There are many reasons. There is a relatively popular term called "head-up entertainment".
The audience has seen too many celebrities who are out of reach and aloof, but Supergirl is different. The audience no longer looks up to her, in the beginning they even looked down.
Simply put, there is no sense of distance.
The authenticity and youthfulness of these girls provide the audience with an opportunity to enjoy entertainment. And the special voting session allows you to support whoever you like, and whoever you support will be asked to stay, making the audience more immersed.
In fact, it is very common. Almost every satellite TV has a program like "People's Big Stage", where a bunch of uncles and aunties, spirited young men, and tough beauties are invited to perform. The advertisements sell fertilizers every day, and the soil is crumbling, but it is too long.
Prosperity never fades.
why?
Young people don't like to watch it, but elders do. There will always be a market for civilian talent shows.
As the competitions in each division ended and the national finals kicked off, Supergirl really began to spread. It coincided with the summer vacation and students were on vacation, which undoubtedly added to the fire.
The audience is mainly young people, but there are also older people and even some celebrities.
For example, Yan Su, the old man who wrote lyrics, likes Li Yuchun very much. For example, Huang Jianxiang likes Zhang Liangying very much, and there are even rumors about her.
…………
Chengdu.
In a cram school, a teenage boy was attending class. He had just graduated from high school and took advantage of his vacation to sign up for a cram school called "Seamless College English".
At around four o'clock in the afternoon, the day's classes were over. The boys picked up their schoolbags and ran. They went out and took a car to a square in a commercial street.
"Why are you here? It's almost starting!"
"I've just finished class, where are my clothes?"
"Here, here, here!"
More than 30 people gathered in the square, men and women, all wearing uniform T-shirts. The little boy took off his shirt, changed his clothes, and then picked up a billboard, suddenly feeling uneasy.
"Hey, I've never done this before, so I'm a little nervous!"
"I've never done it before, but with so many family members together, what's there to be afraid of?"
The little boy thought about it, and when it was five o'clock, the big advertising screen behind him changed, and a picture of Zhang Liangying appeared, with the words "2005 Super Girl National Finals, please vote for No. 01 Zhang Liangying!"
"Wow!"
More than 30 people cheered. They raised money to buy this. They quickly raised the sign in their hands. The leader held a loudspeaker and said: "2005 Super Girl, please vote for Jane Zhang!"
"Please vote for Jane Zhang!"
At the same time, everyone spread out and pulled passersby away.
"Hello classmate, can you help me vote? You can only cast 15 votes per mobile phone number. Mine has already been filled. 15 votes are 2 yuan and 50 cents. I will pay for it. You just need to do something!"
"Hello aunt!"
"Brother, can you help me?"
The new generation of fans are still very shy. They blush and muster the courage to ask passers-by for help, just so that their idols can achieve better results.
…………
Changsha, mobile business hall.
There were not many customers handling business, and the hall was empty and quiet. Suddenly, the door opened, and a man came in. He looked around for a moment and walked to a window.
About a few minutes later, a surprised voice sounded in the hall, and it was very real.
"How many? Ten thousand?"
"right!"
"Ten thousand tickets for China trip?"
"Can't you buy it?"
"It's possible, but in this case..."
The salesperson was a little confused, but fortunately the manager rushed over in time and asked: "Do you really want 10,000 China Travel cards?"
"Yes!"
"Did you purchase it for your unit?"
"no."
"Then what do you do?"
"Well……"
The visitor was embarrassed and said, "I just want to vote for Supergirl."
oh oh!
The manager and salesman both laughed. As the base camp, Changsha's popularity has increased a bit. Just as they were about to handle the matter for the other party, a customer who was watching came over and said:
“You don’t need to buy a card, you can also vote online now!”
"Online?"
"Yeah, I just voted online. Who do you support? Chunchun? That's great. You can join our cheering club and I'll teach you blah blah..."
(The Ten Thousand Zhang Shenzhou trip is a true story from that time.)
…………
Guangzhou.
A company that makes pens.
They were discussing a project and invited Zhou Bichang to endorse their new product, because they thought Zhou Bichang looked like Doraemon and would be liked by children.
These girls are not yet stars, but they already have considerable commercial value, and this value is rapidly doubling with game after game.
For example, there is a performance company that wants to hire Li Yuchun, He Jie, and Zhang Liangying to do commercial performances. Tianyu offers a price of 150,000, 50,000 for each person.
50,000 yuan, which is already equivalent to the net worth of a third-tier domestic singer. The performance manager hesitated and did not accept the offer. As a result, just a few days later, the price was re-priced: the top 15 super girls in the country appeared with hosts Li Xiang and Wang Han, 1.5 million yuan.
!
So the boss of this pen-making company was mentally prepared.
But when I really received the quote from Tianyu, my nose was still crooked with anger. They actually offered 2 million!
…………
Shangrao.
A spirited young man entered the Internet cafe and turned on a machine. He was not in a hurry to play, but tried the space bar one by one.
I don’t know when it started, but every time I came to the Internet cafe, I could hear the sound of “pop, pop, pop, pop, pop, pop, pop, pop, pop, pop, pop, pop”, and then the space bar didn’t work, making my dwarf hunter unable to jump.
Even at this moment, my ears are filled with the noise of "pop, pop, pop, pop, pop, pop, pop, pop, pop, pop".
The young man found a good machine and sat down happily. Cheng Wei walked back and forth next to it and took a look, oh, it was playing World of Warcraft.
On the other side, there was also a person walking back and forth, a local promoter from Jiucheng.
The two gangs had a fight a while ago, but later found out that the customer base was not the same, so they shook hands and made peace. Jiucheng's local promoters saw World of Warcraft and proudly despised Cheng Wei.
Cheng Wei snorted.
If I hadn't already deeply cultivated the market and won everything I should win, would it be your turn to show off my power? Shangrao is such a big place, and those who like "Audition" are basically playing it, and the development of users has entered a bottleneck stage.
"Squeak!"
At this moment, the Internet cafe door opened, and a group of girls came in.
Cheng Wei's eyes lit up. This was the group that Audition was targeting. He was just about to get close to him when he saw the leading girl asking, "Do you have that M-coin card?"
"Yes!"
The network administrator pushed past a box, which was full of M-coin cards of various denominations.
The girl looked at it and waved her hand: "I want them all!"
"All, all?"
"Calculate how much it will cost!"
The Internet cafe was startled, counted, and said: "835!"
"for you!"
The girl happily gave the money, took the box and left, issued a card to her friend, and said: "One number is worth 15 votes. After voting, you can register another one. It is very convenient. Vote for Chunchun, so I can find out who is more disobedient than you!"
"
Okay!
Cheng Wei followed behind and observed silently. Several young girls sat in a row, registered their MaiMai account, logged in, clicked on the voting advertisement, and easily completed the process according to the prompts.
Six people, a rough calculation, at least registered hundreds of accounts.
"..."
Cheng Wei touched his nose. According to this method, the data is watery!
But then I thought about it, QQ claimed to have more than 300 million registered users when there were only over 90 million Internet users in the country, which is even more impressive. There is no way to estimate the actual number of users.
Because there is no real-name authentication, who doesn’t have 3, 4, 5, or 6 QQ accounts these days?
In instant messaging products, data is all water.
Thinking about it this way, he figured it out again. Cheng Wei thought about the overwhelming news about Super Girl recently and the crazy reports from major media. There was no need for the company to add fuel to the fire, because reporting on Super Girl itself was a hot topic.
One newspaper even wrote an issue overnight because of Supergirl.
"How much can MaiMai's registration increase after the competition is over?"
Cheng Wei estimated a number, clicked his tongue and was extremely excited, and learned another trick from Mr. Yao.
(Toothache, half of my head hurts, but it’s gone today.