Before "The Promise", China Film mainly participated in the marketing of blockbusters as a distributor.
Coinciding with the deepening of film reforms, "Hero" ushered in the era of blockbusters. China Film saw the possibility of bringing audiences back to the cinema and decisively formulated a "blockbuster strategy."
"The Promise" is the first work.
At that time, there were not many directors with the potential to earn 100 million yuan in box office. Zhang Yimou was tied to New Picture, Feng Xiaogang was tied to Huayi, and Chen Kaige was the only one left.
Objectively speaking, "The Promise" is equivalent to a military training exercise, which has had a profound impact on the overall operation of China Film's blockbuster strategy, making subsequent "Red Cliff", "Mei Lanfang", "Yangtze River No. 7", "Rou Ming Zhuan" and so on more mature operations.
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Against this background, the publicity resources obtained by "The Promise" would make any director go crazy with jealousy.
For example, when participating in the Cannes Film Festival this year, China Film Group generously rented an old castle to hold a promotion event and invited hundreds of film producers from around the world to share a 10-minute viewing of the film, making it the center of attention.
It also cooperated with Kong Kong.com to release mobile games and WAP official website, launched the novel of the same name adapted by Guo Jingming, spent 18 million yuan in advertising on CCTV, and finally landed on "Xinwen Lianbo" and so on. Compared with "Hero"
And nothing less.
Afternoon.
The climate is dry and cold in winter, and the sun shines in and out between the gray clouds, shining lazily on the capital.
Some pedestrians on the street have already put on masks. Wearing masks these days is either a sign of illness or the air is bad. No one could have imagined that it would become the norm in more than ten years.
99 Entertainment is a little restless today, especially the male colleagues.
Since the opening of the voice chat room and the successful invitation of Zhang Yimou as a guest, the celebrity reception room has become a repertoire. Celebrities are regularly invited to chat. The first was voice chat, and later it became a live broadcast of pictures and text.
Due to the special nature of the community, many movies patronize it during promotions, and big names often visit it.
"Hey, it's coming!"
"The car is downstairs!"
"Going upstairs! Going upstairs!"
Finally, around two o'clock, the star everyone was waiting for arrived. It was none other than Chen Hong, who had come to promote "The Promise".
The employees have seen many beauties, such as Fan Xiaopang.
But Chen Hong is different. She is a woman who uses beauty as a label. She is a woman who has been openly criticized by the media for being "too beautiful to be a good actress."
She has a unique charm of the 1980s and 1990s, and when she talks about it, she feels a touch of sadness recalling the past.
It is a pity that after following Chen Kaige, his works have become less and less. In recent years, the only ones that can leave an impression are Chang'e in "Spring Splendid Pig Bajie" and Taiping in "Daming Palace Ci".
"Da da da!"
The crisp sound of high-heeled shoes struck the hearts of male colleagues. After waiting for seconds like years, they finally saw me. The moment they saw him, they went "crash" and "crash", and their hearts broke.
Done!
The beauty is no longer beautiful!
37-year-old Chen Hong was wearing a fur coat, makeup that was neither plain nor flashy, with red lips and lines at the corners of her eyes, and she was chatting with Yu Jiajia in a smoky look.
"Oh, Sister Hong, you are still so beautiful!"
"Nonsense, I'm already old."
"Who said you and I are in a hurry? This is your best stage. How can the films of those little girls who have just debuted be better than you!"
Yu Jiajia put honey on her lips, making Chen Hong very happy.
After chatting for a while, we entered the celebrity reception room. It started on time at 3 o'clock, and netizens were already waiting online.
The manuscripts were all edited in advance, and I gave a lot of praise to "The Promise", and by the way, I also hacked "If Love", which was released at the same time - directed by Chen Kexin, starring Zhou Xun and Takeshi Kaneshiro.
After one and a half hours, the interview ended.
Yu Jiajia accompanied the entire audience to show their attention, and immediately offered a glass of water and asked: "How many pre-sales are there now?"
"I just received news before I came here that another 5 million yuan has been booked in Guangdong, and 20 million yuan has been pre-sold."
"That's great. I wish "The Promise" a big hit!"
"I'd like to lend you some good words..."
Chen Hong drank some water, took her bag, took out about 20 tickets, and said: "This is the invitation letter for the premiere on the 12th. I think you may need it, so don't be too few."
"No way, we can just go get it ourselves."
"It's not too much trouble to help you along."
Chen Hong paused and said half-jokingly: "Your movie ratings are really great. Please be merciful when "The Promise" is released."
"I'll definitely give it to you!"
Yu Jiajia promised with all her heart, and personally put her in the car, then returned alone, took the tickets, knocked on the door of Yao Yuan's office, sat down on the sofa, and suddenly sighed.
"Alas, the beauty of the tree is like a flower in the mirror, you were born before I was born..."
"You don't want to go along with me, so why are you so excited?"
Yinyin, who is the assistant today, said strangely.
"I see that the beauty is getting older, but I feel that I am still young, completely ignoring the fact that I am already in my 30s."
Yao Yuan also walked out of the room, holding a peeled pear in his hand.
Yu Jiajia rarely retorted, saying: "Do you know what Chen Hong looks like now? She is actually wearing a fur, her skin is extremely yellow, her lipstick color is not right, and she wears a hairstyle that was popular ten years ago.
, I can’t even hide the wrinkles at the corners of my eyes!”
"This means that she is old. Why are you reacting like this?"
Yinyin quickly peeled another pear and handed it to Yu Jiajia.
"It's different! Although she is 37 years old, with her foundation and conditions, she can still maintain herself without any problems. But she has given up on her image and looks, and there is a sense of exhaustion all over her body. Director Chen is not a thing!"
"A bit exaggerated, right?"
"Let me tell you, when a woman likes to dress up, it must be when she is very happy. Just like you, you are getting better and better at dressing up now and look radiant. Commander Yao must have worked hard."
"Tsk, what does it have to do with me!"
Yin Yin's face turned red.
"Hey, don't mention it, Director Chen is indeed an important factor."
Yao Yuan, a little gossip master, casually told an anecdote: "One year, this guy went to Australia to travel and bought more than 30 sets of clothes for Chen Hong."
"More than 30 sets?"
"Yes! I said it myself, I like Chen Hong's surprised expression, and then let her try on each item in front of me. This is a time when he especially enjoys it."
puff!
Yinyin couldn't believe it and wondered: "How come you look like a pervert?"
"Think about it, he has met people like Hong Huang and Ni Ping in the past. It's not easy for him to find a silly elder sister with no education to throw himself into his arms. Of course he has to enjoy the desire to dominate."
Not surprised, Yu Jiajia divided the tickets in half, slapped them on the table, stood up and said: "Okay, I have to go... Oh, by the way, our film and television companies will be owned by three companies from now on?"
"That's right."
"Where are the shares?"
"Give it 45%. We are still the ones doing the work, and those two are the ones pulling resources."
"Sure, I've seen how they mobilize resources, and I can't help but admire them. Yesterday I had a phone call with Zhou Yunfan, and he said that "Crazy Stone" could be distributed by China Film Group Corporation..."
Yu Jiajia gave a thumbs up: "In one word, awesome!"
After she went out, Yinyin asked: "Is China Film Distribution very powerful?"
""The Promise" was distributed by China Film."
"Oh, that's really awesome!"
It is easy to understand, and Yin Yin is not interested either. She only reads it with the invitation letter, looking forward to enjoying a heart-shaking domestic fantasy epic blockbuster!