Zhuhai small factory, Meizu. This company, established in 2003, currently has only about 60 people, of which 20 are responsible for technology research and development. It has a poor reputation, poor sales, and the brand has not yet been promoted. In the minds of users, it is "better than other brands."
In the first half of this year, Meizu launched two products, ME and MI, one for men and one for women. Thousands of units are shipped every month, and a total of more than 40,000 units have been sold so far.
Part of it is the increased sales volume after listing it in Maiwo Mall. Meizu is still very satisfied with its cooperation with e-commerce. It has a mall self-operated store and a brand flagship store, one in the south and one in the north, and express delivery is more convenient. Not long ago,
The mall brought a contract, to the effect that the platform would help with the promotion, and Meizu would need to make a profit on purchasing and point deductions. The contract would take effect from the launch of the promotion.
At this moment, Huang Zhang's desk is filled with the latest mp3-E2, which is not yet on the market! Consumer electronics products are updated quickly, and several new models have to be launched a year, otherwise they will be overtaken by their peers. The E2 focuses on large capacity.
Features: There are two types: 512M and 1G. It can also be replaced by its own shell, and it also has an e-book function. In this era when MP3 is used as a USB flash drive, Huang Zhang believes that the sales volume of E2 will be very good, but it is only very good, not
Too dare to dream. Maybe 50,000 units can be sold? The promotion hasn't started yet. The mall is filming a short film using E2. Huang Zhang has reservations about this and doesn't think it will have much effect. He is from Meizhou
He dropped out of high school to work and started working as a chef. Later he joined a VCD company called Aegean and achieved outstanding results. He became the general manager at the age of 26. However, he had a conflict with the major shareholder and ran away angrily. He took a few technicians with him to establish Meizu.
If you have a ladder, please add @shuyouquan on Telegram to read the latest chapters.
Huang Zhang is a visionary and courageous person. He succeeded in making MP3 players. At his peak, he decisively switched to mobile phones and launched the M8 mobile phone, which was a great success again. The M8 sold well and attracted a famous angel investor.
The master of electronic music ghosts - Lei Jun! Lei Jun was about to make a mobile phone, so he found Huang Zhang. The two cherished each other and had a good relationship. Lei Jun wanted to acquire 30% of Meizu's shares, but Huang Zhang was extremely repulsive to capital and did not want to raise funds.
, did not want to go public. At that time, 4 of the 12 directors were his relatives, and the characteristics of a family business were strong. Moreover, he was also very good at management. He insisted on not giving any shares to senior executives, and the salary was not generous. The business was not negotiated, and the relationship
But it was still very good until 2010. Why? Because Xiaomi came out.
When Xiaomi came out, Huang Zhang publicly stated that he regretted communicating everything about Meizu to Lei Jun without reservation. His original words were: "I am not afraid of him, I just feel disgusted with him. He once contacted me as an angel investor and used his relationship with the leaders of the High-tech Zone to trick me.
Taking Meizu’s business secrets. From the overall concept to how and why the mobile phone is made, the development process to supplier selection, production and sales... I was completely fooled by his sincerity and the leader’s kind urging..." or
It’s an exaggeration, but Lei Jun really didn’t pay attention to it this time. That’s not the end of it. Meizu’s executives and technical backbones were poached, and a large number of people changed jobs. After Huang Zhang was beaten, he realized it and took out 20% of the shares first.
As employee option rewards, investment was then introduced. Later, successful products were launched, such as Meilan, PRO5, and PRO6. There was hope for a revival, but unfortunately it fell into years of internal strife and quickly lost market share. Now it is half-dead.
In general, Huang Zhang himself has obvious advantages and disadvantages, and the most valuable thing about Meizu is the group of executives and technicians. "Dongdongdong!" "Come in!" Huang Zhang was playing with E2 when someone knocked on the door and his subordinates left.
He came in and said, "Mr. Huang, someone is here from the mall." "Okay, I got it!" Huang Zhang straightened his clothes and went out to meet the guests. He had been in constant contact in the past few months and had become quite familiar with him. He smiled and exchanged a few words with the other party.
Explain the purpose of the visit: The platform is about to start publicity, but it thinks that the cost of publicity is too high and the effect is very good, it is likely to be a big hit. It requires a re-signing clause. Re-signing is OK. Anyway, it depends on the specific data. The better the sales, the greater the rebate.
.As a result, Huang Zhang took over the contract and frowned when he saw it. There was a clause on it: If the goods could not be delivered in time within the specified period, Meizu would have to pay three times the purchase price!
Romance
"What does this mean?" "When netizens shop on the platform, there is a relatively fixed period from placing an order to receiving the goods. For example, let's calculate it as 10 days. Within 10 days, users can accept it. If it exceeds 10 days,
Even if the goods are not received for a long time, users will definitely be lost. If it is caused by the platform or express delivery, then we will deal with it. But if your production capacity has not kept up and the required products are not produced in time, then the platform will be affected.
Reputation... In short, we want a risk guarantee." "..." Huang Zhang understood the other party's intention and accepted the logic, but 3 times the compensation was too much. The two parties began to bargain and finally reached an agreement: If Meizu does not deliver the goods on time, it will
MP3s delivered on time will be provided to the platform at a price 50 yuan lower than the purchase price. The purchase price is already very low, and if it is 50 yuan lower, it will be half a cent profit at most. Huang Zhang still signed, he always felt a little bit
It’s funny, the other party always says it’s a big explosion, but if it explodes again, where can it go?
"Oh, this wave of Meizu is our foundry!" Yao Yuan nodded frequently as he looked at the latest contract. It was a pleasure to bully the newcomers. Lei Jun took the money and ran away, and will make various investments in the Internet industry in the future.
In the past two years, Huaqiangbei's off-brand phones have become popular all over the country. Mobile phones have become an indispensable item in the lives of ordinary people. The MP3 industry has quickly declined, and the mobile phone industry has been involuntarily involved. The Internet has unknowingly become associated with electronic products, especially mobile phones.
In the era of smartphones, the two are even more interdependent and dependent on each other. What Commander Yao finally created is a large ecological closed loop, and naturally cannot be separated from mobile phones. He still likes Meizu quite a lot. But there is still plenty of time, so he will first put 3C
Let’s talk about the launch of the platform. Back to MP3, why is he confident that MP3 will definitely sell well? One is publicity, one is pricing, and the other is good quality. For example, the cost of an MP3 may be 100 yuan, and the retail price is 600, but it looks like 500 yuan.
Profit, but does it all go to the manufacturer? Of course not, how many links in the middle will share the profit? The mall purchases from manufacturers at super low prices and sells directly on the platform. The profit margin is very large, and it controls the pricing, and can offer various discounts and promotions.
.
Yao Yuan thought for a while and then said: "Contact "Super Girl" to place an MP3 advertisement in the finals." "How is the communication effect?" "I have estimated that the price/performance ratio is very high. Anyway, their advertising is cheap, only 70,000 in 15 seconds.
." "70,000 in 15 seconds?" Liu Qiangdong nodded, it was indeed very cheap. After talking about the matter, he was about to leave. Yao Yuan was so mean that he couldn't help but ask: "Hey, what's going on with you and Huo Siyan?" "What?
"Are you sleeping? Are you sleeping?" It was so straightforward that Dongzi felt very embarrassed and said the next sentence: "vulgar". Hey! You who like pure and big-bodied girls said that I am vulgar, so sorry?! Liu Qiangdong left,
Yao Yuan took a piece of information, which showed the ratings of "Super Girl" since it started airing. (There is still a chapter!)