Dangdang is like Cao Wei, who has deep confidence and ranks first in overall strength; outstanding is like Soochow, a collection of elites; Maiwo is like Shu Han, with a strong gang temperament and a reckless group.
At first Dangdang fought with Zhuo Zhuo, and Maiwo followed suit.
Now when Dangdang was fighting Maiwo, Zhuo Zhuo was standing in the corner, like a follower - when the two families fought for 1 cent or 9 cents, Zhuo Zhuo had already given up and did not follow.
They only received 52 million yuan from Tiger Fund last year, and there are too many places to spend money, so it is impossible to spend it all on a price war.
Inside Dangdang headquarters.
"The 20 ultra-special 9-cent products launched yesterday were sold out almost as soon as they were put on the shelves. Not only that, a large number of goods were also pre-ordered.
I think the situation is not right, so I closed the reservation system!"
"How many goods do we need to ship in total?"
"Uh, at least 100,000+"
"All 9 cents?"
"right!"
"You didn't go to Maiwo to buy?"
"Went there, they require that only those with real names in the [Classmate Directory] can buy special offers, and only those who complete daily tasks and get coupons can buy multiple items..."
Snapped!
Li Guoqing dropped a cup, and the muscles on his face twitched. He just wanted to lead a few strong men into the 99 building, capture the turtle grandson named Yao alive, and fuck him a hundred times!
No need to ask, it must be Yao Yuan’s fault!
In fact, today's Internet tycoons are also very gangsters, but when compared to the real gangsters who have been reborn, they are as innocent as a little white flower.
"Users are very emotional right now. They think we have something inside. Do you want to appease them?"
The subordinate asked cautiously, but when the other party didn't respond, he asked again: "Are we still offering today's specials?"
"..."
Li Guoqing pondered for a moment and said: "Let's launch it as usual, replace the ones with high value, and don't make reservations anymore. The quantity of each product is strictly controlled, and it will be removed from the shelves when it is sold out. One user can only buy one of the same product."
"good!"
In the past, the price war was just to increase users, 100 would get 150, and 30 would come with free shipping. Why would there be restrictions? But now I understand, it won’t work without restrictions. Someone is really playing rogue.
He looked at the items sold yesterday. All of them were from Beijing customers, and the inventory was simply not enough to support 100,000+, so the goods had to be adjusted.
It was obviously bought by a rival.
What if I don’t deliver?
Li Guoqing came up with this idea, but he was not sure. He looked at the public opinions of netizens and was all scolded.
"Dangdang, what's wrong? I was waiting for 9 cents to buy them, but I didn't buy any of them."
"20 kinds of products are almost sold out in a second. How about you do a trick with me?"
"Liar! I will never buy from you again!"
"Is there any lucky brother? Come out and tell me what you guys are fighting for?"
"What the heck, my 20,000-meter machine has the fastest internet speed in the country!"
"This is called a gimmick, attracting us at a super low price, and then turning your back and denying us. You think on your knees, how can it be 9 cents? Maiwo kept his word, I grabbed a set of discs for 1 cent."
"..."
Li Guoqing had a gloomy face and waited patiently for a while.
Sure enough, the subordinate came to report again and said: "The 20 kinds of products launched today have been sold out again. The speed is slower than yesterday, but judging from the accounts, they are all a group of people. They have been prepared."
"You find some people and register their [Classmate Directory]."
"Now? Is it too late now?"
"Go if you are told. Even if you don't need it this time, you can still use it in the future."
The subordinates went out, and Li Guoqing let out a thick grunt. He didn't realize it last year, but he realized it now. Yao Yuan's best method is to use whatever means necessary!
For example, sending people to lurk in the opponent's camp early is a trick that Internet bosses in this era would not have imagined. Li Guoqing also learned this trick inadvertently.
Of course, the current problem still needs to be solved.
One is to fight for each other's bargains, compete for funds, and see who kills the other. The result may be a lose-lose situation. Doing e-commerce is a long-term job, and price wars are very important, but no one will fight for one price.
Just put down all the capital.
The other is to give in and adjust the price to quit.
Li Guoqing was not someone who gave up easily, but he couldn't think of a way for a while.
…
One day later, Dangdang kept going and continued its 9-cent special offer.
At the same time, Dangdang also went to grab Maiwo. The threshold for Maiwo is relatively low, and it takes care of the emotions of ordinary users, and doesn't seem to care much about Dangdang's actions.
As a result, another day passed, and various newspapers suddenly published articles: "Dangdang.com 9-cent promotion scam, netizens said they were fooled"!
“Recently, Dangdang, a well-known e-commerce platform, launched a 9-cent super special offer, offering 20 products every day for netizens to choose from.
The original intention is a promotional activity to attract users, which is understandable.
However, according to the feedback of a large number of users, it is impossible to grab the product, and it is already sold out almost as soon as it is put on the shelves... and the threshold is gradually raised to restrict netizens from purchasing... It is more like an insider operation...
The lawyer said blah blah!
Relevant departments said blah blah!”
The relationship between the media and enterprises is like Wang Po and Pan Jinlian, sometimes they hook up and sometimes they fight.
Once they discover negative news about a company, the media will first write a manuscript and send it to the other party's public relations department, and then negotiate a price. This is called a retraction fee.
If you can't reach an agreement, then report it.
In other words, the media will not put the name of a company on it for no reason, just like Weibo buys hot searches, either by itself buying an official article, or by buying a negative article by its competitors.
This article is a black copy of Dangdang.com.
"The person named Yao goes too far!"
Li Guoqing was so angry that he wanted to go to Tuanjie Lake to challenge the opponent. This grandson was so ruthless. He not only attacked Dangdang in substance, but also killed it in public opinion.
Promotions are done for netizens.
As a result, netizens can’t buy it, so who are you going to show it to? Of course they’re going to scold you.
"Immediately contact the newspaper and tell them that this is Maiwo's mischief, unfair competition, disrupting the market order, and we are preparing to sue!"
How much can you get back?
If you criticize Maiwo by name, you will have to pay more.
So the newspaper made money, and both sides benefited.
The navy also made money!
The first-generation naval forces under Liu Weiwei cooperated with Han Tao to capture Dangdang.com, and they made great contributions. You can keep the things you buy, and there will be an additional subsidy...
This is the stage where the bosses fight, the bastards eat the soup, and the users plunder the wool.
A few days later, Dangdang insisted on refusing to refund the 9 cents, quarreling with the other party in the newspaper, the headquarters was in a state of panic every day, and morale was visibly declining.
"madman!"
"Neuropathy!"
"Incomprehensible!"
Li Guoqing rubbed his face. He couldn't understand Yao Yuan. Even if the opponent wins, the price will be high. Is it necessary to do this?
It’s too late?!
He always felt that he was elegant on the outside, wild and domineering on the inside, and ruthless enough.
As a result, I now find that I am not as ruthless as anyone else, and I have the aura to kill others if they make a move.
Li Guoqing was a little timid for the first time, and was hesitating whether to withdraw from this price war. Suddenly the phone rang, and Lei Jun's unique Mandarin came out - Zhuo Zhuo has been pushed hard recently.