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Chapter 259 Fighting the B2C Headquarters

 Today, the 13th floor houses 99 Network and 99 Entertainment, which are responsible for community and entertainment affairs.

The 12th floor is occupied by Maiwo Technology and Orange Culture, which are responsible for the mall, Internet celebrities and online influencers. As a result, the mall has a lot of business and is constantly recruiting people, which is almost squeezing out Orange Culture.

There was currently no vacant writing room in the newspaper building, and Liu Weiwei complained more than once.

But she didn't dare to mention it to Liu Qiangdong, who started his own business and opened 12 counters in Zhongguancun. She thought she didn't have the ability, so she wanted to change places because she had known Yao Yuan since she was young.

Liu Qiangdong was completely unaware of these little things. He was striding towards the conference room.

Now JD.com and 99 are deeply tied. Yao Yuan invested in JD.com in the name of 99 and recruited him to be the vice president of the mall. JD.com has become a supplier + after-sales service provider. At the same time, in the name of the mall, it has established a "da" with JD.com.

"Da" logistics company, mall holding.

A quite complicated relationship.

But one thing is that Liu Qiangdong became more energetic the more he worked, and the stage here was beyond his imagination before.

When they entered the conference room, Li Yan also came in. Yao Yuan came in last, and there were about ten people sitting there. Yao Yuan didn't say anything and watched Dongzi's meeting.

"Dangdang Li Guoqing said that they have revolutionary technology, which is a signal of death for excellence and us. I don't know what this technology is, but he is obviously bragging, so don't take it too seriously.

We strategically despise the enemy and tactically value the enemy, and treat it as a price war. E-commerce competition is nothing more than a price war!"

Liu Qiangdong had his own style right from the beginning. He also brought two old officials from JD.com and sat down below - Yao Yuan knew all about it.

"Excellence is still the same three things, not worth mentioning, but we have our advantages. First of all, our book and audio-visual categories have expanded to more than 200,000, our revenue is very stable, we have abundant funds, and we are not afraid of price wars.

Secondly, no one knew that we were running a hypermarket. They thought we were competing in the book race, but we were surprised and the electronic hypermarket would be our surprise.

However, hypermarkets also have disadvantages..."

Liu Qiangdong paused and said: "I have been looking for sources of goods recently. Lenovo, Founder, Patriot, etc. are all willing to cooperate with us. The products include digital cameras, digital camcorders, MP3s, mobile storage, laptops, etc.

There is a problem here. I am a salesperson in Zhongguancun, so I understand the psychology of those users very well.

It's OK to buy small items like electronic products, USB flash drives, and MP3s online, but not many people dare to buy big items like computers, projectors, and cameras.

It’s expensive and I’m afraid of problems.

If something goes wrong, you can’t find after-sales service, or it’s very troublesome to return or exchange it.

Our universal chargers and USB flash drives sell very well, that’s why, but now that we want to go online in hypermarkets, we can’t focus on universal chargers, it’s too shabby, so I looked for a product..."

As he spoke, he took out an MP3 player.

“I recently went to Guangdong, firstly to explore locations for building warehouses and to prepare for opening a branch, and secondly, to find a small company called Meizu.

It was only established last year and launched an MP3 product. We had no money to promote it, so we sold a few thousand units, and then we were able to do OEM work for others.

But I found their MP3 in Zhongguancun. The shape is not very good, but the performance is good, especially the battery life reaches 35 hours.

As soon as I saw that this thing was possible, I immediately flew over to negotiate and got the exclusive license.

There will be two stores, one is self-operated by us, and the other is sold by Meizu itself. They will happen to be one in the south and one in the north, so logistics will be more convenient.

I decided to make this MP3 the first flagship product in the hypermarket!”

Hiss!

Commander Yao is strong and soft at the same time, but Dongzi's style is very forceful, putting tremendous pressure on his subordinates and at the same time inspiring them. His words have a good effect and boost their morale.

Yao Yuan naturally knows Meizu, and has used MP3 and mobile phones.

Domestic MP3 players have experienced a short period of glory, which lasted for about 4 years. These 4 years were also the stage when Meizu rose to the top in domestic sales.

However, the rapid growth of the mobile phone market and the continuous improvement of functions made MP3 quickly useless. The boss of Meizu was very courageous and decisively transformed into mobile phones when he was at his peak, successfully overcoming the crisis.

It was also very successful in making mobile phones. It was once the king of domestic mobile phones, but unfortunately it also disappeared later.

Yao Yuan listened to Liu Qiangdong's speech and asked: "How to solve the after-sales guarantee?"

"I think Taobao's Alipay is quite interesting, should we get one too?" Dongzi said.

"It can be done, but it's not available yet. How can we reassure users?"

Liu Qiangdong was clearly prepared and said with a smile: "Set up an advance compensation fund. It doesn't need to be much, just a few hundred thousand. Talk to the Consumers Association and ask them to issue a statement. It is China's first advance compensation e-commerce company designated by the Consumers Association."

website!"

"..."

Yao Yuan nodded in approval.

Liu Qiangdong continued to talk in plain words and issued instructions one by one. Sure enough, he found the wrong person. He was the perfect person to build an electronics hypermarket.

After the meeting ended, Yao Yuan waved his hand and took a step ahead. Instead of going upstairs, he casually entered an office room and borrowed a computer to print out a piece of A4 paper.

Finally, we came to Liu Qiangdong’s office.

"Is there anything else?"

"I'm here to add that it's absolutely fine if you follow your own steps. But Yu Jiajia also has a set of items that can be used for fighting.

Not only do we need to send surprise troops to electronic hypermarkets, but we also need to kill them in books and audiovisuals."

As soon as Liu Qiangdong heard this, he knew that Yu Jiajia had some talented people who could help the business war, just like Mu Zimei last year.

"Okay, I'll find her later...what are you doing with a piece of paper?"

"Oh, it's for you."

Commander Yao was still holding the tape, tearing and tearing it up and pasting the A4 paper on the door, and patted it, "Let's go!"

What the hell?!

Liu Qiangdong was puzzled. He stood up and looked over, only to see a few big words printed on the paper:

"Hit the B2C command center!"

Hiss!

Dongzi took a sip and rolled out the dough and Ye's sesame cakes.

He thought that his speech just now was very inflammatory and successfully aroused the employees' emotions and inspired people. However, in the blink of an eye, he was inspired by Commander Yao again.

Hit the B2C command center!

Simple, powerful, showing status, and perfectly in tune with his character.

"This kid must have studied psychology, he must have studied..."

He refused to admit that he was very excited now, feeling as if he had great power. He shook his head and returned to his seat. It took a few minutes to remember to call Yu Jiajia.

"Hey, Mr. Dong, why did you remember to call me? Do you think you have thick eyebrows and big eyes and want to enter the entertainment industry? No problem, I will arrange for you, the male lead in ancient costume, the female lead and the four female leads..."

Liu Qiangdong is 30 years old this year, and Yu Jiajia is 2 years older than him, and he speaks without any scruples.

"Hua Dan will tell you something else, something else..."

Dongzi was not interested in Huadan, but the four female college students were fine. He immediately briefly explained the situation and said, "Mr. Yao said you have a project here, can you participate in it?"

"Oh, I have one! Oh, by the way, how long will the fight last?"

"Not necessarily, maybe a month, a few months, a year."

"Then you have to hold on until summer. I still have a big project. I'll give you one now!"

(Two chapters first, two more to come...)


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