Pan Pan was surprised when he heard it. Why was it the trump card? It was because no one knew.
"Compared with your white-collar workers and those who go abroad, who is more ordinary? I watch every video of yours. They are so good. How did you come up with this idea in the first place?" Yu Qian asked according to the script.
"It's us. A teacher in our school likes to play this, so he tried it with me. Unexpectedly, quite a few people watched it."
"So, there's no need to think about this or that. Isn't it enough that so many people like you?"
"..."
Pan Pan was silent.
"Come on, have some more. I just saw that you weren't full."
Seeing this atmosphere, Zheng Xiusheng stood up and served another bowl of noodles. He said with a smile: "My child, I tell you, people who love to eat are happy, and it would be better if they could cook. Tell me what you really mean,
Do you like cooking?"
"like!!"
"That's it. If you like to eat and cook, don't think too much. You will definitely be good in the future."
"..."
Pan Pan nodded, ate the noodles, and then hesitated: "The noodles are lumpy."
"ah?"
"It's lumpy!"
"Oh, it's so delicious. Let's have a bowl too!"
At this point, the footage was almost enough, and Yao Yuan made another gesture.
"Okay! That's it!"
"Whoosh!"
"Good job!"
After the shooting was over, the camera was turned off. Yao Yuan stepped forward to greet him and said with a smile: "How do you feel?"
"It's okay, I quite like it. It's much better than the fake ones that make you cry."
Yu Qian was so tired that he wiped his sweat vigorously with a towel.
Zheng Xiusheng also smiled and said: "Your program is very interesting. I haven't seen it anyway. It's not like filming a program. I just want to cook a dish and chat with this kid."
After that, he said to Pan Pan: "You call me uncle, and we know each other. What I just said is true. Don't think so much when you are young. Just cook if you like. I don't understand your situation."
What kind of video, but whoever says that cooking has no future, I will be the first to say no!"
"Uh-huh!"
Pan Pan wiped her eyes, she was really moved.
Later, Yao Yuan wore the clothes that showed off his figure and appearance, and took a photo with Zheng Xiusheng, and then the most important thing: he held a framed agreement and took a photo with Pan Pan.
Wearing glasses, he looks quite like a human being.
Yao Yuan sent Zheng Xiusheng out and said, "If you are interested, we hope to sign a long-term cooperation agreement, open an account specifically for you, and send cooking videos."
"It's hard to say..."
Zheng Xiusheng thought for a while and said: "First, the hotel is busy with work and may not have much time; second, this is a private job, once or twice is nothing, and if it is more than once, it is difficult to explain to the leader."
"Oh, I understand. I can take a picture once in a while, right?"
"That should work."
"Okay, I'll have someone talk to you in detail later, and then we'll wait for you to retire and we'll cooperate for a long time."
"Hahaha, done! done!"
Zheng Xiusheng just thought he was joking and rode away on his bicycle.
Today's work is over, it's already evening, the day is getting longer and the sky is still clear, Yao Yuan drives Yin Yin back to school, Yin Yin keeps staring at him.
"Am I handsome again?"
"Shit! I feel like your project is different."
"Why is it different?"
"I didn't see what pursuits and ideals you had before, but today I suddenly feel that you actually like these traditional and high-quality cultures."
"Why? Do you think I want to promote traditional culture?"
Commander Yao clicked his tongue and shook his head, saying: "I think too much. In my heart, only traffic is king. My ideal is to use everything for my own use, accumulate more users, and make more money!"
snort!
Zhang Yin pouted.
………………
"Why is it Zhu Tiantian again? I keep seeing Zhu Tiantian recently!"
"What an idiot! A rich second generation shows off their wealth. Why should they be so proud? It's just a disease!"
"It's just that when people show off their wealth, they get high. I don't understand the brain circuits of those people."
"The community has been in a mess lately, and there are more and more monsters and ghosts. I don't like it anymore. When I do, I just chat behind closed doors in the topic group and don't listen to what's going on outside the window."
"Me too, I just look at pictures of pretty girls and stuff like that."
While we were chatting, someone suddenly reported: "Go and see the home page!"
Usually, it means that the community is causing trouble again. A group of people came over and saw the official account posted a video with an interesting name, "One Meal".
"One Meal" was cut into 40 minutes, divided into two episodes, and posted on the community.
In this show, Yu Qian had the most scripts, because he had to control the rhythm, and he did a good job. Except for Pan Pan, who was a school teacher, he basically spoke from his heart.
The main thing is to give them a lot of room to show off, and use the techniques of later reality shows to shoot, making everything appear as unintentional as possible, and letting things take their own course.
Variety shows selling chicken soup are very popular.
A group of consumables, watching a few celebrities performing their longed-for life there, is very darkly humorous.
"One Meal" is not for those netizens who follow the crowd and praise Zhu Tiantian. They don't have the patience. "One Meal" is for people who are willing to take the time to appreciate, read, and understand, and who are not cold about Zhu Tiantian.
of.
For example, Zhang Xiaowu.
At this moment, he was holding a copy of Lao Ya Fan and reading while chewing.
I didn't plan to eat anything at first, but the cooking process inside was so fragrant, especially the eggplant braised noodles, the smell could be seen through the screen, so I quickly stopped and bought some old duck noodles.
At first glance, he thought it was a cooking lesson like those in "Tian Tian Kitchen".
As a result, Pan Pan came out, and so did Zheng Xiusheng. They introduced him as the chef of the Capital Hotel! What a guy!
Who is Pan Pan?
An ordinary little chubby girl, who many netizens have watched grow up, is now featured in an official video and even cooks with such chefs.
How many special netizens are there? They are all ordinary people.
Suddenly and proudly.
Just like when a Ferrero Rocher flew out of the chat room.
After that, we actually cooked and ate, each person had a big bowl of noodles, and then just had a homely chat without any bells and whistles.
Zheng Xiusheng told the stories of the older generation, and Pan Pan told the troubles of the young people.
There is no sensational theme like that of Sister Ni Ping in the Spring Festival Gala, one old and one young. To be honest, Pan Pan's distress really hit Zhang Xiaowu.
My family background is ordinary, I am ordinary, and I am confused about the future.
I usually don’t think about it and deliberately avoid the problem, but when I watched the video, it was like a bowl of thick but not greasy chicken soup. The truth is a cliché, but everyone likes this way of reasoning.
For this kind of program, copywriting is crucial.
Commander Yao wrote in his own handwriting and poured bowls of chicken soup down for everyone:
"What you love is your life!"
"The smoke and fire in the world is the most soothing to mortal hearts!"
"God bless children who love to eat!"
Wow!
Zhang Xiaowu felt that he had been elevated.
The community has clearly supported Pan Pan, which has balanced the mentality of the silent majority. In fact, the routines are the same, and it is a matter of whether they suit the taste.
Ever since, the silent majority began to contribute traffic.
The data of "One Meal" was rising steadily, and at the same time, Zhu Tiantian was "strategically" suppressed in traffic. For a moment, Zhu Tiantian seemed to suddenly disappear, and the full screen was replaced by Pan Pan.
"The wheat nest is still the same wheat nest, and it did not disappoint me after all!"
"Zhu Tiantian and her idiot fans are finally invisible, hahahahaha!"
"Let me tell you, Maiwo is very good at creating the main theme. At least it doesn't disgust me."
"Wow, wow, wow, I envy Pan Pan for being able to learn from the chef on the spot!"
"This uncle is very lovable, I like to listen to his chat!"
"Xiaotangshan is really awesome, I have to salute you!"
The emotions of another group of users have been exported, which is called the Internet's dual position, eating both sides.
…………
Night, a certain restaurant.
Guo Zhenxi, deputy director of the CCTV Advertising Economic Information Center and director of the advertising department, finally attended the banquet.
Times are changing rapidly. Last year, 99 was just a small company, but this year it has become a giant. Similarly, last year, Yao Yuan was just a small person, but this year, Guo Zhenxi can come to eat in person.
"I've watched "One Meal", and the filming is top-notch, but don't even think about it being on CCTV. It's impossible for CCTV to pick up other people's programs, let alone online videos."
"No, no, you misunderstood. I just want this little girl to be on CCTV."
"oh?"
Guo Zhenxi was stunned, surprised and curious: "Others praise celebrities, but you praise common people. What's the point?"
"Set a model, lead the trend, strike while the iron is hot, and follow the trend."
Yao Yuan knew that he didn't know much about the Internet, so he didn't hesitate and said directly: ""Eastern Time and Space" has a sub-column called "People's Stories", I think it's quite appropriate."
"'People's Stories' is a popular program. Even if your subject matter is suitable, it can be filmed, but it doesn't mean it can be broadcast after filming, and it doesn't mean it will be broadcast immediately."
"The company has been doing promotion recently and happened to have an advertising budget."
Tsk!
Guo Zhenxi likes this straight-forward style of doing things and using money to measure everything. He smiled and said: "CCTV is reforming now. Some columns have to sponsor themselves. There is huge internal competition. As a director, I am very annoyed."
"The capable work hard, the mediocre will trouble themselves."
"Ha, you are an interesting person!"
The two had a drink and completed a very ugly deal.
Yao Yuan wants to use Pan Pan to lead the original trend and launch the MaiKe plan. Online communication alone is not enough. CCTV is the last word.
(Thanks to Chu Yunxian for being such a cute character, no more...)