Non-mainstream is often bundled with those born in the 1990s. When mentioned, it seems to be exclusive to those born in the 90s. In fact, it is not the case. There were still a group of people born in the 1980s among them.
They have many iconic symbols, such as their photography style, hairstyle, the music they listen to, the way they dress, and of course, Martian writing.
Martian script first originated in Taiwan. In order to facilitate typing, netizens used phonetic notation to replace some commonly used characters in online communication. Later, they found that this style was very eye-catching, so they carried it forward and gradually spread to the mainland.
When these texts reached a certain scale, private experts continued to improve them and developed special software for Martian texts, which had a password function to a certain extent and became a method for a group to protect their privacy.
In fact, all the labels on non-mainstream people are like moats to protect themselves. Within the circle, they are their own people, a place where they are safe, have a sense of belonging, and have a sense of identity.
Outside the circle are adults, parents, teachers, factory owners...
In the process of non-mainstream communication, QQ Space and "Audition" have played an incomparable role. What Yao Yuan has to do now is to use these two powerful tools to attract the majority of non-mainstream people.
………………
In April, when QQ and 99 were throwing shit at each other, a new company was born in an obscure corner of Shanghai.
Tudou!
The founder is Wang Wei, who is 32 years old.
He is Hu Jianren. He studied abroad after graduating from high school. His experience was quite bumpy. His previous job was at Bertelsmann. At the beginning of the year, he came out to work alone, including himself and a total of 5 people. It took him 3 months to build the platform.
In the early morning of April 15th, Wang Wei and his development engineer stared at each other, hesitating whether to launch Tudou.com.
"There are still several bugs that have not been fixed. Do you want to postpone it for a few more days?"
The engineers clearly lacked confidence.
"..."
Wang Wei was unsure. Youtube was still a dating website at this time. He searched the entire Internet and found a "Mai Li video" of the same nature.
In his opinion, Maiwo is already a very large-scale Internet company, and he has just started his own business.
"Release?" the engineer asked again.
"Send it!"
Wang Wei gritted his teeth and said: "I have already paid 800 yuan for the publication fee. It cannot be refunded. Send it!"
So Tudou.com went online.
A few days after it went online, people from IDG went to Shanghai to visit, got to know each other, and chatted, but they did not talk about investment, and Wang Wei had no idea.
IDG is a huge investment institution. There is not only Xiong Xiaoge in mainland China, but also other colleagues. Xiong Xiaoge has the most seniority, the widest connections, the most investments, and a higher sense of presence.
The person who visited Tudou this time was another colleague.
After Xiong Xiaoge learned about it, he immediately contacted Yao Yuan and the two met.
He first explained that the matter had nothing to do with him to prevent Yao Yuan from misunderstanding, and then curiously asked: "Theoretically, Maili is the first portal-type video website in China. We analyze that this will be the next investment outlet. You
You don’t seem to care too much, which is not your style.”
"Oh, I didn't think too much. I just wanted to build a small video station as an ecological supplement to the community. There is no need to develop it so big."
"We can invest..."
"It's not a matter of investing or not. I really don't want it to be anything like it. It's pretty good now."
Xiong Xiaoge only felt that it was a pity. With the size of Maiwo's users, as long as he gave support, the video could take off. He also didn't understand why the other party was slacking off this time?
It's very simple. In the early stage of building a video website, the price/performance ratio is too low!
When these domestic companies were most involved, all of them had financing, and nearly 200 video websites were fooled. What was the result? When the copyright era came, Alibaba, Tencent, and Baidu came out of the game, and the cards were shuffled instantly.
Of course, Yao Yuan is not all stubborn. He has developed a lot of things, such as the short drama "100 Years of Movies". After all, he still needs to lay some foundations.
I took the time to meet with Xiong Xiaoge, and I got some new news. Tudou.com was established.
Wang Wei is a very capable person. After leaving Tudou, he founded Chasing Light Animation and filmed "Little Door God", "The Origin of the White Snake", "New Gods List: Nezha Rebirth" and so on.
But what makes him most popular is not his entrepreneurship, but his divorce case.
Wang Wei's wife is Yang Lei, a host on Oriental TV. In 2008, Wang Wei cheated on her and filed for divorce, promising to pay Yang Lei 100,000 yuan.
Yang Lei agreed, and in 2010, on the eve of Tudou.com’s launch.
She suddenly filed a lawsuit, saying that 76% of the shares held by Wang Wei involved the joint property of the husband and wife, so the court froze it and conducted property preservation.
With such a delay, Tudou went to market later than Youku, thus losing its advantage.
This directly led subsequent investors to develop a contract rule, which is: "Before the company goes public, if the founder gets divorced or gets married, he can only distribute cash to his spouse, but not equity."
Shit: Potato Clause!
…………
It’s already May in the blink of an eye.
Inside 99 Company, Yao Yuan looked at the "Super Girl" battle status that Yu Jiajia brought.
It only started in May last year and started in March this year. There are five competition areas: Changsha, Guangzhou, Chengdu, Zhengzhou, and Hangzhou. The top 10 competitions in Changsha and Guangzhou have ended, and he saw two familiar names: Huang Yali and Zhou Bichang
.
The key is Chengdu, which is the chosen place this year, with Li Yuchun and Zhang Liangying coming out.
Audition on May 11th.
Yao Yuan has already asked Yu Jiajia to do something. A program like "Super Girl" is a perfect match for "Audition". The advertisement must be included. Even when Maiker Eslite comes out, it can also make...
"Dong dong dong!"
A knock on the door interrupted his thoughts, and a subordinate came in and said: "Our local promotion team has almost completed the installation, basically covering prefecture-level cities. The public beta will be launched as scheduled?"
"Start as scheduled!"
"Oh, by the way, use my tone to send a greeting text message to the leaders of each team to thank them for their efforts."
"OK!"
…………
Cheng Wei has been deployed abroad for a month.
I conquered all the Internet cafes in Shangrao and made friends with several bosses. There is nothing special about the local promotion routine. Just smile, say nice things, and negotiate terms. The important thing is your mentality.
Be alert, decisive, and ruthless.
I had 6 people with me, 5 of whom were temporary. I couldn't bear the hardships in the middle. I left three of them and recruited them again. I also encountered unreasonable bosses and network administrators... Anyway, I survived all kinds of difficulties.
During this period, "Audition" continued to be tested, and publicity gradually increased.
At first it was just a pile on the ground, but later it became available on the Internet, and later on in newspapers and periodicals. Don’t even think about television. When there was a riot on March 15 last year, everyone called for a crackdown on online games and banned television advertising.
On May 13, "Audition" will be released in public beta.
News from the headquarters, it will start as scheduled!
Cheng Wei did not breathe a sigh of relief. Instead, he was even more stressed. The early stage was just for laying, and the user growth after the public beta showed the ability of local pushers - his target was not Shangrao, but Jiangxi, or even the general manager of East China!
At that time, he was a medium-sized figure, and he was closer to Mr. Yao. He could feel that Mr. Yao valued him. As a small employee, the big boss talked to him personally, and his own son was nothing more than that...
"Beep!"
He was lying on the hotel bed with his eyes closed and daydreaming. His phone suddenly rang and a text message came: "Fighting on the front line, you must pay attention to your health. It is not easy to do floor push, but the company will always be your strong backing. Leave the logistics support to me. Let's work together."
Waiting for the harvest..."
Oh, how can a young man bear this?
Cheng Wei sat up impatiently, "Public beta! Public beta!"