"People's Stories" is very interested in this subject.
Pan Pan is a little thin when you look at it alone, but Zheng Xiusheng makes it thicker. The two generations grew up in different environments, have different confusions, and their own solutions.
It also touches on things in the new era such as online videos, the thinking of contemporary young people, etc. Overall, there is a contrast across time and space.
So I quickly sent someone down to take pictures.
The entire article is fake!
The company also made an ugly deal with one of Pan Pan's teachers, describing the previous video as "the two of them working together", with a nose and eyes, and a fake studio.
CCTV did not know.
Local TV stations are full of imagination, such as the fake news about "using cardboard boxes to make steamed bun fillings".
There are also those hosts who cooperate with experts and sell fake medicines seriously...
So what are the ratings?
Of course, for advertising sponsorship, in the final analysis it is still money.
In 1993, "Eastern Time and Space" was launched, including "Son of the East", "Oriental Time and Space Golden Songs List", "Living Space", "Focus Moments" and other columns.
After several revisions, "Living Space" was renamed "People's Stories" to tell people's own stories and deliver positive energy.
Yao Yuan pre-purchased advertising time for Maiwo Mall, which is better than nothing.
…………
At the end of June, the program was broadcast.
I used some excerpts from "A Meal" to focus on Sammi Cheng, leaving the main part to Pan Pan. I went to her home to shoot on-site, interviewed her parents, and talked about her growth experience.
The focus is on posting videos of cooking.
It seems small, but it can reflect some of the development trends of contemporary young people and today's society, as well as some ideas on how to use the Internet.
Yao Yuan gave the money, and the program team did not hide anything, they directly typed up "Minecraft" and thoughtfully added, "Netizens nickname it Maiwo."
Just this sentence, the advertising money is not wasted.
As Pan Pan talked about the journey of posting the video and the shooting process, he focused on one scene: "So far, this girl has 530,000 online supporters!"
CCTV is one of the most authoritative mainstream media, the main theme.
Digging deeply into the theme, we firmly grasped several points: contemporary young people and ordinary workers, the Internet can be used as a stage, which is an attempt worthy of joy!
Cooking on TV is not new, but when an ordinary person shoots a video of himself and cooks online, and has 530,000 fans, it is very new - it captures a profile of social change.
CCTV's coverage and influence are not limited. As soon as it took the lead in broadcasting, Yao Yuan was behind it, adding fuel to the flames, and the spread expanded rapidly.
"In the Internet age, what can young people do online?"
“With the digitization of the tertiary industry, how far are we from online jobs?”
"Opening an online store, is online cooking considered a career? The digital economy is reshaping the employment model!"
"Ordinary girls cook online and win 530,000 supporters. The monetization model is worth exploring!"
At the same time, Yao Yuan released the pig Tiantian again and ridiculed "poor people's cheap disgusting food", causing another round of scolding.
Finally, second-rate newspapers also appeared to join in the fun:
"According to the forecast of the Ministry of Information Industry, China's Internet access users will reach 79.63 million this year, including 25.28 million broadband users, and the number of Internet users will exceed 100 million.
In today's era, young people spend more and more time online, and they are often criticized for not doing their jobs properly.
Recently, an account called "Pan Pan's Kitchen" suddenly became popular. The protagonist is a 19-year-old ordinary female college student. She uses her spare time to shoot videos. The content is also very simple. She cooks and eats by herself...
But such a simple video has won 530,000 supporters.
In the past, portals were the gathering place for traffic, but now they have changed. They have changed from unilateral information output to communication and interaction between netizens. This is also the biggest difference between web2.0 and web1.0.
This kind of interaction can be text, pictures, sounds, or videos. Pan Pan is at the forefront, with 530,000 supporters, using the website as a platform to showcase himself.
According to surveys, some people are already doing part-time jobs online, such as design, copywriting, programming, etc.
In the future, work may be less and less limited by space and time. Having a main job to make a living and taking care of an interest at the same time will become a way for young people to aspire.
What we need to see is that today, with the rapid development of science and technology, the Internet provides more and more people with a stage to express themselves.
Unlike Sister Furong and Zhu Tiantian, who are sensational and have distorted values, Pan Pan presents the simplest and most unsophisticated creative content, bringing ordinary beauty to everyone.
Those who live a down-to-earth life should not be ridiculed by money worshipers, and those who work hard should have a bright future..."
From the beginning of Zhu Tiantian to the present, this hype seems simple, but in fact it includes content such as showing off wealth and worshiping money, class antagonism, selling chicken soup, food bloggers, young people's new attempts in the changing times, etc.
It is very complex and is a comprehensive hot spot, so the media are willing to conduct in-depth analysis, and there is value in analysis. CCTV and second-rate newspapers took public opinion away in a wave.
Netizens don’t know the truth, they are just envious and jealous!
"Last year Jinsha became popular. I said a golden phoenix flew out of the wheat nest. Now it seems that there are a lot of golden phoenixes!"
"I heard that Pan Pan School waived her tuition fees, and why did she also give her a reward?"
"I'll definitely give it to her. She's a classmate of my neighbor's son. The school is very run-down. I wish I could have a celebrity, even though she's an internet celebrity, haha!"
"Why don't you just cook a dish? I can do it, but I didn't expect that this thing is life!"
Yao Yuan didn't care about the nagging of these people and showed the group photo. He looked handsome and held up a framed agreement and contract, with Pan Pan next to him.
At the same time, a big community announcement was issued:
“Maiwo signed a contract with [Pan Pan’s Kitchen] for 1 million!”
"In order to support originality and encourage users to produce high-quality content, the community invested 100 million to launch the [Creator Incentive Program]!"
"No matter text, photo, voice or video, as long as it is original content, as long as it has 1,000 fans, or more than 10,000 likes + comments, you can apply for the incentive plan!"
“Creator Benefits:
1. Monthly guaranteed salary.
2. According to the number of clicks, likes, collections, comments and other data, corresponding incentives will be given. The incentives will start to calculate the income on the second day after the content is released, and there is no upper limit.
3. Netizens give gifts for content in the form of M coins and exchange them for a share according to a certain proportion.
4. For some high-quality creators, the community will introduce advertising resources and only charge a certain percentage of commission.
The principle of issuing 5,100,000 pink silver medals and 1 million pink gold medals will be retained by the community forever."
This thing is called "Author Welfare" on Qidian, "UP Main Welfare" on Station B, and "Anchor Welfare" on Douyin.
It's all the same thing.
Yao Yuan has been laying the groundwork for half a year and finally launched this thing, with an estimated investment of 10 million, claiming to be 100 million!
It's not all bragging. If the second round of financing comes, he really dares to spend 100 million on promotion.
When later generations refer to such creators, they usually use bloggers - which originate from the blog era, or UP hosts - which originate from Japan, or anchors - which originate from the live broadcast era.
Now there are none. Of course Yao Yuan doesn’t want to use bloggers, so he takes advantage of the situation and launches a collection activity.
"Give a name to all the creators who are full of sincerity and enthusiasm, and those who are selected will receive a bonus of 1 million!"
The ones chosen are naturally "Maike", and they are all our own people.
Commander Yao took advantage of Pan Pan's public opinion momentum and suddenly began to burn money, real or fake, causing an earthquake in the Internet world. Not to mention the reactions of all parties, the traffic was real.
Just after July, with midsummer approaching, Maiwo released its second quarter financial report and the latest data:
The community achieved its set goals and exceeded 20 million users before the summer!