The community is Yao Yuan's home base. It was officially separated in 2002 and has been working hard for two years now. It has always emphasized humanization and user experience, and has always given blessings (leeks) and benefits (vegetables) to users.
Everyone sees this, and actually wants to do something for the community, but unfortunately we don’t have the opportunity... Hey, it looks like we actually have it this time!
Because in various topic groups, some links began to appear from time to time, and the links pointed to an event on the CCTV website:
Who stands at the forefront, breaks through mediocrity and obstacles, and creates new growth space for themselves, the group, and the public? Who takes social responsibility as their own responsibility and uses actions to promote integrity and fairness?
Who is the creator of green wealth and who is the leader of sustainable development...
Who is the "2004 CCTV China Economic Person of the Year" in your mind? You are welcome to vote and participate in the event.
【Selection criteria】
Innovation, responsibility and health!
【Selection Rules】
From December 8th to 27th, online voting and SMS voting each accounted for 50%, and the top ten figures were selected from 23 candidates. The top three votes will be selected by the review committee to win the final "Person of the Year Award"
"(OK)!
What does this mess have to do with us?
As a result, when everyone took a look, wow!
There are Wang Chuanfu of BYD, Wang Xianzhang of China Life, Ren Zhengfei of Huawei, Yang Yuanqing of Lenovo, Li Shufu of Geely, Li Ning of Li Ning, Auditor General Li of the National Audit Office, Governor Zhou of the Central Bank, Hou Weigui of ZTE, etc., they are all big guys!
There are three people in the Internet industry, Taobao's old horse, QQ's little horse, and then...
"Hahahaha! Commander Yao!"
"Commander Yao's face is like a firefly in the dark. It is so bright and eye-catching among a group of big shots that it suddenly turns into an idol drama."
"What kind of event is this? Did Commander Yao spend one dollar to sign up for it?"
"What an honor!"
Over the past year, Yao Yuan has made frequent appearances and created his own persona that is friendly to the people, with remarkable results. First of all, most users have recognized this face, and secondly, they have given him the nickname Commander Yao.
Because of the name Yao Yuan, it is difficult not to think of "Party A and Party B".
"I'm going to vote for Commander Yao. I've never used text messaging to vote once. I made an exception today!"
"One thing I have to say is that he supports Pan Pan, which makes me very fond of him. We will go together with him!"
"I won't vote, even if I die, I won't vote. So far I haven't received a medal for 100,000 followers!"
"If you don't vote and I don't vote, when will the commander come forward?"
"That's right, comrades, come on!"
If Yao Yuan or Xiao Ma show off their skin, everyone who votes will be given 100M coins/Q coins, and they will definitely be the top two.
But this kind of selection cannot be done like this. It can only be done secretly to encourage everyone to vote. At the same time, everyone really wants to vote, and there is no cost. It can also psychologically satisfy the desire to give back to the community.
Why not.
Ever since, CCTV, a broken outsourced website, got stuck.
…………
The sky was dark and heavy with snow.
The snowflakes cannot purify the winter air in the capital, but instead become polluted. When they fall to the ground, they are no longer pure white, but dirty as if filled with fine impurities.
Ning Hao wrapped himself in his down jacket and walked into the newspaper building with his bulging bag as if he was hiding something.
He made "Charlotte", a short film that became famous, but he didn't get any bonuses as a director, and it wasn't a theatrical film.
This year he has another feature film "Green Grass", which tells the story of three children in the grassland who picked up a table tennis ball. Their grandmother told them that it was a pearl falling from the sky, so they insisted on dedicating the table tennis ball to the country as a treasure. .
As soon as you hear it, it sounds like the main theme, and it's also artistic.
Shooting this kind of thing doesn't make any money, and it won't improve your status in the industry. Ning Hao finally got in touch with a big company, so naturally he has some ideas.
"Please wait a moment, Mr. Yu will be here shortly."
"well!"
Ning Hao sat in the reception room and waited, touching his breasts from time to time, actively entering the "being taken in as a horse boy" mode.
He is relatively unconventional among directors. He is good at business and art, and has a good understanding of people and the world. After asking about it, 99 Entertainment is not just an entertainment company, there is also an Internet company behind it.
He doesn't know much about the Internet, but he feels that it is quite powerful and one mall can raise 1 billion.
1 billion, how much box office will it take to earn it back?
Ning Hao was thinking wildly, and he actually calculated the accounts, costs, publicity, etc. Damn it, it would take at least more than 3 billion in box office to make it back.
A box office of more than 3 billion, tsk tsk, I don’t dare to think about it.
In the corridor across the door, Yu Jiajia was on the phone, letting out a laugh like a barbell: "You are an international supermodel, and I can't even welcome you to the community. How can I dislike you?"
Okay, it’s settled, whenever you come to the capital, I’ll be your host..."
He hung up the phone and rolled his eyes.
Yao Yuan, you son of a bitch, who am I touching? All I touch are Jinsha, Gao Yuanyuan, Liu Xijun, and you actually let me hook up with Lu Yan?
She didn't understand what Yao Yuan wanted to do, but she completed the task very well and begged Lu Yan to open an account.
After finalizing, he pushed open the door of the reception room.
"Mr. Yu!"
"Sit down, sit down."
Yu Jiajia waved her hand and said: "I have something to do later. To make a long story short, I have two things for you today. The first one, "Charlotte Troubles", has received a great response. Seeing that it is the end of the year, I will give you more A bonus, not much, just a thought."
She rummaged through the drawer and took out a big red envelope.
"Thank you Mr. Yu!"
Ning Hao didn't feel insulted or embarrassed at all. He took it happily and squeezed it casually. It was at least 20,000!
I’m so motivated that I like bosses who pay me directly!
"The second thing is the 100th anniversary of the movie. We are going to make a short film and we are still planning to ask you to be the director. The cycle will be very long, maybe 50 episodes or 100 episodes. You have to be mentally prepared..."
"100 episodes?"
Ning Hao was startled and then reacted: "Oh, you mean the form of sitcom?"
"Absolutely. Have you seen TVB's "Brothers in Need"? The one starring Wu Zhenyu, Luo Jialiang and Zhang Keyi."
"Have seen it!"
"Imitating that temperament, for the 100th anniversary of the movie, let's start with "Dingjun Mountain", what it was like during the Republic of China, what it was like during the New China period, the torrent of humanity... Oh, forget about the torrent of humanity, and then what about Hong Kong and Taiwan movies...
Each episode lasts about ten minutes, and a short film is enough."
"This special girl is going through the history of Chinese movies!"
Ning Hao suddenly felt extremely stressed and hesitantly touched his chest.
Yu Jiajia observed her words and said, "If you have any questions, please tell me quickly!"
"Well……"
Ning Hao paused, unzipped the zipper, took out a script with body temperature, and said: "Mr. Yu, to be honest, I actually came to you for investment today.
This is a story I conceived a few years ago, called "The Big Diamond," and it's about..."
"Stop, stop, stop!"
"Big diamond, what's wrong with it?"
Yu Jiajia was impatient and just said: "I will find someone to look at the script. You can tell me the number first. If it works, you can take it back."
"Five, five million?"
Ning Hao mustered up his courage.
"Five million is too much for you to waste my time!
For this series of short films, I will provide you with a script, and you can write it yourself. We will write and revise while filming, to deliberately highlight an unprofessional impression.
Because a lot of grassroots people from the Internet will be used, and of course some celebrities will be invited.
We'll see the results specifically. If it's popular, we'll shoot more. It doesn't matter if we jump from 2005 to 2006."
"That, that, that..."
Ning Hao wanted to ask "Big Diamond" what to do, but he didn't dare to ask, so he nodded and accepted.
I was beaten repeatedly in the house, and I was so scared. When I came out, I thought, I can do this job well!
"Dingjun Mountain" was released in China on December 28, 1905. Well, it was still the Qing Dynasty at that time, and Guangxu and the old witch Cixi were still alive.
Spanning 100 years, the situation has changed and the sea has changed...
Ning Hao is so excited. If it can be made with the quality of "Charlotte Troubles", with dozens or hundreds of episodes, and the main theme meaning, that would be awesome. The Internet will serve as a platform, and the grassroots epic will be a tribute to Chinese movies.
.
A new generation of mountain monsters!
…………
"Dong dong dong!"
"Please come in!"
Early in the morning, a female employee knocked on Yao Yuan's office and said, "Your coffee and breakfast."
"Well, thanks."
The coffee is two bags of instant super strong coffee mixed together. In the morning, there are exquisite Western-style pastries. When put together, it is: super high in calories and sweet!
But Yao Yuan wanted to eat.
Yesterday was Christmas Eve. The two of them had a candlelight dinner first, then watched the movie "Kung Fu", and then drove to the suburbs to plant flowers. When they came back at 1 a.m., they had to pay the public food...
I almost didn't sleep all night.
Some people talk about feelings and it hurts money, and some people talk about feelings and it hurts, but he is different, he hurts his body.
Whenever this happens, he wants to eat something sweet to replenish energy, relieve anxiety, and make him feel happy...
Yao Yuan opened the lock and took out a notebook from the drawer. He was holding a snack in one hand and a pen in the other hand to write and draw. It was full of his work review and future plans.
First is the community.
It reached 20 million users during the summer vacation, and grew to 25 million by the end of the year, of which about 13 million were registered with real names in the "Classmate Record" - and throughout this year, the total number of online computers in mainland China was 41.6 million, and there were 94 million Internet users.
This ratio is his greatest confidence.
Next year’s goal, 30 million users? Of course not, Commander Yao underestimated him, he directly wrote 60 million+
Three core projects: Audition, Mai Mai and Space, and video website.
Then there’s the mall.
Almost all of the mall's users are converted from the community, and there are about 4 million. By the end of the year, the sales will be exactly the number he boasted, which can reach 300 million.
Taobao has almost 4 million users this year, but its transaction volume is 1 billion. This is the difference between C2C and B2C. Of course, Taobao’s all-free strategy does not make money at all.
There are two core projects for next year: Meike Eslite and Meizu M6.
Then there’s the entertainment company’s mess...
Then it was gone. I looked at the business in a mess, and it was just a few things, but it needed to be done carefully and seemed complicated.
As for profits, there is no profit at all. Those who lose money are still supported by financing.
But it will be good next year. Next year there will be games and ring tones will explode. At least the community can make money...
How many Internet products have died from burning too much money, having no profitable projects of their own, and having extremely poor risk resistance, and eventually exited sadly.
What is excessive money burning?
Most of the money was spent on publicity and promotion, which was more than the company could afford.
As for this part of the business, Yao Yuan has been handling it personally, fearing that he will make the same mistakes again. He likes to engage in linkages, which he calls the operating philosophy. To put it bluntly, it means saving money!
He also likes to ride on the popularity and use film and television tools to promote products. To put it bluntly, it is also to save money!
Fortunately, the results are good. For example, in "A World Without Thieves" released a while ago, Ge You's gang pretended to be a Little Red Riding Hood tour group, and You Yong was the tour guide. They showed up with a small "Maiwo.com" flag.
When this shot came out, the whole audience burst into laughter, and the topic group is still discussing it.
The props of "A World Without Thieves" were also auctioned online. The DV Andy Lau took sold for hundreds of thousands, and the leather pants he wore sold for 50,000... In the end, all of them donated money, and they advertised and gained fame.
Yao Yuan also plans to destroy "Wulin Gaiden".
"Wulin Gaiden" itself has many silly advertising plots, such as "Baituo Mountain Bone-Strengthening Powder, Youth Powder, Friendship Powder..."
Let the Poison God of Wealth change it and easily implant the wheat nest into it.
Including short films for the 100th anniversary of the movie, which are prepared for video websites!
"..."
Yao Yuan finished writing the content, stuffed it into the drawer and locked it. At this moment, there was another knock on the door, and an employee came in holding a big box and said: "Mr. Yao, what you asked for has arrived."
"Put it somewhere!"
After the employee went out, he stepped forward and opened the big box. There was also a small box inside, which was this year's Spring Festival gift box.
He sends holiday gifts to some specific people every year, especially during the Spring Festival, and prepares them well in advance. First, there are basic gift boxes, some general souvenirs, greeting cards, etc.
Then, treat specific goals specifically.
For example, if the leader of China Mobile likes to be arty, he will send calligraphy and paintings of famous people;
For example, Xiong Xiaoge is well-informed and has escaped from vulgar taste. This year he prepared a medal similar to the 100,000-fan award from Mike, which is exclusive to Mr. Xiong.
Another example is that Guo Zhenxi has a lot of money. He just says, "Yeah!"
There are 12 such objects in total, and there will be more and more in the future.
Yao Yuan looked at this year's gift box. The finished product was very good and he could handle it. As soon as he closed the lid, his phone suddenly rang. When he saw the call, what a coincidence!
It is Guo Zhenxi.
The two of them are not friends. They have a sincere relationship of interest. If they don't contact each other on a regular basis, there must be something wrong if they contact each other - Guo Zhenxi asked him to have dinner in the evening.
…………
Christmas night.
It's snowing lightly, merchants are promoting promotions, restaurants are offering discounts, and students don't need ID cards to book rooms in small hotels. Everything is on track for holiday consumption.
During the Spring Festival promotions, you can hear "Good Luck Comes" and "Gong Xi Fa Cai" everywhere on the streets. As for the Christmas promotions, it cannot be said that there are no such promotions, but you rarely hear Christmas carols being played openly on the streets, which is also very interesting.
Xiao Mo drove the car and parked in front of the Hilton Hotel.
After entering the hotel, Yao Yuan walked through a maze and found a small restaurant, and then found a two-seater table specially prepared for business people with good privacy.
Guo Zhenxi is already waiting.
This man is nearly 40 years old and has a rather elegant temperament. If you didn't say it, you would think he was a scholar. He likes to wear suits. Anyway, he has been wearing suits since Yao Yuan knew him.
He is very capable. Since he became the director of CCTV's advertising department in 2001, his income has grown rapidly year-on-year for 28 consecutive months.
"Yao Yuan, sit down!"
Guo Zhenxi called him by his first name, smiled kindly, and said: "I haven't ordered yet, what do you like to eat?"
"..."
Yao Yuan looked at the menu. This restaurant served Western food, so he wanted to eat something hot, so he ordered a few dishes.
Guo Zhenxi complimented him very cooperatively and came with a double copy. His attitude changed slightly from before, but he still spoke very directly. He smiled and said: "You are far ahead in the voting for the economic figures selection now!"
"Ashamed, ashamed, I didn't expect that netizens are so loving."
"Hey, we have received a total of more than 20 million votes, and you account for a very high proportion. That is not just a simple show of love, it shows that you and your products have a high status in the hearts of users."
Um?
What do you mean?
Yao Yuan had doubts in his heart and spoke more politely. Guo Zhenxi saw what he was thinking and simply said: "We do this selection. Although we let netizens vote, CCTV, as an authoritative platform, must take into account the overall trend.
For example, Auditor General Li of the National Audit Office named and exposed seven central ministries and commissions this year, uncovering a multi-billion-yuan capital black hole. The people were applauded, but the mediocre officials were frightened.
Is he a lone hero? Yes and no, this is called the direction of the wind.
Another example is Governor Zhou. This year, the central bank will implement new financial reforms and accelerate the marketization process. We cannot see it now, but it will definitely have a profound impact in the future. This is also called the direction of the wind.
We have to consider both the direction of the trend and the votes of netizens, which is very difficult to do!"
Emmmm!
Commander Yao listened carefully and complained in his heart that he was just making votes, and there was a lot of verbosity.
He doesn't believe that this kind of activity can collect more than 20 million votes. Just like the so-called 800,000-strong army, if there is such a link as netizens voting, he will just eat shit if it's not fishy!
"This year's trends are focused on integrity and anti-corruption, accelerating financial market reform, and integrating industry with the world. The Internet is of course also very important, but compared to those in charge, with all due respect, all three of you are a little behind.
But your votes are so high that it’s very difficult for us to do it.”
Guo Zhenxi said it twice, and Yao Yuan thought he didn't want to give or ask for money, but the other party said: "Of course, while ensuring a basic balance, we will definitely handle it according to the wishes of netizens.
Currently, the one between you and Tencent has the highest number of votes, and you will definitely be invited to attend the final awards ceremony, but I also hope you can understand our difficulties."
"..."
Yao Yuan thought about what the other party meant. He gave it, but not completely. Could it be that he was giving an individual award?
He didn't say anything, guessing that the other party must still have leverage. Sure enough, Guo Zhenxi said again: "You must be surprised, how can I, the director of the advertising department, get involved in this kind of thing?
You and I have been in contact for a long time, and we had good cooperation with SARS last year, so I'm not afraid to be frank with you.
Next year, I will preside over the overall operation of the financial channel."
Hiss!
Commander Yao took a deep breath and obeyed the law.
The financial channel is CCTV 2, with columns such as "First Time" and "Economic Half Hour". The character selection activity is conducted by "Economic Half Hour".
There is also the 3.15 party, which is also organized by the financial channel.
"The affairs of the advertising department..."
"As usual, I hold two positions at the same time."
Gan!
Yao Yuan's first reaction was that this year's Spring Festival gift package will be upgraded.
The financial channel is nothing, but the 3.15 party is a magic weapon these days! Guo Zhenxi holds 3.15 in his hand and can hit wherever he wants.
If there is a problem with your product, it is one thing for the media to expose it, and it is another thing not to expose it. How strong the exposure is and what platform it is exposed on are the core factors.
Furthermore, even if you have no problem, you will still have problems if it is exposed...
Yao Yuan's mind was free and he had an old habit, so he first thought about how to make use of it.
In the blink of an eye, my thoughts changed rapidly, and I quickly tied up the complicated threads into a single line: Don't think about anything else, we still have a sincere relationship of interest!
Thinking of this, Yao Yuan picked up his wine glass and said with a smile: "This is really a great thing. Congratulations to Director Guo!"
"Hey, the seat is difficult to sit in. I will have to come and go a lot in the future."
Seeing that he understood, Guo Zhenxi responded more kindly, and the two of them had a drink. No one mentioned the number of votes, because those things were all empty.
Only enthusiastic netizens were let down.
…………
It’s December 28th in the blink of an eye.
At noon, in a mansion in Palm Springs, um, a mansion. Zhang Yin was busy coming and going, carefully packing Yao Yuan's luggage.
"Are you wearing a tie?"
"Only old men wear ties, I wear a free style."
"Free ass, tie it up for me!"
Zhang Yin carefully selected a tie and hung it around his neck. He then knelt down to put on his leather shoes and wiped them to see that there was no dust at all.
"Oh, that's not the case. I'll just accept a prize."
"What's wrong? That's the Oscar of economics!"
"I'm telling you..."
Yao Yuan pulled her up and said seriously: "All awards are divided into pork. How much you can share depends on your energy. I am somewhat qualified, so I got a piece.
Others can praise this thing, but you must know in your heart that it is nothing but an exchange of interests."
"Look what you said, do you think there is no truth, goodness or beauty in the world?"
"Yes, you are the one!"
Yao Yuan took advantage of the greasy food and took a big mouthful, which made her lips swollen.
When I went downstairs, I was shocked when I saw Xiao Mo.
"You driver, why are you wearing a suit?"
"Don't I want to give you a boost? I heard that today we are all big guys, so I can't lose my status."
Xiao Mo lifted up his white gloves and pulled at the tight collar, which made him feel very uncomfortable.
"I really admire you..."
Yao Yuan got into the car, Xiao Mo had a serious face, held the steering wheel with white gloves, and drove slowly towards the venue of today's award ceremony - the Capital Hotel.
Yao Yuan got out of the car, glanced at Xiao Mo's mouth, frowned and said, "Are you still chewing betel nuts?"
"No, how dare you eat it? I'm eating chewing gum!"
"You're dressed like a killer and you're eating chewing gum here? It will probably be very late today. You can find a place to eat some by yourself... Oh, by the way, you can go to the uncle and ask him to open a small stove for you."
Yao Yuan gave Zheng Xiusheng's phone number to Xiao Mo and entered the Capital Hotel.
CCTV rented a floor, including the recording venue, subsequent banquet hall, lounge, dressing room, etc.
When Yao Yuan arrived at the place, a little girl came up to give him flowers. He pinned a large fake flower on his left chest, and drooped down a piece of silk with his name written on it.
"Please come this way, this is the lounge, please wait here."
"OK, thanks!"
He entered the room. It was a large hall with large chairs on three sides. There were already many people there.
In this kind of situation, there must be a middleman, otherwise it will be embarrassing. Guo Zhenxi was the middleman. He pretended to be half-baked, shook hands first, and then introduced him one by one.
TCL’s Li Dongsheng!
Fosun’s Guo Guangchang!
SAIC’s Hu Maoyuan!
Mai Boliang from CIMC!
Wang Xianzhang from China Life!
Auditor General Li from the Audit Office!
This is the real big shot in this era. Yao Yuan covered his face. It would be a bit embarrassing to let those enthusiastic netizens vote him first.
The Internet is now very powerful and has a strong momentum, yes, but compared with traditional industries and even related senior officials, it is nothing!
Yao Yuan shook hands and said, forget it, I'll go find my team.
“Alibaba’s old horse!”
"Penguin's pony!"
"Hello!"
"The first time we met, I have admired you for a long time!"
At the end of 2004, the big guys got together, and they were in the same boat, like minions.
Seeing him coming, they stood up at the same time. They saw that he was one of their own. The three of them hugged each other tacitly to keep warm, and they talked about business with each other. After all, those who can come today will get a share of pork.
Lao Ma looks like an alien as always. His hair is meticulously combed, he sprays some men's perfume, and speaks weird Mandarin.
Commander Yao just started showing up this year, participating in a large-scale team building for the first time. Both of them are very curious about him. Maiwo has been in the news all year long, and it dominates the headlines every month. Internet companies are acting like entertainment companies.
.
Especially ponies.
The company was tinkering with the QQ space, but Maimai came out first. They were not potential rivals, so they bumped into it directly.
He was relatively shy, but he loved to talk. He kept looking at Commander Yao and couldn't help but said: "I'd like to ask, this year you..."
"Oh, I'm 24!"
The old horse is 40 years old and the young horse is 33 years old. They are considered young in the business world. I didn’t expect to be born in the 1980s.
"young and promising!"
Lao Ma nodded, very convinced about his age, and said: "I just graduated when I was 24 years old, and then I became an English teacher. I didn't come into contact with the Internet until I was 31 years old. Almost ten years ago, the Internet environment ten years ago was very different from now.
too big."
"Although the gap is huge, we are also pioneers. Together with so many people, we started the Internet enlightenment. This is something that latecomers admire..."
Yao Yuan was talking casually and said: "Nowadays, the Spring and Autumn Period is at its peak, and experience and ability are in the golden period. Especially when I see you giving speeches everywhere, you are full of energy, but I can't do it, my energy is a bit low..."
As soon as these words came out, the two horses turned their attention to him at the same time.
Have a hidden illness?
But it’s inconvenient to ask.
Yao Yuan took the initiative himself and said: "I have a congenital problem. I applied for a fitness card at the beginning of the year, but it has no effect after a year. Alas, I am going to go to the store myself to see what's going on."
puff!
The two horses twitched the corners of their mouths, and a shiny thing fell from the sky, standing between them. That thing was called the generation gap.
40, 30, and 20, the ages are in the right order. The two of them thought to themselves, are Internet entrepreneurs so adventurous nowadays? No wonder the products are also very adventurous.
Old, old!
After all, Erma will not look down upon him at all. Even if he is a funny guy, he is still a very awesome funny guy who has created such a huge industry in just two years!
After sitting for a while, CCTV personnel came in and briefly explained the recording process.
Today we will be recording for most of the day, there will be a cocktail party in the evening, and then it will be broadcast on the 31st. Guests who have not had their turn will continue to rest here. There is also a TV in the room, so you can see the scene on the stage.
After a while, the awards ceremony officially began.
(I won’t break it into chapters, I’ll post it together and continue tomorrow…)