr. Yao, thank you for taking the time to meet me despite your busy schedule. My name is Sun Jun, and I am currently the marketing director of Mengniu.
"
"Hello!"
Yao Yuan shook hands, he really knew this person.
He was quite capable. He first worked at Kodak, then Mengniu, then Lingtong, and finally started his own business, creating a brand called "Zero Fruit Juice", which Yao Yuan even drank.
To put it simply, Sun Juan is very good at selling things.
Like Cheng Wei, who is still a pawn in the company and regards Mr. Yao as his master, he is good at marketing and promotion.
At this moment, Sun Juan looked ashamed and said: "To be honest, I was always in contact with "Super Girl" before your company. I didn't expect that Hunan TV immediately changed its mind as soon as you took action. I found out the news and rushed over immediately.
See you."
"You want to convince me to sell you the naming rights?" Yao Yuan said with a smile.
"no no!"
Sun Juan quickly waved his hand and said: "I have heard about your achievements. I am also a marketing person. To be honest, I admire you a lot. I also know that you have great vision and it is impossible to transfer the naming rights.
But I have a lot of responsibilities and I have to come. Let me ask you shamelessly, if Mengniu wants to get involved, I wonder if you..."
Oops!
Commander Yao is so happy!
Everyone likes to hear flattery, and he is no exception. It is of course very useful for an entrepreneur who is slightly famous in later generations to do this in front of him.
But Commander Yao hates Mengniu.
"You are cooperating with Super Girl for the sour yogurt just launched this year, right?"
He asked, then paused for a few seconds and said slowly:
"The essence of "Super Girl" is a civilian talent show, creating dreams for those girls, allowing them to look at the contestants on the screen who come from the same background as themselves but shine on the stage, and feel excited, empathetic, and proud of them.
Crazy, I wish I could participate in the competition myself.
Therefore, the audience age range of this program is at most 12-24 years old, which coincides with the audience of sour yogurt, and you want to use this to promote it."
Hiss!
Sun Juan sucked in a mouthful of mutton.
In fact, when he was still at Kodak last year, he provided film to Maiwo Mall. At that time, he felt that the planning of "Collection 2003" was very awesome.
Unexpectedly, I switched jobs to Mengniu this year, and they actually interacted with each other. Talking to them on the spot, the feeling was different, not only awesome, but also insightful!
"..."
He didn't say anything, and sure enough, Yao Yuan continued: "I appreciate your professional attitude, but I'm sorry, I'm not going to transfer the naming rights or share the profits, so your trip will be in vain."
"If you think about it again, if you need any conditions, we can definitely..."
Sun Juan still wanted to fight for it, but Yao Yuan waved his hand and said with a smile: "Okay, no need to mention it again, but I am curious. If you haven't negotiated this business, how will you do business when you go back?"
What a crap job! I can’t do it!
I still wanted to use this project to establish my prestige, but now that it is gone, I can only look for other projects, but they are not as good as "Super Girl".
Sun Juan showed a wry smile, his plan was all messed up, and he took the initiative to stand up and leave.
After taking two steps, another voice came from behind: "If you are not satisfied with your life at Mengniu, you can come to me. Based on your professional attitude, I will also give you a suitable position."
"Thank you, Mr. Yao!"
Sun Juan paused, turned around and gestured, opened the door and left.
Yao Yuan took a sip of tea and was a little surprised when the other party came to the capital to look for him. It was no joke to recruit him. Marketing talents like this could be used very well in 99 Entertainment, communities and shopping malls.
Enough to stand alone.
Now that the company's first round of financing is getting bigger and bigger, Liu Weiwei's few rotten garlics are really not enough.
(I have been in bad shape these past two days. I will make some adjustments. There will be two chapters today and four chapters tomorrow...)