The China Millennium Monument is next to the Media Center.
Media Center is a property of CCTV, a complex building with apartments, offices, restaurants, TV program production and other functions.
Lunch is arranged here.
At this moment, Yao Yuan and Accountant Jia were sitting at the same table. Accountant Jia seemed a little nervous, as if he was thinking about what to talk about.
Yao Yuan couldn't hold back his laughter, thinking this scene was very funny.
Accountant Jia graduated from college in the 1990s with a major in accounting. His first job was as a network technology administrator at the county tax bureau. During this period, he married a woman - the daughter of the deputy county magistrate.
With the support of his father-in-law, he set out to start a business, starting with washing coal, which is to further process high-quality coal and sell it at a high price to make a profit.
Later, I worked in transportation, printing, computer training, etc. Anyway, it was just a job that I wanted to do, and I wanted to try everything.
Later, he divorced his wife, took 500,000 yuan and went to Taiyuan alone, and continued to work hard. This time, he crossed a lot of boundaries and started a "communication technology company" to sell supporting equipment for communication base stations.
Hey, how come an accountant who washes coal suddenly understands communication base stations?
Because he met a person. There was a big boss in this person's family. He held a high position, as high as five or six stories high!
This person himself worked for China Unicom and had considerable power. Accountant Jia obtained most of China Unicom's business in Shanxi, made a lot of money, and moved to Beijing to establish the "Xiboer United Communications Technology Co., Ltd."
The expert continued to advise Accountant Jia that China Unicom is going to engage in the "mobile TV" business, so you should register a related company.
So LeTV was born.
When it comes to this period of history, there are always people who say that Accountant Jia is far-sighted and has a vicious vision, buying the copyright first and laying out the video business...
But you must know that LeTV was just a VOD company at first. What is called WOD is on-demand.
LeTV provides video content to China Unicom's mobile phones and TV set-top boxes. At first, it did not want to buy the copyright, but wanted to make its own dramas.
For example, in 2005, LeTV produced a TV series "The Promise" exclusively for mobile phones, with 5 episodes and a total length of 25 minutes. The starring role was Gan Wei, the later daughter-in-law of Accountant Jia.
The filming was terrible and a failure.
After the failure, he realized that it was not good to make his own, so he started to buy the copyright.
To sum up, Accountant Jia did not start LeTV because of his vision, but because of the needs of the people behind him, LeTV was founded.
Of course, he also has things he is good at, such as painting cakes and choking on his dreams.
The so-called "platform + content + terminal + application" ecological model is theoretically feasible, but it must have sufficient funds and be steady and steady to achieve it.
He cheated on two people at one step, falsified his finances, all by deception, and his backend collapsed again. It would be strange if he didn't die.
"..."
Yao Yuan thought about the time. It should be that Accountant Jia had just started preparing for LeTV. He wanted to make his own drama, so he came to the trade fair to inspect it.
Accountant Jia didn't know that he had been stripped clean, so he was surprised to meet Yao Yuan by chance.
He is a performative personality who likes to be noticed and different. He is very envious of the youth cultural representatives established in the Maiwo community.
A website can become a holy place for young people.
oops!
When can I do this?
Accountant Jia thought so and said, "It's really presumptuous of me to invite you to lunch for the first time when we meet. I like your website culture very much and I just hope to get to know you."
"We are brothers all over the world. Meeting each other is fate. I am also easy to make friends."
Yao Yuan smiled and said proactively: "Are you in the communications business?"
"Yep!"
"Then why come to the TV trade fair?"
"Joining in on the fun, I'm quite curious."
"Most people would not come to a place like this if they are curious. The film studio and TV station are the protagonists, there are no celebrities, and most people are not interested."
"Haha, I can't hide it from you."
Accountant Jia paused for a moment, then picked the irrelevant ones and said, "I like movies and TV dramas very much. My communications business is okay. I have some funds and want to invest in filming, but I don't know where to start. Let's learn from it."
"Then what do you think after reading it?"
"Well……"
Accountant Jia is a layman and said simply: "I think costume dramas are very popular now. The dramas involved in the case are restricted this year and may decline in popularity. If there are big names in charge, the value will be higher."
"So what do you think of Kiss Kiss?"
"Very good, very good!"
He kept saying it was good, but he couldn't explain why.
Yao Yuan shook his head secretly and said deliberately: "This type is called a youth idol drama. You must know "Meteor Garden", it is that category.
The basic plot is Prince Charming and Cinderella, which is very cliché, but young people like it."
"Young people like it?"
"If you want to invest in a movie, you must first understand the audience of the movie. Do men like it, do women like it, do middle-aged people like it, or do young people like it?
It is impossible for a drama to cover the entire population, it can only target a certain group. Finding the right group is half the battle."
Yo!
Accountant Jia was worried about what to do, but suddenly he had a direction. He was greatly touched and said hurriedly: "Mr. Yao's open-mindedness and sincerity in treating others make me fall in love. Thank you so much for your advice!"
"You're welcome, my company doesn't have much involvement in film and television dramas, but we also want to see more masterpieces appear."
Next, Accountant Jia boldly asked for advice. Yao Yuan, like a benevolent elder, taught carefully, and finally even asked: "You only want to do TV series now?"
"right!"
"Nowadays, the cost of TV dramas is getting higher and higher. A crude one costs several million, and a sophisticated one costs tens of millions. How about your financial resources?"
"Well enough!"
"Oh, I suggest you find a mature company to cooperate with, such as Huayi, Hairun, Tianzhong, and Zhouyi. They have rich experience in making TV series and have many stars, so they can avoid many detours."
"Yes, yes!"
Accountant Jia nodded, thinking it was very reasonable.
After chatting for a long time, until after lunch, when he was about to leave, he was still grateful for this chance encounter and asked for a business card from Yao Yuan before leaving.
"..."
Yao Yuan looked at Accountant Jia's back and said, "Go ahead, make your own drama, harm those celebrities to your heart's content, and let's suffocate for our dreams together!"
The more energy Accountant Jia expends on his own drama, the better his performance will be, and the later he will have to grab the copyright... Huh?
Yao Yuan thought again, if I gave such advice, this guy wouldn't recommend me to his backer, would he?
That's easy to fall!
He thought for a while, then called his subordinates and asked, "How is the mobile streaming business going?"
"It's not great, it's very troublesome.
First of all, you must have a mobile phone that supports streaming media. The mobile partner is Dopod. Then install a playback software on the mobile phone and watch videos online through the GPRS network.
This is called mobile TV business, and it is still being slowly promoted."
"Let's get in touch. Regarding the "Charlotte Troubles" short film, I want to put it on mobile streaming media in the future."
"Mr. Yao, the market for this thing is too small, there must not be many users."
"Go if you are told. Are you really using your subjective initiative with me now?"
Yao Yuan cursed and hung up the phone.
The concept of streaming media has been around for a long time. In 2004, China Mobile and China Unicom began to engage in this. However, the technology was not good and the experience was poor, so it never developed.
But Accountant Jia also made money.
How do you earn it?
China Unicom designated an LG mobile phone to launch its own business, and then let LeTV underwrite the phone and made money!
China Unicom and China Mobile are the two companies you must choose. Yao Yuan doesn’t want to side with Accountant Jia. It’s dangerous, so of course he must continue to embrace China Mobile’s father.