Liu Chengmin, vice president of QQ and responsible for wireless value-added business, sat in the reception room feeling uneasy.
Because China Mobile made a sudden call to QQ, asking to come to Beijing to discuss matters. This situation is usually not a good thing. Liu Chengmin thought about all parties and probably knew what was going on.
It seems that it was left dry for a while on purpose.
It took a long time before a member of China Mobile came forward. Liu Chengmin immediately stood up and said hello with a smile on his face. Don't look at the big boss of QQ, but the father of China Mobile is also a grandson.
"Well, sit down!"
The visitor waved his hand and asked him to sit down. Without any nonsense, he directly handed over a piece of agreement and said, "You have a look first!"
"..."
Liu Chengmin took it and took a quick look and was frightened.
In June of this year, Tencent went public in Hong Kong, with an issue price of more than 3 yuan, and raised about 1.9 billion. As the end of the year approaches, the performance of the year can be roughly understood, and the development momentum is good.
This year’s estimated revenue is 1.1 billion, with Internet value-added accounting for 400 million, wireless value-added accounting for 600 million, and advertising about 50 million.
What is wireless value-added?
It is all kinds of services of SP, such as SMS, MMS, ring tones and so on.
Accounting for 60%, the channels are all in the hands of China Mobile. At this moment, Liu Chengmin was sweating coldly. The agreement clearly stated:
"After the cooperation expires on December 31, the new round of cooperation will adopt a new sharing ratio. The text message will be adjusted from 15:85 to 5:5..."
Damn it, the move is going to kill the donkey!
Since being named in the text messages on March 15 this year, all SPs have felt the rope around their necks getting tighter and tighter. They used to indulge without limit, but now they find punishments for any reason.
A while ago, Sohu and TOM were punished and suspended their SMS services for three months because of mass messaging...
Mass messaging, it was nothing in the past!
Everyone knows that China Mobile is cleaning up its opponents under the guise of rectification. After all, the market has been developed and it’s time to monopolize it.
But Liu Chengmin didn't expect to be so ruthless and worked directly to 5:5. If he really needs to adjust, Tencent's monthly profits will be reduced by more than 10 million!
"this……"
He didn't dare to slap the table, and said carefully: "Since we cooperated with you, we have always adhered to the principle of mutual benefit, abided by the rules, and obeyed the rectification. Isn't it a bit too harsh to cut off 35% in one go?"
"There is no way. I am just following orders. You don't have to sign, but all QQ's wireless value-added services have expired and there will be no next round of cooperation."
Gan!
Liu Chengmin didn't dare to make up his mind. He just said that he wanted to ask for instructions and left first.
But it was useless to ask for instructions. SP did not have any bargaining qualifications in front of China Mobile, so the next day, he still signed a new agreement. Of course, there was also a requirement:
"We will announce the news when it expires at the end of December."
This is because we are afraid of affecting the stock price, so we will delay as long as we can.
Mobile agreed.
…………
Liu Chengmin returned to base camp with bad news. Tencent was wailing, but it quickly formed a team to specialize in new value-added projects.
Xu Liang, Tencent’s first product manager, is the team leader.
Everyone is very anxious, and the urgency is mixed with a trace of calmness, which is a very strange mentality. This is because the value-added of the Internet has increased by 90%+ this year, and the revenue can reach 400 million, all from QQ shows and games.
The QQ Show was launched last year. Within six months of its launch, 5 million people had consumed it, with an average cost of 5 yuan. It made 25 million yuan in one wave.
Games are also very popular, especially "QQ Hall", which was modeled after "Bubble Hall" and became very popular.
This gives the company some confidence that it can accelerate on these two tracks - of course, mobile is currently inseparable.
Small conference room.
The team members sat in a circle, and Xu Liang started chatting and sighed: "SP is having a hard time this year!"
"Yeah yeah!"
"China Mobile wants to monopolize the SMS business on its own, which is a typical example of killing the donkey."
"This year it's text messages, and next year it may be ringtones. Each of them looks like a beautiful thing, but in fact they are all pioneers for the king, making wedding dresses for China Mobile!"
"Come on, do you want to do it or not? Who wouldn't want to make money if they have money? That's it. How many people want to be a SP but still can't!"
"So this is the time for us to show our talents. Whether we can get rid of mobile control, develop on our own, and even establish future strategic directions depends on our products this time!"
Xu Liang first stirred up the atmosphere and then got to the point.
Making money from QQ shows and games must revolve around these two projects. Games are not something that can be thought of in a short while, so I first proposed an idea: make an enhanced version of QQ show!
How to strengthen QQ show?
Of course, we need to add more skins, more props, and more upgrade systems... As we were chatting, someone suddenly said: "I think the enhanced version of QQ Show is not enough. QQ Show is rooted in the QQ platform.
What is the strongest thing about QQ is its social attributes!
Can we develop social attributes into QQ Show? At present, QQ is just a client, an instant messaging software. People use chat boxes to socialize. Can we upgrade it and turn the client into a large community?"
“Great community???”
Mentioning this word, everyone thought of a product invariably. Xu Liang said: "You mean Maiwo?"
"good!"
This employee was obviously an old user and said excitedly: "Maiwo is the most successful community model product in China! It has almost all functions, it is a self-contained home, and it is very sticky. Anyway, if I don't go up and look at it every day, it will be boring."
Uncomfortable.
Maiwo has no advertisements and is the most plain on the Internet. It used to add value by using text messages to buy some virtual gifts as rewards, but after selling the text message business to TOM, it stopped taking care of it.
Currently, I am focusing on the mall, and the community relies entirely on ringtones to make money. Oh, I seem to be working on videos recently..."
The employee was very regretful and extremely cruel, saying: "Actually, Maiwo is only one step away from making a leap. Now he has to rely on us to help him complete it!"
"..."
Xu Liang rationalized his thoughts and asked: "Turn QQ into a large community like Maiwo, and then add QQ Show's value-added services, so that it is not just a client, but also has strategic depth!"
"Yes, that's what I think!"
"So what do you think?"
"Okay, okay, this way we can have a community atmosphere. Community atmosphere is the best way to increase users' sense of belonging."
"The personal space mode of Maiwo is very good. We can develop it in depth and add everything from skins to decorations to music boxes!"
"Wow!"
The more everyone chatted, the more excited they became, and success was just around the corner.
During this period, the concepts and products of the domestic Internet were almost copied from the United States. This kind of community was called SNS product. In the original time and space, it was not until Facebook became popular, in 2005, that a large number of people followed suit in China.
Facebook has not yet become famous, but Maiwo is ready, and Tencent has activated its Sharingan ability on it for the first time.
The employee who first proposed the idea was discussing it enthusiastically while adding to the drama in his mind:
"I'm sorry, I'm sorry. At worst, I won't post or post pictures in the future, and I'll just be a silent and guilty mike. Oh my God, it's really a trick of the gods, and I'm the master of each one."
………………
99 company.
It was around this time last year that Yao Yuan put forward the need for an instant messaging software. After a whole year of working on it, Momo came out.
As we all know, Momo is used for hooking up.
But do you think Commander Yao's situation is that big? Wrong! He already has a lot of hookups, and he is serious about instant messaging.
Around 2001, in order to cope with the server pressure caused by the skyrocketing number of users, Xiao Ma made a stupid move and charged a fee to register for QQ!
It seems to be 1 yuan each, and there is also a "QQ account zone" that charges 2 yuan per month.
This stirred up a hornet's nest. Netizens criticized it verbally and even magazines criticized: We have tolerated your pop-up ads, and now you are charging for them. Have you obtained the user's consent?
This kind of thinking is quite interesting. It is a consensus that prostitution is for free, and whoever charges a fee is a bad person.
At that time, the distribution of free numbers had stopped, which made other companies extremely happy. For a while, NetEase launched Paopao, Sina launched Chat Bar, Sohu launched I'm Looking for You, Yahoo launched Yahoo Messenger... There are at least more than 30 on the market.
communication products.
When Brother Ma saw that it was not working, you were going to kill me, so it became free again in 2003.
One thing to say is that there was a real chance to kill QQ at that time. Unfortunately, only one year later, QQ was resurrected with full health. This year, the number of registrations exceeded 300 million - the number of registrations, not the number of users.
But those softwares are not dead. Netizens basically have more than two people. The most commonly used ones are NetEase Bubble and MSN.
Yao Yuan wanted to do instant messaging. Although Zheng Nanling completed it, he still had doubts and asked: "With all due respect, Mr. Yao, QQ is the only company now and users have inertia. It is too difficult to seize market share."
"It's okay. I have a plan. I'll talk about it in detail in a meeting this afternoon."
"All right!"
Zheng Nanling didn't leave after he finished speaking, but stopped talking.
"Is there anything else?"
"The official (bian) Fang (ji) review opinion came out and said that the name Momo is more dangerous and asked to change the name."
"Changed the name again?"
Commander Yao bent forward in frustration,○|￣|_
Bai is so cute, just change it. He thought for a while and said: "Then call it Mai Mai!"
"good!"
Zheng Nanling just left.
In the blink of an eye, in the afternoon, the company organized a meeting.
There is no business about the mall, it is all people from the community. Currently, Yao Yuan is busy recruiting talents for the mall, but the community is still weak. Wu Jun is responsible for this, and his upper limit is higher than Liu Weiwei. Liu Weiwei is worth 0.02% of the shares. Wu Jun
Energy value 0.08%.
Small conference room, not many people.
The computer was connected to the big screen, and Yao Yuan first demonstrated MaiMai, which was simpler and fresher than QQ.
"There is nothing to say about the functions. Several software on the market are similar, such as My Friends, Blacklist, Strangers, etc. The difference is here..."
Yao Yuan clicked on a funny yellow expression and said: "The character avatars and chat emoticons are specially designed by someone to make them unique. Of course, the pixels are not good now, so this is not important.
I engage in instant messaging, but many people don't understand it. They think it can't be done with QQ and there is no need to engage in it. But now I have unified my thinking. We must engage in instant messaging. It is very simple, because it is convenient!
Our community has a population of over 20 million, how do we usually play?
Open the webpage every day, log in, and see what new news, new recommendations, new updates from friends, how the music is, how the mall is, etc.