Liu Qiangdong was facing the computer and typing loudly.
Suddenly he paused again, pressed his fingers on the keyboard and thought for a moment, then deleted everything angrily - this was already the fourth draft of the plan he had written, and he was not satisfied with it, nor was it satisfied with what his subordinates had written.
According to the original plan, after Daolang, the electronic hypermarket should be launched.
But after seeing Commander Yao's previous operations, Liu Qiangdong inexplicably felt that his plan was a piece of shit, so he just put it online without any other highlights except cooperating with the Consumers Association to set up advance compensation.
What a gimmick!
Linkage!
Yao Yuan emphasizes these two points every time he holds a meeting. The project must have a gimmick and be linked with other businesses. So far, few people have been able to do it.
Internet marketing is a new thing, and everyone is exploring it except him.
Liu Qiangdong thinks that his plan of paying compensation in advance is a gimmick, but he always feels that he is not trying to make a big deal, like buying a big deal or trying to make a profit like a swordsman.
He simply stood up and went upstairs to find Yu Jiajia.
"Mr. Yu!"
"Hey, Mr. Dong? You've figured it out. The number one male in costume? Which actress do you want?"
"Stop making fun of me..."
Dongzi was very embarrassed with his thick eyebrows and big eyes. He paused and asked: "Can you really find the four little beauties?"
"It's all about money! Which one do you like?"
"No, no, no, I'm here for the hypermarket... I've been inspired recently. It's crucial to add some entertainment elements to the product. It's more popular and can be spread very well.
Our flagship product is Meizu MP3, that’s it!”
He also brought it, showed it to Yu Jiajia, and said: "Meizu is a small factory and has no money for publicity. Our cooperation is purely commercial. But now I have an idea and I need 99 Entertainment's help."
"You say!"
"Can we take over the publicity and distribution of Meizu and help them promote it? Anyway, we will sell it on our own website. If the sales volume is good, we will also benefit."
"What about the reward?"
"I have been studying the model of community + mall. For example, let's shoot an advertisement and put it in the community. We don't need to pay. Calculated based on traffic, how much clicks we get and how much sales increase we drive, Meizu's revenue from the mall will be a few percent for us.
A point."
"Okay! That's great, so it's linked."
"That's right, but I'm not good at the key advertising content, such as which celebrity to invite, so I came here specifically to ask for advice."
"It's easy to talk about. I'm also very interested in you."
So, the two generals Heng Ha and Wo Long Feng Chu began to plot. They first studied a preliminary plan, thought they were excellent, and showed it to Commander Yao.
"snort!"
Yao Yuan gave him ruthless contempt and said: "That's it? If you two decide to do it, I will hold my nose and admit it, and come to scold you!"
Jia Jia didn't mean to speak, and said: "Meizu MP3 is for listening to music, so it must have music. You have already thought of using music, why are you looking for old songs? Why not new songs?
Daolang has sold nearly 5 million copies in the mall. Do you know how many singers are envious of it? With a piece of paper, no matter how hard you are, you have to come over, pick a good song from among them, and make a song."
"Singing?"
"Music, video, MP3, which one is easier to spread?"
"Music, of course."
"So, shooting this kind of advertisement is actually shooting music, and shooting music is to find empathy. Once you find empathy, the song will become popular, and the song will become popular, and the advertisement will naturally become popular.
How to shoot it?
Can it be linked with users? What is the audience for this product..."
Liu Qiangdong is definitely better now than he was in the original time and space. He has come into contact with the wisdom of Internet operations from later generations that has been proven by countless cases. He took the initiative to package hypermarkets and promote MP3. His ideas are great, but his experience is poor.
Yao Yuan did not hesitate to give pointers, thinking quickly, and said: "Meizu MP3, 128MB, 799 yuan; 256MB, 950 yuan. It is not cheap, and it is difficult for school students to buy it.
The audience should be a little higher, people under the age of 32 who are already working, that is, the post-70s generation. What is the empathy of the post-70s generation? Based on this, you can find songs and then shoot content... Huh?"
Yao Yuan became excited as he talked, bursting with inspiration, and said: "Forget it, I will do this project myself."
"This is a small project..."
"Oh, it's so fun here, but you can't grasp it."
The two of them rolled their eyes, they only wanted to do it for fun, right?
The two of them were sent away, and Yao Yuan took away the advertising project, saying that the hypermarket would go online on time and there was no need to promote it first, and subsequent promotion would be no problem.
Ever since, after a whole month of price war, the electronics hypermarket went online on the first day of May!
Laptops, projectors, digital cameras, recorders, headphones, mice, keyboards, etc. are all available. Few people buy big items, so they must be available to make the products appear complete.
The flagship product is naturally the Meizu MP3.
It has been placed in an important recommendation position, but it has no effect so far. Other than that, the most attention-grabbing thing is an announcement:
"The mall cooperated with the Municipal Consumers Association to set up a compensation fund of 800,000 yuan, becoming the first e-commerce platform in China to be designated by the Consumers Association to 'pay in advance' and 'pay in full'!"
Users are hesitant to buy electronic products because they are afraid of problems. The 800,000 compensation fund gives users more trust to some extent.
Seven-day unconditional refunds and the like are more lethal and can be saved for future fights.
Hypermarkets also need to fight, especially if they add electrical appliances in the future. If they directly face Gome and Suning, they will definitely have to fight - Gome now has its own platform.
As for payment instruments.
Jack Ma's Alipay came out last year. It was originally called a security service. This year it was changed to Alipay. It is currently just a tool for Taobao.
But Lao Ma quickly realized the importance of this thing, and at the end of the year he made it independent and set up a company specifically, namely Alipay Network Technology Company.
Later, Alipay changed from a payment tool to a financial tool and hatched Ant Financial.
The water for Ant Financial is too deep...
Yao Yuan has already ordered people to develop payment tools, but he has too much work to do one by one.
………………
Beijing, the mainland headquarters of Gold Medal Dafeng.
Gold Medal Gale is a subsidiary of EMI. It was first located in Hong Kong and later expanded to cross-strait and three places. It is very powerful. On the mainland, Xu Wei, Li Jian, Da Zhangwei and others have been signed.
In the recording studio, Xu Wei is recording his new album.
A new song.
"I once dreamed of traveling to the ends of the world with my sword and seeing the prosperity of the world. My young heart was always a little frivolous. Now you are at home all over the world..."
The producer shook his head after hearing this.
Xu Wei basically doesn’t have to worry about it. Being spontaneous is better than recording in a rigid manner.
He debuted in the early 1990s and has never been popular. He gave Tian Zhen a song "Perseverance" and became popular all over the country. He released two albums "Elsewhere" and "That Year", and one of them was sold without publicity.
500,000, one piece sold for 150,000.
Logically speaking, he should be popular, but he just isn't popular.
The songs he wrote later became relatively mainstream and were more widely sung, and I didn’t think Xu Wei was interested in being popular. But when you mention Xu Wei and say you like Xu Wei, you can find many like-minded friends.
While recording here, the producer took a call.
"What's going on in the shed?"
"Ask him to come to the company, 99 Entertainment shoots a commercial, and wants a song."
"99 Entertainment? Is that 99?"
"ah!"
"The one who posted the album online and forced the publisher to sell 5 million copies?!"
"What the hell are you talking about? Don't you know how to build relationships? Hurry up after you finish recording. If we can also sell it online, damn it! Damn it!"
Alas!
The producer also trembled a few times, getting excited just thinking about it.